Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Act-On Software
Mailchimp
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
No answers on this topic
Offerings
Pricing Offerings
Act-On
Mailchimp
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
I have used GetResponse, MailChimp and AWeber as email marketing platforms and must say Act-On is the best and most complete for businesses who are well established and looking to grow even further.
Act-On was a much more price competitive product than Marketo and similair providers and had by far the best customer service and support. Act-On had no hidden costs and we were able to scale up when we needed to with ease. Other colleagues have advised that Act-On is also much …
Act-On has similar features as SharpSpring, but in my opinion, delivers better. While their customer service is not excellent, it is better than my experience with SharpSpring. As for MailChimp, Act-On has more robust features. But, it is also dramatically more challenging to …
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like Mailchimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to HubSpot and then to Act-On. I feel like Act-on is …
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does …
Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
I didn't specifically select Act-On over the competitors I listed, since I implement these packages for our clients. As I described in other questions though, the difference is clear: Act-On is a great tool for organisations just getting started with marketing automation, who …
These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool …
These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that …
Web Developer, Search Engine Optimization and Social Media Consultant
Chose Act-On Software
The bottom line is that IMHO Act-On provides the best bang for the buck in the sector. There are other companies that might have prettier email templates, or fancier interfaces, but when push comes to shove Act-On meets the price-point vs. value issue very well. To get even …
Price was definitely better, but the ease of use sold us on the product. It also provided just the functionality we wanted without making it complicated to use. We also liked their social media integration abilities and how easy it was to create landing pages and tracking codes.
Mailchimp has fast and helpful customer service as compared to these competitors. While the feature set might be more limited, the price is significantly less. I have also found the platform to be much more intuitive.
Mailchimp is something that's carried over from previous leadership. We are planning to deprecate it in my current role in the future and transition our email marketing efforts completely over to our marketing automation software, which had lacked a subscription management …
MailChimp just seems easier to use as a whole. Their marketing and support seems to be more user friendly as well. I also like the fact that the integration with Workbooks CRM that we use brings the analytics back into our CRM so sales doesn't need access to MailChimp to view …