What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
17 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
17 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Autopilot

Autopilot is well-suited for: - Novice marketing teams - Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it - Side hustles & personal projects - Non-profit organizationsAutopilot is not suited for: - Experienced marketers that want limitless customization- Large marketing teams
Emily Muhoberac profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Autopilot
8.3
WYSIWYG email editor
ActiveCampaign
7.7
Autopilot
8.2
Dynamic content
ActiveCampaign
7.3
Autopilot
7.0
Ability to test dynamic content
ActiveCampaign
7.4
Autopilot
8.0
Landing pages
ActiveCampaign
6.7
Autopilot
A/B testing
ActiveCampaign
7.1
Autopilot
8.0
Mobile optimization
ActiveCampaign
7.7
Autopilot
9.5
Email deliverability
ActiveCampaign
8.3
Autopilot
9.0
List management
ActiveCampaign
8.1
Autopilot
7.6
Triggered drip sequences
ActiveCampaign
9.3
Autopilot
9.4

Reporting & Analytics

ActiveCampaign
7.0
Autopilot
7.0
Dashboards
ActiveCampaign
7.0
Autopilot
7.0
Standard reports
ActiveCampaign
7.2
Autopilot
7.0
Custom reports
ActiveCampaign
6.8
Autopilot

Lead Management

ActiveCampaign
Autopilot
7.3
Lead nurturing
ActiveCampaign
Autopilot
9.0
Data quality management
ActiveCampaign
Autopilot
5.0
Automated sales alerts and tasks
ActiveCampaign
Autopilot
8.0

Campaign Management

ActiveCampaign
Autopilot
9.0
Event/webinar marketing
ActiveCampaign
Autopilot
9.0

Social Media Marketing

ActiveCampaign
Autopilot
10.0
Social profile integration
ActiveCampaign
Autopilot
10.0

Platform & Infrastructure

ActiveCampaign
Autopilot
8.4
API
ActiveCampaign
Autopilot
9.0
Customizability
ActiveCampaign
Autopilot
7.1
Integration with Salesforce.com
ActiveCampaign
Autopilot
9.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Email Campaigns
  • Drip Nurturing
  • Smart Segments
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Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • Modifications to live, existing programs can be a little tricky. Versioning would be nice.
  • Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
  • Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.
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Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
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While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed
Emily Muhoberac profile photo

Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
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  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information