What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Autopilot

13 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Autopilot

13 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Autopilot

It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.
Quentin Aisbett profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Autopilot
8.3
WYSIWYG email editor
ActiveCampaign
7.7
Autopilot
8.9
Dynamic content
ActiveCampaign
7.4
Autopilot
7.1
Ability to test dynamic content
ActiveCampaign
7.5
Autopilot
8.0
Landing pages
ActiveCampaign
6.7
Autopilot
A/B testing
ActiveCampaign
7.2
Autopilot
8.0
Mobile optimization
ActiveCampaign
7.7
Autopilot
9.0
Email deliverability
ActiveCampaign
8.3
Autopilot
9.0
List management
ActiveCampaign
8.1
Autopilot
7.4
Triggered drip sequences
ActiveCampaign
9.3
Autopilot
9.0

Reporting & Analytics

ActiveCampaign
7.0
Autopilot
7.0
Dashboards
ActiveCampaign
7.1
Autopilot
7.0
Standard reports
ActiveCampaign
7.3
Autopilot
7.0
Custom reports
ActiveCampaign
6.7
Autopilot

Lead Management

ActiveCampaign
Autopilot
6.9
Lead nurturing
ActiveCampaign
Autopilot
8.4
Data quality management
ActiveCampaign
Autopilot
6.1
Automated sales alerts and tasks
ActiveCampaign
Autopilot
6.1

Campaign Management

ActiveCampaign
Autopilot
9.0
Event/webinar marketing
ActiveCampaign
Autopilot
9.0

Social Media Marketing

ActiveCampaign
Autopilot
7.0
Social profile integration
ActiveCampaign
Autopilot
7.0

Platform & Infrastructure

ActiveCampaign
Autopilot
8.4
API
ActiveCampaign
Autopilot
9.0
Customizability
ActiveCampaign
Autopilot
7.1
Integration with Salesforce.com
ActiveCampaign
Autopilot
9.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
Quentin Aisbett profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
Quentin Aisbett profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
Quentin Aisbett profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information