ActiveCampaign vs Autopilot

• Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
• Campaign Builder (as good as other tools such as Mailchimp)
• Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)

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• Email Campaigns
• Drip Nurturing
• Smart Segments

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• The Admin Dashboard Contacts Search tool is very limited in functionality
• The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
• Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)

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• Modifications to live, existing programs can be a little tricky. Versioning would be nice.
• Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
• Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.

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• We saved hours of emails & phone calls with our onboarding automation and custom options.
• The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
• I wish ActiveCampaign could send automated emails that did not appear so impersonal.

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• The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.

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