What users are saying about
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Top Rated
316 Ratings
29 Ratings

ActiveCampaign

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Top Rated
316 Ratings
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Score 8.9 out of 100
29 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

ActiveCampaign

If you are a small to medium sized business looking for a way to manage all your leads or existing customer communications and are looking for a program that integrates with your existing software and does all this well then look no further.I only wish that I had moved to ActiveCampaign earlier.
Greg Howard | TrustRadius Reviewer

Autopilot

It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Autopilot
6.3
WYSIWYG email editor
ActiveCampaign
8.1
Autopilot
6.1
Dynamic content
ActiveCampaign
8.3
Autopilot
6.5
Ability to test dynamic content
ActiveCampaign
7.9
Autopilot
5.8
Landing pages
ActiveCampaign
7.1
Autopilot
A/B testing
ActiveCampaign
8.5
Autopilot
6.3
Mobile optimization
ActiveCampaign
8.2
Autopilot
6.8
Email deliverability reporting
ActiveCampaign
8.8
Autopilot
6.2
List management
ActiveCampaign
8.5
Autopilot
6.5
Triggered drip sequences
ActiveCampaign
9.3
Autopilot
6.5

Lead Management

ActiveCampaign
7.8
Autopilot
5.8
Lead nurturing
ActiveCampaign
7.7
Autopilot
6.5
Lead scoring and grading
ActiveCampaign
7.8
Autopilot
Data quality management
ActiveCampaign
7.3
Autopilot
5.4
Automated sales alerts and tasks
ActiveCampaign
8.3
Autopilot
5.4

Campaign Management

ActiveCampaign
7.9
Autopilot
6.8
Calendaring
ActiveCampaign
7.1
Autopilot
Event/webinar marketing
ActiveCampaign
8.7
Autopilot
6.8

Social Media Marketing

ActiveCampaign
8.2
Autopilot
6.6
Social sharing and campaigns
ActiveCampaign
8.8
Autopilot
Social profile integration
ActiveCampaign
7.6
Autopilot
6.6

Reporting & Analytics

ActiveCampaign
7.9
Autopilot
6.2
Dashboards
ActiveCampaign
8.0
Autopilot
6.2
Standard reports
ActiveCampaign
7.8
Autopilot
6.2
Custom reports
ActiveCampaign
7.8
Autopilot

Platform & Infrastructure

ActiveCampaign
8.2
Autopilot
5.4
API
ActiveCampaign
8.7
Autopilot
5.6
Role-based workflow & approvals
ActiveCampaign
7.9
Autopilot
Customizability
ActiveCampaign
7.8
Autopilot
5.9
Integration with Salesforce.com
ActiveCampaign
8.2
Autopilot
4.8
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.5
Autopilot
Integration with SugarCRM
ActiveCampaign
8.3
Autopilot

Pros

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Cons

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Autopilot

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 18 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

Autopilot

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Autopilot

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Autopilot

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 20 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

Autopilot

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.1
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Autopilot

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Autopilot

Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Autopilot

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
  • It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
  • It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.
Tim Bost | TrustRadius Reviewer

Autopilot

  • Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
  • Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
  • Saves time for the entire sales team by automating many of their sales communication processes.
Megan Kratzman | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$91
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Autopilot
6.6

Likelihood to Renew

ActiveCampaign
9.1
Autopilot

Usability

ActiveCampaign
8.2
Autopilot

Reliability and Availability

ActiveCampaign
9.2
Autopilot

Performance

ActiveCampaign
7.7
Autopilot

Support Rating

ActiveCampaign
8.5
Autopilot

Implementation Rating

ActiveCampaign
7.1
Autopilot

Scalability

ActiveCampaign
9.2
Autopilot

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