What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
18 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
18 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Autopilot

Autopilot is well-suited for: - Novice marketing teams - Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it - Side hustles & personal projects - Non-profit organizationsAutopilot is not suited for: - Experienced marketers that want limitless customization- Large marketing teams
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Autopilot
8.5
WYSIWYG email editor
ActiveCampaign
7.7
Autopilot
8.5
Dynamic content
ActiveCampaign
7.6
Autopilot
7.5
Ability to test dynamic content
ActiveCampaign
7.7
Autopilot
8.5
Landing pages
ActiveCampaign
6.8
Autopilot
A/B testing
ActiveCampaign
7.4
Autopilot
8.0
Mobile optimization
ActiveCampaign
7.8
Autopilot
9.3
Email deliverability
ActiveCampaign
8.3
Autopilot
8.5
List management
ActiveCampaign
8.3
Autopilot
8.2
Triggered drip sequences
ActiveCampaign
9.3
Autopilot
9.5

Reporting & Analytics

ActiveCampaign
7.2
Autopilot
7.0
Dashboards
ActiveCampaign
7.2
Autopilot
7.0
Standard reports
ActiveCampaign
7.4
Autopilot
7.0
Custom reports
ActiveCampaign
7.0
Autopilot

Lead Management

ActiveCampaign
Autopilot
8.2
Lead nurturing
ActiveCampaign
Autopilot
9.0
Data quality management
ActiveCampaign
Autopilot
7.0
Automated sales alerts and tasks
ActiveCampaign
Autopilot
8.7

Campaign Management

ActiveCampaign
Autopilot
9.3
Event/webinar marketing
ActiveCampaign
Autopilot
9.3

Social Media Marketing

ActiveCampaign
Autopilot
9.5
Social profile integration
ActiveCampaign
Autopilot
9.5

Platform & Infrastructure

ActiveCampaign
Autopilot
8.3
API
ActiveCampaign
Autopilot
8.0
Customizability
ActiveCampaign
Autopilot
7.9
Integration with Salesforce.com
ActiveCampaign
Autopilot
9.0

Pros

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
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  • Email Campaigns
  • Drip Nurturing
  • Smart Segments
No photo available

Cons

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
Ben Marcoux Roofing Lead Generation Expert profile photo
  • Modifications to live, existing programs can be a little tricky. Versioning would be nice.
  • Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
  • Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.
No photo available

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
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No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.
Nicholas De Salvo profile photo
Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.
Nivas Ravichandran profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it.
  • Positively, it threw me into the ring of the newest methods of sales.
  • It has helped us organize our plan and the folks that are already engaged in our programming.
Sarah Bandy profile photo
  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts