What users are saying about
ActiveCampaign
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Top Rated
316 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 316 reviews and ratings
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 29 reviews and ratings
Likelihood to Recommend
ActiveCampaign
If you are a small to medium sized business looking for a way to manage all your leads or existing customer communications and are looking for a program that integrates with your existing software and does all this well then look no further.I only wish that I had moved to ActiveCampaign earlier.
Owner
Greg Howard Fine Art StudioArts & Crafts, 1-10 employees
Autopilot
It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.

Verified User
Consultant in Marketing
Marketing & Advertising Company, 1-10 employeesFeature Rating Comparison
Email & Online Marketing
ActiveCampaign
8.3
Autopilot
6.3
WYSIWYG email editor
ActiveCampaign
8.1
Autopilot
6.1
Dynamic content
ActiveCampaign
8.3
Autopilot
6.5
Ability to test dynamic content
ActiveCampaign
7.9
Autopilot
5.8
Landing pages
ActiveCampaign
7.1
Autopilot
—
A/B testing
ActiveCampaign
8.5
Autopilot
6.3
Mobile optimization
ActiveCampaign
8.2
Autopilot
6.8
Email deliverability reporting
ActiveCampaign
8.8
Autopilot
6.2
List management
ActiveCampaign
8.5
Autopilot
6.5
Triggered drip sequences
ActiveCampaign
9.3
Autopilot
6.5
Lead Management
ActiveCampaign
7.8
Autopilot
5.8
Lead nurturing
ActiveCampaign
7.7
Autopilot
6.5
Lead scoring and grading
ActiveCampaign
7.8
Autopilot
—
Data quality management
ActiveCampaign
7.3
Autopilot
5.4
Automated sales alerts and tasks
ActiveCampaign
8.3
Autopilot
5.4
Campaign Management
ActiveCampaign
7.9
Autopilot
6.8
Calendaring
ActiveCampaign
7.1
Autopilot
—
Event/webinar marketing
ActiveCampaign
8.7
Autopilot
6.8
Social Media Marketing
ActiveCampaign
8.2
Autopilot
6.6
Social sharing and campaigns
ActiveCampaign
8.8
Autopilot
—
Social profile integration
ActiveCampaign
7.6
Autopilot
6.6
Reporting & Analytics
ActiveCampaign
7.9
Autopilot
6.2
Dashboards
ActiveCampaign
8.0
Autopilot
6.2
Standard reports
ActiveCampaign
7.8
Autopilot
6.2
Custom reports
ActiveCampaign
7.8
Autopilot
—
Platform & Infrastructure
ActiveCampaign
8.2
Autopilot
5.4
API
ActiveCampaign
8.7
Autopilot
5.6
Role-based workflow & approvals
ActiveCampaign
7.9
Autopilot
—
Customizability
ActiveCampaign
7.8
Autopilot
5.9
Integration with Salesforce.com
ActiveCampaign
8.2
Autopilot
4.8
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.5
Autopilot
—
Integration with SugarCRM
ActiveCampaign
8.3
Autopilot
—
Pros
ActiveCampaign
- Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
- Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
- Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
President
Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees
Autopilot
- Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
- Easy and powerful email editing and creation built-in. No need for email template coding.
- Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Product Director
Velora StudiosDesign, 1-10 employees
Cons
ActiveCampaign
- It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
- The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Co-Owner
Terroir Seeds | Underwood GardensHorticulture, 1-10 employees
Autopilot
- Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Chief Operations Officer
Sapper Consulting, LLCMarketing and Advertising, 51-200 employees
Likelihood to Renew
ActiveCampaign
ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Autopilot
No score
No answers yet
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign 8.2
Based on 18 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Autopilot
No score
No answers yet
No answers on this topic
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.2
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Manager @ BMX Marketing LLC
BMX Marketing, LLCMarketing and Advertising, 1-10 employees
Autopilot
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 7.7
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Manager @ BMX Marketing LLC
BMX Marketing, LLCMarketing and Advertising, 1-10 employees
Autopilot
No score
No answers yet
No answers on this topic
Support Rating
ActiveCampaign
ActiveCampaign 8.5
Based on 20 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription

Verified User
Executive in Corporate
E-Learning Company, 1-10 employeesAutopilot
No score
No answers yet
No answers on this topic
Implementation Rating
ActiveCampaign
ActiveCampaign 7.1
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Autopilot
No score
No answers yet
No answers on this topic
Alternatives Considered
ActiveCampaign
I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.

Verified User
Consultant in Other
Writing & Editing Company, 1-10 employeesAutopilot
Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.

Verified User
Director in Information Technology
Market Research Company, 11-50 employeesScalability
ActiveCampaign
ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Manager @ BMX Marketing LLC
BMX Marketing, LLCMarketing and Advertising, 1-10 employees
Autopilot
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
- It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
- It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.
Editor & Publisher
FinancialCyclesWeekly.comPublishing, 1-10 employees
Autopilot
- Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
- Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
- Saves time for the entire sales team by automating many of their sales communication processes.
Director of Lifecycle Marketing
FullContact Inc.Computer Software, 201-500 employees
Screenshots
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
ActiveCampaign Editions & Modules
Edition
Lite | $91 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Autopilot
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Autopilot Editions & Modules
Edition
Silver | $491 |
---|---|
Gold | $1491 |
Platinum | $2491 |
Custom | Request by quote |
- per month