ActiveCampaign vs Autopilot

What users are saying about

Score 8.6 out of 10

Based on 76 reviews and ratings

Score 8.6 out of 10

Based on 18 reviews and ratings

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Feature Rating Comparison

ActiveCampaign

7.9

Autopilot

8.5

WYSIWYG email editor

7.7

8.5

Dynamic content

7.6

7.5

Ability to test dynamic content

7.7

8.5

Landing pages

6.8

—

A/B testing

7.4

8.0

Mobile optimization

7.8

9.3

Email deliverability

8.3

8.5

List management

8.3

8.2

Triggered drip sequences

9.3

9.5

ActiveCampaign

7.2

Autopilot

7.0

Dashboards

7.2

7.0

Standard reports

7.4

7.0

Custom reports

7.0

—

ActiveCampaign

—

Autopilot

8.2

Lead nurturing

—

9.0

Data quality management

—

7.0

Automated sales alerts and tasks

—

8.7

ActiveCampaign

—

Autopilot

9.3

Event/webinar marketing

—

9.3

ActiveCampaign

—

Autopilot

9.5

Social profile integration

—

9.5

ActiveCampaign

—

Autopilot

8.3

API

—

8.0

Customizability

—

7.9

Integration with Salesforce.com

—

9.0

Pros

Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 27 answers on this topic

Email Campaigns
Drip Nurturing
Smart Segments

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Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

View all 6 answers on this topic

Cons

Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 27 answers on this topic

Modifications to live, existing programs can be a little tricky. Versioning would be nice.
Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

View all 6 answers on this topic

Likelihood to Renew

ActiveCampaign10.0

Based on 1 answer

I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

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Usability

ActiveCampaign9.0

Based on 1 answer

It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

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Reliability and Availability

ActiveCampaign10.0

Based on 1 answer

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

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Performance

ActiveCampaign10.0

Based on 1 answer

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

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Support

ActiveCampaign9.0

Based on 1 answer

I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

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Implementation

ActiveCampaign10.0

Based on 1 answer

If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

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Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.

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Nicholas De Salvo

Founder, Creative Director

Edge One MediaDesign, 1-10 employees

View all 27 answers on this topic

Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.

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Nivas Ravichandran

Product Marketing - Freshsales SaaS CRM

FreshworksInternet, 1001-5000 employees

View all 6 answers on this topic

Scalability

ActiveCampaign10.0

Based on 1 answer

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

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Return on Investment

ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it.
Positively, it threw me into the ring of the newest methods of sales.
It has helped us organize our plan and the folks that are already engaged in our programming.

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Sarah Bandy

Executive Director

Youth Empowerment through Arts and HumanitiesNon-Profit Organization Management, 1-10 employees

View all 27 answers on this topic

The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

View all 6 answers on this topic

Screenshots

ActiveCampaign—

Autopilot

Launch marketing campaigns (what we call "Journeys") in minutes using our intuitive drag and drop canvas.

See All (10) Autopilot Screenshots

Pricing Details

ActiveCampaign

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Additional Pricing Details

—

Autopilot

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Additional Pricing Details

Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

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Likelihood to Recommend

ActiveCampaign

Autopilot

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Lead nurturing

Data quality management

Automated sales alerts and tasks

Event/webinar marketing

Social profile integration

API

Customizability

Integration with Salesforce.com

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

Implementation

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Autopilot

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary