What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Kissmetrics

Top Rated
79 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Kissmetrics

Top Rated
79 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Kissmetrics

If you have a mobile or web application you MUST use this software to see how your users are using your product. I don't have any experience with e-commerce sites, but I can imagine it must be awesome to see how much revenue a newsletter generates, and how your different segments are performing
Joris Brabants profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Kissmetrics
WYSIWYG email editor
ActiveCampaign
7.7
Kissmetrics
Dynamic content
ActiveCampaign
7.4
Kissmetrics
Ability to test dynamic content
ActiveCampaign
7.5
Kissmetrics
Landing pages
ActiveCampaign
6.7
Kissmetrics
A/B testing
ActiveCampaign
7.2
Kissmetrics
Mobile optimization
ActiveCampaign
7.7
Kissmetrics
Email deliverability
ActiveCampaign
8.3
Kissmetrics
List management
ActiveCampaign
8.1
Kissmetrics
Triggered drip sequences
ActiveCampaign
9.3
Kissmetrics

Reporting & Analytics

ActiveCampaign
7.0
Kissmetrics
Dashboards
ActiveCampaign
7.1
Kissmetrics
Standard reports
ActiveCampaign
7.3
Kissmetrics
Custom reports
ActiveCampaign
6.7
Kissmetrics

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
  • Kissmetrics was extremely easy to implement in our site and it works across different platforms.
  • After the initial setup, managing and creating new events to track is super simple.
  • You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.
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Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
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  • First time setup is time-consuming, should be improved upon.
  • Lacking support and documentation.
  • Some experiment reporting requires the user to be very tech savvy.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Kissmetrics7.4
Based on 27 answers
Despite the fact that I have had some issues, I will probably renew. At the price point, it's still worth having the tool in my arsenal
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Usability

No score
No answers yet
No answers on this topic
Kissmetrics7.1
Based on 6 answers
For such a complicated feature set, the tool is surprisingly usable. That said, at the edges of its functionality, there is a measurable learning curve.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Kissmetrics8.3
Based on 6 answers
We have seen no downtime yet
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Performance

No score
No answers yet
No answers on this topic
Kissmetrics8.5
Based on 6 answers
We have had no problems yet, though we are currently sending very small amounts of data
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Support

No score
No answers yet
No answers on this topic
Kissmetrics6.0
Based on 8 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
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In-Person Training

No score
No answers yet
No answers on this topic
Kissmetrics9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
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Online Training

No score
No answers yet
No answers on this topic
Kissmetrics8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
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Implementation

No score
No answers yet
No answers on this topic
Kissmetrics7.3
Based on 7 answers
The JavaScript integration is right for most purposes for most web sites, and makes everything much simpler
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Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
The Google Analytics Premium is a more complex tool, with possible integration to AdWords, Tag Manager etc.Kissmetrics offers a narrower set of IT features, that however fully suit most needs. Google Analytics for example limited the data exports to 10,000 lines per click - to download a large report with e.g. one million rows requires to implement a script that repeats thousand times a request t oretrieve data. These artifical limitations are not present by Kissmetrics and one is able to export the data to own big data analytical tools.
Viktor Mulac profile photo

Return on Investment

  • Following up with leads is an easy ROI. As they say, the 'money is in the follow up', but it takes time and effort to build these systems correctly. Once we've implemented them properly, there was an easy ROI to measure.
  • Having our CRM centralized with as much data as possible in one system has also been really helpful for us.
Brett Farr profile photo
  • It helped to start thorough monitoring of new, returning clients, conversion rates and helped to improve the conversion rates.
  • It is a paid tool, that provided very good value for money in our use cases by a middle-sized and large company.
  • It offers comparable features to Google Analytics Premium in some aspects.
Viktor Mulac profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Kissmetrics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*
1.  per installation
Kissmetrics Editions & Modules
Kissmetrics
Edition
Growth
$5001
Power
$8501
Enterprise
Custom1
1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.