What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
Top Rated
84 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
Top Rated
84 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.
Steena Brown profile photo

Kissmetrics

It's a great alternative to the more expensive chat bots such as Drift and Intercom. It allows you to set up a pathway for your customers to follow.
Lisa Palombo profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Kissmetrics
WYSIWYG email editor
ActiveCampaign
7.7
Kissmetrics
Dynamic content
ActiveCampaign
7.3
Kissmetrics
Ability to test dynamic content
ActiveCampaign
7.4
Kissmetrics
Landing pages
ActiveCampaign
6.7
Kissmetrics
A/B testing
ActiveCampaign
7.1
Kissmetrics
Mobile optimization
ActiveCampaign
7.7
Kissmetrics
Email deliverability
ActiveCampaign
8.3
Kissmetrics
List management
ActiveCampaign
8.1
Kissmetrics
Triggered drip sequences
ActiveCampaign
9.3
Kissmetrics

Reporting & Analytics

ActiveCampaign
7.0
Kissmetrics
Dashboards
ActiveCampaign
7.0
Kissmetrics
Standard reports
ActiveCampaign
7.2
Kissmetrics
Custom reports
ActiveCampaign
6.8
Kissmetrics

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
  • Kissmetrics was extremely easy to implement in our site and it works across different platforms.
  • After the initial setup, managing and creating new events to track is super simple.
  • You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.
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Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Kissmetrics7.4
Based on 27 answers
We think KISSmetrics has a lot of potential, but we are not yet realizing the full benefits as we are still trying to get everything set up to report accurate data
No photo available

Usability

No score
No answers yet
No answers on this topic
Kissmetrics7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Kissmetrics8.3
Based on 6 answers
We have seen no downtime yet
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Performance

No score
No answers yet
No answers on this topic
Kissmetrics8.5
Based on 6 answers
We have had no problems yet, though we are currently sending very small amounts of data
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Support

No score
No answers yet
No answers on this topic
Kissmetrics9.0
Based on 9 answers
My initial sales rep was awful. He ignored emails and was absent for calls we had scheduled. However, after I spoke with his manager, I was assigned a different rep and have since received excellent customer service and support
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Kissmetrics9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Kissmetrics8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
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Implementation

No score
No answers yet
No answers on this topic
Kissmetrics7.3
Based on 7 answers
The JavaScript integration is right for most purposes for most web sites, and makes everything much simpler
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Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
Kissmetrics is more affordable and easier to manage across a large base of clients
Lisa Palombo profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Time-consuming to set up and cross-train associates who will use it
  • Provided valuable insights into a customer's behavior
  • Improved the conversion funnel leading to higher sales
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Kissmetrics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*
1.  per installation
Kissmetrics Editions & Modules
Kissmetrics
Edition
Growth
$5001
Power
$8501
Enterprise
Custom1
1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.