What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
66 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Oracle Responsys

Responsys can handle very large subscriber lists and is very reliable. This is an enterprise-level platform, which will not be suited for a smaller business
Kelly Saux profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Oracle Responsys
WYSIWYG email editor
ActiveCampaign
7.7
Oracle Responsys
Dynamic content
ActiveCampaign
7.3
Oracle Responsys
Ability to test dynamic content
ActiveCampaign
7.4
Oracle Responsys
Landing pages
ActiveCampaign
6.7
Oracle Responsys
A/B testing
ActiveCampaign
7.1
Oracle Responsys
Mobile optimization
ActiveCampaign
7.7
Oracle Responsys
Email deliverability
ActiveCampaign
8.3
Oracle Responsys
List management
ActiveCampaign
8.1
Oracle Responsys
Triggered drip sequences
ActiveCampaign
9.3
Oracle Responsys

Reporting & Analytics

ActiveCampaign
7.0
Oracle Responsys
Dashboards
ActiveCampaign
7.0
Oracle Responsys
Standard reports
ActiveCampaign
7.2
Oracle Responsys
Custom reports
ActiveCampaign
6.8
Oracle Responsys

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Program within Responsys really allows you to orchestrate campaigns. The UI is easy to use, and allows you to get complex scenarios up and running in a short amount of time.
  • We test almost every campaign that we send, and Responsys really allows us to do this without needing an extra resource. We run a test and select a winner all within the same day to optimize sends.
  • We ave been able to integrate with multiple data sources to bring in purchase data, browsing data, and our product catalog to add personalization and segmentation to campaigns.
Shenea Edison profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • We would love to see Oracle continue to integrate products so that the need for a marketer to have multiple logins becomes a thing of the past.
Shenea Edison profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

No score
No answers yet
No answers on this topic
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

Definitely, ActiveCampaign has the ability to give us more control within our large email lists and engaged prospects.
No photo available
Before transitioning to Oracle Responsys we were on the Yesmail Platform. Out of the box, Oracle Responsys gave us more functionality and flexibility.
Shenea Edison profile photo

Return on Investment

  • Following up with leads is an easy ROI. As they say, the 'money is in the follow up', but it takes time and effort to build these systems correctly. Once we've implemented them properly, there was an easy ROI to measure.
  • Having our CRM centralized with as much data as possible in one system has also been really helpful for us.
Brett Farr profile photo
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.