What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Oracle Responsys

62 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Oracle Responsys

In my opinion, Oracle Responsys is well suited to companies that send large amounts of email, push, or SMS messages. I personally don't have a ton of experience with other ESPs, but I find this tool to be pretty easy to use and overall efficient. We send a lot of emails so it works for us - at a smaller company or someplace with lower volume, it may not be as helpful.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Oracle Responsys
WYSIWYG email editor
ActiveCampaign
7.7
Oracle Responsys
Dynamic content
ActiveCampaign
7.4
Oracle Responsys
Ability to test dynamic content
ActiveCampaign
7.5
Oracle Responsys
Landing pages
ActiveCampaign
6.7
Oracle Responsys
A/B testing
ActiveCampaign
7.2
Oracle Responsys
Mobile optimization
ActiveCampaign
7.7
Oracle Responsys
Email deliverability
ActiveCampaign
8.3
Oracle Responsys
List management
ActiveCampaign
8.1
Oracle Responsys
Triggered drip sequences
ActiveCampaign
9.3
Oracle Responsys

Reporting & Analytics

ActiveCampaign
7.0
Oracle Responsys
Dashboards
ActiveCampaign
7.1
Oracle Responsys
Standard reports
ActiveCampaign
7.3
Oracle Responsys
Custom reports
ActiveCampaign
6.7
Oracle Responsys

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Email Message Designer is easy to use and fairly straightforward.
  • Integrates well with other tools my company utilizes, like stensul and Liveclicker.
  • Our Customer Success Manager is great! Customer service in general is very good.
No photo available

Cons

  • ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
  • Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
No photo available
  • I wish there were easier ways to search for pieces of content within the tool. It can be difficult to locate a specific item since there is no universal keyword search capability
  • Online help and troubleshooting are lacking. Topliners, in particular, is just awful. There needs to be a complete overhaul of the help sections.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
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Usability

No score
No answers yet
No answers on this topic
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.
Lauren Lopez profile photo
Before transitioning to Oracle Responsys we were on the Yesmail Platform. Out of the box, Oracle Responsys gave us more functionality and flexibility.
Shenea Edison profile photo

Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.