What users are saying about
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Top Rated
78 Ratings
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79 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101

Oracle Responsys

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79 Ratings
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Score 8 out of 101

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Oracle Responsys

Responsys is perfect for sending large quantities of batch emails, as well as setting up triggered emails. It is high powered and reliably sends a high volume of emails.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Oracle Responsys
WYSIWYG email editor
ActiveCampaign
7.7
Oracle Responsys
Dynamic content
ActiveCampaign
7.6
Oracle Responsys
Ability to test dynamic content
ActiveCampaign
7.7
Oracle Responsys
Landing pages
ActiveCampaign
6.8
Oracle Responsys
A/B testing
ActiveCampaign
7.4
Oracle Responsys
Mobile optimization
ActiveCampaign
7.8
Oracle Responsys
Email deliverability
ActiveCampaign
8.3
Oracle Responsys
List management
ActiveCampaign
8.4
Oracle Responsys
Triggered drip sequences
ActiveCampaign
9.4
Oracle Responsys

Reporting & Analytics

ActiveCampaign
7.2
Oracle Responsys
Dashboards
ActiveCampaign
7.2
Oracle Responsys
Standard reports
ActiveCampaign
7.4
Oracle Responsys
Custom reports
ActiveCampaign
7.1
Oracle Responsys

Pros

ActiveCampaign

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo

Oracle Responsys

  • Dynamic content works very well and you can add many layers to get specific.
  • Get analytics to see which campaigns or emails are performing best and why, including revenue tracking for conversions.
  • Ability to create detailed email programs filtering off actions or engagement of what your customers are doing to help guide them throughout their journey.
Michelle A Hiland profile photo

Cons

ActiveCampaign

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available

Oracle Responsys

  • More direct integrations with CRM rather than having to use SFTP for data imports
  • Enhanced UI to match other applications in the Oracle Marketing Cloud suite
  • It could be easier to use. It's really great for advanced users but steep learning curve for newbies
Mike Bernard profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Oracle Responsys

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Oracle Responsys

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Oracle Responsys

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I selected ActiveCampaign in order to expand our possibilities for sales and exploration in marketing. We've used Emma as well for a long time, and honestly, I think I prefer the mail blast section of Emma/Campaign Monitor because I'm used to it and they have tons of great templates.
Sarah Bandy profile photo

Oracle Responsys

Oracle/Responsys has a more mature feature set, a better professional team, and simpler/single app pricing.
Juston Brommel profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Oracle Responsys

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo

Oracle Responsys

  • Increased efficiency for creating, launching and optimizing programs.
  • More accurate automated 1:1 marketing programs.
  • Better analytics and better program optimization.
Juston Brommel profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.

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