Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
N/A
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Adobe Analytics allows for the comparison of the same metric with and without various segments applied. Google Analytics is an all-or-nothing situation; either you apply a segment to metric or you do not. This makes it difficult for segment vs. non-segment and creating …
Google Analytics is good as well however I feel Adobe Anaytics is a premium Enterprise Analytics Solution and therefore comes with a price. Google dashboards and custom reports allow you to add visualizations together but only using simple correlations, and Google has …
Google Analytics (inc. 360): Target is less intuitive than Google on a number of fronts: layout, naming conventions, default reporting views, but offers more flexible reporting options without having to swap to tools like BigQuery. In a lot of instances, its faster than Google …
Adobe analytics intuitively feels easier to use than Google Analytics and the functionality that allows us to create unlimited custom segments and derived dimensions is incredibly useful.
I just know that customization is something that Adobe Analytics is great at. It's like a deep dive into your website. Whereas my understanding of Google Analytics is that it just focuses more on traffic audiences.
I think one of the downsides for Adobe Analytics, when you compare to some of the other tools, is the support. It's not always the best. I think it has to do with the fact that there are so many people who use Adobe Analytics. They have so many clients, so many partners that …
So compared to Google Analytics, Adobe Analytics is more mature. It gives more insights in terms of implementation and collecting data. Adobe Analytics is more powerful than compared to Google Analytics.
The IBM tool was that we used, it had some nice things going forward, but they ended up spinning it off to a different company and so it was just one of those things that wasn't really getting the product development. Whereas Adobe Analytics is very obviously continuously …
In addition to Adobe Analytics, we also use Google Analytics. But as we've become more well-versed in analysis and reporting, we now understand how they are different tools. Both are needed, and it's important to understand how the data that is generated should be used for …
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its …
Adobe Analytics is my current companies analytics tool of choice, however in comparison to other tools - it is the most comprehensive one on the market. It enables granular reporting and analysis which in fantastic. The one downside is however that it is slightly more technical …
Adobe is more real time than the others. It is more customizable than the other competition. Though it does have a learning curve, I feel it gives the best understanding of the real actions and data from the customers.
The Adobe Analytics functions are more responsive and very flexible especially on multiple data analysis and to manage different marketing content is simple. I like Adobe Analytics performance which is cost effective and gathering marketing insights is easy and quick. To import …
Adobe Analytics is just the easiest to read in my opinion. The drag and drop Lego set functionality of it to me is what makes it so easy to understand and it's easy to teach, too. Because you can just go in and real quickly show like, "all right, you search for things here and …
Adobe Analytics is better because there's just so much more you can do. A lot of those analytics tools, they're very narrow-focused. They're great, but a lot of times it's justextracting the data from those tools and then putting it in Excel and doing your own thing to it. …
They both can achieve in isolation. They both can achieve very, very similar objectives. There's a free version of Google. Many in the industry misconstrue that the free version is a better option than a paid version of Adobe. It's a misnomer because to do it at scale, you …
It helps to understand what channels and devices are users using and what route they are taking to convert. It helps to check the funnels and drop offs at each stage
Adobe can track the page level and click based tracking that helps us to improve our customer journeys and user interface which eventually improves our engagement and conversions too. Adobe needs to come up with more advanced features that over and above the competition. …
Google is Adobe Analytics direct competitor in this space and while I think they do a slightly better job onboarding new users in the space, I have found that Adobe Analytics is more flexible and powerful in the long term.
Adobe analytics provides great customer support with integration with third party apps very easily which makes it a reliable tool for analysing the data along with future forecasting of data using predictive analytics. It provides segment metrics which helps in understanding …
We actually use both Adobe Analyticsand Google Analytics in our organization. Each helps meet different needs; AA is useful because we have the entire Adobe Experience and Marketing Cloud licensed, so it ties in with those products. However, Google Analytics gives us data …
Google Analytics is free and easy to implement, so we use Google Analytics in smaller projects that have a limited analytics budget. However, Google Analytics has a relatively limited analytics capacity compared to Adobe Analytics so it is not being used for large-scale …
Google Analytics is free! And while Adobe Analytics is arguably more powerful, it's paid. Additionally, Google Analytics' integrations are vastly well known, thoroughly well (and more) documented, and used by more people. That means that it's also easy to find people that are …
Plain and simple - Google Analytics is a free solution with a robust amount of reporting capabilities. It only lacks as it provides a certain amount of reporting points out of the box compared to Adobe Analytics which is more of an enterprise type of reporting solutions. Adobe …
Google Analytics (free version) is typically my go-to recommendation for most companies. Small to medium size businesses, definitely. Larger organizations with need for a complex account structure / hierarchy and the need for highly customized analytics metrics, dimensions, …
We have been using Adobe Analytics for a while but the system seemed to be more complex when compared to super user friendly Google Analytics. Moreover, the option to add custom metrics and dimensions is lacking in Adobe Analytics. Google Analytics is good with transactional …
Adobe Analytics has been in the market for a long time; some people still know it as Omniture or SiteCatalyst. It seems that some great ideas from Google Analytics, such as Enhanced Ecommerce and the new way of measuring events with GA4, are adapted from the traditional Adobe …
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google …
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a …
Ease of use: Google Analytics is known for its user-friendly interface and straightforward setup process, making it accessible for beginners. Adobe Analytics has a steeper learning curve and requires more technical expertise. Features: Adobe Analytics offers a more comprehensive …
Adobe Analytics is good but it is more suited to people who are fully and technically into reporting and the solutions it provides. Google Analytics on the other hand provides a much easier way of setting up the Analytics. Most of the data reporting, charts and visualisations …
Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on …
Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not.
Google Analytics provides everything you need in terms of straight forward analytics needs. The tool is not very flexible compared to other software such as adobe, and if you want to upgrade to premium or add in a bunch of custom situations, that can be become very [tedious] …
[Google Analytics] provides a broader appeal, combining what would usually require several different platforms, and as such is a bit of a jack of all trades in comparison, although often to a "good enough" level. If there is a particular aspect that you then find you would like …
Google Analytics is the industry standard, integrates seamlessly with most site setups, and cannot even be compared on cost. While it falls short in some areas like individual user tracking and cross-device reporting, it provides 80-90% of the needed visibility for online …
Google Analytics is the web's gold standard. We also use StatCounter for redundancy sake and because its visitor tracking and basic reporting are spectacular. But Google is a must-have no matter what else you end up using.
The redundancy issues plays out in terms of data …
Google Analytics stacks up as some of the best among the competition, assuming you're using it for its intended purpose. It's been the easiest to integrate into our applications, as well as the easiest UI to use. We selected Google Analytics for security and budget reasons, but …
Both are great, just different. Most clients believe Google is the golden standard due to the strong presence of Google's brand everywhere, but Adobe seems to have stronger, drill down tracking at the expense of a harder to use interface.
We have been using Google Analytics for over 10 years. Over that time we have periodically reviewed our analytics platforms a number of times. For us, it made more sense to stay with google analytics primarily because if we migrated to another platform we would lose the …
Customers of both Adobe Analytics and Google Analytics have found they are proficient at tracking and analyzing website traffic. Users of both products have appreciated their robust data collection capabilities, which have been essential in assessing user engagement and behavior on their websites. Both products, according to reviewers, provide comprehensive insights into visitor demographics, user behavior, and marketing campaign success.
However, there are some notable differences in users’ experiences with each product. Adobe Analytics is often employed by larger organizations with more complex needs due to its high customization options and ability to handle high volumes of data. Users have praised its sophisticated segmentation and advanced analysis tools. On the other hand, Google Analytics is widely used by businesses of all sizes. It is preferred by users for its ease of use, affordability, and integration capabilities, particularly with other Google products.
Despite these differences, users have faced challenges with both products in terms of their learning curve and complexity. Adobe Analytics users have reported that it takes considerable time to understand the platform fully, while Google Analytics users have mentioned the necessity of understanding Google’s tracking codes and the structure of their property settings and views. It is clear that both tools offer powerful data analysis capabilities, but require a certain level of technical expertise to utilize fully. Therefore, the choice between the two may largely depend on the size and specific needs of the company, as well as the technical proficiency of the person using the software.
Features
Adobe Analytics
Google Analytics
Web Analytics
Comparison of Web Analytics features of Product A and Product B