What users are saying about
112 Ratings

Marketo

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Top Rated
1577 Ratings
112 Ratings
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Score 7.7 out of 101

Marketo

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Top Rated
1577 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
Marketo
7.8
WYSIWYG email editor
Adobe Target
Marketo
7.4
Dynamic content
Adobe Target
Marketo
7.6
Ability to test dynamic content
Adobe Target
Marketo
7.5
Landing pages
Adobe Target
Marketo
7.5
A/B testing
Adobe Target
Marketo
7.5
Mobile optimization
Adobe Target
Marketo
7.2
Email deliverability
Adobe Target
Marketo
8.2
List management
Adobe Target
Marketo
8.6
Triggered drip sequences
Adobe Target
Marketo
8.6

Lead Management

Adobe Target
Marketo
8.3
Lead nurturing
Adobe Target
Marketo
8.6
Lead scoring and grading
Adobe Target
Marketo
8.4
Data quality management
Adobe Target
Marketo
7.8
Automated sales alerts and tasks
Adobe Target
Marketo
8.3

Campaign Management

Adobe Target
Marketo
7.4
Calendaring
Adobe Target
Marketo
6.6
Event/webinar marketing
Adobe Target
Marketo
8.2

Social Media Marketing

Adobe Target
Marketo
6.8
Social sharing and campaigns
Adobe Target
Marketo
6.9
Social profile integration
Adobe Target
Marketo
6.6

Reporting & Analytics

Adobe Target
Marketo
7.0
Dashboards
Adobe Target
Marketo
6.8
Standard reports
Adobe Target
Marketo
7.2
Custom reports
Adobe Target
Marketo
6.8

Platform & Infrastructure

Adobe Target
Marketo
7.9
API
Adobe Target
Marketo
8.1
Role-based workflow & approvals
Adobe Target
Marketo
7.8
Customizability
Adobe Target
Marketo
7.9
Integration with Salesforce.com
Adobe Target
Marketo
9.0
Integration with Microsoft Dynamics CRM
Adobe Target
Marketo
7.6
Integration with SugarCRM
Adobe Target
Marketo
6.9

Pros

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo
  • Marketo is a robust lead management platform that houses all necessary customer/prospect information needed to deploy relevant campaigns.
  • Easy to use Salesforce integration
  • In-depth list segmentation
Whitney Slothower profile photo

Cons

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo
  • Marketo can run a bit slow across the organization
  • The interface is a bit clunky, and not very user intuitive
  • The WYSIWYG is not very good
Derrick Phipps profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
Abdulrahman Jasim profile photo
Marketo8.0
Based on 137 answers
There is no question that this is the best tool on the market.
Frank Carpenter profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Marketo7.4
Based on 88 answers
I have found Marketo more easy to use and flexible than any other product that we've looked at. It also integrates with various other systems that we use including our CRM and event partners. This allows us to seamlessly move through our day and provide up-to-date and accurate information to our sales and customer service team.
Amber Hobson profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Marketo8.5
Based on 21 answers
This is literally never an issue
Kristi Eide profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Marketo7.9
Based on 27 answers
Pulling large lists takes more time than I think it should.. .sometimes loading emails, images, and other screens can take a decent amount of time
Kristi Eide profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Marketo2.6
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Marketo7.2
Based on 36 answers
Think long and hard about how you want your background programs/campaigns to run (those that score people who come to your site- what scores you give them, what campaigns you bucket people into, etc.) These form the basis of your system and are not necessarily easy to change down the road because it can mess up your overall company analytics, so make sure you have a well thought-out solid plan in place before you begin to achieve maximum success
Kristi Eide profile photo

Alternatives Considered

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
No photo available
Pardot for me when we have looked into it was missing some functionality that we use as the standard. This may have changed over time. Eloqua is more of an enterprise solution.
David Da Silva profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • Increased bookings.
  • Increased Conversions Rates.
  • Ability to implement personalization models.
  • Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.
No photo available
  • Efficiency - we are able to recreate campaigns and processes in an easier and faster process.
  • Lead generation - we have increased our lead gen with better landing pages and better lead tracking/conversion.
Christine Roberson profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.