What users are saying about

Adobe Target

110 Ratings

Marketo

Top Rated
1549 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Marketo

Top Rated
1549 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

Let go of your preconceptions about what you think will win a user experience test, but keep hold of your marketing savvy.
Paul Labrise profile photo

Marketo

Marketo is an amazing option for large companies or a company looking for a customizable marketing automation platform that can grow with their company. I'd recommend having a strong plan in place for how you plan to use Marketo before implementing, but you can always start with a simple implementation and build out the complexity of your system as your marketing strategy changes. I would not recommend Marketo for anyone that does not have a strong tech presence in their marketing department.
Anne Angele profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
Marketo
7.7
WYSIWYG email editor
Adobe Target
Marketo
7.4
Dynamic content
Adobe Target
Marketo
7.5
Ability to test dynamic content
Adobe Target
Marketo
7.3
Landing pages
Adobe Target
Marketo
7.5
A/B testing
Adobe Target
Marketo
7.4
Mobile optimization
Adobe Target
Marketo
7.2
Email deliverability
Adobe Target
Marketo
8.1
List management
Adobe Target
Marketo
8.6
Triggered drip sequences
Adobe Target
Marketo
8.5

Lead Management

Adobe Target
Marketo
8.3
Lead nurturing
Adobe Target
Marketo
8.6
Lead scoring and grading
Adobe Target
Marketo
8.4
Data quality management
Adobe Target
Marketo
7.7
Automated sales alerts and tasks
Adobe Target
Marketo
8.4

Campaign Management

Adobe Target
Marketo
7.4
Calendaring
Adobe Target
Marketo
6.6
Event/webinar marketing
Adobe Target
Marketo
8.1

Social Media Marketing

Adobe Target
Marketo
6.9
Social sharing and campaigns
Adobe Target
Marketo
7.0
Social profile integration
Adobe Target
Marketo
6.8

Reporting & Analytics

Adobe Target
Marketo
6.9
Dashboards
Adobe Target
Marketo
6.8
Standard reports
Adobe Target
Marketo
7.2
Custom reports
Adobe Target
Marketo
6.8

Platform & Infrastructure

Adobe Target
Marketo
7.8
API
Adobe Target
Marketo
8.0
Role-based workflow & approvals
Adobe Target
Marketo
7.8
Customizability
Adobe Target
Marketo
7.8
Integration with Salesforce.com
Adobe Target
Marketo
8.9
Integration with Microsoft Dynamics CRM
Adobe Target
Marketo
7.5
Integration with SugarCRM
Adobe Target
Marketo
7.0

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo
  • Engagement Programs - the ability to set up very complex, granular email nurture programs allows you to target people with incredibly personalized experiences at scale.
  • Lead management process - you can completely customize your lead stages to your sales cycle, set up your own revenue cycle to create unique analytics based on your company, and automate sales alerts and recycling to marketing based on your own criteria.
  • User friendly templates - The modules in Marketo email templates make putting together beautiful HTML emails a breeze.
Anne Angele profile photo

Cons

  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo
  • Marketo can run a bit slow across the organization
  • The interface is a bit clunky, and not very user intuitive
  • The WYSIWYG is not very good
Derrick Phipps profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
It's been working great for us even though it has its shortcomings, but it integrates well with other tools that we already have. Unless there is a tool that stands out from the crowd and offers much more benefit, we will be most likely to renew this software.
Leo Ko profile photo
Marketo8.1
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Marketo7.4
Based on 88 answers
Very easy to learn and easier to use on day to day basis.You can test thoroughly before sending your campaigns out.
Neeraj Shahdadpuri profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Marketo8.6
Based on 20 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Marketo7.8
Based on 26 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Marketo6.9
Based on 77 answers
Sometimes it takes awhile to get a response and sometimes the agent gives very minimum information that doesn't help.
Sherry (Shae) Hale profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Marketo2.7
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Marketo7.4
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

It fits on top of our comprehensive data stack
No photo available
Marketo is in a different class than Pardot. It's much more customizable and doesn't limit what you can automate from like Pardot. The integration with Salesforce is much better. HubSpot is an excellent product. I personally lean Marketo, but it may be out of a comfort level. I have nothing negative to say about HubSpot.
Austin Schmidt profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 6 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • Increase conversion
  • Increase average value
Petrik Oh profile photo
  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.