What users are saying about
113 Ratings

Marketo

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Top Rated
1599 Ratings
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Score 7.6 out of 101

Marketo

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Top Rated
1599 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
Marketo
7.7
WYSIWYG email editor
Adobe Target
Marketo
7.3
Dynamic content
Adobe Target
Marketo
7.6
Ability to test dynamic content
Adobe Target
Marketo
7.5
Landing pages
Adobe Target
Marketo
7.3
A/B testing
Adobe Target
Marketo
7.4
Mobile optimization
Adobe Target
Marketo
7.2
Email deliverability
Adobe Target
Marketo
8.2
List management
Adobe Target
Marketo
8.5
Triggered drip sequences
Adobe Target
Marketo
8.6

Lead Management

Adobe Target
Marketo
8.3
Lead nurturing
Adobe Target
Marketo
8.7
Lead scoring and grading
Adobe Target
Marketo
8.4
Data quality management
Adobe Target
Marketo
7.9
Automated sales alerts and tasks
Adobe Target
Marketo
8.2

Campaign Management

Adobe Target
Marketo
7.4
Calendaring
Adobe Target
Marketo
6.8
Event/webinar marketing
Adobe Target
Marketo
8.1

Social Media Marketing

Adobe Target
Marketo
6.8
Social sharing and campaigns
Adobe Target
Marketo
6.9
Social profile integration
Adobe Target
Marketo
6.6

Reporting & Analytics

Adobe Target
Marketo
7.1
Dashboards
Adobe Target
Marketo
7.0
Standard reports
Adobe Target
Marketo
7.2
Custom reports
Adobe Target
Marketo
6.9

Platform & Infrastructure

Adobe Target
Marketo
7.7
API
Adobe Target
Marketo
8.0
Role-based workflow & approvals
Adobe Target
Marketo
7.7
Customizability
Adobe Target
Marketo
7.8
Integration with Salesforce.com
Adobe Target
Marketo
8.8
Integration with Microsoft Dynamics CRM
Adobe Target
Marketo
7.3
Integration with SugarCRM
Adobe Target
Marketo
6.7

Pros

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available
  • Engagement programs and lead management are the area where Marketo helped the most. We are able to set-up nurture programs, which gives us complete automation of sending mails to prospects without much of manual intervention
  • Lead scoring models for different segmentation and workspaces is another area which provides lot of flexibility to customize the models as per the product requirement. Though predictive lead scoring is the area where Marketo needs to improve
  • The ease of using Dynamic content and personalization with the help of tokens is the feature which makes Marketo ahead of other automation tools
abhishek chandra profile photo

Cons

  • There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
Abdulrahman Jasim profile photo
  • Improved Salesforce integration - increased functionality would be useful, but the basics are already there.
Anne Angele profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
Abdulrahman Jasim profile photo
Marketo7.8
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Marketo8.5
Based on 21 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Marketo7.9
Based on 27 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Marketo2.5
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
Marketo7.1
Based on 36 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Carley Donovan profile photo

Alternatives Considered

Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
Laci Long profile photo
Of all the options I've used, Marketo is the most customizable and allows you to have the most control over how it's used. While you can get base level functionality out of any of the marketing automation tools I've tried, if you're looking to do anything unique or innovative, I'd recommend Marketo.
Anne Angele profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.
Brett Johnson profile photo
  • Efficiency - we are able to recreate campaigns and processes in an easier and faster process.
  • Lead generation - we have increased our lead gen with better landing pages and better lead tracking/conversion.
Christine Roberson profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Adobe Target More Information

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Marketo More Information