What users are saying about
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1339 Ratings
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Top Rated
1736 Ratings

Asana

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Score 8.4 out of 100

HubSpot Marketing Hub

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Top Rated
1736 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Asana

I would recommend Asana due to its ease of use to get up and running quickly to facilitate project management, task management and the ability to customize and adapt the solution using templates to meet specific scenarios. It is not cost prohibitive and I believe it is a tool small teams can use to get the job done efficiently and effectively.
Norman Hazlewood | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Asana
7.8
HubSpot Marketing Hub
Task Management
Asana
9.1
HubSpot Marketing Hub
Resource Management
Asana
7.5
HubSpot Marketing Hub
Gantt Charts
Asana
8.1
HubSpot Marketing Hub
Scheduling
Asana
8.2
HubSpot Marketing Hub
Workflow Automation
Asana
7.8
HubSpot Marketing Hub
Team Collaboration
Asana
8.7
HubSpot Marketing Hub
Support for Agile Methodology
Asana
8.5
HubSpot Marketing Hub
Support for Waterfall Methodology
Asana
8.5
HubSpot Marketing Hub
Document Management
Asana
7.1
HubSpot Marketing Hub
Email integration
Asana
7.2
HubSpot Marketing Hub
Mobile Access
Asana
8.2
HubSpot Marketing Hub
Timesheet Tracking
Asana
6.1
HubSpot Marketing Hub
Change request and Case Management
Asana
8.4
HubSpot Marketing Hub
Budget and Expense Management
Asana
6.5
HubSpot Marketing Hub

Professional Services Automation

Asana
6.8
HubSpot Marketing Hub
Project & financial reporting
Asana
5.5
HubSpot Marketing Hub
Integration with accounting software
Asana
8.1
HubSpot Marketing Hub

Email & Online Marketing

Asana
HubSpot Marketing Hub
8.5
WYSIWYG email editor
Asana
HubSpot Marketing Hub
8.3
Dynamic content
Asana
HubSpot Marketing Hub
8.2
Ability to test dynamic content
Asana
HubSpot Marketing Hub
8.1
Landing pages
Asana
HubSpot Marketing Hub
8.8
A/B testing
Asana
HubSpot Marketing Hub
8.3
Mobile optimization
Asana
HubSpot Marketing Hub
8.6
Email deliverability reporting
Asana
HubSpot Marketing Hub
8.8
List management
Asana
HubSpot Marketing Hub
8.8
Triggered drip sequences
Asana
HubSpot Marketing Hub
8.9

Lead Management

Asana
HubSpot Marketing Hub
8.5
Lead nurturing
Asana
HubSpot Marketing Hub
8.8
Lead scoring and grading
Asana
HubSpot Marketing Hub
8.3
Data quality management
Asana
HubSpot Marketing Hub
8.4
Automated sales alerts and tasks
Asana
HubSpot Marketing Hub
8.5

Campaign Management

Asana
HubSpot Marketing Hub
8.5
Calendaring
Asana
HubSpot Marketing Hub
8.3
Event/webinar marketing
Asana
HubSpot Marketing Hub
8.8

Social Media Marketing

Asana
HubSpot Marketing Hub
8.6
Social sharing and campaigns
Asana
HubSpot Marketing Hub
8.6
Social profile integration
Asana
HubSpot Marketing Hub
8.5

Reporting & Analytics

Asana
HubSpot Marketing Hub
8.5
Dashboards
Asana
HubSpot Marketing Hub
8.5
Standard reports
Asana
HubSpot Marketing Hub
8.6
Custom reports
Asana
HubSpot Marketing Hub
8.5

Platform & Infrastructure

Asana
HubSpot Marketing Hub
8.2
API
Asana
HubSpot Marketing Hub
8.2
Role-based workflow & approvals
Asana
HubSpot Marketing Hub
8.4
Customizability
Asana
HubSpot Marketing Hub
8.5
Integration with Salesforce.com
Asana
HubSpot Marketing Hub
8.5
Integration with Microsoft Dynamics CRM
Asana
HubSpot Marketing Hub
7.9
Integration with SugarCRM
Asana
HubSpot Marketing Hub
7.6

Pros

Asana

  • Flexible organization of project parts - you can easily set up project boards on your own or use pre-built templates to start laying out your project details.
  • Small features - drag and drop functionality makes it super easy to route outside requests, tagging your team members and setting priorities, and the ability to integrate with Outlook are really helpful extra touches.
  • Calendar feature - what good would a project management software be without an excellent calendar feature? Luckily, Asana lets you track goals and progress while keeping an eye on your teammates calendars/workloads.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Cons

Asana

  • Asana could improve with a better UI so I can organize my daily tasks in order of importance, as they will all say "Due today" instead of allowing me to order them myself in what are the most important tasks to finish in the day.
  • I'd like to be able to see every and any task I've completed in each month of the year incase I need to go back to check some notes within the task.
  • It would be cool if Asana could cross-function with Outlook to mark VIP dates in our team calendars.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

Asana

Asana 9.5
Based on 35 answers
  • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
  • Task management - Easy to view projects and their progress.
  • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
  • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
  • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
page V | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Asana

Asana 9.0
Based on 24 answers
It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Asana

Asana 8.4
Based on 4 answers
Working with Asana on a daily basis
Ronen Soreq | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Asana

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Asana

Asana 7.8
Based on 94 answers
I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
Adam Lumley | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Asana

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Asana

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Asana

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Asana

I have used many tools for project management but Asana is the tool that has fulfilled my all requirements and given me satisfying and reliable services at a good price. I easily manage all projects and track them in
advanced ways. [I] highly suggest [this] tool, I assure you it will help you a lot in
improving the productivity of your organization.
Molly Coller | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Asana

  • Improved organization: Prior to me coming on board our team, there was no project management tool used. Asana helps our team to keep all project-related tasks and conversations in one place.
  • Time savings: Because of increased organization, members of my team never question what they need to be working on. This frees me up as a project manager to focus on other things.
  • Improved communication: Asana gives you the ability to communicate directly within tasks and this has streamlined our communication immensely. No more sifting through emails!
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* per user per month

Asana Editions & Modules

Edition
Premium$13.491
Business$30.491
  1. Per Month
Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Asana
8.4
HubSpot Marketing Hub
8.9

Likelihood to Renew

Asana
9.5
HubSpot Marketing Hub
10.0

Usability

Asana
9.0
HubSpot Marketing Hub
8.0

Reliability and Availability

Asana
8.4
HubSpot Marketing Hub
9.1

Performance

Asana
HubSpot Marketing Hub
8.9

Support Rating

Asana
7.8
HubSpot Marketing Hub
8.7

In-Person Training

Asana
HubSpot Marketing Hub
9.1

Online Training

Asana
HubSpot Marketing Hub
9.1

Implementation Rating

Asana
HubSpot Marketing Hub
7.3

Scalability

Asana
8.2
HubSpot Marketing Hub
7.3

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