What users are saying about
135 Ratings
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Top Rated
1842 Ratings
135 Ratings
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Score 8.7 out of 100

HubSpot Marketing Hub

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Top Rated
1842 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Cole Mauer | TrustRadius Reviewer

HubSpot Marketing Hub

Anyone, regardless of their profession, can enjoy it to its fullest. HubSpot [Marketing Hub] is a good fit for any business. Every type of business, from clothing stores to warehouse storage companies, has benefited from its use. HubSpot [Marketing Hub] is an excellent option for those who are just getting started in the field of online marketing. After the site is up and running, there is little need for further development or intervention. We'd have to work harder to sell through our website, email campaigns, and overall sales with many pre-made templates and other items are available to use right away—the best option for teams that want more collaboration and real-time tools.
Roshni Rahman | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.6
HubSpot Marketing Hub
Keyword analysis
BrightEdge
9.0
HubSpot Marketing Hub
Backlink management
BrightEdge
8.4
HubSpot Marketing Hub
SERP ranking tracking
BrightEdge
9.5
HubSpot Marketing Hub
Page grader
BrightEdge
8.5
HubSpot Marketing Hub
Competitive analysis
BrightEdge
9.0
HubSpot Marketing Hub
Site audit / diagnostics
BrightEdge
7.7
HubSpot Marketing Hub
Site recommendations
BrightEdge
8.3
HubSpot Marketing Hub
Task management
BrightEdge
8.8
HubSpot Marketing Hub

SEO Channels

BrightEdge
8.7
HubSpot Marketing Hub
Local SEO
BrightEdge
8.6
HubSpot Marketing Hub
Social SEO
BrightEdge
8.3
HubSpot Marketing Hub
Mobile SEO
BrightEdge
8.6
HubSpot Marketing Hub
Global SEO
BrightEdge
9.4
HubSpot Marketing Hub

SEO Platform & Account Management

BrightEdge
9.4
HubSpot Marketing Hub
Multi-domain support
BrightEdge
9.2
HubSpot Marketing Hub
Integration with web analytics tools
BrightEdge
9.6
HubSpot Marketing Hub

Email & Online Marketing

BrightEdge
HubSpot Marketing Hub
8.8
WYSIWYG email editor
BrightEdge
HubSpot Marketing Hub
8.6
Dynamic content
BrightEdge
HubSpot Marketing Hub
8.8
Ability to test dynamic content
BrightEdge
HubSpot Marketing Hub
8.6
Landing pages
BrightEdge
HubSpot Marketing Hub
8.9
A/B testing
BrightEdge
HubSpot Marketing Hub
8.5
Mobile optimization
BrightEdge
HubSpot Marketing Hub
8.8
Email deliverability reporting
BrightEdge
HubSpot Marketing Hub
9.1
List management
BrightEdge
HubSpot Marketing Hub
9.1
Triggered drip sequences
BrightEdge
HubSpot Marketing Hub
9.2

Lead Management

BrightEdge
HubSpot Marketing Hub
8.7
Lead nurturing
BrightEdge
HubSpot Marketing Hub
8.9
Lead scoring and grading
BrightEdge
HubSpot Marketing Hub
8.4
Data quality management
BrightEdge
HubSpot Marketing Hub
8.6
Automated sales alerts and tasks
BrightEdge
HubSpot Marketing Hub
9.0

Campaign Management

BrightEdge
HubSpot Marketing Hub
8.7
Calendaring
BrightEdge
HubSpot Marketing Hub
8.6
Event/webinar marketing
BrightEdge
HubSpot Marketing Hub
8.8

Social Media Marketing

BrightEdge
HubSpot Marketing Hub
8.7
Social sharing and campaigns
BrightEdge
HubSpot Marketing Hub
8.6
Social profile integration
BrightEdge
HubSpot Marketing Hub
8.7

Reporting & Analytics

BrightEdge
HubSpot Marketing Hub
8.6
Dashboards
BrightEdge
HubSpot Marketing Hub
8.7
Standard reports
BrightEdge
HubSpot Marketing Hub
8.7
Custom reports
BrightEdge
HubSpot Marketing Hub
8.4

Platform & Infrastructure

BrightEdge
HubSpot Marketing Hub
8.5
API
BrightEdge
HubSpot Marketing Hub
8.5
Role-based workflow & approvals
BrightEdge
HubSpot Marketing Hub
8.9
Customizability
BrightEdge
HubSpot Marketing Hub
8.8
Integration with Salesforce.com
BrightEdge
HubSpot Marketing Hub
8.8
Integration with Microsoft Dynamics CRM
BrightEdge
HubSpot Marketing Hub
8.0
Integration with SugarCRM
BrightEdge
HubSpot Marketing Hub
8.0

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

HubSpot Marketing Hub

  • A/B testing has been really effective for our landing pages and emails.
  • Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
  • Emails are easy to create and share between teams to get feedback and collaborate on.
Chris Gomez, SPHR | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

BrightEdge

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

BrightEdge

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.4
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

BrightEdge

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

BrightEdge

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Shane Adair | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

BrightEdge

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
HubSpot Marketing Hub
9.0

Likelihood to Renew

BrightEdge
10.0
HubSpot Marketing Hub
9.9

Usability

BrightEdge
10.0
HubSpot Marketing Hub
8.5

Reliability and Availability

BrightEdge
HubSpot Marketing Hub
9.1

Performance

BrightEdge
HubSpot Marketing Hub
8.9

Support Rating

BrightEdge
9.4
HubSpot Marketing Hub
8.5

In-Person Training

BrightEdge
HubSpot Marketing Hub
9.1

Online Training

BrightEdge
HubSpot Marketing Hub
9.1

Implementation Rating

BrightEdge
8.3
HubSpot Marketing Hub
7.3

Scalability

BrightEdge
HubSpot Marketing Hub
7.3

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