BrightEdge vs HubSpot Marketing Hub | TrustRadius

What users are saying about

Score 8.7 out of 10

Based on 135 reviews and ratings

Score 8.6 out of 10

Based on 1842 reviews and ratings

Feature Rating Comparison

BrightEdge

HubSpot Marketing Hub

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

BrightEdge

HubSpot Marketing Hub

Local SEO

Social SEO

Mobile SEO

Global SEO

BrightEdge

HubSpot Marketing Hub

Multi-domain support

Integration with web analytics tools

BrightEdge

HubSpot Marketing Hub

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

BrightEdge

HubSpot Marketing Hub

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

BrightEdge

HubSpot Marketing Hub

Calendaring

Event/webinar marketing

BrightEdge

HubSpot Marketing Hub

Social sharing and campaigns

Social profile integration

BrightEdge

HubSpot Marketing Hub

Dashboards

Standard reports

Custom reports

BrightEdge

HubSpot Marketing Hub

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Strong analytics
Integrates with other tools
Instant provides real time research, ranking and recommendations
The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
Onboard process is very thorough and customized

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Christina Lepore

Brand Voice Specialist

Lincoln Financial GroupFinancial Services, 10,001+ employees

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A/B testing has been really effective for our landing pages and emails.
Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
Emails are easy to create and share between teams to get feedback and collaborate on.

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Chris Gomez, SPHR

Senior Product Marketing Manager

Passare, Inc.Insurance, 201-500 employees

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Cons

The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 5001-10,000 employees

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It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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Likelihood to Renew

BrightEdge 10.0

Based on 35 answers

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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HubSpot Marketing Hub 9.9

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

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Usability

BrightEdge 10.0

Based on 10 answers

Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

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Head of Global SEO

TeradataInformation Technology & Services, 5001-10,000 employees

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HubSpot Marketing Hub 8.5

Based on 105 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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Head Content Creator

InedoInformation Technology & Services, 11-50 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Support Rating

BrightEdge 9.4

Based on 14 answers

Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible

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Verified User

Manager in Marketing

Consumer Goods Company, 10,001+ employees

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HubSpot Marketing Hub 8.5

Based on 168 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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Director of Search

WidewailMarketing & Advertising, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Implementation Rating

BrightEdge 8.3

Based on 2 answers

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

View all 98 answers on this topic

Alternatives Considered

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.

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Marketing Manager

TAB BankBanking, 201-500 employees

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Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.

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Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

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Return on Investment

We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
There has been very little ROI that we have been able to tie to BrightEdge.
There has been very little impact on our business objectives that can be attributed to BrightEdge.

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Verified User

Director in Marketing

Transportation/Trucking/Railroad Company, 201-500 employees

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Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
We have logged three record-breaking sales quarters.
Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

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Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

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Screenshots

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See All (6) HubSpot Marketing Hub Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

BrightEdge Editions & Modules

—

Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$890¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 2,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

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Rating Summary

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

BrightEdge

HubSpot Marketing Hub

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