What users are saying about
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112 Ratings
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Top Rated
334 Ratings

ClickFunnels

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112 Ratings
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Score 8.5 out of 100

Keap

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Top Rated
334 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ClickFunnels

Perfect for my business or any business that wants to generate and track leads from the get-go. The system does require some understanding of funnels and human behavior, I highly recommend working with a marketing expert especially one with ClickFunnels experience. But, once it's in place, it is mostly set it and forget it.
Dr. Lorne Lavine | TrustRadius Reviewer

Keap

I would suggest that any small business from 1 - 25 employees take a look at Keap. Whether you're selling services or products, whether you sell with a sales team or completely online, Keap has solutions that can help your business run so much more efficiently. On top of that, the follow-up and marketing tools will help you convert more traffic to leads and more leads to customers.
Tyler Garns | TrustRadius Reviewer

Feature Rating Comparison

SEO and Conversion Optimization

ClickFunnels
8.2
Keap
Landing page A/B testing:
ClickFunnels
7.9
Keap
Dynamic page text replacement
ClickFunnels
8.8
Keap
Real-time analytics dashboard
ClickFunnels
8.0
Keap
SEO tools
ClickFunnels
8.0
Keap
Optimization recommendations
ClickFunnels
8.5
Keap

Email & Online Marketing

ClickFunnels
Keap
7.3
WYSIWYG email editor
ClickFunnels
Keap
7.7
Dynamic content
ClickFunnels
Keap
6.7
Ability to test dynamic content
ClickFunnels
Keap
5.0
Landing pages
ClickFunnels
Keap
7.4
A/B testing
ClickFunnels
Keap
6.5
Mobile optimization
ClickFunnels
Keap
6.8
Email deliverability reporting
ClickFunnels
Keap
8.4
List management
ClickFunnels
Keap
8.9
Triggered drip sequences
ClickFunnels
Keap
8.5

Lead Management

ClickFunnels
Keap
7.8
Lead nurturing
ClickFunnels
Keap
8.3
Lead scoring and grading
ClickFunnels
Keap
6.9
Data quality management
ClickFunnels
Keap
7.1
Automated sales alerts and tasks
ClickFunnels
Keap
9.0

Campaign Management

ClickFunnels
Keap
7.9
Calendaring
ClickFunnels
Keap
8.5
Event/webinar marketing
ClickFunnels
Keap
7.3

Social Media Marketing

ClickFunnels
Keap
5.4
Social sharing and campaigns
ClickFunnels
Keap
5.7
Social profile integration
ClickFunnels
Keap
5.0

Reporting & Analytics

ClickFunnels
Keap
7.2
Dashboards
ClickFunnels
Keap
7.0
Standard reports
ClickFunnels
Keap
7.6
Custom reports
ClickFunnels
Keap
7.0

Platform & Infrastructure

ClickFunnels
Keap
6.9
API
ClickFunnels
Keap
8.0
Role-based workflow & approvals
ClickFunnels
Keap
7.4
Customizability
ClickFunnels
Keap
7.2
Integration with Salesforce.com
ClickFunnels
Keap
6.0
Integration with Microsoft Dynamics CRM
ClickFunnels
Keap
6.5
Integration with SugarCRM
ClickFunnels
Keap
6.0

Pros

ClickFunnels

  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
Bailey Witt, MBA | TrustRadius Reviewer

Keap

  • Campaign Builder - as I’m a visual person, the ability to map out and build automation on not only sales and marketing funnels, but internal processes as well. This has been a game-changer to setup automation and we continue to reap the rewards years later.
  • CRM - using it as a CRM has allowed me to have a single source of truth for my leads and customers to collect info on, add notes, track and trigger automation savings hours every week, and help prevent leads from falling through the cracks.
  • Innovation - they were one of the first in the market and are still innovating to make the product better.
Mandy Brasser | TrustRadius Reviewer

Cons

ClickFunnels

  • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
  • User navigation - It's not necessarily user intuitive.
  • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
  • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
page V | TrustRadius Reviewer

Keap

  • Keap is almost infinitely customizable, and it is VERY powerful, and I think all that potential can overwhelm the new user. The key is to start small and simple - even little automations can make a huge difference.
  • My business is simple enough that I find Keap's reporting sufficient, but I hear from other business owners that they would like more/different reports.
  • The state-by-state, regional and municipal sales tax thing can get complicated, but I hear they are working on it.
Samantha Bennett | TrustRadius Reviewer

Likelihood to Renew

ClickFunnels

ClickFunnels 9.7
Based on 2 answers
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
Dr. Lorne Lavine | TrustRadius Reviewer

Keap

Keap 7.5
Based on 38 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

ClickFunnels

ClickFunnels 9.6
Based on 2 answers
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
page V | TrustRadius Reviewer

Keap

Keap 6.6
Based on 21 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

ClickFunnels

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

ClickFunnels

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

ClickFunnels

ClickFunnels 7.2
Based on 21 answers
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Kate Murray, MBA | TrustRadius Reviewer

Keap

Keap 7.0
Based on 27 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Anonymous | TrustRadius Reviewer

In-Person Training

ClickFunnels

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

ClickFunnels

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

ClickFunnels

ClickFunnels 9.0
Based on 1 answer
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
Dr. Lorne Lavine | TrustRadius Reviewer

Keap

Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

ClickFunnels

ClickFunnels in my experience has been the best for me because it propels me to build extremely powerful sales funnels that ignite my entire marketing automation. With ClickFunnels, I only need to launch my marketing sales funnels with [a] few clicks into my WordPress website. My conversion is always getting better.
foster senu | TrustRadius Reviewer

Keap

Keap is in a little bit of a different league as it's more of an all-in-one but there are similarities and differences that are worth comparing. Keap is a more comprehensive tool where you're getting most of your key business management features ranging from invoicing to email marketing and everything in between. One of the biggest benefits to the solo CEO or business owner with a small team is the ability to eliminate the cost of all those other applications. What's lacking in Keap that you'll find in the other CRMs (like Pipedrive and Zoho specifically) is reporting, customizable views and dashboards, and better role-based permissions and controls. This is specifically referring to Keap Pro and Max (not Keap Classic).
CJ Smith | TrustRadius Reviewer

Scalability

ClickFunnels

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 3 answers
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

ClickFunnels

  • Through my landing page registration funnel, I've been able to bring 300+ followers into my email list and Facebook group.
  • I've signed 3 clients within a month of having these funnels.
  • I'm able to have the hands-off ability of finding and signing clients, therefore it is less stressful.
Cora Matheson | TrustRadius Reviewer

Keap

  • I’ve generated leads and closed business with Keap non-stop since 2008
  • Keap notifies my team around the world when a lead, sale, or issue comes in
  • Keap automation does the work of at least two to three people 24/7 since 2008
Wes Schaeffer | TrustRadius Reviewer

Screenshots

Pricing Details

ClickFunnels

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ClickFunnels Editions & Modules

Edition
ClickFunnels$97.001
ClickFunnels Platinum$297.001
TwoCommaClubX$2497.001
  1. per month
Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Keap Editions & Modules

Edition
Lite$79.001
Pro$169.001
Max$199.001
  1. per month
Additional Pricing Details
Pricing starts as low as $79.00. Get started growing your business and learn more about our pricing and features at https://keap.com/pricing. All plans start with 1 user and 500 contacts. The price is $30.00 for each additional user.

Rating Summary

Likelihood to Recommend

ClickFunnels
8.2
Keap
8.3

Likelihood to Renew

ClickFunnels
9.7
Keap
7.5

Usability

ClickFunnels
9.6
Keap
6.6

Reliability and Availability

ClickFunnels
Keap
9.1

Performance

ClickFunnels
Keap
9.1

Support Rating

ClickFunnels
7.2
Keap
7.0

In-Person Training

ClickFunnels
Keap
8.6

Online Training

ClickFunnels
Keap
9.5

Implementation Rating

ClickFunnels
9.0
Keap
8.0

Scalability

ClickFunnels
Keap
8.0

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