Constant Contact vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.8 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Keap
Score 8.1 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
Constant ContactKeap
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
Constant ContactKeap
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
Constant ContactKeap
Considered Both Products
Constant Contact
Chose Constant Contact
Constant Contact and Mailchimp are on pretty similar levels; however, I would say Constant Contact is more basic as far as campaign building goes than Mailchimp and Keap. They all keep contacts, but Keap offers more capabilities for the kinds of customer data you can keep in …
Chose Constant Contact

Constant Contact and MailChimp are somewhat similar in ease of design, use and cost. A few differences:

MailChimp is much more strict on bounces and spam than Constant Contact. If your list has a high bounce rate, MailChimp may lock the account and require you to answer a …

Keap
Chose Keap
Constant Contact is very good but limited to one or two uses compared to multiple uses for Keap. Pipedrive is even more limited and not as user-friendly. Hubspot is great but way overpriced compared to the value delivered by Keap. Mailchimp is just, well... cheap in my view. …
Chose Keap
Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or Mailchimp did …
Chose Keap
As a past Active Campaign and Constant Contact partner, I can say that the marketing automation and end results are far better in the Keap Software. I have used many other email platforms with clients over the years and this is the only one I want to run my business on to date.
Chose Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
Chose Keap
Keap has better automation workflows and advanced campaign capabilities. I also find it easy to get my questions answered when I need help. The multiple integrations available also make it easy for me to continue to use other systems that I need in conjunction with KEAP.
Chose Keap
Out of all the products we use I feel like Keap is the most feature-rich and most robust with the most tools out of the gate which allowed us to customize our campaigns more than ever, this also came with added difficulty in using keap which is something most businesses need to …
Chose Keap
The only one that even comes close would be ONTRAPORT, as none of the others do everything in terms of CRM, e-commerce, affiliate, autoresponder, etc. I chose Infusionsoft since I already knew and trusted them through use with another business.
Chose Keap
Keap is the whole enchilada. These other platforms have great email blasts but no real task management, eCommerce, or lead tracking.
Chose Keap
The marketing and client management capabilities are much more robust on Keap.
Chose Keap
To be honest, these days they all seem so similar. It really comes down to getting an account with each and trying them out and see what works best for you and your team. Keap is a great product, but so are the others. We use them all uniquely based on the needs and the clients …
Chose Keap
1ShoppingCart
AWeber- better 360 degree customer view with keap, better segmentation
OfficeAutoPilot
Chose Keap
Price, support, API and we were able to do a proof of concept, which allowed us to finally land on Infusionsoft.
Chose Keap
Infusionsoft is an all in one system that could house all of my business needs. Having all of my contacts and all of my money in one database eases a lot of worries.
Chose Keap
The others are not trying to be all things to all people. The others don't pretend their solution is the end-all-be-all to save small business owners. They are not all in one and don't pretend to be, regardless of the price points, from lower to higher. We used Infusionsoft …
Chose Keap
To be strait forward, I love HubSpot and use it in another organization. I also love InfusionSoft. There is a lot of overlap, and some differences. The biggest differences between the two are that HubSpot has more robust reporting. For smaller organizations this may not be a …
Chose Keap
Used Constant Contact, I shopping cart and Kajabi - Yep Infusionsoft has CRM plus Credit Card and shopping cart processing PLUS membership websites with CustomerHub. Noone else can do all this in a one stop shop. NO ONE! So if you are serious about business success and business …
Chose Keap
Systems like Mailchimp & Constant Contact do not stand a chance against Infusionsoft's software. Head and shoulders above the rest!
Chose Keap
Infusionsoft is an ALL IN ONE solution that ties together all elements of your small business - email marketing, post purchase follow up, CRM, ecommerce/online store including digital product sales, ability to grow email list w free opt-in gift, custom web forms to provide more …
Top Pros
Top Cons
Features
Constant ContactKeap
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
101 Ratings
2% below category average
Keap
7.1
150 Ratings
24% above category average
WYSIWYG email editor6.387 Ratings8.750 Ratings
Dynamic content8.587 Ratings8.347 Ratings
Ability to test dynamic content8.382 Ratings00 Ratings
Landing pages8.761 Ratings6.6134 Ratings
A/B testing7.058 Ratings6.310 Ratings
Mobile optimization8.486 Ratings7.1124 Ratings
Email deliverability reporting9.097 Ratings7.6149 Ratings
List management8.499 Ratings8.3147 Ratings
Triggered drip sequences7.451 Ratings8.949 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
7.9
98 Ratings
1% above category average
Keap
6.8
148 Ratings
18% above category average
Dashboards8.288 Ratings7.055 Ratings
Standard reports8.196 Ratings6.6144 Ratings
Custom reports7.458 Ratings6.8136 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
7.9
50 Ratings
7% below category average
Keap
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.535 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check7.239 Ratings00 Ratings
Spam Testing6.126 Ratings00 Ratings
Email Previews8.449 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Constant Contact
-
Ratings
Keap
7.6
29 Ratings
53% above category average
Task management00 Ratings8.320 Ratings
Billing and invoicing management00 Ratings7.616 Ratings
Reporting00 Ratings6.727 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact
-
Ratings
Keap
8.0
151 Ratings
38% above category average
Lead nurturing automation00 Ratings8.3146 Ratings
Lead scoring and grading00 Ratings7.1128 Ratings
Data quality management00 Ratings7.1129 Ratings
Automated sales alerts and tasks00 Ratings8.6138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact
-
Ratings
Keap
7.7
89 Ratings
39% above category average
Calendaring00 Ratings8.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact
-
Ratings
Keap
6.1
142 Ratings
8% above category average
API00 Ratings6.9126 Ratings
Role-based workflow & approvals00 Ratings7.4108 Ratings
Customizability00 Ratings7.0138 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
Best Alternatives
Constant ContactKeap
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Nimble
Nimble
Score 7.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Agile CRM
Agile CRM
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactKeap
Likelihood to Recommend
7.0
(116 ratings)
8.3
(209 ratings)
Likelihood to Renew
9.7
(23 ratings)
8.9
(40 ratings)
Usability
9.0
(10 ratings)
5.2
(25 ratings)
Availability
9.0
(2 ratings)
9.1
(6 ratings)
Performance
10.0
(2 ratings)
9.1
(6 ratings)
Support Rating
10.0
(9 ratings)
9.1
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
10.0
(1 ratings)
8.6
(7 ratings)
Implementation Rating
10.0
(5 ratings)
8.0
(8 ratings)
Configurability
10.0
(1 ratings)
2.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
9.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Constant ContactKeap
Likelihood to Recommend
Constant Contact
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
Constant Contact
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
Constant Contact
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Online Training
Constant Contact
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Read full review
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Return on Investment
Constant Contact
  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Read full review
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.