Likelihood to Recommend As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Read full review Pros All-in-one software - the main thing HubSpot does well is the breadth of functionality. Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well. Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level. Read full review Lists - Very intuitive, simple, way to create and track prospects for campaign purposes InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate Read full review Cons While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels. The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually. Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved. Read full review LinkedIn Sales Navigator is very powerful, but not super well documented. The tool does not allow for the export of list names, which is disappointing for a tool at this price. LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria. Read full review Likelihood to Renew Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review Usability While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
Read full review Reliability and Availability They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review Performance With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review Support Rating During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
Read full review In-Person Training I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review Online Training I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
Read full review Implementation Rating My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Read full review Alternatives Considered Other competing software such as Zoho and
Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights.
ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
Read full review Scalability HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Read full review Return on Investment HubSpot has helped us increased our lead generation. HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising. HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing. Read full review Helped warm up a few leads that I was having trouble getting in touch with via phone and email Allowed me to better identify the key stakeholders at companies I was targeting Kept me up to date on what was happening with my prospects and their companies. Read full review ScreenShots HubSpot Marketing Hub Screenshots