Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
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Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality.
I think that MailChimp is better than Constant Contact and Vertical Response (not listed). Those are the two main ones that I have used. I think it is the most simple, easiest to understand, and best designed program of its type that I have tried. I worked for an organization …
Mailchimp offers a lot of customizations and automation in a simple form that is available in larger, more expensive platforms. The email builder is probably the best in Mailchimp out of the other platforms because of the ability to easily customize the templates and also code …
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Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need …
Mailchimp is what I inherited from my predecessor in the marketing department. It is more specialized into email marketing than Pardot or Marketo (though both have other benefits that make them really stick out for overall marketing automation), and is vaguely less expensive. Ye…
We've tried a few other emailing systems but none of them are as simple as Mailchimp. For most, the pricing is very steep, for some it was the ease of set-up and regular sending of campaigns and for some, it was the integration with other tools that made us skip those and opt …
If you need a program that allows you to visualize your content in a way which is easier to manipulate, then you will do well with this program. The lists and the automation aspects will be hard for a new learner of the program, and they do dive too much into their own hubris …
Our IT team selected Adobe Marketo Engage so that we would be using Adobe across our tech stack. Pardot and Mailchimp both have more out-of-the-box functionality, and you can do more with less personnel time. Adobe Marketo Engage nearly takes a full-time employee to manage, …
I have found difficulties in Mailchimp in adding emails to the campaign we want to send, when I used Marketo I was very happy by seeing the list import functionality in it it will make life so much easy.
Marketo is on the tier of the Salesforce marketing cloud, but SFMC allows for more data and queries to be built out. Additionally, the Personalization ability of SFMC is superior to Marketo due to the ability to create a nearly unlimited number of databases. Marketo is far …
Before having Marketo, we used to have sendgrid and Mailchimp for sending out emails and Pardot for lead management. This setup worked for us okay, but it had a lot of moving parts and was prone to fail as we scale. Due to certain compliance and privacy requirements of our …
Marketo just has more functionality. I don't know now, but before, Mailchimp didn't have landing page creations and forms weren't that great. In Marketo you have much more possibilities to do that.
It is hard to compare Mailchimp with Adobe Marketo Engage because the ladder is far superior, customisable, complex and can handle our database size - which is very big. In my opinion, Mailchimp's software has a better design and it is more intuitive, which makes it a far …
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
Adobe Marketo Engage is way better than other tools I've used. I like to compare it to Excel - it has all the basic tools and it's up to you to arrange them in a meaningful way. The same goal can be achieved in lots of different ways, so you can let your creativity loose.
Marketo gives Marketing the power to harness the information in your CRM System. It can be as complex or simple as you need, depending on your maturity level with automation. I cannot image using anything other than Marketo to grow my company.
Marketo is the most flexible automation product compared to any other software solution I've tried. If you can imagine it, you can do it in Marketo. I found other software more limited in functionality. That being said, it takes a full team to run Marketo. So if you are on …
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
I enjoyed how intuitive hubspot was, however, Marketo has the ability to do more if you're willing to invest the time into it. Marketo is by far the most customizable and feature rich in my opinion.
Marketo would have to be the most powerful email marketing tool that I've used before for its extensive features and capabilities. It's fairly designed for both B2B and B2C use which other ESPs are not capable of. Compared with other platforms where you can only create regular …
Marketo is a more full-featured, robust program than just other plain email subscription management platform. There's more you can do with Marketo than the others. With that complexity comes a more higher level of learning, but it's not too steep of a curve if you understand …
Marketo Engage is definitely the most powerful marketing automation tool I've used. Its robust features and integration with other common CRM tools makes it the leader for email marketing software.
[Adobe] Marketo [Engage] is one of the most expensive tools, but it wins thanks to its flexibility. Most of the other tools have a lot of pre-built functionality that [Adobe] Marketo [Engage] doesn't. [Adobe] Marketo [Engage] has the building blocks for you to build it …
I also used Sengrid and Cyberimpact. Obviously, Adobe Marketo Engage has more functionalities that put it in a class of its own, so an opinion on pricing will vary. The interface of Marketo is okay, but not that great.
Marketo Engage is much more customizable than any other ESP I've used previously. It also allows you to easily create email journeys if you have multiple segments and audiences, more than any other tool. It's great for B2B, especially promotional messaging--maybe not for …
Marketo is a robust solution that fullfill mailmarketing and throught integration other marketing automation channels. Its best in class and have lots of functionalities that help trained staff to save time on marketing automation tasks.