Adobe Marketo Engage vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Salesforce Marketing Cloud
Score 7.7 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Adobe Marketo EngageSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Adobe Marketo EngageSalesforce Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Marketo EngageSalesforce Marketing Cloud
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
Chose Adobe Marketo Engage
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
Chose Adobe Marketo Engage
Marketo and Hubspot are the most popular amongst our customers looking for Marketing automation integration.
Chose Adobe Marketo Engage
Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better …
Chose Adobe Marketo Engage
Marketo is the most flexible automation product compared to any other software solution I've tried. If you can imagine it, you can do it in Marketo. I found other software more limited in functionality. That being said, it takes a full team to run Marketo. So if you are on …
Chose Adobe Marketo Engage
Adobe Marketo Engage gives out the best reports. Adobe Marketo Engage provides great flexibility in setting up the Scoring and Grading model. Adobe Marketo Engage also provides various options to customize the landing page templates and email templates. Dynamic content usage …
Chose Adobe Marketo Engage
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared …
Chose Adobe Marketo Engage
Marketo is way better than all except ELOQUA
Chose Adobe Marketo Engage
Marketo provides email marketing services but does so much more.
While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Chose Adobe Marketo Engage
I've used Campaign, Pardot, and Salesforce Marketing Cloud in my career along with Marketo, to me Marketo seems like a clear choice and a winner in terms of platform usability, reliability, and capability to customize items. For example, in Pardot, users aren't able to …
Chose Adobe Marketo Engage
Marketo Engage is far more advanced and offers a wider range of capability and customization. It is not just an out of the box tool.
Chose Adobe Marketo Engage
I enjoyed how intuitive hubspot was, however, Marketo has the ability to do more if you're willing to invest the time into it. Marketo is by far the most customizable and feature rich in my opinion.
Chose Adobe Marketo Engage
Before having Marketo, we used to have sendgrid and Mailchimp for sending out emails and Pardot for lead management. This setup worked for us okay, but it had a lot of moving parts and was prone to fail as we scale. Due to certain compliance and privacy requirements of our …
Chose Adobe Marketo Engage
With Pardot, we had issues with how the rules worked when we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared to Eloqua (now part of Oracle Marketing), Eloqua was seen as a more …
Chose Adobe Marketo Engage
Chose it for the ease of use, though it lacks a few features compared to others.However the form builder, landing page and email editor is old-school and clunky.
Chose Adobe Marketo Engage
Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - …
Chose Adobe Marketo Engage
In my opinion, HubSpot is much easier and intuitive then Adobe Marketo Engage. Pardot is worse then Adobe Marketo Engage.
Chose Adobe Marketo Engage
I’ve selected Marketo multiple times at different orgs as it’s the best MAP available. It has very few weaknesses whereas the other have far more pro’s and con’s
Chose Adobe Marketo Engage
We did not select Marketo, it was the only option available at the time we decided we needed Marketing Automation platform.
Today we know that for most of our customers HubSpot is the better solution for many reasons.
We would only recommend Marketo to larger companies with …
Chose Adobe Marketo Engage
Marketo is the best of the three options listed above for large enterprise organizations. Hubspot is the most user-friendly out of all of them, however. Pardot is definitely last on the list out of the three due to its limited capabilities. Once you get the hang of Marketo …
Chose Adobe Marketo Engage
Pardot's landing page and email builders were simpler to use, but also needed the aid of a vendor or contractor who has web developing experience. I do prefer the look of Pardot, it looks smoother. Also, I like that drip campaigns were easier to build (and were fairly visual), …
Chose Adobe Marketo Engage
I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus.
Chose Adobe Marketo Engage
Parador and Adobe Marketo Engageare fairly similar. Because I have more experience with Marketo I tend to be a little bias when asked which is better. Both are great platforms for marketing teams especially those within marketing operations. I recommend Marketo more highly …
Chose Adobe Marketo Engage
Marketo Engage is definitely the most powerful marketing automation tool I've used. Its robust features and integration with other common CRM tools makes it the leader for email marketing software.
Salesforce Marketing Cloud
Chose Salesforce Marketing Cloud
Pardot has a tighter integration with Salesforce CRM compared to Marketo. This allows for more seamless data transfer. MCAE has a slightly more user-friendly interface compared to Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, …
Chose Salesforce Marketing Cloud
Salesforce Marketing Cloud is intuitive and does what it needs to do. The functions are easy to find, and the automation options work smoothly. You find an intuitive workspace in both HubSpot and Marketo Engage, and the options in these programs look similar to Salesforce Sales …
Chose Salesforce Marketing Cloud
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared …
Chose Salesforce Marketing Cloud
The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much …
Chose Salesforce Marketing Cloud
Pardot is a better price point compared to some of the other B2B platforms.

Some of the functionality may be lacking compared to some of the other B2B, and definitely B2C platforms.
Chose Salesforce Marketing Cloud
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
Chose Salesforce Marketing Cloud
Pardot is definitely one of the best tools out there. It's got a great UX and it is intuitive, easy to learn, and fast. Some of their naming conventions are a little bit confusing, like Users vs. Prospects. Published Templates vs. Draft Templates. List Emails vs. Sent Emails …
Chose Salesforce Marketing Cloud
Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration with Salesforce was better and natively supported. Compared to SharpSpring, it doesn't have the same strong features, but the integration …
Chose Salesforce Marketing Cloud
Pardot works well with Salesforce and can handle our organization globally.
Chose Salesforce Marketing Cloud
I found Marketo to have stronger, more granular functionality around automation. However, Pardot is MUCH easier to use, and thus more manageable for one or two people. You don't need to have a developer on your team to be able to put out some great looking content. Pardot is …
Chose Salesforce Marketing Cloud
Pardot is a VERY flexible tool. Most have thought of it as a very adolescent tool, but it holds its own against Marketo in the VAST majority of areas. You DON'T need a near full-time developer to keep it working (unlike Marketo). Act-on was limited in what it could do, HubSpot
Chose Salesforce Marketing Cloud
We originally used Marketo but switched when Salesforce bought Pardot. We expected the Salesforce/Pardot integration to be better than Marketo but that was not the case for many years. However, now I think the integration is as good as Marketo and having both products …
Chose Salesforce Marketing Cloud
I've used both Infusionsoft and Marketo in previous roles to aid in marketing automation. Infusionsoft is much more small business and is great for that market. Marketo, although appropriate for a variety of company sizes, is less user friendly and requires more developed …
Chose Salesforce Marketing Cloud
My previous company was using MailChimp because we did not have the data volume needed for deep integrations. I would say that MailChimp’s interface is considerably more user friendly. Templates are better (and often used by Pardot if you view the source html code) and are less …
Chose Salesforce Marketing Cloud
I used Marketo and hated it. It was difficult to use, required too many steps to execute a program, and the customer service was terrible. I actually don't know why anyone would use it when options like Pardot and Hubspot are available. Pardot is exactly the opposite - easy to …
Chose Salesforce Marketing Cloud
HubSpot: Pardot wins (by a huger margin) on both product and customer service.

Eloqua/Marketo/Silverpop - have used all three of these. They are solid solutions but integration with Salesforce is not as tight or reliable. In addition I found clients have a longer time to …
Chose Salesforce Marketing Cloud
Pardot's ease of use was hands down one of our deciding factors along with price and integration with Salesforce, GoToWebinar, and GoodData.
Chose Salesforce Marketing Cloud
At the time, Pardot was the only other marketing automation system that supported SugarCRM.
Chose Salesforce Marketing Cloud
We moved from Marketo because support wasn't there and it didn't synch well with SFDC.
Chose Salesforce Marketing Cloud
This was selected before I joined the team. In their selection process pricing was an issue as we couldn't afford the likes of Marketo and Eloqua. I have evaluated Marketo and Eloqua and Act-On at previous employers.
Chose Salesforce Marketing Cloud
Eloqua and Genius where the other two we looked at.
Genius did not offer the marketing team all the tools they were looking for
Eloqua had more features than we needed and was more expensive than our budget allowed
Chose Salesforce Marketing Cloud
I have never used another Marketing Automation software, but I have evaluated them - they include: Eloqua, Marketo, HubSpot. All which are great products as well, but Pardot offered the best user experience and functionality. The interface is easy to use and is simply designed. …
Chose Salesforce Marketing Cloud
For my current needs, Act-On outshined Pardot. But at my previous company, we picked Pardot over Marketo because at the time it outshined Marketo's abilities and the Salesforce connection made it a safer bet for support since the team was new to marketing automation. I have …
Chose Salesforce Marketing Cloud
Unfortunately, I joined my company once the software was purchased.
I would have gone with Marketo or Eloqua instead.
Top Pros
Top Cons
Features
Adobe Marketo EngageSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
7.9
986 Ratings
2% above category average
Salesforce Marketing Cloud
7.9
159 Ratings
2% above category average
WYSIWYG email editor7.5895 Ratings8.0111 Ratings
Dynamic content7.4872 Ratings8.0141 Ratings
Ability to test dynamic content7.6850 Ratings7.8101 Ratings
Landing pages7.9912 Ratings7.6109 Ratings
A/B testing7.8898 Ratings8.4140 Ratings
Mobile optimization7.7870 Ratings7.599 Ratings
Email deliverability reporting8.1954 Ratings8.3120 Ratings
List management8.6951 Ratings7.6117 Ratings
Triggered drip sequences8.7861 Ratings8.285 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.5
954 Ratings
9% above category average
Salesforce Marketing Cloud
7.7
113 Ratings
1% below category average
Lead nurturing automation8.7929 Ratings7.8101 Ratings
Lead scoring and grading8.6904 Ratings7.4101 Ratings
Data quality management8.4902 Ratings7.7105 Ratings
Automated sales alerts and tasks8.2856 Ratings7.793 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.8
883 Ratings
2% above category average
Salesforce Marketing Cloud
7.9
104 Ratings
4% above category average
Calendaring7.5713 Ratings7.994 Ratings
Event/webinar marketing8.1843 Ratings7.988 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
549 Ratings
2% below category average
Salesforce Marketing Cloud
6.9
81 Ratings
9% below category average
Social sharing and campaigns7.6540 Ratings7.477 Ratings
Social profile integration7.3375 Ratings6.432 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.4
955 Ratings
1% below category average
Salesforce Marketing Cloud
7.7
113 Ratings
3% above category average
Dashboards7.3897 Ratings7.7108 Ratings
Standard reports7.7935 Ratings7.9112 Ratings
Custom reports7.4890 Ratings7.589 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.3
946 Ratings
9% above category average
Salesforce Marketing Cloud
7.6
113 Ratings
0% above category average
API8.6814 Ratings7.682 Ratings
Role-based workflow & approvals8.2691 Ratings8.279 Ratings
Customizability7.9837 Ratings7.2100 Ratings
Integration with Salesforce.com9.0815 Ratings8.6102 Ratings
Integration with Microsoft Dynamics CRM8.3276 Ratings7.89 Ratings
Integration with SugarCRM7.9178 Ratings6.77 Ratings
Third-party software integrations00 Ratings7.315 Ratings
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User Ratings
Adobe Marketo EngageSalesforce Marketing Cloud
Likelihood to Recommend
8.4
(1136 ratings)
7.9
(317 ratings)
Likelihood to Renew
9.0
(146 ratings)
9.0
(113 ratings)
Usability
8.0
(98 ratings)
5.8
(35 ratings)
Availability
9.0
(25 ratings)
10.0
(11 ratings)
Performance
9.0
(30 ratings)
9.6
(9 ratings)
Support Rating
8.7
(89 ratings)
5.9
(36 ratings)
In-Person Training
10.0
(12 ratings)
5.0
(4 ratings)
Online Training
6.7
(29 ratings)
8.1
(7 ratings)
Implementation Rating
10.0
(37 ratings)
3.0
(17 ratings)
Configurability
6.0
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
-
(0 ratings)
Ease of integration
1.4
(9 ratings)
7.0
(2 ratings)
Product Scalability
7.0
(10 ratings)
7.9
(25 ratings)
Professional Services
9.4
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(7 ratings)
8.0
(2 ratings)
Vendor pre-sale
8.2
(6 ratings)
10.0
(2 ratings)
User Testimonials
Adobe Marketo EngageSalesforce Marketing Cloud
Likelihood to Recommend
Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
Read full review
Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review
Pros
Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
Read full review
Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
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Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
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Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
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Salesforce
No answers on this topic
Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
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Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.