Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
N/A
Salesforce Marketing Cloud
Score 7.7 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better …
Marketo is the most flexible automation product compared to any other software solution I've tried. If you can imagine it, you can do it in Marketo. I found other software more limited in functionality. That being said, it takes a full team to run Marketo. So if you are on …
Adobe Marketo Engage gives out the best reports. Adobe Marketo Engage provides great flexibility in setting up the Scoring and Grading model. Adobe Marketo Engage also provides various options to customize the landing page templates and email templates. Dynamic content usage …
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared …
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Verified User
Director
Chose Adobe Marketo Engage
I've used Campaign, Pardot, and Salesforce Marketing Cloud in my career along with Marketo, to me Marketo seems like a clear choice and a winner in terms of platform usability, reliability, and capability to customize items. For example, in Pardot, users aren't able to …
I enjoyed how intuitive hubspot was, however, Marketo has the ability to do more if you're willing to invest the time into it. Marketo is by far the most customizable and feature rich in my opinion.
Before having Marketo, we used to have sendgrid and Mailchimp for sending out emails and Pardot for lead management. This setup worked for us okay, but it had a lot of moving parts and was prone to fail as we scale. Due to certain compliance and privacy requirements of our …
With Pardot, we had issues with how the rules worked when we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared to Eloqua (now part of Oracle Marketing), Eloqua was seen as a more …
Chose it for the ease of use, though it lacks a few features compared to others.However the form builder, landing page and email editor is old-school and clunky.
Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - …
I’ve selected Marketo multiple times at different orgs as it’s the best MAP available. It has very few weaknesses whereas the other have far more pro’s and con’s
We did not select Marketo, it was the only option available at the time we decided we needed Marketing Automation platform. Today we know that for most of our customers HubSpot is the better solution for many reasons. We would only recommend Marketo to larger companies with …
Marketo is the best of the three options listed above for large enterprise organizations. Hubspot is the most user-friendly out of all of them, however. Pardot is definitely last on the list out of the three due to its limited capabilities. Once you get the hang of Marketo …
Pardot's landing page and email builders were simpler to use, but also needed the aid of a vendor or contractor who has web developing experience. I do prefer the look of Pardot, it looks smoother. Also, I like that drip campaigns were easier to build (and were fairly visual), …
I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus.
Verified User
Professional
Chose Adobe Marketo Engage
Parador and Adobe Marketo Engageare fairly similar. Because I have more experience with Marketo I tend to be a little bias when asked which is better. Both are great platforms for marketing teams especially those within marketing operations. I recommend Marketo more highly …
Marketo Engage is definitely the most powerful marketing automation tool I've used. Its robust features and integration with other common CRM tools makes it the leader for email marketing software.
Pardot has a tighter integration with Salesforce CRM compared to Marketo. This allows for more seamless data transfer. MCAE has a slightly more user-friendly interface compared to Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, …
Salesforce Marketing Cloud is intuitive and does what it needs to do. The functions are easy to find, and the automation options work smoothly. You find an intuitive workspace in both HubSpot and Marketo Engage, and the options in these programs look similar to Salesforce Sales …
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared …
The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much …
Pardot is a better price point compared to some of the other B2B platforms.
Some of the functionality may be lacking compared to some of the other B2B, and definitely B2C platforms.
Verified User
Manager
Chose Salesforce Marketing Cloud
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
Pardot is definitely one of the best tools out there. It's got a great UX and it is intuitive, easy to learn, and fast. Some of their naming conventions are a little bit confusing, like Users vs. Prospects. Published Templates vs. Draft Templates. List Emails vs. Sent Emails …
Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration with Salesforce was better and natively supported. Compared to SharpSpring, it doesn't have the same strong features, but the integration …
I found Marketo to have stronger, more granular functionality around automation. However, Pardot is MUCH easier to use, and thus more manageable for one or two people. You don't need to have a developer on your team to be able to put out some great looking content. Pardot is …
Pardot is a VERY flexible tool. Most have thought of it as a very adolescent tool, but it holds its own against Marketo in the VAST majority of areas. You DON'T need a near full-time developer to keep it working (unlike Marketo). Act-on was limited in what it could do, HubSpot …
We originally used Marketo but switched when Salesforce bought Pardot. We expected the Salesforce/Pardot integration to be better than Marketo but that was not the case for many years. However, now I think the integration is as good as Marketo and having both products …
I've used both Infusionsoft and Marketo in previous roles to aid in marketing automation. Infusionsoft is much more small business and is great for that market. Marketo, although appropriate for a variety of company sizes, is less user friendly and requires more developed …
My previous company was using MailChimp because we did not have the data volume needed for deep integrations. I would say that MailChimp’s interface is considerably more user friendly. Templates are better (and often used by Pardot if you view the source html code) and are less …
Integrated Marketing - Demand Gen and Inside Sales
Chose Salesforce Marketing Cloud
I used Marketo and hated it. It was difficult to use, required too many steps to execute a program, and the customer service was terrible. I actually don't know why anyone would use it when options like Pardot and Hubspot are available. Pardot is exactly the opposite - easy to …
HubSpot: Pardot wins (by a huger margin) on both product and customer service.
Eloqua/Marketo/Silverpop - have used all three of these. They are solid solutions but integration with Salesforce is not as tight or reliable. In addition I found clients have a longer time to …
This was selected before I joined the team. In their selection process pricing was an issue as we couldn't afford the likes of Marketo and Eloqua. I have evaluated Marketo and Eloqua and Act-On at previous employers.
Eloqua and Genius where the other two we looked at. Genius did not offer the marketing team all the tools they were looking for Eloqua had more features than we needed and was more expensive than our budget allowed
I have never used another Marketing Automation software, but I have evaluated them - they include: Eloqua, Marketo, HubSpot. All which are great products as well, but Pardot offered the best user experience and functionality. The interface is easy to use and is simply designed. …
For my current needs, Act-On outshined Pardot. But at my previous company, we picked Pardot over Marketo because at the time it outshined Marketo's abilities and the Salesforce connection made it a safer bet for support since the team was new to marketing automation. I have …