Data Management Platforms (DMP) - Reviews

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Reviews (1-25 of 51)

David Evans profile photo
April 11, 2019

Reachforce SmartSuite Review: "Reachforce is a critical component of our MarTech stack"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Any business that is optimizing their lead capture forms for conversion (by reducing form fields) will benefit from a data enrichment service. When a visitor comes to our site and fills out a form, it's critical that we assign the lead to a sales dev rep within five minutes (we're 90% more likely...

    Nikita Patel profile photo
    November 16, 2018

    User Review: "Nielsen Marketing Cloud Overview"

    Score 5 out of 10
    Vetted Review
    Verified User
    Review Source

    My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.

      No photo available
      November 16, 2018

      Simpli.fi Review: "Beware of Simpli.fi"

      Score 1 out of 10
      Vetted Review
      Verified User
      Review Source

      If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of re...

        No photo available
        January 08, 2019

        Review: "PowerSchool Registration makes your life easier!"

        Score 9 out of 10
        Vetted Review
        Verified User
        Review Source

        PowerSchool registration is good for yearly registration and year-round updates. I would say it is not as good as if you just have a short survey to ask-- there may be other alternatives in the district that are not as cumbersome to use to accommodate something like that. If you want to go to onl...

          Ben Warren profile photo
          May 02, 2018

          Review: "ClicData, the right tool for Effeciency"

          Score 10 out of 10
          Vetted Review
          Verified User
          Review Source

          We used ClicData dashboards in a somewhat unorthodox way: we used "Indicators", or icons within tables to represent data, and the results looked great. The ability to integrate 3rd party HTML into dashboards was valuable (although Clic Data correctly warns that response time may suffer).

            Scott Ryan profile photo
            June 27, 2018

            PowerSchool Registration Review: "PowerSchool powers our school"

            Score 6 out of 10
            Vetted Review
            Verified User
            Review Source

            We utilize PowerSchool to manage student grades, demographic information, and attendance record keeping. This program is utilized by the entire organization across multiple sites and from elementary through secondary, allowing for coordination of records for the duration of a student's academic c...

              Kevin Yip profile photo
              April 18, 2018

              Simpli.fi Review: "An excellent audience targeting tool"

              Score 10 out of 10
              Vetted Review
              Verified User
              Review Source

              We are using Simpli.fi because it's unique geo-fence capability. Its programmatic cost is very reasonable. It's Bullseye online training is one of the best. It covers all the product knowledge required for the sales reps.

                Omar MAES profile photo
                April 17, 2018

                TerminalOne OS Review: "TerminalOne - a performance DSP"

                Score 9 out of 10
                Vetted Review
                Verified User
                Review Source

                TerminalOne is a really good tool for all our digital media marketing campaigns and for any performance campaigns in general, with a real grip of what is the main drive to performance. It is easy to develop and plug new tools to make sure all is working well. It is difficult to get into with no k...

                  Nicole Nixon profile photo
                  March 13, 2018

                  PowerSchool Registration Review: "Simple, easy to use"

                  Score 9 out of 10
                  Vetted Review
                  Verified User
                  Review Source

                  PowerSchool is currently being used by our whole district. It is a simple, easy to use way to manage teachers and students. The interface is clear and easy to understand as well. We also use the program to run a variety of queries for data management purposes.

                    No photo available
                    February 22, 2018

                    The Trade Desk Review: "Industry Leading Product - Great Supporting Cast"

                    Score 9 out of 10
                    Vetted Review
                    Verified User
                    Review Source

                    All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest. We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not sta...

                      No photo available
                      February 23, 2018

                      User Review: "Synthio for Appending Data"

                      Score 8 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      We use Synthio across our small organization to append our lead database with missing information such as titles, location, and product interest. We turn to Synthio if we need to build a campaign list, or verify a company's usage of specific marketing or sales tools.

                        Jared Frank profile photo
                        November 02, 2017

                        Simpli.fi Review: "We trust Simpli.fi with our clients' ad dollars"

                        Score 8 out of 10
                        Vetted Review
                        Reseller
                        Review Source

                        We use Simpli.fi's programmatic display and video capabilities across our entire organization. We particularly appreciate the hybrid model of campaign management Simpli.fi affords us: we can use it as a fully managed service, or build and execute campaigns by ourselves using their campaign builder

                          Tyler Stuckey profile photo
                          November 02, 2017

                          TerminalOne OS: "T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service"

                          Score 8 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future.

                            Matt LeMaire, B.A., M.A. profile photo
                            October 30, 2017

                            Adobe Audience Manager Review: "Great customer insights with some limitations"

                            Score 8 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that sa...

                              Trevor Patch profile photo
                              December 08, 2017

                              Lotame Review: "A leader in the DMP field"

                              Score 8 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and en...

                                Gaurav Gautam profile photo
                                November 01, 2017

                                Oracle BlueKai Review: "My experience with Oracle DMP Bluekai"

                                Score 9 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                Oracle DMP helps us to solve the most critical and complicate problem today - Stitch customer from multi channel and multi TouchPoint journey and understand them thoroughly. It is very important for effective marketing campaigns and solid ROI in marketing investment. It is used across many of our...

                                  Jay Kang profile photo
                                  October 02, 2017

                                  Reachforce SmartSuite Review: "Great solution for companies looking to do a lot of email marketing to new prospects"

                                  Score 9 out of 10
                                  Vetted Review
                                  Verified User
                                  Review Source

                                  We are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with when we launch new products, host new events, or do surveys, etc. We also use Reachforce to capture/append missing data o...

                                    Jim Cairl profile photo
                                    September 14, 2017

                                    User Review: "Lotame Rocks"

                                    Score 9 out of 10
                                    Vetted Review
                                    Verified User
                                    Review Source

                                    Lotame is great solution for a mid-sized company that is big enough to have constant, consistant audience; needs to understand the needs/want of that base (both for itself and its advertisers), and needs to be mindful of the price tag (of the DMPs we researched, they were far and away the most wi...

                                      No photo available
                                      November 01, 2017

                                      Oracle BlueKai Review: "Big DATA - Big Tool"

                                      Score 8 out of 10
                                      Vetted Review
                                      Verified User
                                      Review Source

                                      Oracle DMP is being use by our Department for serving up targeted marketing to specific audiences for our services. The use of this software is restricted to the marketing and IT departments.

                                        Jade St-Laurent, Gestion de projet data profile photo
                                        April 21, 2017

                                        Salesforce DMP (formerly Krux) Review: "Krux: the Rolls Royce DMP"

                                        Score 10 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux w...

                                          Corey Buller profile photo
                                          February 20, 2017

                                          Review: "Oracle Bluekai is Great for CPG and Retail!"

                                          Score 8 out of 10
                                          Vetted Review
                                          Verified User
                                          Review Source

                                          We use BlueKai segments in almost every programmatic video and banner campaign that the agency runs. It is a value data source that can be used to reach broad and niche audiences alike. The quality is good enough that it does not generate too much ad waste reaching unqualified look a like users.