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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Love the Segmentation Tool!

7 out of 10
June 08, 2023
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on …
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Best marketing tool

10 out of 10
April 20, 2023
Creating beautiful and fun emails for my list of people. I love that you can schedule when you want the email to be sent. But there is so …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (98)
    9.0
    90%
  • List management (100)
    8.5
    85%
  • Standard reports (97)
    8.2
    82%
  • WYSIWYG email editor (88)
    6.4
    64%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.9
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(838)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-25 of 69)
Companies can't remove reviews or game the system. Here's why
Valeria Sisson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've been using Constant Contact for my email marketing needs, and I'm thoroughly impressed with the platform. The user-friendly interface makes it easy to create visually appealing and effective email campaigns. What sets Constant Contact apart is its robust set of features, including customizable templates, seamless contact management, and detailed analytics. The platform's automation tools have significantly streamlined my marketing processes, saving both time and effort. The customer support is outstanding—responsive and knowledgeable. Overall, Constant Contact has proven to be a reliable and powerful tool for anyone looking to enhance their email marketing strategy. I highly recommend it!
  • Email Campaigns
  • Social Media Campaigns
  • Management of Contacts
  • Free help with content creation
It is very user-friendly, so I can create quickly and continue working on the other aspects of my job.
November 29, 2023

Best Choice of the YEAR

Score 10 out of 10
Vetted Review
Verified User
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, but with the "AI" tools given, you don't have to worry about that. It is also super simple to teach. I work with a few older folks in my office and they are able to understand Constant Contact with ease compared to a few other programs I frequently use.
  • Templates
  • Contacts list creation
  • design elements
  • more creative design options
  • adding users to a team
  • survey questions
So far we have been using Constant Contact for a few years now. We have people reach out all the time asking for association recommendations for AMS and Email systems. We are always recommending Constant Contact due to how simple it is and for the great experience each user has.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact allows our organization to market to our diverse swath of audiences. We have a number of different programs so the software allows us to segment our contact list into different countries, different types and different programs. We also use Constant Contact to manage our contacts across the organization. This means that if we are sending messages or marketing to certain contacts, we can easily do that without having to re-compile all of the contacts we have gathered over the last few years. Finally, its features give us the ability to plan out our campaigns in advance and organize our marketing strategy.
  • Segmentation
  • Contact management
  • Functionality of email builder
  • Social media
Constant Contact is great for small organizations or businesses that are trying to get their brand off the ground. Their email builder is pretty intuitive and user-friendly and easy to start using right away. Anyone who has the idea for the brand already would be able to start using it. There is a start up cost, however so small businesses we have to keep that in mind. Also, their social media tools could be built out more to be able to compete with some of the other social media management tools. Their email builder does not allow for particularly complex designs, so if a business already has invested into creating a lot of Unique, branded material, they may want look somewhere else.
September 14, 2023

Intuitive Email Marketing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact for email marketing of our 10,000+ user database to keep our clients informed, as well as collect data on how ready the client might be to making a purchase decision. With a buying window that can be 3+ years easily, this is a highly effective way to accomplish this task. We do not use Constant Contact as our CRM but export and import into Salesforce.
  • Heat Mapping
  • Reporting
  • Email Marketing Builder
  • Connectivity with Canva
  • Max file size import requirements
  • Exporting click data
In my opinion, the interface is very intuitive, just drag and drop. Data-rich in a lot of ways. Connection with Canva opens up a lot of opportunities. Send retargeting emails to people who clicked certain links - highly effective. Customer support to reset my CNAME records was helpful. I think it is best used in Sharpspring, if you have to import contacts from your own database, then you're missing a lot of the potential of Constant Contact.
April 20, 2023

Best marketing tool

Score 10 out of 10
Vetted Review
Verified User
Creating beautiful and fun emails for my list of people. I love that you can schedule when you want the email to be sent. But there is so much more one can do such as event registration and websites. I use Constant Contact daily for eNewsletters to registrations.
  • Templates are really great.
  • Easily customizable
  • Easy to create marketing emails.
  • Make registrations more user-friendly from an Admins perspective.
  • Customer service is typically not fast or friendly.
  • More pre-set email templates once the shell is created. It can be done, but it's a lot of manipulation.
Constant Contact is well suited for newsletters. Constant Contact solved the issue of distributing our weekly eNewsletter. It is appealing and engaging to the clientele; some of whom are older and have more difficulty with technology. Sending our email out through Constant Contact has made it much easier for information to be communicated to them.
October 06, 2022

Avoid Constant Contact

Score 1 out of 10
Vetted Review
Verified User
Email and sms marketing tool.
  • They've been around a while
  • Their interface is ok
  • Easy to sign up and enter your payment information
  • Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
  • Archaic compared to newer tools.
  • Bad support.
A company that forces you to call a line, wait for a very long time, and gives you no other way to cancel is an unethical company. They specialize in email and sms communications, but only via a phone call will they let you leave them. You're better off going with any other tool for any other reason. It's a slimy business practice. This isn't the 1990s, there is no reason for me to sign up with a credit card online but not be able to cancel it online.

Just call your credit card company and do a chargeback instead. CONSTANT CONTACT IS TERRIBLE, AVOID THEM!
September 26, 2022

Constant Contact Review

Score 1 out of 10
Vetted Review
Verified User
  • Frustrate Customers
  • Miscommunicate
  • Disappoint
  • Refunds
  • Customer Service
We started using Constant Contact to build our website, with the intent to further our use to include marketing. In my opinion, however, the platform and customer service were both so bad that we've been trying to remove our account AND domain for YEARS, unsuccessfully! I found the changes that were made to Constant Contact and Web Builder only compounded the issue by creating more confusion for their customer service representatives, who were merely able to put a bandaid on the issue that has since continued to arise at every attempt to log in and retrieve our domain and severe ties! I believe you should NOT USE THIS COMPANY'S SERVICES UNLESS YOU WANT TO BE HELD CAPTIVE BY CUSTOMER SERVICE INCOMPETENCE AND UNWARRANTED BILLINGS WITH NOTHING TO SHOW FOR IT!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use constant contact to communicate with all of our constituents on a regular basis. Each of our divisions uses the platform to update Current Parents and relay information as needed. We also use it in the Advancement Office to share information with potential donors, store donor contact information and market the school to interested families.
  • Tracks contacts who were sent, clicked, and opened each email.
  • Allows our teams to create lists and tags to keep constituents organized.
  • Provides colorful and attractive email templates.
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration and ticket payment, which integrates with a third-party payment processor. Furthermore, we use Constant Contact's reporting tool to measure email open and click rates and perform AB test to improve those numbers.
  • Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
  • Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
  • Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
  • Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
  • The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
  • The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
Constant Contact is well suited for a small or medium-sized business that needs to send regular marketing emails and collect leads without much headache. The email builder is nice and the extra features, such as event registration and reporting, are helpful, as well. Constant Contact is less appropriate for a larger business that wants to deeply analyze their email success rates.
Score 8 out of 10
Vetted Review
Verified User
We used Constant Contact in our Marketing department for email marketing and sales campaigns. Our Account Management department also used it to stay engaged with health plan members (e.g. quarterly newsletters, webinar invites, etc.) and clients (e.g. quarterly updates, surveys). It allowed us to send customized emails to specific populations of customers.
  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
It's well-suited for standard email campaigns with relatively simple text, graphics, and reporting requirements. It's very easy to use, so you can really train anyone to use it, which is not always the case w. email marketing tools. I don't have too much experience with the HTML side so I couldn't speak to that. I think it's less appropriate for email campaigns with more complex requirements, unless you plan on doing this in HTML. The drag and drop interface, while intuitive, has limited options. Unlike other platforms, Constant Contact's emails consistently display as expected in all email clients (Outlook, Gmail, etc.), which is a huge plus. It's also very easy to design and schedule campaigns.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is primarily used for mass email communications for a number of clients that I have worked with for marketing efforts. In addition to email distribution, there is also A/B testing and a reporting suite that displays key metrics relevant to their business. It is easy to use and scales work well.
  • Mass email
  • CRM utilization
  • Testing
  • Interface/UI
  • Customer service
  • Templates
It is a good platform for beginners that is easy to use and will not break the bank. People who are just getting accustomed to email marketing can use this to learn. It is not great for more advanced users that wish to do more personalized messaging and implement dynamic creative or promotions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Constant Contact to send our newsletters as well as segmented emails. We would create lists of audiences and import them into CC and then send these emails to our recipients. Our account management and digital marketing trams collaborated on these emails. Our goal was to find a scalable system to send targeted emails. For some clients we used integrations with their CRM or forms to directly input data into CC and make segmenting easier.
  • Easily Design and create emails to send
  • Integrate with many different tools and systems
  • Easy to use interface and reporting
  • A/B testing
  • They are not a CRM but their contact management could use some improvements
  • Pricing could be more affordable
  • Would love to see better support when needed
It really depends on the needs of the company. This is a strong tool for when you need to send emails, and track results. If you are looking to get more complex with automation, workflows, drops, etc than other tools that are designed to do this make more sense. If your primary goal is to collect names, email,the, and then report on the email,performance, Constant Contact is a great option.
Laura Adanne Obi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is a very important tool within my department for the different kind of email campaigns we run.
Our use of Constant Contact has saved my company time and allowed us acquire new customers and maintain existing customers, whilst expending very little in contrast to other marketing mediums we use to reach out to customers.
  • Drag and drop email editor.
  • Contact list management
  • Email Automation
  • User interface should be more intuitive. As an example, it took me a while to figure out the social media posting widget.
  • The need for better integration with 3rd party software tools.
For me, Constant Contact is the top tool when it comes to smart email automation , which allows us to use specific triggers to send emails to targeted recipients. This makes it convenient to send just the right emails to people when they sign up for our product, make a successful or failed transaction etc[.]
Another strong aspect of Constant Contact is its social marketing capability, which makes it convenient managing our Instagram and Facebook ads.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have used Constant Contact for quite a bit for both our B2C list as well as our B2B list for media contacts that we would send our press releases to. Almost all of our time has worked within the software a little bit, but a lot of our Operations department deals with it directly since we have deliverables to complete with email campaigns for clients.
  • Constant Contact allows the users to send unlimited emails and just pay per list size.
  • The software does welcome emails pretty well and allows you to set up all sorts of automation.
  • The branded templates and starter templates are very useful and look good.
  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
[Constant Contact] is well suited for businesses with larger lists that send a lot of emails. This is why we chose it. Otherwise, we may have gone with a software that had a better user interface.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Constant Contact to manage our email lists and schedule email blasts for our company as well as our clients. Its intuitive interface made it simple for our clients to use with a quick introduction and demo.
  • Customer lists management
  • Scheduling email blasts with ease
  • Templating emails
  • I was pretty happy with it the way it is.
I definitely recommend it to my clients who are mostly small businesses. It enables them to run marketing campaigns that they would otherwise have to pay someone to manage and run.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Connect is an excellent email marketing tool to constantly keep in touch with your customer. This is a very user-friendly tool and very cost-effective.
  • Cost Effective
  • User Friendly
  • Less learning curve
  • Integration
  • Costly
  • User management
Since it's very user-friendly I would highly recommend it to any new user.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is used by anyone who is sending out communication externally -- it's the email tool of choice for this company. Although it can be a quick* tool to get a polished email out fairly simply, it doesn't offer a lot of customizations or design functionalities that some competing drag-and-drop email tools.

*it's quick once you've learned it + spent time with it... there is a bit of a learning curve.
  • Polished Look
  • Streamlined Functionality
  • Consistent Look across Users
  • Design elements
  • Drag and Drop
  • Learning curve
Depending on how and where potential users will implement Constant Contact, it may or may not be the best tool. If your business doesn't need an extensive amount of visual design elements, I think this can be a great tool to give you a branded and polished email. However, if you want very dynamic and visually aesthetic emails - it might not be the best choice.
Casey Cleary (LION) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have used it to assist a client with their marketing efforts since they were already using it. It was used as a CRM.
  • I didn't really think it was very user friendly
  • I prefer HubSpot
  • User experience needs some work
  • It doesn't have the same user friendly features that HubSpot has
  • I'd like to see a major update
It is well suited if you have a smaller business or group of contacts to nurture and a limited budget, I just find there are other CRM software out there with more functionality so if you just need some simple contact [to] follow up and management this is [a] good option for you.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is used to email a number of different constituencies, both internal and external, at our organization. It is used by the entire organization and across many departments. For us, it can be used for Marketing, Fundraising, Membership, and communicating with other interested parties. Constant Contact is our only email marketing tool.
  • Easily email to different groups
  • Strong data management
  • Pretty straight forward user interface
  • Some spacing issues on actual emails compared to on the preview screens
  • Runs slow compared to other services I've used for this
  • Not always as intuitive as it comes across from the beginning
Constant Contact is great for our organization as it allows many different departments to send emails to their groups without much hassle. It also works well so that our Marketing team does not have to write every single message that is sent. It seems to work for us. I struggle to come up with scenarios it is not well suited to handle. Maybe if you have a really large email marketing team that likes to do their own thing.
Colleen Kirk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Constant Contact to provide an email solution that is user-friendly for our local marketing groups. It allows us to keep our brand guidelines while giving local marketing the tools they need to send out information in a timely and measurable way.
  • Automation of email campaigns
  • Ability for quick analysis of emails
  • Keep tailored templates that hold to the brand guidelines
  • Easy to use for the lower end user
  • Logs out frequently
  • Still seems to go to spam folder
  • Training options
This is a great tool for those who can use a WYSISG solution. It allows us to put marketing back into the hands of the local field instead of using corporate resources for every need. Would love some additional training opportunities and would not use it for a large mass mailing from our corporate side just due to the capabilities. However, this is great for de-centralized marketing.
LaMeshia Conley | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
My client uses Constant Contact because it fits her budget and user friendly. In a previous no profit I worked in I used Constant Contact for email marketing. It solved the problem to deliver newsletters to their audience. It is very much templated but has some limited automation features. Only the marketing department used the software. It fit the budget for the companies.
  • Cost effective for smaller budgets
  • User friendly for the professional user
  • Making it more creative friendly with the templates
  • Less a la carte and more all in one features
I am not partial to Constant Contact at all because I have more of a creative personality and that software does not fit how my brain works. It is more appropriate for an office setting or more like a corporate setting and less [appropriate] for the creative entrepreneur or for sales funnels.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is an effective email marketing software that we have used to send our b2c email subscribers information about our company, updates and travel news, and more. It has worked well for us to be able to connect with our email list and send out updates, information, and news.
  • Sends a lot of emails quickly.
  • Pricing is best for smaller businesses with large lists.
  • You can send as many emails as you want per month.
  • Forms and landing pages are not very well done.
  • User interface is annoying and difficult.
  • Customer service is very helpful but can take some time to respond.
I would recommend it if you have a very large list because they are pretty good in terms of pricing, but there are definitely other programs that are better out there if you are not exclusively looking at pricing. Also, depending on the size of your list, it can still become pretty expensive to use.
Sydney Lovegrove | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company currently utilizes Constant Contact to send company announcements and updates to current customers. We love staying in touch with our customer base as well as creating email campaigns to reach prospective clients. It is a great resource for blasting large audiences with the same message and provides quality metrics you don't always receive on other emailing services.
  • Explanation of Each Metric/What the Numbers Mean
  • Drafting and Scheduling Emails for Future
  • Contact Management - Able to Group and Tag Contacts
  • Personalization within Email Composer
  • Further Detail within Reporting Dashboard
Constant Contact is great and user-friendly for those who want to quickly draft and mass blast emails, especially to different groups. The emailing composer is very easy to use and templated which is great for someone who may not have time to design a message but still wants to be perceived as professional. We really enjoy the feature to be able to see what email addresses are no longer valid and clean up our email lists/CRM.
Jeya Chelliah | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We send out a weekly e-newsletter using Constant Contact. We send our e-newsletter to around 15k subscribers. It is only used for newsletter publications, not by other departments. By using Constant Contact we are able to send bulk emails at once and it is easy to use the tracking response to get email metrics.
  • Flawless delivery of emails
  • Easy to use email templates
  • Easy to mange subscribers list
  • Easy to upload your subscribers list from other email platforms
  • Reporting system sometimes confusing
  • There is no notification if and when any new subscribers signed up via our sign up form
  • Bounced email types are not clear
Well suited for email newsletters and generating more subscribers. Easy to manage the response to your email contents.
It is NOT suited for sending automated reminder emails for webinars or any other online events.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We send out weekly email specials to our customers that have subscribed to the mailing list. We offer insight into our industry like product availability and new products coming in stock. This provides the customer with a break on prices on components and equipment. Sometimes subscribers share their experiences via the email with write-ups.
  • Specially formatted emails.
  • Ease of use of the software/application.
  • Ease of updating the mailing list.
  • Integration with Facebook.
  • Integration with Google.
  • Integrations with Big Commerce.
They have a great foundation out of the box to speak. Their staff is very patient with novice users. It is the integration of social media that needs more support. We are a small company and we do not have the time nor resources to have outside help. We need to have down to earth straightforward information for us to make better use of Constant Contact within the various social media platforms.
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