Overview
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
Coveo Qubit for everything in ecomerse
Qubit - Segmentation, Personalisation and Optimisation
Qubit - Why we use it and why you should too.
Good testing and personalisation platform, not suitable as one-stop-shop
Powerful optimisation tool
Qubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations
Qubit's not me it's you.
A/B tested content delivery
Queue up for Qubit!
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite …
Qubit - Review of a Happy Customer
Excellent all rounder
Qubit enhances us!
Great platform and service to test your ideas and ultimately increase conversion
Qubit: a great testing and optimization solution for product and marketing teams
Qubit - User review
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Pricing
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Coveo Qubit Integrations
Coveo Qubit Competitors
Coveo Qubit Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Coveo Qubit Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 45% |
Enterprises (more than 500 employees) | 50% |
Comparisons
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Reviews and Ratings
(199)Community Insights
- Business Problems Solved
- Pros
- Cons
Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
Attribute Ratings
Reviews
(76-100 of 117)Activate data. Improve experience. Accelerate delivery.
- Fast & easy implementation
- 360 solution (tracking / analytics & dashboarding / personalization / A/B testing)
- Personalization based on data flows (no recommendation blackbox)
- Integrate external data (CRM, retail) to dashboards, personalization triggers
- Real-time (I mean real) view of activity
A must have tool and an outstanding team
- Account managers and strategists reactivity - Qubit has obviously hired talented people that quickly understand the different issues, brands' complexities and are very understanding when it comes to last minute requests or changes.
- Qubit's team provides a lot of ideas, and helps us refine our own ideas, based on their experience, and what has proven to be efficient etc.
- Give more felxibility on advanced mode tests to enable our teams to do it on their own sometimes, without having Qubit engineers build them for us.
- Have quick pre-defined reports to extract from the delivery platform when needed.
Qubit offers a great experience
- Test development
- Recommendations
- Reports
- Speed of development
- More insights
Qubit - Advanced CRO and great at driving us forward
- The account management is amazing. They are always available and remember the smallest of details about us, even though they have lots of accounts to manage.
- Their recent Future of Travel conference was industry leading and amazing to attend. They know our industry.
- They continue to drive forward, rather than focus on past successes and get stuck in a status quo.
- The testing tool requires a lot more code knowledge than some competitor tools. Most tests have quickly become advanced.
- We have now organised better training to address the above but I'd have preferred if this had happened when we started to work with them.
Qubit - Analytics and A/B testing
- Qubit has a response pre-sales and support team. The've been present and helpful throughout the process.
- Qubit has a great technology that is simple to implement. It also affords great flexibility, you can make it as verbose or terse as you want.
- We have run into some performance issues implementing opentag, but we're receiving good support to resolve these issues.
Qubit - All Around Solid Platform for Those Who Desire Deep Customization in Variation Testing
- Good UI - Qubit's UI is relatively user friendly and the learning curve is not steep.
- Customizability - because Qubit lets you write your own custom JavaScript in your variations, you can do pretty much anything you want.
- Reporting - Qubit provides basic and advanced reporting that's easy to access and analyze.
- Product recommendations - this is something we were told Qubit could support straight out of the box, as it turns out, we've basically had to engineer the whole thing ourselves.
- Preview pane in the editor - doesn't actually load properly most of the time.
Qubit - why you should consider it
It helps to implement temporary changes without the need for development time and resource, to test a change before implementing it (to assess impact), and to correctly monitor affiliate sales.
- A/B testing is very comprehensive - the test structure ensures results are statistically sound, and multiple conversion metrics can be used within the same test.
- The interface is very user-friendly, it's easy to slice data in the way you want when analysing visitor opinion - which isn't always easy for qualitative data analysis.
- It would be useful to have an estimated date that a test would be complete based on the number of visitors that have already been part of the test.
- When categorising visitor opinion this isn't reflected in the downloaded file - it would be good to save all changes here.
Qubit review
- Friendly and knowledgeable employees.
- Good quality designs supplied.
- Thorough testing and QA of new projects.
- Long lead times to launch new projects and there are often delays to original timeframes agreed. In the past year we haven't had any Qubit tests launch on time.
- Managing expectations better - we are often kept in the dark and are left frequently chasing for updates.
- Personal contact at Qubit - I always know who to reach out to rather than just having an impersonal support email.
- Lots of testing ideas coming from Qubit, so we can utilize best practices.
- Reporting on the data gathered on the website could be easier.
- Visitor opinion could have categories you could program rather than machine learning.
Beginner's review
- Gives you the ability to test an idea.
- You can track the result of the test and verify how it is going.
- Advanced technologies - data collection.
- Sometimes I find it difficult to write the code using only jQuery or CSS
- Poor training on the product.
Qubit - Enabling customer driven development
- Qubit has an intuitive interface. Our team of developers have all been trained quickly and can now effectively create, publish and pause experiments. While intuitive, we have been able to create complex experiments that would not have been possible previously.
- Qubit has supported us when we have tested the platform to its limit, allowing our developers to work collaboratively to enhance the tool and ultimately improve our experimentation process.
- All of our experiments can be tested on our production site before being viewed by our customers. This gives us valuable confidence and a robust QA process.
- Site performance is of huge importance to our business, and when we have large numbers of experiments running at any one time performance can be a concern. This may be an extreme case, as we have an abnormally large appetite for A/B testing.
- The user interface for creating experiments allows our developers to create bespoke JavaScript in the advanced mode. We find that we have no use for the built in editor and it would be nice to be able to default to the advanced mode.
Great product but lacking in client satisfaction and training
- Breadth of abilities - on par with the current requirements of businesses online.
- Advanced technologies - data collection.
- Strong sales team.
- More communication between the sales team and the account managers/ team supporting the client. The induction stage for us has been very tedious. For examples priority aspects promised to us have yet to be implemented more than 6 months into the contract.
- The queue for development is too long and we experience a lot of errors with what should be simple builds. We waited over 3 months for a welcome overlay (simple) which we are still experiencing problems with.
- Poor training on the product. No manuals provided. This means you are more dependant on them to advance with the tests.
- We are still waiting for the follow up to the poor sales to account management transition on our occasion. It seems you have to push and push for this.
Qubit, one year in.
- The tool is powerful and is able to make significant change our website, which makes for great tests.
- The Qubit dev resource has been quick and effective, making it simple to get complex tests made and running.
- Account management is very attentive and very good at coming up with ideas for tests and optimisations.
- Tests sometimes take half a second longer to load than the page they are on, which can look odd when loading a page.
- The simple mode editor isn't as intuitive to use as was promised, meaning we're relying on professional devs using the advanced mode editor more than we thought we would be.
Qubit - Because you asked...
- Ease of use for non-tech types. I have created promotional discount pop-ups with relative ease and with no need to involve tech teams or even the design team.
- Segmentation is easy, as is adding conditions. For example we recently tested a despatch countdown and could easily specify the message being shown on non-mobile product pages where the product is above xxx price. We can also test copy variations easily within this.
- Changes to the Editor are annoying and seem to strip user ease each time. I recently tried to duplicate a campaign [only] to be told I couldn't as the Editor is changing. What to do? Email Qubit... get an answer, ask a question... etc etc. Doesn't help when you're in a hurry.
- Seems to be more of a reliance on the advanced functionality, which requires dev involvement or a bespoke Qubit build. Ease was one of Qubit's strengths.
Qubit Will Raise Your Conversion Rate
- Qubit is great for developing code for the site. As a full service agency we have benefited the most from having their tech team write and implement the code on our site for all the tests with minimal assistance from our internal team.
- Our team at Qubit brought a lot of ideas to the table for us to test. We tested more ideas and iterations of ideas in the past 11 months than we did in the prior three years.
- Their service is very good. We have had several on site meetings with our analysts. Now we obviously pay for that in the contract fee, but it is something others don't do for the same price.
- Their communication of new services and product offerings hasn't been great. They have added several tools over the past year that I never heard about from our team.
- We only scratched the surface with some things in the account administration and other tools. Now, that may not be entirely their fault, since we treated them as a full service agency.
- Their programmers are entirely in England. Europeans have different vacation habits that Americans. When your developer "goes on holiday," your billing does not. If you rely on their tech team, this can slow development of tests to a crawl.
Complexity, simplified. Everything you need in a box.
- Extremely simplified user interface - paramount for avoiding & removing the complexity of managing our used features.
- Fantastic API - As a software engineer, it's a breath of fresh air having something so robust, yet so simple to work with.
- Flexibility - Not only does each service offer a great deal of flexibility allowing you to achieve what you need specific to your business, but the range of services/features available make it almost impossible to not do so!
- More could be done with the data visualisation side, although not currently bad, more could be done/added with the panels to enhance the experience.
Review
- The reporting capabilities are endless.
- Creating attribution rules to allocate the sale to the channel it's really due to.
- Changing perceptions from a last click model to a behavioural model.
- It was quite a tedious and long-winded to get the reporting tool working properly and getting accurate data.
- The data only tracked the desktop site and not the mobile traffic.
- The cost of the tool is very high for the returns generated.
Great people. Useful product, but could improve.
- Support is very responsive and timely.
- Their software allows for DIY approach or a managed solution.
- Great people geared towards helping the business.
- Software is perhaps a little behind the curve compared to other solutions.
- Strategic consultation could be more regular.
- Account managers could be more proactive.
Front End Experimentation Platform
- Easily build A/B or A/B/n experiments.
- Great previewing ability for quality assurance testing.
- It would be great if Qubit introduced a back-end testing platform for some of our larger experiments.
Qubit Products - A Big Win In AB/MVT and Personlisation!
This means that we can be sure of the change we want to make through analysing the outcome of certain tests (i.e. button colour change). Then we decide whether or not we want to put it into development. If we find the test shows significant increase or decrease in traffic, we have the data to work out if the change is good enough.
- As Qubit is a smaller Digital company, they are amazing at being very Agile and helping us get the best out of the contract we have.
- The strength that really applies to BT, is that items that may take weeks if not months to get into our pripeline can be dveloped, designed and test within a few weeks with Qubit. This means we dont waste our vital dev resource on things that may not work.
- They are very good in knowing how to use their tools in the current Digital Market. They can really assist in getting the business needs delivered in a fast and systematic approach, which sometimes may not be possible in a company that don't know the possibilities of the market they are in.
- It's hard to criticise a tool or team that you are still in the early days of building that relationship with. I would say that my only negative point at the moment is that although the team is fast and Agile, its experience is limited at doing things that other providers have. There is a trade off between the tools and functionality, which are in abundance on other platforms. The hands on and speediness to live ability of Qubit outweigh this in my eyes though.
A lot of data to give a better consumer behaviour insight
- Captures Customer feedback
- Is easy to set up basic tests
- Allows for several exceptions and rules
- On visitor opinion it could allow us to set in an easier way the look and copy of the pop up box
- The tagging could be more accurate on the visitor opinion
- Setting up the tests could be more user friendly
About working with Qubit
- Qubit have strong customer service and are great people to work with
- Their technology is constantly improving and they're always ahead of the curve
- Qubit's rapid growth has meant that they have, at times, been catching up with themselves in terms of internal resource which can have an impact on their clients
Qubit are a great conversion optimisation partner
- Tag management - we used to do bespoke integrations with our web platform that were lengthy and costly. Qubit made it quick & easy.
- A/B testing supported by great account management - our account managemer and analyst at Qubit are really young, bright and innovative and keep coming up with new split testing ideas pro-actively: our most successful test was to use the email sign up box on the site to serve a popup layer encouraging new customers to register. We increased sign-ups from 20 to 180 a week.
- Their Discover platform gives us a wealth of user behaviour data that is more layered and in-depth than our Google Analytics account and has helped us think of the business, merchandising and on-site UX differently. We're currently working on establishing an eCRM program that will user behavioural data captured by OpenTag and put it into our ESP platform.
- The feedback box has helped on many levels as it gathers information on all parts of the business. It was especially helpful in encouraging the buying team to lower our ASP on the site that was extremely high the first season: by introducing elevated contemporary brands like Rag & Bone, Frame denim etc
- Pen tag does slow down the site - improve site performance
- Make behaviour data accessible through customisable open API
Qubit - deploying on a technically challenging website
- Allowed us to deploy personalised tests remarkably easily. Their dashboard it simple to use. It allows non techies to launch simple tests as well as giving us the potential to deliver more complex tests
- Brought a level of insight and methodology into the business which had previously been lacking. We now think about preoccupy development in a different way.
- The account management and level of commitment from our team is outstanding.
- Qubit is extremely powerful technology. To get the most from it as early as possible in hindsight it would have been beneficial to have more technical support during those early stages.
- I would like to see more development of tools that allow us to surface particular conversions issues - heat maps, scroll tracking etc.
Qubit - The tool to test, serve and deliver!
Secondly, we use Qubit's attribution tool through OpenTag to understand how our visitors are arriving on site and the journey they take through to purchase. This allows us to make far more informed decisions on marketing spend, allocating to not just last click channels but those that assist also.
- Account Management - the support we receive from the account team at Qubit is second to none, and the weekly calls allow us to share ideas and plan trading ideas fro the coming weeks..
- Simplicity - It's very easy for someone with limited design/coding experience to be shown the system and to be able to test ideas
- Sharing best in class - operating across a number of different verticals, Qubit are adept at employing best practice in your account, giving immediate results
- Confidence - Qubit's robust testing system/process ensures confidence in test results
- Attribution - Qubit provides the data in a great format, there is room to improve consultancy on the data this throws up
- Data aggregation and reporting - something that Qubit are definitely working on but plenty of opportunity here
What are my site traffic levels and how long will it take to prove significance in a test?
Do I have the resource to enable self/internal testing rather than relying on account team?
Do I really need to take the full suite of products on day one or can I add when ready?
What level of A/B testing can I deliver through internal resource, do I have traffic potential to try multi-variate tests and would this better suit my needs?