I think this area is very over-hyped by QuickBase marketing. I have 40 years of custom application development experience for small businesses. It takes a fair amount of knowledge, experience and aptitude to do custom application architecting and development where the app is done right the first time, and will work well in the long-term as future application additions and changes are thrown into the mix. Anyone can get anything working in a Google Sheet, but that doesn't mean it will be a good app that is able to be supported and extended going forward. Same thing with QuickBase. There is a little bit of investment of time that is required to be a good administrator, system architect and developer, even on QuickBase. Even with the depth of my experience, I still used a 3rd party QuickBase development partner for 3 to 6 months to learn the ropes quickly and get up to speed so that I wasn't creating a crap application. It really helps to understand how to think and develop in QuickBase before you start. It's different from Access, Excel, Salesforce, etc. Once you know how to think in QuickBase and some of the good tricks, everything flows very nicely. But there is a learning curve for anything as complex and sophisticated as the QuickBase platform.