Salesforce Marketing Cloud Interaction Studio

Salesforce Marketing Cloud Interaction Studio
Formerly Evergage + MyBuys

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Score 8.3 out of 100
Salesforce Marketing Cloud Interaction Studio

Overview

What is Salesforce Marketing Cloud Interaction Studio?

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.
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Recent Reviews

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Awards

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Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.evergage.com/why…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Product Details

What is Salesforce Marketing Cloud Interaction Studio?

Evergage and MyBuys is now Salesforce Interaction Studio.

The vendor states that their cloud-based platform is designed to empower marketers to increase engagement conversions of website visitors and users through real-time personalization based on deep behavioral analytics...without the need for developers. The Interaction Studio RTIM solution boasts powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action.

Salesforce says companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio Features

  • Supported: Behavioral Tracking
  • Supported: Segmentation
  • Supported: Targeting/Personalization
  • Supported: Recommendations
  • Supported: Testing
  • Supported: Analytics/Attribution

Salesforce Marketing Cloud Interaction Studio Downloadables

Salesforce Marketing Cloud Interaction Studio Integrations

Salesforce Marketing Cloud Interaction Studio Competitors

Salesforce Marketing Cloud Interaction Studio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, 6178772514
Supported CountriesUnited States
Supported LanguagesEnglish

Frequently Asked Questions

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio starts at $199.

Adobe Target, Monetate, and Coveo Qubit are common alternatives for Salesforce Marketing Cloud Interaction Studio.

Reviewers rate Availability highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Interaction Studio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 46)
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Score 7 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud is particularly well suited for automated marketing that includes multiple touch points like email, SMS, etc., where we need to automatically send triggered messages to customers based on their behavior or recommend products by sending personalized messages. It is a great tool that allows us to easily create and manage campaigns and to track and analyze customer behavior in order to optimize the campaign.
Andrey Lokshin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Interaction Studio IS is primarly focused on Digital Marketing. It is less appropriate if you work is connected with key accounts activity. If you are serviece company you could be missing integrations with marketplaces like Zillow, Corporate UpWork account for sending campaignes (offers), only web tracking of prospects actions via 3-d party add ons. If you are considering AI support in choosing right promo activity - you could be missing enough you own historical data to feed to algorhytm to get sustainable forecast (or even binary). So Artificial Intelligence engine is for large companies only or till the era of "faceless" Big Data will come true.
Score 8 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Interaction Studio helped understand customer behavior on the website and gain valuable insights. We were able to personalize the website landing page according to the users' past history which in return led to an increase in interactions and user activity on the page and a significant increase in the sales of the products.
Score 7 out of 10
Vetted Review
Verified User
Salesforce Marketing Interaction Studio is great to improve customer relationship, provides customized navigation in our website and provides the data we need to improve the user interaction. However, for users that don't have Salesforce experience, the Marketing Studio platform can be a bit tricky. It is a bit expensive, as well.
Score 9 out of 10
Vetted Review
Verified User
This is a great program to use if you are looking to enhance your customer experience and or help drive engagement. I've used a lot of the Salesforce products, which made it an easy adaption. It is also great for those looking to track their engagement data in real-time because it is very visual.
Score 8 out of 10
Vetted Review
Verified User
With hundreds of features, interaction across email, mobile, advertising, and the web is very smooth. It really helps in analyzing customer touchpoints. It helped us in generating a lot of leads with a timely change in strategy and personalization.
Dérick St-Hilaire | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Score 8 out of 10
Vetted Review
Verified User
Well suited for any online retailer looking to deliver personalized recommendations to increase conversions and/or average order size.
It's pricey, so not well suited to smaller companies. Also would not make sense for those with a shallow product selection. The beauty lies in bringing out the most relevant products to the customer -- which really only makes sense if you have a deep selection.
Sarah Fisher | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Evergage is great for any organization that has the resources and commitment to building out personalization campaigns. Once the content is all rolling to website visitors, it's very effective for fueling leads and engaging customers (especially in-app, if you have a software product). But it's not just sign up and go. Be prepared to do the work.
Score 10 out of 10
Vetted Review
Verified User
Evergage is a great on-site testing and recommendation tool. Not only does it help with A/B testing on the site, it also helps easily personalize a site for your audiences. I think it works well with smaller marketing teams as their support is like having a personal Evergage analyst to help keep you on track and complete projects that may be above your Evergage knowledge.
Ben Alvord | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As stated before, the platform works very well for regional and industry based targeting. Evergage allows you to bubble up CTAs targeted at the specific user, or you can even just modify content on a webpage to better speak to that user. For instance, the content on our pricing page changes slightly for those users who are in the EU, as opposed to US.
Chris Martin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have not yet come across a use case Evergage is not well suited to handle. In fact, its flexibility is such an asset, it may be used in ways that go beyond what it was originally built to accommodate. While we have used Evergage to deliver pop-ups and modals, info bars, callouts, and in-line content swaps on the page, we have also used it to completely rebuild entire website pages with fully responsive CSS and server-side integration via API calls. We have also used it to bridge the attribution gap between website usage and offline (call center) transactions -- something we never could adequately solve prior to using Evergage.
Josh Thompson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
SaaS companies seem like a strong market. I'm not an expert enough (yet) in evergage to extrapolate into other businesses its use, though on the surface it seems like many companies would benefit from this kind of insight into their users.
Melinda Cormier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Evergage is a great tool for any organization looking to personalize their website visitor experience without replacing their existing web CMS. The tool works along side your existing web content to help promote relevant offers to the right people. Organizations with a lot of content (blogs, white papers, videos, etc.) will probably benefit most from the dynamic campaigns available in Evergage, as it allows you to create campaigns that promote your existing content with a variety of advanced functionality.
Jackie Megnin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Evergage allows us to target our 4 key personas that require a different voice and content in order to drive KPIs. Evergage also allowed us to identify new personas and quickly set up these segments to serve relevant content.
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