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https://dudodiprj2sv7.cloudfront.net/product-logos/0I/2D/LB25RQ82W2PF.PNGCost Effective, Feature Rich, Website a/b/n/MVT Testing Leads to Increased Performance and User ExperiencesAMD has used VWO across multiple web properties by various teams within the organization globally. The platform provides a very easy to use A/B/n/MVT testing platform which is hosted on a content delivery network (CDN) for reliability and performance and can be used by almost anyone. It also provides the ability to display personalized content using various methods.,Easy to use Great support, fast and accurate Easy to implement Performance,New features - though they tend to release updates frequently User workflow - to provide approval process with limited permissions for various users,10,increased efficiency in creating tests increased efficiency in analyzing results improved users experiences as a result,,10,Implemented in-house,Yes,Change management was minimal,Customizing the provided javascript to be launched from within another javascript file,10,10,Yes,Everytime.A competent tool to get you AB testingWe currently use Visual Website Optimizer (VWO) as part of our optimization suite of tools to run AB/MVT tests. With a good pricing model and when paired with a tag manager, it allows us to run hundreds of tests over 45 different websites with relative ease. With a significant required for competitive tools, this proved a compelling way to get management excited about the potential of CRO while also fitting within our budget constraints.,VWO makes it easy to get up and running with AB/MVT testing - without loads of code knowledge or a large budget. VWO makes it easy to visualise complex statistics using graphs and visualisations. VWO has an evolving toolset that is becoming more and more mature every week. VWO has a good set of segmentation tools to identify how tests perform with different customers.,VWO reliability can leave me scratching my head. Code verification sometimes fails during a running test and previews will sometimes inform me that "test is not running on this page", even when it's set to run sitewide. Code generated by the visual editor can be slightly buggy. CTA buttons were duplicated or missing, but this wasn't visible in the preview - only on site when the test was live. This is okay if you have good QA testing and the javascript skills to tweak the generated jQuery code. Conversion tracking can sometimes be flaky. Tracking using css selectors isn't as robust as I would expect, especially when tracking clicks on modified objects (like buttons). This can be frustrating when it requires me to reset tests after a couple of days due to lost tracking. It would be nice to have a build-in verification tool so I can quickly see if these won't work correctly. It would be nice to see full access to the segmentation options on all plans if pricing model is primarily charged by number of visitors.,6,Positive impact on ROI from PPC campaigns through refined landing pages. Improved contribution to websites from across the business by being able to quickly test ideas from everyone, at any level. Helped move the company towards a 'test everything' culture, where data-driven digital products are the norm and every bit of money spent on product development can be justified. Increase in sales leads generated through form optimisation.,Optimizely,Crazy Egg, Ensighten Manage, Google Tag Manager, Mouseflow, Navilytics,Implemented in-house,No,Change management was minimal,Tag manager and simple code base made this straightforward. Verification of tests inside the UI can be the most time consuming thing if code verification isn't working.,8
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VWO
128 Ratings
Score 8.1 out of 101
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VWO Reviews

VWO
128 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101
Top Rated Award
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Ahmad Rahman profile photo
May 09, 2014

VWO Review: "Cost Effective, Feature Rich, Website a/b/n/MVT Testing Leads to Increased Performance and User Experiences"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation

10
Very easy, and great support in case you find any challenges.
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December 14, 2015

VWO Review: "A competent tool to get you AB testing"

Score 6 out of 10
Vetted Review
Verified User
Review Source

Implementation

8
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Has featureA/B Testing
Has featureMultivariate Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Video

VWO Integrations

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No