When it comes to picking prospecting tools, sales and marketing teams are in a more powerful position than they’ve ever been. Regardless of the specifics of what a company does, the products it’s selling, or even its budget, there’s never been so much choice when it comes to choosing tools that will help supercharge their sales efforts.
That said, with so many tools to choose from, how can we know which ones will work best for us?
Obviously, since every company and its needs are different, there’s no one “right” answer to this question.
But what we can do is look at which tools are hot on the radar of others in the industry, and leverage perks such as free trials and demos to establish which tool (or tools) best fit our own unique needs.
Here are 5 prospecting tools to consider, broken down by price, features, and ease-of-use.
1. Harness the Power of Video with BombBomb
That means one thing: if you’re not using video in your marketing already, you probably should be.
BombBomb is a comprehensive application designed to help you stand out from the competition by integrating video directly into your email marketing. You can record and send videos in real-time, or save them to add into email campaigns at a later date.
It’s also really easy to add text and links to your videos, even on the go. As you might expect, the tool features an analytics suite that will help you measure the impact of your efforts.
So how well does it work?
BombBomb reports that among its users:
- 81% experience more replies
- 68% convert more leads
- 56% generate more referrals
Pricing starts at $39 a month (for an individual account, billed annually) and you can sign up for a 14-day free trial.
2. Schedule with Ease with X.ai
X.ai is an AI-driven scheduling tool that takes care of scheduling meetings on your behalf, meaning you can focus on more important things (like your actual work).
Simply cc: your virtual assistants Andrew and Amy on an email or an internal communications tool such as Slack, and they’ll instantly get to work on your behalf — whether that means scheduling, rescheduling, or canceling meetings, and more.
You can rest easy knowing your communications are secure, thanks to built-in SSL encryption and multi-layered authentication, and you can benefit from custom analytics and reporting designed to improve time management and team productivity.
Better yet, Andrew and Amy learn over time. Each interaction you have with them makes them smarter and better able to anticipate and meet your needs.
Pricing starts at $17 a month for an individual account, up to $59 per user per month for an enterprise account.
3. Make Prospecting Calls Easier with NewVoiceMedia
NewVoiceMedia integrates with Salesforce to deliver a robust, cloud-based call center.
Sitting directly within Salesforce, NewVoiceMedia enables sales teams to connect prospect and client details via its user-friendly ContactPad, so sales teams can deliver unparalleled service and personalization with ease.
Features are designed specifically to enable users to maximize the impact of every call they make — think automatic logging, chosen display numbers, voice infrastructure, cutting-edge analytical tools, and NewVoiceMedia’s patented 5-step solution for effortless personal customer experience: advanced CTI routing, flawless Salesforce integration, agent-centered UX, voice infrastructure, and integrated analysis.
Pricing is tailored to the needs of each customer. You can request a demo on their website.
4. Find Accurate Prospect and Company Details with ZoomInfo
Sometimes, finding the right contact details is harder than anything else. Prospecting can quickly become a never-ending game of needle-in-a-haystack.
ZoomInfo helps prospectors overcome these hurdles by providing a comprehensive B2B database of direct line access and email addresses that allows users to search by industry, company revenue, or job title – among a slew of other parameters.
Customers can browse contacts and companies, build a targeted list for a current or future campaign, segment those lists, and manage their entire database from ZoomInfo’s user-friendly dashboard.
Once again, pricing depends on the needs of each customer.
5. Perfect Your Email Outreach with Mailshake
89% of marketers list email as their primary channel for lead generation. This makes sense when you consider that in 2017, according to research from Sign-Up.to, email generated an average open rate of 24.79%, and a click-through rate of 4.19% (across all industries).
In fact, email produces an average return of $44 for every dollar spent.
Mailshake makes email outreach a cinch. It integrates with your Gmail account to provide templates, lead segmentation, and automatic email sequences.
All you need to do is sign up, and you’ve got instant access to their battled-tested templates – everything from lead generation to content promotion — or you can choose to create your own.
Create automatic follow-ups and emails triggered by clicks. Set send parameters that reflect your business hours, as well as rules on how frequently or closely together messages should go out. Personalize letters using merge fields to generate custom emails for many recipients all at once, and monitor and manage opens, clicks, and replies.
Pricing starts at $19 per month, per user.
Using these five tools can allow you to build a more efficient prospecting workflow that makes things easier for your sales reps, more appealing for your prospects, and ultimately leads to more sales.
Have you tried any of these tools for prospecting? Are there any others you’d recommend? Leave your comments below!
This article was contributed by Sujan Patel of Mailshake.