Channel Management Software
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Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…
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Channeltivity is a partner relationship management (PRM) software solution offered by Channeltivity, LLC.
CloudBlue, an Ingram Micro supports subscription, partner, and catalog management for users by helping them to grow their B2B ecosystem. The solution includes CloudBlue Commerce, and CloudBlue Connect.
Zentail is a commerce operations management (COM) platform that aims to simplify ecommerce. Features include PIM technology, listing, repricing, inventory management, supply chain and order management. Zentail integrates into various sales channels, like Amazon, eBay, Google Shopping,…
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Solid Commerce is a cloud-based channel and marketplace selling solution that integrates with a number of marketplaces, along with the users ERP, warehouse management application, accounting system, etc. to provide integrated management of orders, inventory, and logistics, as well…
Sellbrite in Pasadena enables brands & retailers to list and sell products across multiple online sales channels and gain centralized control over inventory and orders. Sellbrite’s cloud-based, channel management platform integrates with marketplaces and shopping carts, including…
Amazon Seller Central is the company's online service for merchants selling products on Amazon.com.
Checkfront is appointment scheduling and booking software from the Canadian company of the same name.
Crossbeam is a partner ecosystem platform from the company of the same name headquartered in Philadelphia. We act as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure.
Model N delivers an end-to-end revenue management platform designed to empower companies to maximize revenue as they transform Sales, Marketing, Channels, Finance, and Legal processes. Model N’s revenue management solutions help by transforming siloed, tactical activities into strategic…
clicHUB, from ClicTecnologia headquartered in Blumenau, Santa Catarina, enables the user to choose which e-commerce platforms to make products available on, and centralizes all sales steps within an integrated ERP. With it, the user can track the performance of all channels in one…
nChannel is a SaaS software for retailers, wholesalers, and technologists offering integration tools to sync data and automate processes among eCommerce, ERP, POS and 3PL systems. nChannel’s cloud-based software delivers pre-built and configurable integration solutions for B2C and…
Lodgify is a SaaS company focused on building vacation rental software that enables property owners and managers to independently manage and market their business online headquartered in Barcelona. Lodgify’s core property management software for vacation rentals is used to manage…
Founded in 2016, Hospitable supports short-term hosting, boasting users among over 9,500 customers. Hospitable’s tools allow hosts to automate the most time-consuming elements of hosting, and their content and community educate investors on how to grow their short-term rental returns.…
Feeditor is an app used to streamline feed management and optimize e-commerce operations, from Adcore. It can be used to advertise to shoppers around the world on channels like Google Shopping, Facebook, Amazon, and Microsoft in multiple countries and currencies.
Designed especially for hosts with up to 9 properties, Powerhost is a tool for managing vacation rentals across multiple channels. Key Features:Content Management: Synchronises uploaded listing details across top booking channels. Creates listings in minutes so users can connect…
Founded and headquartered in Taipei since 2019, rezio is an Asian-based Channel Manager & Tour Booking Software provider designed for the Tourism Industry to help digitalise local businesses and connect them to the world. Created for tour operators and activity providers, especially…
Little Hotelier is a hotel management system designed specially for small accommodation providers, supported by SiteMinder. Additionally, Little Hotelier can be used to support rental properties; it can centralise operations such as reservation management, housekeeping, and inventory…
Ginkgo is an Ecommerce Operating System for merchants providing capabilities that encompass order management, inventory management, logistic management, warehouse management, CRM, and multi-sales/multi-vendor modules, for ecommerce entities.
AMZScout Tools include the Pro Extension, Product Database, Product Tracker, Keyword Search, Reverse ASIN Lookup, Keyword Tracker, Quick View, FBA Calculator, and Stock Stats. With this suite of research tools, users can research the sales history of any product on Amazon. You’ll…
Ad Badger is an Amazon PPC management solution from the company of the same name in Austin.
TrackStreet™ monitors what’s happening with a brand across the Internet and delivers actionable market data. The TrackStreet platform is used to gain deep insights into online markets, gauge market opportunities for new products and brands, manage and enforce MAP programs, and understand…
Katanox helps to make selling hotel rooms effortless. The vendor states an OTA duopoly, GDSs and Bedbanks have extended control over hotel distribution, hindering new entries into the market. An extremely fragmented technical infrastructure heightens the cost to entry. Thus opening…
FrigginYeah! is an ecommerce price monitoring solution for brands, from the small company of the same name in Manhattan Beach, California. The solution helps to stop unauthorized sellers' operations, identify Minimum Advertised Price (MAP) violators no matter what platform, as well…
Tackle (Tackle.io) headquartered in Boise aims to help software companies generate revenue through Cloud Marketplaces, specifically: AWS Marketplace, Azure Marketplace, and Google Cloud Platform Marketplace. The vendor statse Tackle’s Cloud Marketplace Platform reduces time to list…
A channel marketing automation platform designed for simplicity, xAmplify helps engage partners, generate partner-led leads and enables partners to close deals. It works at any stage of channel maturity. Boasting decades of experience, the vendor states xAmplify is designed with…
Learn More About Channel Management Software
What is Channel Management Software?
Channel Management software facilitates indirect sales by providing tools to manage third-party marketing. It is marketing automation applied to channels and is also known as through-channel marketing automation or distributed marketing. It enables brands to connect with their channel partners, offering customizable content experiences and co-op advertising management, empowering channel partners to support a company’s marketing activities and assets. It helps communicate the value of your products and services to your channel partners and through your channel partners. Channel Marketing Automation (TCMA) software helps to streamline marketing workflows by automating marketing processes.
Closely related, Partner Relationship Management (PRM) software establishes portals to communicate and exchange information and content between a company and its partners. This helps streamline workflows further and optimizes partner relationships. PRM software is leveraged to provide a more effective approach to channel marketing.
Most channel management software supports integration with an organization’s CRM and ERP systems. CRM software vendors are increasingly incorporating channel management software features into their products.
Major users of channel management software include manufacturing, financial services, technology, education, and healthcare companies. Cloud-based, SaaS implementations are becoming the dominant deployment model. Many vendors now provide mobile access to channel management functions.
Channel Management Software Features
Channel Management software often includes a wide range of features:
- Campaign Management
- Co-Op Advertising
- Multiple Channel Configurations
- Through-partner model
- To-partner model
- With-partner model
- Channel Analytics / Marketing Metrics / Reporting
- Content Management and Sharing
- Incentive Management
- Social Promotion
- Inventory Control
- Lead Management
- Order Management
- Partner Management
- Pipeline Management
Channel Management Software Comparison
Key points to consider when purchasing channel marketing management software include:
- Partner Readiness – Can your downstream partners readily leverage your solution? Each distribution channel will have different technological capabilities and varying degrees of readiness and willingness to adopt new technologies. Some capabilities such as showcasing your products should be easy to implement, others such as integrated campaigns may only be supported by your more sophisticated partners.
- Marketing Channel Strategies – Are you a B2B or B2C business, or both? These require different marketing channel strategies. Evaluate the product features to ensure they readily address the needs of your specific market.
- Integrations – Do you need to integrate this software with existing systems such as PRM, CRM, or ERP? Make sure the channel marketing management platform you invest in can easily integrate with the other systems of record you already use.
Pricing Information
There are two main pricing models channel marketing management vendors use: perpetual license and subscription.
The older, more traditional perpetual license model is common with on-premises deployments. It involves paying an upfront fee for a license to own the software. The cost of one-time licensing fees can range from $2,000 to over $24,000 for basic installations.
The subscription pricing model is commonly used for SaaS applications. Vendors typically charge by the employee or per user, per month. Prices for subscription plans can start as low as $30 a month and range up to $295 a month or more.
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Frequently Asked Questions
What does channel marketing management software do?
What are the benefits of using channel marketing management software?
Benefits of using channel marketing management software include:
- Increased Revenue
- Customers can connect and purchase through their preferred channels
- Increased customer engagement
- Higher conversion rates
- Reduced customer acquisition costs
- More Consistent Branding
- Better alignment with brand messaging across all partner channels
- Better communicate the value of your products and services to your partners and customers
- Improved inventory management
- Improved customer account management
What are the best channel marketing management software products?
Here are some of the more popular channel marketing management software products: