What users are saying about
340 Ratings
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Score 7 out of 101
4 Ratings
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Score 7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Mautic Marketing Automation

It's bred from an open source product and is a nice little automation engine. The interface is clean and easy to use, but it definitely doesn't have the bells and whistles of a full-featured Marketing Automation platform like Marketo, Eloqua or Pardot. It's easy to stand up and run with a 1 person team. If you're looking to do simple web tracking, forms and landing pages, and email automation, it's a solid tool. If you like the idea of quickly being able to add focus items to your website it is also a great tool. Keep in mind it's new, and there will be bugs and issues here and there, but Mautic's support team was always very responsive and quick. I would consider both Mautic and Act-On to be "break-in" marketing automation tools, and Mautic stacks up. Not ready for prime time, but will definitely be an upgrade from simple email automation!
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Mautic Marketing Automation
7.1
WYSIWYG email editor
Act-On
7.9
Mautic Marketing Automation
6.0
Dynamic content
Act-On
7.1
Mautic Marketing Automation
7.5
Ability to test dynamic content
Act-On
6.7
Mautic Marketing Automation
7.0
Landing pages
Act-On
7.0
Mautic Marketing Automation
8.0
A/B testing
Act-On
6.9
Mautic Marketing Automation
6.0
Mobile optimization
Act-On
6.8
Mautic Marketing Automation
5.0
Email deliverability
Act-On
7.8
Mautic Marketing Automation
7.5
List management
Act-On
6.4
Mautic Marketing Automation
7.5
Triggered drip sequences
Act-On
9.2
Mautic Marketing Automation
9.0

Lead Management

Act-On
7.3
Mautic Marketing Automation
7.2
Lead nurturing
Act-On
7.0
Mautic Marketing Automation
8.0
Lead scoring and grading
Act-On
7.4
Mautic Marketing Automation
8.0
Data quality management
Act-On
7.9
Mautic Marketing Automation
5.0
Automated sales alerts and tasks
Act-On
6.7
Mautic Marketing Automation
8.0

Campaign Management

Act-On
7.6
Mautic Marketing Automation
Calendaring
Act-On
6.8
Mautic Marketing Automation
Event/webinar marketing
Act-On
8.5
Mautic Marketing Automation

Social Media Marketing

Act-On
7.9
Mautic Marketing Automation
6.0
Social sharing and campaigns
Act-On
7.9
Mautic Marketing Automation
Social profile integration
Act-On
7.9
Mautic Marketing Automation
6.0

Reporting & Analytics

Act-On
5.7
Mautic Marketing Automation
7.2
Dashboards
Act-On
5.5
Mautic Marketing Automation
7.0
Standard reports
Act-On
6.0
Mautic Marketing Automation
7.5
Custom reports
Act-On
5.7
Mautic Marketing Automation
7.0

Platform & Infrastructure

Act-On
7.3
Mautic Marketing Automation
7.7
API
Act-On
9.2
Mautic Marketing Automation
7.5
Role-based workflow & approvals
Act-On
6.8
Mautic Marketing Automation
Customizability
Act-On
6.7
Mautic Marketing Automation
8.0
Integration with Salesforce.com
Act-On
8.0
Mautic Marketing Automation
7.5
Integration with Microsoft Dynamics CRM
Act-On
6.1
Mautic Marketing Automation
Integration with SugarCRM
Act-On
7.0
Mautic Marketing Automation

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Cool automation and flow builder - very visual and easy to follow and understand.
  • Simple to use, the interface is clean.
  • Integration with Salesforce was a snap - not too difficult or involved.
  • Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
Ian Nate profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!
Ian Nate profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
  • Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
  • Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
Ian Nate profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details