What users are saying about
Top Rated
374 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100
12 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Mautic Marketing Automation
8.5
WYSIWYG email editor
Act-On
7.4
Mautic Marketing Automation
7.5
Dynamic content
Act-On
6.9
Mautic Marketing Automation
9.0
Ability to test dynamic content
Act-On
7.1
Mautic Marketing Automation
8.7
Landing pages
Act-On
7.5
Mautic Marketing Automation
9.1
A/B testing
Act-On
7.3
Mautic Marketing Automation
7.5
Mobile optimization
Act-On
8.2
Mautic Marketing Automation
7.5
Email deliverability reporting
Act-On
8.1
Mautic Marketing Automation
8.9
List management
Act-On
8.5
Mautic Marketing Automation
9.0
Triggered drip sequences
Act-On
8.2
Mautic Marketing Automation
9.0

Lead Management

Act-On
7.8
Mautic Marketing Automation
8.8
Lead nurturing
Act-On
8.3
Mautic Marketing Automation
8.9
Lead scoring and grading
Act-On
8.1
Mautic Marketing Automation
8.9
Data quality management
Act-On
7.1
Mautic Marketing Automation
7.9
Automated sales alerts and tasks
Act-On
7.6
Mautic Marketing Automation
9.5

Campaign Management

Act-On
7.5
Mautic Marketing Automation
8.3
Calendaring
Act-On
6.8
Mautic Marketing Automation
8.5
Event/webinar marketing
Act-On
8.2
Mautic Marketing Automation
8.0

Social Media Marketing

Act-On
6.2
Mautic Marketing Automation
9.4
Social sharing and campaigns
Act-On
6.4
Mautic Marketing Automation
10.0
Social profile integration
Act-On
5.9
Mautic Marketing Automation
8.8

Reporting & Analytics

Act-On
7.0
Mautic Marketing Automation
8.4
Dashboards
Act-On
7.2
Mautic Marketing Automation
8.1
Standard reports
Act-On
7.4
Mautic Marketing Automation
8.3
Custom reports
Act-On
6.3
Mautic Marketing Automation
8.8

Platform & Infrastructure

Act-On
7.9
Mautic Marketing Automation
8.0
API
Act-On
6.9
Mautic Marketing Automation
8.1
Role-based workflow & approvals
Act-On
7.6
Mautic Marketing Automation
9.0
Customizability
Act-On
7.1
Mautic Marketing Automation
7.1
Integration with Salesforce.com
Act-On
8.3
Mautic Marketing Automation
8.2
Integration with Microsoft Dynamics CRM
Act-On
8.4
Mautic Marketing Automation
8.0
Integration with SugarCRM
Act-On
8.8
Mautic Marketing Automation
8.0

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Act-On
    7.8
    Mautic Marketing Automation
    8.9

    Likelihood to Renew

    Act-On
    8.9
    Mautic Marketing Automation

    Usability

    Act-On
    9.1
    Mautic Marketing Automation

    Reliability and Availability

    Act-On
    9.1
    Mautic Marketing Automation

    Performance

    Act-On
    8.2
    Mautic Marketing Automation

    Support Rating

    Act-On
    7.3
    Mautic Marketing Automation

    In-Person Training

    Act-On
    8.7
    Mautic Marketing Automation

    Online Training

    Act-On
    9.3
    Mautic Marketing Automation

    Implementation Rating

    Act-On
    8.6
    Mautic Marketing Automation

    Scalability

    Act-On
    9.1
    Mautic Marketing Automation

    Add comparison