What users are saying about
340 Ratings

SalesLoft

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138 Ratings
340 Ratings
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Score 7 out of 101

SalesLoft

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138 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

SalesLoft

It is great for small to medium-sized teams who want to double or triple the productivity of their business development representatives. In a previous job, our email and call outbounding was all managed in spreadsheets and through Outlook. When I came to Heap and began using SalesLoft I was significantly more efficient, productive, and successful. As our team has grown, members have joined and left, and our use of the tool has evolved as our collection of cadences and templates has grown messy. A better paradigm for managing these templates, understanding what templates map to what cadence, and so on will help our team scale use of SalesLoft. I can see how a large enterprise may have to strictly control their SalesLoft environment to prevent similar drawbacks.
Joey Backs profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
SalesLoft
WYSIWYG email editor
Act-On
7.9
SalesLoft
Dynamic content
Act-On
7.1
SalesLoft
Ability to test dynamic content
Act-On
6.7
SalesLoft
Landing pages
Act-On
7.0
SalesLoft
A/B testing
Act-On
6.9
SalesLoft
Mobile optimization
Act-On
6.8
SalesLoft
Email deliverability
Act-On
7.8
SalesLoft
List management
Act-On
6.4
SalesLoft
Triggered drip sequences
Act-On
9.2
SalesLoft

Lead Management

Act-On
7.3
SalesLoft
Lead nurturing
Act-On
7.0
SalesLoft
Lead scoring and grading
Act-On
7.4
SalesLoft
Data quality management
Act-On
7.9
SalesLoft
Automated sales alerts and tasks
Act-On
6.7
SalesLoft

Campaign Management

Act-On
7.6
SalesLoft
Calendaring
Act-On
6.8
SalesLoft
Event/webinar marketing
Act-On
8.5
SalesLoft

Social Media Marketing

Act-On
7.9
SalesLoft
Social sharing and campaigns
Act-On
7.9
SalesLoft
Social profile integration
Act-On
7.9
SalesLoft

Reporting & Analytics

Act-On
5.7
SalesLoft
Dashboards
Act-On
5.5
SalesLoft
Standard reports
Act-On
6.0
SalesLoft
Custom reports
Act-On
5.7
SalesLoft

Platform & Infrastructure

Act-On
7.3
SalesLoft
API
Act-On
9.2
SalesLoft
Role-based workflow & approvals
Act-On
6.8
SalesLoft
Customizability
Act-On
6.7
SalesLoft
Integration with Salesforce.com
Act-On
8.0
SalesLoft
Integration with Microsoft Dynamics CRM
Act-On
6.1
SalesLoft
Integration with SugarCRM
Act-On
7.0
SalesLoft

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.
Diogo Cabral profile photo
  • Cadence set up, automation, and workflow: It is easy to set up a personal or a Team cadence for a particular campaign or persona message. Steps can be automated with handy options to pick when automated emails will be sent, when contacts will be taken out of the cadence (if they reply or their email bounces) and so on.
  • Advanced automation rules allow you to trigger Cadence actions based on changes to other data fields, such as a particular Salesforce contact field. We use this to automatically add contacts to a cadence when a specific field in Salesforce is changed (a picklist of potential cadence options).
  • Add on benefits like integration to Crystal to help you know what type of language to use with your target contact, Owler for news and insights on companies you're reaching out to, and a pretty good account management/support team.
Joey Backs profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • The UI isn't quite as smooth as I'd like.
  • Managing cadences or editing who is in a cadence requires a lot of clicks (i.e. migrating several leads to skip a step takes a few extra steps than seems necessary, you have to navigate out of the cadence to move contacts around, you can't do it within the open cadence).
  • Phone integration is through a soft phone, I've never set it up because I wonder how good or smooth it is. I also use a hard phone at my desk. I'd love it if the phone could connect to my hard line as I'm familiar with other solutions that do that very well.
Corey Calder profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
There is no other provider in the segment that does what they do at the price they charge, and their support team is great. My contact often checks in with me, and I think that they have really taken a stake in making sure that my company and my business succeeds. I often think of them as friends vs. business collaborators.
David Wank, DMD profile photo
SalesLoft5.5
Based on 2 answers
The renewal really depends on who the client is. SalesLoft works for some clients better than others.
Meredith Walter profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
SalesLoft8.0
Based on 1 answer
SalesLoft is a fantastic product that will be extremely helpful to any Sales Rep looking to organize their information and stay one step ahead. While it has its shares of quirks and bugs it proves to be an awesome tool for anyone that is in the sales industry.
Sam Knight profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
SalesLoft is a competitor to InsideSales.com. I love the native integrations InsideSales provides, but I more love the account based targeting that SalesLoft better supports. If you want a more direct integration where you can use automation features within Salesforce, InsideSales is much better. But if you need more automation and not caring if it's native or not in SFDC, SalesLoft is much better
Corey Calder profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • The ROI would be hard to calculate as our entire sales team uses this for pretty much everything. Is it fair to attribute 100% of our new business to SalesLoft?
Stephen Krauska profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SalesLoft

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SalesLoft Editions & Modules
SalesLoft
Additional Pricing Details