What users are saying about
Top Rated
374 Ratings
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Top Rated
346 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100

SalesLoft

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Top Rated
346 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

SalesLoft

SalesLoft is well suited for sales reps like me who email and make calls frequently throughout the day. I would also recommend this tool to those of us who want to organize their activities and regularly set up touchpoints for reach-outs in the future. It is much easier to use SalesLoft to automate processes than having 1000 sticky notes or planner reminders that help you remember to email or call someone. It is also a HUGE lifesaver when booking meetings because you can send availability with a few clicks and set default calendar messages, right in the tool.
Sephora Hibbler | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
SalesLoft
WYSIWYG email editor
Act-On
7.4
SalesLoft
Dynamic content
Act-On
6.9
SalesLoft
Ability to test dynamic content
Act-On
7.1
SalesLoft
Landing pages
Act-On
7.5
SalesLoft
A/B testing
Act-On
7.3
SalesLoft
Mobile optimization
Act-On
8.2
SalesLoft
Email deliverability reporting
Act-On
8.1
SalesLoft
List management
Act-On
8.5
SalesLoft
Triggered drip sequences
Act-On
8.2
SalesLoft

Lead Management

Act-On
7.8
SalesLoft
Lead nurturing
Act-On
8.3
SalesLoft
Lead scoring and grading
Act-On
8.1
SalesLoft
Data quality management
Act-On
7.1
SalesLoft
Automated sales alerts and tasks
Act-On
7.6
SalesLoft

Campaign Management

Act-On
7.5
SalesLoft
Calendaring
Act-On
6.8
SalesLoft
Event/webinar marketing
Act-On
8.2
SalesLoft

Social Media Marketing

Act-On
6.2
SalesLoft
Social sharing and campaigns
Act-On
6.4
SalesLoft
Social profile integration
Act-On
5.9
SalesLoft

Reporting & Analytics

Act-On
7.0
SalesLoft
Dashboards
Act-On
7.2
SalesLoft
Standard reports
Act-On
7.4
SalesLoft
Custom reports
Act-On
6.3
SalesLoft

Platform & Infrastructure

Act-On
7.9
SalesLoft
API
Act-On
6.9
SalesLoft
Role-based workflow & approvals
Act-On
7.6
SalesLoft
Customizability
Act-On
7.1
SalesLoft
Integration with Salesforce.com
Act-On
8.3
SalesLoft
Integration with Microsoft Dynamics CRM
Act-On
8.4
SalesLoft
Integration with SugarCRM
Act-On
8.8
SalesLoft

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

SalesLoft

  • SalesLoft integrates with Salesforce & other sales applications like Linkedin Sales Navigator very well to provide insights & information on prospects or customers as part of the outreach when in Salesloft & emailing/messaging.
  • Salesloft provides additional add-ons and features like Owler & CrystalKnows to provide more insights into companies & prospects and how to either speak to them or discuss pertinent information with them.
  • Salesloft makes it easy to use it's outreach/emails with simple ways to import clients via csv or has ways to easily integrate into Sfdc to sync data and to provide visibility into duplicate prospects or clients as well. If there was only a way to filter out duplicate cadences & having contacts only be able to be part of one cadence at a time would be great.
Tina Lai | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

SalesLoft

  • The Salesforce integration has never worked exactly as I'd like it to, leading to several frustrations. The product and customer success team have been diligent addressing concerns and talking through product updates, but I don't feel the core problem has been addressed. Essentially, SalesLoft maintains a separate database of contact and account records imported via the integration from Salesforce. This means that when a contact is updated in Salesforce, it may not automatically update in SalesLoft, meaning company names can be incorrect, contacts can be attached to the wrong account, and so on. My best practice is typically to just reimport (and therefore force an update) of any contacts I want to reach out to from Salesforce.
Joey Backs | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

SalesLoft

SalesLoft 5.5
Based on 2 answers
No answer on this topic is available.

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

SalesLoft

SalesLoft 8.0
Based on 1 answer
SalesLoft is a fantastic product that will be extremely helpful to any Sales Rep looking to organize their information and stay one step ahead. While it has its shares of quirks and bugs it proves to be an awesome tool for anyone that is in the sales industry.
Sam Knight | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

SalesLoft

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

SalesLoft

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

SalesLoft

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

SalesLoft

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

SalesLoft

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

SalesLoft

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

SalesLoft

SalesLoft is a competitor to InsideSales.com. I love the native integrations InsideSales provides, but I more love the account based targeting that SalesLoft better supports. If you want a more direct integration where you can use automation features within Salesforce, InsideSales is much better. But if you need more automation and not caring if it's native or not in SFDC, SalesLoft is much better
Corey Calder | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

SalesLoft

  • SalesLoft has enabled out sales team to have a more effective outreach strategy which has positively impacted the bottom line. Great return on our investment.
  • Our customer success team uses the product and it allows them to engage with our clients in a more interactive way.
  • Every member of the team has seen significant increases in efficiency. We have more activities happening daily with SalesLoft than we ever did before.
Sean Lunkenheimer | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SalesLoft

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesLoft Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison