What users are saying about

Act-On

328 Ratings

SalesLoft

134 Ratings

Act-On

328 Ratings
Score 7 out of 101

SalesLoft

134 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

SalesLoft

SalesLoft is great for managing the sales and outbound process, but not so great for managing post-sales. We tried to use it as part of our implementation/onboarding flow and while you could do that, it's a bit like hammering a nail with a rock.
Stephen Krauska profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
SalesLoft
WYSIWYG email editor
Act-On
7.3
SalesLoft
Dynamic content
Act-On
6.9
SalesLoft
Ability to test dynamic content
Act-On
6.6
SalesLoft
Landing pages
Act-On
7.8
SalesLoft
A/B testing
Act-On
8.0
SalesLoft
Mobile optimization
Act-On
7.7
SalesLoft
Email deliverability
Act-On
8.8
SalesLoft
List management
Act-On
6.0
SalesLoft
Triggered drip sequences
Act-On
8.3
SalesLoft

Lead Management

Act-On
6.7
SalesLoft
Lead nurturing
Act-On
6.3
SalesLoft
Lead scoring and grading
Act-On
6.9
SalesLoft
Data quality management
Act-On
7.1
SalesLoft
Automated sales alerts and tasks
Act-On
6.4
SalesLoft

Campaign Management

Act-On
7.5
SalesLoft
Calendaring
Act-On
6.8
SalesLoft
Event/webinar marketing
Act-On
8.3
SalesLoft

Social Media Marketing

Act-On
6.7
SalesLoft
Social sharing and campaigns
Act-On
6.4
SalesLoft
Social profile integration
Act-On
7.0
SalesLoft

Reporting & Analytics

Act-On
5.3
SalesLoft
Dashboards
Act-On
4.7
SalesLoft
Standard reports
Act-On
5.7
SalesLoft
Custom reports
Act-On
5.6
SalesLoft

Platform & Infrastructure

Act-On
6.5
SalesLoft
API
Act-On
8.0
SalesLoft
Role-based workflow & approvals
Act-On
6.4
SalesLoft
Customizability
Act-On
5.1
SalesLoft
Integration with Salesforce.com
Act-On
8.0
SalesLoft
Integration with Microsoft Dynamics CRM
Act-On
4.1
SalesLoft
Integration with SugarCRM
Act-On
7.1
SalesLoft

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Cadence/Tasks: SalesLoft gives us the ability to create different workflows for different types of leads/prospects. This allows for a personal "feel" without sounding automated and results in a highly efficient workflow that allows our reps to log more touchpoints in less time.
  • Call Recordings/Live Listen/Group Call: Management & peers get a ton of value out of this feature. We are able to use these calls in coachings but we are also able to jump in and listen to a live call and give live feedback and coaching.
  • Simple UI: Reps are able to easily adopt this platform which is critical when considering ramp time, very intuitive, vast knowledge base and support available.
Heather Russell profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • When prospects call my SalesLoft provided number, I cannot answer it straight from SalesLoft. I have to use my desk phone
  • Updating in line with connected CRM. Many times when we update something in SalesForce, it doesn't update in SalesLoft
  • Being able to automatically remove prospects from cadences once they answer the phone
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
SalesLoft5.5
Based on 2 answers
The renewal really depends on who the client is. SalesLoft works for some clients better than others.
Meredith Walter profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
SalesLoft8.0
Based on 1 answer
SalesLoft is a fantastic product that will be extremely helpful to any Sales Rep looking to organize their information and stay one step ahead. While it has its shares of quirks and bugs it proves to be an awesome tool for anyone that is in the sales industry.
Sam Knight profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Andrew Lawrence profile photo

Return on Investment

  • Increased our lead database by more than 5X
  • Allowed ranking of leads and prioritization of sales efforts
  • Implementation of progressive profiling provides sales teams with better understanding of customer needs before contacting them
  • Enables clear insight into which marketing initiative are the most effective
  • Dashboard views make monthly, quarterly and annual updates to the CEO and Board of Directors higher impact and less time-consuming
Michael Artinger profile photo
  • Increase in conversations/connects
  • Effectively set up multi-step email cadences
  • Frees up day from emailing too much with one-offs and allows more time to call people that might pick up
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SalesLoft

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SalesLoft Editions & Modules
SalesLoft
Additional Pricing Details