What users are saying about
345 Ratings

SalesLoft

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
150 Ratings
345 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

SalesLoft

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
150 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

SalesLoft

If you like data-driven decisions and maximizing the efficiency of your reps, SalesLoft is a must-have for SDRs, closers, and AMs.
Zach Barney profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
SalesLoft
WYSIWYG email editor
Act-On
8.1
SalesLoft
Dynamic content
Act-On
7.4
SalesLoft
Ability to test dynamic content
Act-On
7.0
SalesLoft
Landing pages
Act-On
7.1
SalesLoft
A/B testing
Act-On
6.8
SalesLoft
Mobile optimization
Act-On
6.6
SalesLoft
Email deliverability
Act-On
7.9
SalesLoft
List management
Act-On
6.7
SalesLoft
Triggered drip sequences
Act-On
9.0
SalesLoft

Lead Management

Act-On
7.4
SalesLoft
Lead nurturing
Act-On
7.1
SalesLoft
Lead scoring and grading
Act-On
7.7
SalesLoft
Data quality management
Act-On
7.9
SalesLoft
Automated sales alerts and tasks
Act-On
7.1
SalesLoft

Campaign Management

Act-On
7.8
SalesLoft
Calendaring
Act-On
6.8
SalesLoft
Event/webinar marketing
Act-On
8.7
SalesLoft

Social Media Marketing

Act-On
8.2
SalesLoft
Social sharing and campaigns
Act-On
8.2
SalesLoft
Social profile integration
Act-On
8.2
SalesLoft

Reporting & Analytics

Act-On
6.2
SalesLoft
Dashboards
Act-On
6.0
SalesLoft
Standard reports
Act-On
6.6
SalesLoft
Custom reports
Act-On
6.1
SalesLoft

Platform & Infrastructure

Act-On
7.4
SalesLoft
API
Act-On
8.9
SalesLoft
Role-based workflow & approvals
Act-On
7.2
SalesLoft
Customizability
Act-On
6.9
SalesLoft
Integration with Salesforce.com
Act-On
8.0
SalesLoft
Integration with Microsoft Dynamics CRM
Act-On
6.7
SalesLoft
Integration with SugarCRM
Act-On
7.0
SalesLoft

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Keeps reps organized.
  • Integration with CRM is phenomenal.
  • Helps our activity levels go through the roof.
Zach Barney profile photo

Cons

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Melodie Pierson profile photo
  • We've experienced some Salesforce/SalesLoft syncing issues with prospects that are in multiple sales reps' workflows
  • The analytics could be stronger
  • Customer service is responsive but could be more helpful at times
Christian Banach profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
SalesLoft5.5
Based on 2 answers
The renewal really depends on who the client is. SalesLoft works for some clients better than others.
Meredith Walter profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
SalesLoft8.0
Based on 1 answer
SalesLoft is a fantastic product that will be extremely helpful to any Sales Rep looking to organize their information and stay one step ahead. While it has its shares of quirks and bugs it proves to be an awesome tool for anyone that is in the sales industry.
Sam Knight profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The bottom line is that IMHO Act-On provides the best bang for the buck in the sector. There are other companies that might have prettier email templates, or fancier interfaces, but when push comes to shove Act-On meets the price-point vs. value issue very well. To get even remotely close the the feature set with another product you'd have to 2x the price.
David Wank, DMD profile photo
I have been on a demo for Outreach and its features seem similar to SalesLoft, but the price point is higher for Outreach. There appear to be some features available in SalesLoft, but not in Outreach (and vice versa). But all of the major features we use appear to be in both platforms.
Christian Banach profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Increase in productivity
  • Increase in quality
  • Increase in sales
  • Increase in building relationships with prospects/clients
Heather Russell profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SalesLoft

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SalesLoft Editions & Modules
SalesLoft
Additional Pricing Details