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Top Rated
811 Ratings

ActiveCampaign

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Top Rated
811 Ratings
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Score 8.6 out of 100
82 Ratings
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Score 7.9 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    546 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    484 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    438 Ratings
    N/A
    0 Ratings

    Landing pages

    7.3
    73%
    307 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    351 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    492 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    635 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    611 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    538 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    459 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    336 Ratings
    N/A
    0 Ratings

    Data quality management

    8.6
    86%
    376 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    332 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    267 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    241 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.5
    85%
    236 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    ActiveCampaign

    87%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    559 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    548 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    350 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    367 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.5
    85%
    247 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    387 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    81 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    50 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, In-Person Training
    • Salesforce Marketing Cloud Interaction Studio is rated higher in 7 areas: Likelihood to Renew, Usability, Availability, Performance, Support Rating, Implementation Rating, Product Scalability

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    629 Ratings
    8.0

    Salesforce Marketing Cloud Interaction Studio

    80%
    41 Ratings

    Likelihood to Renew

    8.9

    ActiveCampaign

    89%
    18 Ratings
    9.5

    Salesforce Marketing Cloud Interaction Studio

    95%
    4 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    33 Ratings
    9.0

    Salesforce Marketing Cloud Interaction Studio

    90%
    8 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    4 Ratings

    Performance

    6.9

    ActiveCampaign

    69%
    4 Ratings
    9.9

    Salesforce Marketing Cloud Interaction Studio

    99%
    4 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    37 Ratings
    7.6

    Salesforce Marketing Cloud Interaction Studio

    76%
    14 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating
    5.0

    Salesforce Marketing Cloud Interaction Studio

    50%
    1 Rating

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    9.6

    Salesforce Marketing Cloud Interaction Studio

    96%
    6 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings
    9.8

    Salesforce Marketing Cloud Interaction Studio

    98%
    2 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
    Cherian Koshy | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
    Dérick St-Hilaire | TrustRadius Reviewer

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Bill Kerschbaum | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
    • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
    • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
    • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
    • Test use cases in the browser prior to going live.
    • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
    • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
    • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
    Chris Martin | TrustRadius Reviewer

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Jack Foster | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    • Some of the reporting functionality could use some work, but they are making vast improvements.
    • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
    • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
    Melinda Cormier | TrustRadius Reviewer

    Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    Salesforce Marketing Cloud Interaction Studio

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $199 per month

    Salesforce Marketing Cloud Interaction Studio Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.5
    Based on 4 answers
    When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
    Rob Sherman | TrustRadius Reviewer

    Usability

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.0
    Based on 8 answers
    There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
    Josh Soupir | TrustRadius Reviewer

    Reliability and Availability

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 10.0
    Based on 4 answers
    We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
    Chris Martin | TrustRadius Reviewer

    Performance

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.9
    Based on 4 answers
    Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
    Chris Martin | TrustRadius Reviewer

    Support Rating

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 7.6
    Based on 14 answers
    It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    ActiveCampaign

    ActiveCampaign 7.3
    Based on 1 answer
    No answer on this topic is available.

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 5.0
    Based on 1 answer
    Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    ActiveCampaign

    ActiveCampaign 8.7
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.6
    Based on 6 answers
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Rob Sherman | TrustRadius Reviewer

    Alternatives Considered

    ActiveCampaign

    We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
    Robin Waite | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
    Brian Rogers | TrustRadius Reviewer

    Scalability

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.8
    Based on 2 answers
    We are using it for millions of visitors every months
    Anonymous | TrustRadius Reviewer

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Wendy Brodeur | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
    • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
    • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
    • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
    David Fallon | TrustRadius Reviewer

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