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Top Rated
349 Ratings

ActiveCampaign

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Top Rated
349 Ratings
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Score 8.8 out of 100
72 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveCampaign

I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Aaron Steinberg | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Dérick St-Hilaire | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
WYSIWYG email editor
ActiveCampaign
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Dynamic content
ActiveCampaign
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Ability to test dynamic content
ActiveCampaign
7.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Landing pages
ActiveCampaign
6.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
A/B testing
ActiveCampaign
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Mobile optimization
ActiveCampaign
8.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Email deliverability reporting
ActiveCampaign
8.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
List management
ActiveCampaign
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Triggered drip sequences
ActiveCampaign
9.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Lead Management

ActiveCampaign
7.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Lead nurturing
ActiveCampaign
7.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Lead scoring and grading
ActiveCampaign
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Data quality management
ActiveCampaign
7.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Automated sales alerts and tasks
ActiveCampaign
8.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Campaign Management

ActiveCampaign
7.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Calendaring
ActiveCampaign
7.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Event/webinar marketing
ActiveCampaign
8.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Social Media Marketing

ActiveCampaign
8.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Social sharing and campaigns
ActiveCampaign
8.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Social profile integration
ActiveCampaign
7.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Reporting & Analytics

ActiveCampaign
7.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Dashboards
ActiveCampaign
8.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Standard reports
ActiveCampaign
7.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Custom reports
ActiveCampaign
7.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Platform & Infrastructure

ActiveCampaign
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
API
ActiveCampaign
8.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Role-based workflow & approvals
ActiveCampaign
7.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Customizability
ActiveCampaign
8.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Integration with Salesforce.com
ActiveCampaign
8.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Integration with SugarCRM
ActiveCampaign
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin | TrustRadius Reviewer

Cons

ActiveCampaign

  • I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
  • Some of the contact search capabilities are lacking
  • Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.5
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.0
Based on 8 answers
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
Josh Soupir | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 4 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.9
Based on 4 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 7.0
Based on 29 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 8.0
Based on 14 answers
It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
Anonymous | TrustRadius Reviewer

In-Person Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.6
Based on 6 answers
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Rob Sherman | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.8
Based on 2 answers
We are using it for millions of visitors every months
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
  • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
  • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
  • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
David Fallon | TrustRadius Reviewer

Screenshots

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.3

Likelihood to Renew

ActiveCampaign
9.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.5

Usability

ActiveCampaign
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.0

Reliability and Availability

ActiveCampaign
9.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0

Performance

ActiveCampaign
7.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.9

Support Rating

ActiveCampaign
7.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.0

In-Person Training

ActiveCampaign
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
5.0

Implementation Rating

ActiveCampaign
7.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.6

Scalability

ActiveCampaign
9.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.8

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