ActiveCampaign vs Salesforce Marketing Cloud Interaction Studio Formerly Evergage + MyBuys

• Contact management is robust and reliable, and provides all the capabilities I was looking for.
• Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
• Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
• Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.

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• Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
• Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
• "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
• The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
• Test use cases in the browser prior to going live.
• It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
• I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
• Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.

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• I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
• It could be a little bit easier to find pricing online.
• Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.

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• Some of the reporting functionality could use some work, but they are making vast improvements.
• The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
• The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.

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• ActiveCampaign saved us thousands of dollars over our previous CRM platform.
• We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
• We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
• We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
• ActiveCampaign Automations save us a significant amount of time.

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• Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
• Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
• Positive: support has been excellent and responsive, quickly aiding and resolving problems.
• Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.

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