What users are saying about

Adobe Target

111 Ratings

NetSuite CRM+

58 Ratings

Adobe Target

111 Ratings
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Score 7.7 out of 101

NetSuite CRM+

58 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

NetSuite CRM+

NetSuite CRM is definitely meant for larger businesses and you will more than likely need to hire a third party to help you set up and maintain the solution throughout your continued use. It took our company almost a year to get things fully set up and working they way we needed
Billy Barker profile photo

Feature Rating Comparison

Sales Force Automation

Adobe Target
NetSuite CRM+
7.0
Customer data management / contact management
Adobe Target
NetSuite CRM+
8.0
Workflow management
Adobe Target
NetSuite CRM+
6.8
Territory management
Adobe Target
NetSuite CRM+
7.1
Opportunity management
Adobe Target
NetSuite CRM+
8.0
Integration with email client (e.g., Outlook or Gmail)
Adobe Target
NetSuite CRM+
5.2
Contract management
Adobe Target
NetSuite CRM+
7.0
Quote & order management
Adobe Target
NetSuite CRM+
8.8
Interaction tracking
Adobe Target
NetSuite CRM+
7.3
Channel / partner relationship management
Adobe Target
NetSuite CRM+
5.3

Customer Service & Support

Adobe Target
NetSuite CRM+
6.7
Case management
Adobe Target
NetSuite CRM+
7.3
Call center management
Adobe Target
NetSuite CRM+
6.3
Help desk management
Adobe Target
NetSuite CRM+
6.6

Marketing Automation

Adobe Target
NetSuite CRM+
6.0
Lead management
Adobe Target
NetSuite CRM+
6.6
Email marketing
Adobe Target
NetSuite CRM+
5.4

CRM Project Management

Adobe Target
NetSuite CRM+
8.7
Task management
Adobe Target
NetSuite CRM+
8.0
Billing and invoicing management
Adobe Target
NetSuite CRM+
9.0
Reporting
Adobe Target
NetSuite CRM+
9.0

CRM Reporting & Analytics

Adobe Target
NetSuite CRM+
6.9
Forecasting
Adobe Target
NetSuite CRM+
6.7
Pipeline visualization
Adobe Target
NetSuite CRM+
6.7
Customizable reports
Adobe Target
NetSuite CRM+
7.4

Customization

Adobe Target
NetSuite CRM+
7.8
Custom fields
Adobe Target
NetSuite CRM+
8.9
Custom objects
Adobe Target
NetSuite CRM+
7.7
Scripting environment
Adobe Target
NetSuite CRM+
7.6
API for custom integration
Adobe Target
NetSuite CRM+
7.0

Security

Adobe Target
NetSuite CRM+
7.8
Single sign-on capability
Adobe Target
NetSuite CRM+
6.5
Role-based user permissions
Adobe Target
NetSuite CRM+
9.2

Social CRM

Adobe Target
NetSuite CRM+
5.0
Social data
Adobe Target
NetSuite CRM+
5.0
Social engagement
Adobe Target
NetSuite CRM+
5.0

Integrations with 3rd-party Software

Adobe Target
NetSuite CRM+
7.1
Marketing automation
Adobe Target
NetSuite CRM+
7.2
Compensation management
Adobe Target
NetSuite CRM+
7.0

Platform

Adobe Target
NetSuite CRM+
5.6
Mobile access
Adobe Target
NetSuite CRM+
5.6

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available
  • Netsuite does a great job of putting everything in one place and giving you the entire history of the the client.
Beth Butler- Kelleher profile photo

Cons

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo
  • The report builder is difficult to master. It is not as intuitive as is common with other software products.
  • There are some many fields available that it is daunting to figure out what they all represent. A very challenging task.
  • The interface seems a bit stodgy. Could be more intuitively organized.
No photo available

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo
NetSuite CRM+6.5
Based on 10 answers
Cost and savings achieved.Availability of NetSuite folks from offshore.Overall satisfaction from purchase.
Khader Mohammed (khadermohammed@aol.com) profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
NetSuite CRM+8.0
Based on 1 answer
NetSuite CRM+ is overall very usable once you have had experience and training with the software.
Crystal Bruster profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
NetSuite CRM+5.3
Based on 2 answers
it is not enterprise class yet
Khader Mohammed (khadermohammed@aol.com) profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
NetSuite CRM+6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
NetSuite CRM+5.9
Based on 3 answers
The implementation was very poor and very costly. In the end we had to reconfigure mostly everything over the next year to get it working in a desirable fashion.
No photo available

Alternatives Considered

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Abdulrahman Jasim profile photo
I have used Salesforce and Zoho CRM and both seem to be more user-friendly than Netsuite.
Benny Luera profile photo

Return on Investment

  • Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
  • It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
Laci Long profile photo
  • able to have better customer service, more efficiency as a company because different teams can work via the platform
  • there's not much trouble shooting with Netsuite so it has increased the work flow efficiency
  • the only down side is that it's sometimes too manual
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

NetSuite CRM+

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details