What users are saying about
119 Ratings
66 Ratings
119 Ratings
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Score 8.2 out of 101
66 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
No photo available

NetSuite CRM+

We keep our customer's information in NetSuite, from contacts to products purchased. It helps us to keep an accurate record of how to get a hold of our customers in addition to the products they've purchased. Everything from the initial quote, to the final purchase order. It's a really good, useful tool.
Paul Mills profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
NetSuite CRM+
a/b experiment testing
Adobe Target
9.0
NetSuite CRM+
Split URL testing
Adobe Target
8.3
NetSuite CRM+
Multivariate testing
Adobe Target
8.7
NetSuite CRM+
Multi-page/funnel testing
Adobe Target
7.3
NetSuite CRM+
Cross-browser testing
Adobe Target
7.5
NetSuite CRM+
Mobile app testing
Adobe Target
6.0
NetSuite CRM+
Test significance
Adobe Target
6.7
NetSuite CRM+
Visual / WYSIWYG editor
Adobe Target
5.7
NetSuite CRM+
Advanced code editor
Adobe Target
8.0
NetSuite CRM+
Page surveys
Adobe Target
6.0
NetSuite CRM+
Preview mode
Adobe Target
5.5
NetSuite CRM+
Test duration calculator
Adobe Target
7.3
NetSuite CRM+
Experiment scheduler
Adobe Target
9.0
NetSuite CRM+
Experiment workflow and approval
Adobe Target
7.0
NetSuite CRM+
Dynamic experiment activation
Adobe Target
8.0
NetSuite CRM+
Client-side tests
Adobe Target
9.5
NetSuite CRM+
Server-side tests
Adobe Target
8.0
NetSuite CRM+
Mutually exclusive tests
Adobe Target
8.0
NetSuite CRM+

Audience Segmentation & Targeting

Adobe Target
8.6
NetSuite CRM+
Standard visitor segmentation
Adobe Target
8.0
NetSuite CRM+
Behavioral visitor segmentation
Adobe Target
8.0
NetSuite CRM+
Traffic allocation control
Adobe Target
9.7
NetSuite CRM+
Website personalization
Adobe Target
8.7
NetSuite CRM+

Results and Analysis

Adobe Target
7.1
NetSuite CRM+
Heatmap tool
Adobe Target
9.0
NetSuite CRM+
Click analytics
Adobe Target
9.0
NetSuite CRM+
Scroll maps
Adobe Target
9.0
NetSuite CRM+
Form fill analysis
Adobe Target
7.0
NetSuite CRM+
Conversion tracking
Adobe Target
6.0
NetSuite CRM+
Goal tracking
Adobe Target
6.5
NetSuite CRM+
Test reporting
Adobe Target
7.0
NetSuite CRM+
Results segmentation
Adobe Target
5.5
NetSuite CRM+
CSV export
Adobe Target
5.0
NetSuite CRM+
Experiments results dashboard
Adobe Target
6.7
NetSuite CRM+

Sales Force Automation

Adobe Target
NetSuite CRM+
7.4
Customer data management / contact management
Adobe Target
NetSuite CRM+
8.1
Workflow management
Adobe Target
NetSuite CRM+
6.7
Territory management
Adobe Target
NetSuite CRM+
6.5
Opportunity management
Adobe Target
NetSuite CRM+
7.6
Integration with email client (e.g., Outlook or Gmail)
Adobe Target
NetSuite CRM+
6.6
Contract management
Adobe Target
NetSuite CRM+
7.0
Quote & order management
Adobe Target
NetSuite CRM+
9.1
Interaction tracking
Adobe Target
NetSuite CRM+
7.2
Channel / partner relationship management
Adobe Target
NetSuite CRM+
8.2

Customer Service & Support

Adobe Target
NetSuite CRM+
6.8
Case management
Adobe Target
NetSuite CRM+
6.8
Call center management
Adobe Target
NetSuite CRM+
6.1
Help desk management
Adobe Target
NetSuite CRM+
7.4

Marketing Automation

Adobe Target
NetSuite CRM+
6.3
Lead management
Adobe Target
NetSuite CRM+
7.4
Email marketing
Adobe Target
NetSuite CRM+
5.2

CRM Project Management

Adobe Target
NetSuite CRM+
8.0
Task management
Adobe Target
NetSuite CRM+
7.2
Billing and invoicing management
Adobe Target
NetSuite CRM+
8.1
Reporting
Adobe Target
NetSuite CRM+
8.6

CRM Reporting & Analytics

Adobe Target
NetSuite CRM+
6.9
Forecasting
Adobe Target
NetSuite CRM+
6.8
Pipeline visualization
Adobe Target
NetSuite CRM+
6.9
Customizable reports
Adobe Target
NetSuite CRM+
6.9

Customization

Adobe Target
NetSuite CRM+
7.4
Custom fields
Adobe Target
NetSuite CRM+
7.8
Custom objects
Adobe Target
NetSuite CRM+
7.9
Scripting environment
Adobe Target
NetSuite CRM+
6.5
API for custom integration
Adobe Target
NetSuite CRM+
7.2

Security

Adobe Target
NetSuite CRM+
8.6
Single sign-on capability
Adobe Target
NetSuite CRM+
8.3
Role-based user permissions
Adobe Target
NetSuite CRM+
8.9

Social CRM

Adobe Target
NetSuite CRM+
5.4
Social data
Adobe Target
NetSuite CRM+
5.0
Social engagement
Adobe Target
NetSuite CRM+
5.9

Integrations with 3rd-party Software

Adobe Target
NetSuite CRM+
7.0
Marketing automation
Adobe Target
NetSuite CRM+
7.1
Compensation management
Adobe Target
NetSuite CRM+
6.9

Platform

Adobe Target
NetSuite CRM+
5.6
Mobile access
Adobe Target
NetSuite CRM+
5.6

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

NetSuite CRM+

  • It has a great UI for ERP and provides in-depth reporting and budget planning. NetSuite allows alot of flexibility to build the system out to how your company does business. Our accounting department really likes the Adaptive Planning module as well, as they can provide and quickly turn around presentation-worthy reports.
  • Due to the robust features and functionality of NetSuite, it is easy to customize and put workflows and formulas into practice when necessary to create efficiencies.
  • NetSuite provides the full solution to a business, by tying all systems together for one source of the truth.
Stephanie Locke profile photo

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

NetSuite CRM+

  • eCommerce - Netsuite is abysmal at websites, and shopping carts. Opensource programs such as Magento, and OScommerce from 2005 are more updated and useful than anything netsuite has to offer in the ecommerce module. It is extremely buggy and slow! You no access to page layout and content other than some basic forms, or if you pay extra for the ability to create custom suitescript pages. Stay away!
  • Integration - Netsuite has the worst API integration I have ever seen from a major web software system. The documentation is horrid it takes months of research to build anything useful. It is also the slowest API I have ever seen you share your servers with other Netsuite Customers, thus all of your requests have to go into a Queue to be processed. Every other web API I have ever used as been nearly instant. Netsuite locks you down to limited accounts that you either have to pay extra or share with a user for API access, and you cannot run multiple requests at the same time! If you do not que a program that has multiple employees making requests they will all collide and fail.
  • You have to pay for Database access, we were never able to test this for usefulness as we were promised the ODBC module for all of our issues and it never happened. That being said without ODBC module you have NO database access what so ever. Due to Netsuite being a web program you have limited to no access to your own content! From an Senior IT perspective I highly recommend a software that you have full access to all of your data!
  • Netsuite is Buggy! The entire netsuite platform runs on very outdated code, especially the output being very very old HTML4 or order.... and JavaScript! I did find out after many years of using SuiteScript and my own JavaScript knowledge I was able to write a lot of work arounds and eventually found a hidden version of jQuery. You can do complex stuff however it requires A LOT of additional code and over head slowing down an already slow system. JavaScript is a great tool for making website more dynamic and fun and useful. However it is a terrible language to run an entire CRM/ERP with... Even google has problems using their advanced JavaScript for stuff like Gmail and their code is lightyears ahead of Netsuite. In addition to SuiteScript being difficult to use, you are also Locked into only using it for certain areas such as the Edit screen of Transactions. If you want to do anything custom outside of the Edit screen, say the order views or list views, you have to do some major work arounds and "code hacking".
  • The reporting system, though robust, is extremely confusing! It takes hours to build simple reports! I am able to open up a raw SQL database and build reports faster than I can on a supposedly "user friendly" report building GUI. Also if you want to do pivot and cross reporting you will have to pay to upgrade to a better reporting module....
  • Terrible Integration! Due to Netsuite being a Browser based program its ability to integrate with any program or devices outside of netsuite is horribly limited and always requires custom SuiteTalk programing code, or a 3rd party vendor program that "hack integrates" by screen scraping or simulation a browser to function. A great example of this is OzLink which does it best to provide Shipping integration with FedEx Manager and Scanning guns, but is extremely buggy due to Netsuite's poor ability to integrate with anything well.
  • *****An unexpected error has occurred***** - this is the most common error you will see in netsuite... For everything and anything.
  • Support is terrible we had the very expensive gold support for 3+ years. They are great and answering simple questions that any seasoned Netsuite Administrator could solve. But when something is broken say Google Checkout, your problem gets filed as a future upgrade and then either ignored or told years later that they are dropping that feature. In all of the years with Netsuite they have never fixed any broken feature for us.
  • Data Transfer. Getting data into netsuite is easy, for a price... Get data out of netsuite is near impossible, I Highly recommend you keep external backups of all your data incase you ever need it for any other systems.
  • Transactions cannot be locked or assigned to employees. Users can easily open the same orders other are working on.
  • Kits are horrible!!! If you do anything with kits you are at a major risk with netsuite as they over complicate everything. If you change a kit that is being processed it will break every transaction attached to it until it is updated. There is a mass update for this but it doesn't work consistently.
  • No per item shipping. Simply put if you want to discounts on a single item for shipping or give free shipping on certain items for only certain shipping methods its not possible.
  • Promotional Codes (Coupons) and Discounts are convoluted and require you to set them up in two separate locations if you want decent reporting. Also the promotional codes are not flexible when trying to target certain products or groups of products, or provide individually free shipping.
  • The system is very slow. Even on a commercial fiber connection Netsuite runs very slow, where as our previous stand alone system was nearly instant with processing orders. You will often be waiting for browser loading on anything and everything, especially during peak operating hours.
  • All external devices are difficult if not impossible to integrate such as POS and Product Scanners.
  • Their email system is prone to being blocked as spam.
  • You will run out of storage space and have to upgrade if you do a lot processing and customer volume.
  • Trying to get simple reports such as "how many Sales Order were shipping by who" has even taken me a Senior Developer days to figure out, even to the point where I would rather use my own Netsuite API that I build to pull the data out and build the report myself.
  • In order to get Netsuite to function the way you would like it will take years of customization, and sometime I wonder if the same efforts applied to something like free SugarCRM would have the same results but for a near fraction of the cost.
No photo available

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

NetSuite CRM+

NetSuite CRM+ 6.5
Based on 10 answers
Our company is looking for more advanced ecommerce and internet marketing features that are not currently present in NetSuite. We feel there are too many additional costs to NetSuite to make it "our own" and understand at the same time that no software is perfect out of the box. Not having complete control of our customer data worries us, and the slowness or "lag" in the shopping cart is effecting our checkout flow. For the investment, we would not recommend businesses of our size to migrate to NetSuite but rather build in house.
No photo available

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

NetSuite CRM+

NetSuite CRM+ 8.0
Based on 1 answer
NetSuite CRM+ is overall very usable once you have had experience and training with the software.
Crystal Bruster profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

NetSuite CRM+

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

NetSuite CRM+

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
No photo available

NetSuite CRM+

NetSuite CRM+ 5.3
Based on 2 answers
For simple issues (that can be answered by reading the documentation) NetSuite support seems to have a good ability to resolve our issues. Unfortunately, anything beyond that ability requires escalation into the black hole of their Tier II / Tier III Support.
No photo available

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

NetSuite CRM+

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

NetSuite CRM+

NetSuite CRM+ 6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh profile photo

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

NetSuite CRM+

NetSuite CRM+ 5.9
Based on 3 answers
I feel if we had had NetSuite Services do our implementation, we would have used much more of the out-of-box functionality and had Best Practices instituted sooner. I would not recommend an outside services provider for the initial implementation.
Stephanie Locke profile photo

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

NetSuite CRM+

This year 2015 we will be looking for a new product like Magento. We are still exploring the idea also if we are going to be building our own system or have a consultant to work with us
No photo available

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo

NetSuite CRM+

  • Support can see what services is doing and vice versa. Finance can see both too.
  • Support can provide leads to sales when a power user leaves a current customer and joins the team at a lead.
  • We can see NPS and CSat near time on the account which has increased our ability to mitigate at-risk accounts and increase retention
Jeremy Stephens profile photo

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

NetSuite CRM+

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.3
NetSuite CRM+
7.6

Likelihood to Renew

Adobe Target
6.3
NetSuite CRM+
6.5

Usability

Adobe Target
1.1
NetSuite CRM+
8.0

Reliability and Availability

Adobe Target
6.1
NetSuite CRM+

Performance

Adobe Target
8.0
NetSuite CRM+

Support

Adobe Target
4.5
NetSuite CRM+
5.3

In-Person Training

Adobe Target
8.1
NetSuite CRM+

Online Training

Adobe Target
6.1
NetSuite CRM+
6.7

Implementation

Adobe Target
7.2
NetSuite CRM+
5.9

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