What users are saying about
112 Ratings
59 Ratings
112 Ratings
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Score 7.6 out of 101
59 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

NetSuite CRM+

NetSuite CRM is definitely meant for larger businesses and you will more than likely need to hire a third party to help you set up and maintain the solution throughout your continued use. It took our company almost a year to get things fully set up and working they way we needed
Billy Barker profile photo

Feature Rating Comparison

Sales Force Automation

Adobe Target
NetSuite CRM+
7.1
Customer data management / contact management
Adobe Target
NetSuite CRM+
8.1
Workflow management
Adobe Target
NetSuite CRM+
6.9
Territory management
Adobe Target
NetSuite CRM+
7.2
Opportunity management
Adobe Target
NetSuite CRM+
8.0
Integration with email client (e.g., Outlook or Gmail)
Adobe Target
NetSuite CRM+
5.2
Contract management
Adobe Target
NetSuite CRM+
7.0
Quote & order management
Adobe Target
NetSuite CRM+
9.0
Interaction tracking
Adobe Target
NetSuite CRM+
7.3
Channel / partner relationship management
Adobe Target
NetSuite CRM+
5.3

Customer Service & Support

Adobe Target
NetSuite CRM+
6.8
Case management
Adobe Target
NetSuite CRM+
7.3
Call center management
Adobe Target
NetSuite CRM+
6.4
Help desk management
Adobe Target
NetSuite CRM+
6.7

Marketing Automation

Adobe Target
NetSuite CRM+
6.0
Lead management
Adobe Target
NetSuite CRM+
6.5
Email marketing
Adobe Target
NetSuite CRM+
5.4

CRM Project Management

Adobe Target
NetSuite CRM+
8.7
Task management
Adobe Target
NetSuite CRM+
8.0
Billing and invoicing management
Adobe Target
NetSuite CRM+
9.0
Reporting
Adobe Target
NetSuite CRM+
9.0

CRM Reporting & Analytics

Adobe Target
NetSuite CRM+
7.0
Forecasting
Adobe Target
NetSuite CRM+
6.8
Pipeline visualization
Adobe Target
NetSuite CRM+
6.8
Customizable reports
Adobe Target
NetSuite CRM+
7.5

Customization

Adobe Target
NetSuite CRM+
7.9
Custom fields
Adobe Target
NetSuite CRM+
9.0
Custom objects
Adobe Target
NetSuite CRM+
7.8
Scripting environment
Adobe Target
NetSuite CRM+
7.7
API for custom integration
Adobe Target
NetSuite CRM+
7.2

Security

Adobe Target
NetSuite CRM+
7.8
Single sign-on capability
Adobe Target
NetSuite CRM+
6.5
Role-based user permissions
Adobe Target
NetSuite CRM+
9.2

Social CRM

Adobe Target
NetSuite CRM+
5.0
Social data
Adobe Target
NetSuite CRM+
5.0
Social engagement
Adobe Target
NetSuite CRM+
5.0

Integrations with 3rd-party Software

Adobe Target
NetSuite CRM+
7.1
Marketing automation
Adobe Target
NetSuite CRM+
7.2
Compensation management
Adobe Target
NetSuite CRM+
7.0

Platform

Adobe Target
NetSuite CRM+
5.5
Mobile access
Adobe Target
NetSuite CRM+
5.5

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available
  • Netsuite does a great job of putting everything in one place and giving you the entire history of the the client.
Beth Butler- Kelleher profile photo

Cons

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo
  • From a prospecting perspective, NetSuite is lacking some of the native tools that one would find in other tools. Task and lead management proved to be cumbersome and system integration was almost impossible without a third party.
Beth Butler- Kelleher profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I no longer work for the company that I used Adobe Test & Target at.
Laci Long profile photo
NetSuite CRM+6.5
Based on 10 answers
We are forced to renew until we are able to migrate to separate systems. Once you are on Netsuite you are simply held hostage until you have the resources to change if you desire to.
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
NetSuite CRM+8.0
Based on 1 answer
NetSuite CRM+ is overall very usable once you have had experience and training with the software.
Crystal Bruster profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
NetSuite CRM+5.3
Based on 2 answers
it is not enterprise class yet
Khader Mohammed (khadermohammed@aol.com) profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
NetSuite CRM+6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
NetSuite CRM+5.9
Based on 3 answers
The implementation was very poor and very costly. In the end we had to reconfigure mostly everything over the next year to get it working in a desirable fashion.
No photo available

Alternatives Considered

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
No photo available
This year 2015 we will be looking for a new product like Magento. We are still exploring the idea also if we are going to be building our own system or have a consultant to work with us
No photo available

Return on Investment

  • Increases in conversion of 50-100% depending on the pages.
Bryant Hoopes profile photo
  • NetSuite is very costly - Make sure to research and understand what you're getting into.
  • Cloud based system which sometimes is good and bad.
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

NetSuite CRM+

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details