Top Rated
100 Ratings
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Top Rated
1661 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100

HubSpot Marketing Hub

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Top Rated
1661 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot [Marketing Hub] is well suited for companies looking to move leads through the sales pipeline. The comprehensive information provided by HubSpot [Marketing Hub] campaigns, including a form, email, and social media, allow marketers to better nurture leads. It may be less suitable for those without robust marketing programs and initiatives.
Tory Robinson | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
HubSpot Marketing Hub
Data Transfer
Criteo Dynamic Retargeting
7.5
HubSpot Marketing Hub
DSP integration
Criteo Dynamic Retargeting
7.6
HubSpot Marketing Hub

Ad Campaigns

Criteo Dynamic Retargeting
7.0
HubSpot Marketing Hub
Ad campaign creation
Criteo Dynamic Retargeting
6.6
HubSpot Marketing Hub
Ad deployment
Criteo Dynamic Retargeting
6.5
HubSpot Marketing Hub
Display advertising
Criteo Dynamic Retargeting
7.4
HubSpot Marketing Hub
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
HubSpot Marketing Hub

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
HubSpot Marketing Hub
Ad dashboards
Criteo Dynamic Retargeting
7.2
HubSpot Marketing Hub
Ad performance reports
Criteo Dynamic Retargeting
6.8
HubSpot Marketing Hub
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
HubSpot Marketing Hub
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
HubSpot Marketing Hub
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
HubSpot Marketing Hub
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
HubSpot Marketing Hub

Email & Online Marketing

Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.4
WYSIWYG email editor
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.2
Dynamic content
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.1
Ability to test dynamic content
Criteo Dynamic Retargeting
HubSpot Marketing Hub
7.9
Landing pages
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.8
A/B testing
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.1
Mobile optimization
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.5
Email deliverability reporting
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.8
List management
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.5
Triggered drip sequences
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.7

Lead Management

Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.3
Lead nurturing
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.7
Lead scoring and grading
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.2
Data quality management
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.0
Automated sales alerts and tasks
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.4

Campaign Management

Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.2
Calendaring
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.1
Event/webinar marketing
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.4

Social Media Marketing

Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.3
Social sharing and campaigns
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.4
Social profile integration
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.1

Reporting & Analytics

Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.5
Dashboards
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.3
Standard reports
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.6
Custom reports
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.6

Platform & Infrastructure

Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.0
API
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.0
Role-based workflow & approvals
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.1
Customizability
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.2
Integration with Salesforce.com
Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.2
Integration with Microsoft Dynamics CRM
Criteo Dynamic Retargeting
HubSpot Marketing Hub
7.7
Integration with SugarCRM
Criteo Dynamic Retargeting
HubSpot Marketing Hub
7.7

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

HubSpot Marketing Hub

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 6.0
Based on 97 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Reliability and Availability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Performance

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.5
Based on 161 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

In-Person Training

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Dynamic Retargeting Editions & Modules

Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
HubSpot Marketing Hub
8.8

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
HubSpot Marketing Hub
10.0

Usability

Criteo Dynamic Retargeting
HubSpot Marketing Hub
6.0

Reliability and Availability

Criteo Dynamic Retargeting
HubSpot Marketing Hub
9.1

Performance

Criteo Dynamic Retargeting
HubSpot Marketing Hub
8.9

Support Rating

Criteo Dynamic Retargeting
HubSpot Marketing Hub
9.5

In-Person Training

Criteo Dynamic Retargeting
HubSpot Marketing Hub
9.1

Online Training

Criteo Dynamic Retargeting
HubSpot Marketing Hub
9.1

Implementation Rating

Criteo Dynamic Retargeting
HubSpot Marketing Hub
7.3

Scalability

Criteo Dynamic Retargeting
HubSpot Marketing Hub
7.3

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