What users are saying about
Top Rated
2016 Ratings
Top Rated
707 Ratings
Top Rated
2016 Ratings
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Score 8.5 out of 100
Top Rated
707 Ratings
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Score 7.7 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

8.2

HubSpot Marketing Hub

82%

NetSuite ERP

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

8.2
82%
332 Ratings
N/A
0 Ratings

Dynamic content

7.8
78%
332 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.1
81%
309 Ratings
N/A
0 Ratings

Landing pages

7.7
77%
362 Ratings
N/A
0 Ratings

A/B testing

8.3
83%
285 Ratings
N/A
0 Ratings

Mobile optimization

8.5
85%
352 Ratings
N/A
0 Ratings

Email deliverability reporting

8.5
85%
698 Ratings
N/A
0 Ratings

List management

8.3
83%
364 Ratings
N/A
0 Ratings

Triggered drip sequences

8.1
81%
276 Ratings
N/A
0 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%

NetSuite ERP

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.2
82%
355 Ratings
N/A
0 Ratings

Lead scoring and grading

7.7
77%
325 Ratings
N/A
0 Ratings

Data quality management

8.2
82%
331 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
N/A
0 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%

NetSuite ERP

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.8
78%
305 Ratings
N/A
0 Ratings

Event/webinar marketing

8.0
80%
251 Ratings
N/A
0 Ratings

Social Media Marketing

8.1

HubSpot Marketing Hub

81%

NetSuite ERP

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
341 Ratings
N/A
0 Ratings

Social profile integration

8.2
82%
331 Ratings
N/A
0 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
5.6

NetSuite ERP

56%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.0
80%
366 Ratings
5.6
56%
71 Ratings

Standard reports

8.1
81%
362 Ratings
5.6
56%
70 Ratings

Custom reports

7.8
78%
325 Ratings
5.5
55%
70 Ratings

Platform & Infrastructure

7.4

HubSpot Marketing Hub

74%

NetSuite ERP

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 6/6 features

API

7.8
78%
252 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
281 Ratings
N/A
0 Ratings

Customizability

7.7
77%
303 Ratings
N/A
0 Ratings

Integration with Salesforce.com

7.3
73%
228 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

6.5
65%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.8
68%
92 Ratings
N/A
0 Ratings

Payroll Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
1.4

NetSuite ERP

14%
NetSuite ERP ranks higher in 5/5 features

Pay calculation

N/A
0 Ratings
1.2
12%
13 Ratings

Benefit plan administration

N/A
0 Ratings
1.2
12%
10 Ratings

Direct deposit files

N/A
0 Ratings
1.8
18%
9 Ratings

Salary revision and increment management

N/A
0 Ratings
1.4
14%
8 Ratings

Reimbursement management

N/A
0 Ratings
1.2
12%
10 Ratings

Customization

HubSpot Marketing Hub

Feature Set Not Supported
N/A
7.6

NetSuite ERP

76%
NetSuite ERP ranks higher in 2/2 features

API for custom integration

N/A
0 Ratings
6.5
65%
63 Ratings

Plug-ins

N/A
0 Ratings
5.2
52%
47 Ratings

Security

HubSpot Marketing Hub

Feature Set Not Supported
N/A
6.2

NetSuite ERP

62%
NetSuite ERP ranks higher in 2/2 features

Single sign-on capability

N/A
0 Ratings
6.1
61%
61 Ratings

Role-based user permissions

N/A
0 Ratings
6.2
62%
79 Ratings

General Ledger and Configurable Accounting

HubSpot Marketing Hub

Feature Set Not Supported
N/A
6.0

NetSuite ERP

60%
NetSuite ERP ranks higher in 11/11 features

Accounts payable

N/A
0 Ratings
5.6
56%
65 Ratings

Accounts receivable

N/A
0 Ratings
5.4
54%
64 Ratings

Global Financial Support

N/A
0 Ratings
5.2
52%
26 Ratings

Primary and Secondary Ledgers

N/A
0 Ratings
5.9
59%
28 Ratings

Intercompany Accounting

N/A
0 Ratings
4.6
46%
30 Ratings

Localizations

N/A
0 Ratings
6.0
60%
22 Ratings

Journals and Reconciliations

N/A
0 Ratings
6.4
64%
41 Ratings

Enterprise Accounting

N/A
0 Ratings
5.8
58%
35 Ratings

Configurable Accounting

N/A
0 Ratings
6.1
61%
35 Ratings

Centralized Rules Framework

N/A
0 Ratings
6.0
60%
24 Ratings

Standardized Processes

N/A
0 Ratings
5.3
53%
37 Ratings

Inventory Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
5.3

NetSuite ERP

53%
NetSuite ERP ranks higher in 4/4 features

Inventory tracking

N/A
0 Ratings
5.8
58%
47 Ratings

Automatic reordering

N/A
0 Ratings
4.8
48%
28 Ratings

Location management

N/A
0 Ratings
5.3
53%
35 Ratings

Manufacturing module

N/A
0 Ratings
5.3
53%
27 Ratings

Order Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
4.7

NetSuite ERP

47%
NetSuite ERP ranks higher in 7/7 features

Pricing

N/A
0 Ratings
4.4
44%
53 Ratings

Order entry

N/A
0 Ratings
4.5
45%
54 Ratings

Credit card processing

N/A
0 Ratings
4.0
40%
37 Ratings

Cost of goods sold

N/A
0 Ratings
5.4
54%
48 Ratings

Order Orchestration

N/A
0 Ratings
4.8
48%
21 Ratings

End-to-end order visibility

N/A
0 Ratings
5.0
50%
27 Ratings

Order exception Resolution

N/A
0 Ratings
4.5
45%
21 Ratings

Subledger and Financial Process

HubSpot Marketing Hub

Feature Set Not Supported
N/A
5.0

NetSuite ERP

50%
NetSuite ERP ranks higher in 14/14 features

Automated Invoice Processing

N/A
0 Ratings
4.4
44%
35 Ratings

Shared Services Payments

N/A
0 Ratings
5.1
51%
17 Ratings

Billings Management

N/A
0 Ratings
5.4
54%
30 Ratings

Customer Receipt Applications

N/A
0 Ratings
5.5
55%
29 Ratings

Customer Collections

N/A
0 Ratings
4.7
47%
26 Ratings

Revenue Recognition

N/A
0 Ratings
5.2
52%
35 Ratings

Cash Management

N/A
0 Ratings
5.5
55%
27 Ratings

Asset Management

N/A
0 Ratings
4.8
48%
26 Ratings

Travel & Expense Management

N/A
0 Ratings
4.4
44%
31 Ratings

Budgetary Control & Encumbrance Accounting

N/A
0 Ratings
5.6
56%
27 Ratings

Period Close

N/A
0 Ratings
5.7
57%
35 Ratings

Transactions Tax

N/A
0 Ratings
5.4
54%
28 Ratings

Subledger Reconciliations

N/A
0 Ratings
5.7
57%
24 Ratings

3rd Party Accounting Systems

N/A
0 Ratings
2.5
25%
14 Ratings

Project Financial Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
4.7

NetSuite ERP

47%
NetSuite ERP ranks higher in 12/12 features

Budgeting and Forecasting

N/A
0 Ratings
5.6
56%
26 Ratings

Project Costing

N/A
0 Ratings
5.3
53%
23 Ratings

Cost Capture

N/A
0 Ratings
4.9
49%
22 Ratings

Capital Project Management

N/A
0 Ratings
5.1
51%
14 Ratings

Customer Invoicing

N/A
0 Ratings
3.5
35%
25 Ratings

Customer Contract Compliance

N/A
0 Ratings
4.2
42%
13 Ratings

Project Revenue Recognition

N/A
0 Ratings
3.8
38%
22 Ratings

Project Financial Performance Analysis

N/A
0 Ratings
4.7
47%
23 Ratings

Project Financials Dashboard

N/A
0 Ratings
5.2
52%
24 Ratings

Real-time Financial Reporting

N/A
0 Ratings
6.0
60%
26 Ratings

Embedded Business Intelligence

N/A
0 Ratings
3.6
36%
13 Ratings

Project Planning Collaboration

N/A
0 Ratings
4.6
46%
14 Ratings

Project Execution Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
4.2

NetSuite ERP

42%
NetSuite ERP ranks higher in 15/15 features

Project Planning and Scheduling

N/A
0 Ratings
4.0
40%
14 Ratings

Project Manager Dashboard

N/A
0 Ratings
4.3
43%
14 Ratings

Resource Manager Dashboard

N/A
0 Ratings
4.3
43%
12 Ratings

Task Insight for Project Managers

N/A
0 Ratings
4.1
41%
11 Ratings

Project Manager Mobile Functionality

N/A
0 Ratings
3.8
38%
10 Ratings

Team Member Task Collaboration

N/A
0 Ratings
3.8
38%
12 Ratings

Team Member Mobile Functionality

N/A
0 Ratings
4.0
40%
11 Ratings

Project Candidate Search

N/A
0 Ratings
3.9
39%
8 Ratings

Project Candidate Comparison and Analysis

N/A
0 Ratings
4.5
45%
8 Ratings

Defineable Resource Pools

N/A
0 Ratings
4.6
46%
8 Ratings

Defineable Resource Pools

N/A
0 Ratings
4.3
43%
8 Ratings

Talent Profiles

N/A
0 Ratings
4.2
42%
8 Ratings

Real-Time Project Reporting

N/A
0 Ratings
5.3
53%
13 Ratings

Absence Management

N/A
0 Ratings
4.0
40%
9 Ratings

Product Lifecycle Management

N/A
0 Ratings
4.1
41%
9 Ratings

Grants Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
3.6

NetSuite ERP

36%
NetSuite ERP ranks higher in 4/4 features

Award Lifecycle Management

N/A
0 Ratings
4.0
40%
7 Ratings

Spending Control

N/A
0 Ratings
3.0
30%
9 Ratings

Indirect Cost Management

N/A
0 Ratings
3.4
34%
9 Ratings

Billing

N/A
0 Ratings
4.0
40%
12 Ratings

Procurement

HubSpot Marketing Hub

Feature Set Not Supported
N/A
3.8

NetSuite ERP

38%
NetSuite ERP ranks higher in 19/19 features

Sourcing Team Collaboration

N/A
0 Ratings
3.3
33%
12 Ratings

Sourcing Analysis

N/A
0 Ratings
4.0
40%
12 Ratings

Bids Analyzed and Compared

N/A
0 Ratings
4.0
40%
8 Ratings

Catalog Shopping E-Commerce for Employees

N/A
0 Ratings
2.7
27%
7 Ratings

Contract Authoring

N/A
0 Ratings
3.2
32%
10 Ratings

Contract Compliance Management

N/A
0 Ratings
3.2
32%
10 Ratings

Contract History

N/A
0 Ratings
3.2
32%
10 Ratings

Contract Renewal Automation

N/A
0 Ratings
4.1
41%
8 Ratings

Contract Repository

N/A
0 Ratings
4.1
41%
8 Ratings

Contract Standardization and Enforcement

N/A
0 Ratings
4.0
40%
8 Ratings

Electronic Signatures

N/A
0 Ratings
4.4
44%
10 Ratings

Invoice Automated Matching

N/A
0 Ratings
4.4
44%
11 Ratings

Purchasing Risk and Compliance Management

N/A
0 Ratings
4.5
45%
10 Ratings

Requisitions-to-Purchase Orders Integrated

N/A
0 Ratings
4.4
44%
13 Ratings

Spend Compliance Management

N/A
0 Ratings
4.0
40%
12 Ratings

Supplier Assessment

N/A
0 Ratings
4.1
41%
9 Ratings

Supplier Communication and Collaboration

N/A
0 Ratings
3.2
32%
11 Ratings

Supplier Management

N/A
0 Ratings
4.1
41%
12 Ratings

Supplier Portal

N/A
0 Ratings
4.0
40%
8 Ratings

Risk Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
3.8

NetSuite ERP

38%
NetSuite ERP ranks higher in 9/9 features

Risk Repository

N/A
0 Ratings
4.0
40%
8 Ratings

Control Management

N/A
0 Ratings
3.2
32%
11 Ratings

Control Mapping

N/A
0 Ratings
3.2
32%
9 Ratings

Control Efficiency Assessments

N/A
0 Ratings
4.0
40%
7 Ratings

Automated Control Assessments

N/A
0 Ratings
4.0
40%
7 Ratings

Assessment Capture

N/A
0 Ratings
4.1
41%
7 Ratings

Issue Detection

N/A
0 Ratings
4.0
40%
8 Ratings

Automatic Notification

N/A
0 Ratings
4.1
41%
9 Ratings

Remediation and Certification

N/A
0 Ratings
4.0
40%
8 Ratings

Logistics

HubSpot Marketing Hub

Feature Set Not Supported
N/A
2.9

NetSuite ERP

29%
NetSuite ERP ranks higher in 13/13 features

Transportation Planning and Optimization

N/A
0 Ratings
3.1
31%
9 Ratings

Transportation Sourcing Management

N/A
0 Ratings
3.2
32%
9 Ratings

Transportation Process Integration

N/A
0 Ratings
3.2
32%
9 Ratings

Transportation Execution Management

N/A
0 Ratings
3.2
32%
8 Ratings

Freight Payment Automation

N/A
0 Ratings
3.2
32%
9 Ratings

Trade Management

N/A
0 Ratings
3.1
31%
8 Ratings

Trade Regulatory Compliance Management

N/A
0 Ratings
3.2
32%
6 Ratings

Customs Entry Management

N/A
0 Ratings
1.5
15%
8 Ratings

Customs Document Management

N/A
0 Ratings
1.6
16%
8 Ratings

Customs Document Collaboration

N/A
0 Ratings
1.6
16%
8 Ratings

Fulfillment Management

N/A
0 Ratings
3.8
38%
13 Ratings

Inventory Visibility

N/A
0 Ratings
4.2
42%
15 Ratings

Warehouse Workforce Management

N/A
0 Ratings
2.8
28%
11 Ratings

Manufacturing

HubSpot Marketing Hub

Feature Set Not Supported
N/A
4.4

NetSuite ERP

44%
NetSuite ERP ranks higher in 9/9 features

Production Process Design

N/A
0 Ratings
4.4
44%
12 Ratings

Supply Chain Business Flows

N/A
0 Ratings
4.4
44%
13 Ratings

Production Management

N/A
0 Ratings
4.6
46%
14 Ratings

Contracted Manufacturing Management

N/A
0 Ratings
4.2
42%
12 Ratings

Configuration Management

N/A
0 Ratings
4.2
42%
10 Ratings

Work Definition

N/A
0 Ratings
4.5
45%
14 Ratings

Work Execution

N/A
0 Ratings
4.2
42%
12 Ratings

Advanced Fulfillment

N/A
0 Ratings
4.4
44%
11 Ratings

Manufacturing Costs

N/A
0 Ratings
4.2
42%
14 Ratings

Supply Chain

HubSpot Marketing Hub

Feature Set Not Supported
N/A
4.2

NetSuite ERP

42%
NetSuite ERP ranks higher in 4/4 features

Forecasting

N/A
0 Ratings
3.8
38%
17 Ratings

Inventory Planning

N/A
0 Ratings
3.8
38%
18 Ratings

Multi-tier Supply Chain Planning

N/A
0 Ratings
4.6
46%
12 Ratings

Performance Monitoring

N/A
0 Ratings
4.4
44%
14 Ratings

Product Lifecycle Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
3.6

NetSuite ERP

36%
NetSuite ERP ranks higher in 7/7 features

Ideation Management

N/A
0 Ratings
4.0
40%
9 Ratings

Requirements Management

N/A
0 Ratings
3.7
37%
8 Ratings

Proposal Management

N/A
0 Ratings
3.0
30%
10 Ratings

Innovation Portfolio Management

N/A
0 Ratings
3.5
35%
9 Ratings

Product Master Data Management

N/A
0 Ratings
3.8
38%
9 Ratings

Vendor Portal

N/A
0 Ratings
3.7
37%
11 Ratings

Project Portfolio Management

N/A
0 Ratings
3.4
34%
8 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, In-Person Training, Online Training, Implementation Rating
  • NetSuite ERP is rated higher in 4 areas: Availability, Configurability, Ease of integration, Product Scalability

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
653 Ratings
6.9

NetSuite ERP

69%
130 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings
8.5

NetSuite ERP

85%
34 Ratings

Usability

8.9

HubSpot Marketing Hub

89%
106 Ratings
8.0

NetSuite ERP

80%
17 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings
9.4

NetSuite ERP

94%
26 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings
7.7

NetSuite ERP

77%
24 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
6.8

NetSuite ERP

68%
31 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings
7.3

NetSuite ERP

73%
2 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings
7.8

NetSuite ERP

78%
9 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings
6.8

NetSuite ERP

68%
27 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings
9.0

NetSuite ERP

90%
1 Rating

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings
9.0

NetSuite ERP

90%
1 Rating

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings
8.4

NetSuite ERP

84%
5 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

NetSuite ERP

N/A
0 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

NetSuite ERP

N/A
0 Ratings

Likelihood to Recommend

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review

NetSuite

NetSuite helps us a lot in managing the expenses we have in our organization. For example, if we do not have the purchase requisition / purchase order in the system, we wont be able to track our expenses. So it really helps us a lot in this scenario. Can't say anything less appropriate for NetSuite aside from being slow when entering or saving the task we have in NetSuite. All in all we love to use it for monitoring expenses.
Read full review

Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

NetSuite

  • Integration. From Accounting to ERP to CRM, I don't imagine there is much NetSuite can't handle. For a small to medium sized business, and ever for many large organizations, I believe it is entirely possible to put all of the corporate system 'eggs' into one basket - that is on the NetSuite platform.
  • Architecture. The back-end database and inner workings of the NetSuite platform, I would describe as 'different.' Not necessarily better and definitely not worse. However, working in the data is different and maybe not as traditional as when working with a traditional relational database. Because of this, it does take a little bit of getting used to. However, once you are 'used to' it - the ease and simplicity of the back end is a beautiful thing and makes extracting and working with data, again once you cross the learning curve, something to be desired. Took me a few months to get the hang of things, but now, I couldn't imagine a more productive system.
  • Performance. While not lighting fast compared to some on-premise tools, the performance of the NetSuite platform is better that adequate and is quite useable on a day-to-day basis.
  • Consultants. We have had great success working with implementation specialists and consultants directly at Oracle. They are highly knowledgeable and easy to work with. I would highly recommend the native teams for implementation success.
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

NetSuite

  • NetSuite does have great customization capabilities, however, this can also make it difficult to track and maintain custom workflows and scripts as business needs change, especially with different subsidiaries having different process requirements. Essentially, the more you customize the system, the more you need to maintain documentation for reference.
  • NetSuite has a fantastic reporting tool called a "Saved Search." For financial and other similar reports, you must use the NetSuite "Report" feature. This reporting feature is not as flexible as the Saved Search and I have found that certain reports cannot be customized as required using the "Report" feature.
  • The Project Management module still has some work to go before it is flexible enough for companies to use NetSuite for their own customized processes. The module is fairly inflexible, and at a previous company we had around 10-15 enhancement requests alone relating to this module.
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

NetSuite ERP

Starting Price

Editions & Modules

NetSuite ERP editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Users subscribe to NetSuite for an annual license fee. Your license is made up of three main components: core platform, optional modules and the number of users. There is also a one-time implementation fee for initial setup. As your business grows, you can easily activate new modules and add users.

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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    NetSuite

    I am not the decision maker for this but I believe our company will be sticking with NetSuite for the long term. A CRM like this is a big investment and not something you move away from quickly and without a lot of planning. There is a lot of data involved and importing that into a new system is no easy task.
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    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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    NetSuite

    I give Netsuite [CRM] a value of 8 because it's very user friendly IF the user is properly trained and is dedicated to using the system as the administrator and company has intended. There are few items such as overall navigation that could be better but really that's splitting hairs as with any CRM, nothing's perfect.
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    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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    NetSuite

    It has been very reliable. I can only think of 1-2 times in 4.5 years that we have had issues getting in, and in each case were able to get back in within 1 hour. There has not been a major downtime
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    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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    NetSuite

    Most of the time the performance is very good. Pages load in a few seconds; financial reports take less than 5 seconds; basic searches take a few seconds. But performance can be sporadic throughout the day and cause the run time to triple.
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    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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    NetSuite

    The high technical support is closer to a 9: they are very responsive and provide great examples for you to be able to replicate and resolve any scripting issue. The general support is about an 8: they address the issues relatively quickly and provide appropriate feedback although too often quoting NetSuite Support documents instead of providing relevant examples. For product enhancement issues it's a 5: very little feedback on when or whether they will happen.
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    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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    NetSuite

    I had in person training for a day when first got the software. The training was good. The challenge was that there was a large gap between training and when we went live so we forgot quite a lot
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    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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    NetSuite

    Online training is quite strong. I have used for specific pieces of functionality.However it is not sufficient in all areas.
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    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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    NetSuite

    Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand NetSuite's best practice capabilities.

    Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the NS dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
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    Alternatives Considered

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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    NetSuite

    I have used simple accounting systems like QuickBooks, and I have used huge outdated systems like SAP. NetSuite is far superior to both of them. I wouldn't say its better than QuickBooks but maybe just for a different audience. QuickBooks is really for small companies. SAP, however, at least the implementation I used, was barely usable and effectively hid the data we needed from us because it was nearly impossible to pull from the system even with dedicated staff to help.
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    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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    NetSuite

    We have been able to scale our business 25X without any major overhaul with Netsuite. Its dashboard setup makes onboarding new employees very easy and allows data to be shared across multiple offices. Its cloud setup does not put any pressure on IT to scale servers or other infrastructure. We have been able to become much more efficient in all aspects of the business.
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    Return on Investment

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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    NetSuite

    • Stress levels WAY down since dumping our previous Billing system and installing SuiteBilling. The ease of navigating, viewing data in sensible places, reporting and having more data in one place has made many of my users use words like "amazing" and "what a relief." Don't underestimate worker stress and enjoyment of their tool.
    • Fewer vendors and products to manage and to integrate. I oversee 10+ financially-related applications and their vendors. Dealing with the nuances of the contracts, the products and the people with whom I must deal (sales, support, product management) adds a lot of time and complexity. It also reduces the challenge of my SOX-related efforts.
    • Auditors and those of us supporting SOX-related efforts LOVE NetSuite, especially compared to other systems. The controls and auditing available are indispensable, whether it's to keep us accountable to ourselves or to the auditors.
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