What users are saying about
Top Rated
2016 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
165 Ratings
Top Rated
2016 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

PathFactory

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
165 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.2

    HubSpot Marketing Hub

    82%

    PathFactory

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    332 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.8
    78%
    332 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    309 Ratings
    N/A
    0 Ratings

    Landing pages

    7.7
    77%
    362 Ratings
    N/A
    0 Ratings

    A/B testing

    8.3
    83%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    698 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    364 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.1
    81%
    276 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    PathFactory

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    355 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.7
    77%
    325 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.1
    81%
    299 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    PathFactory

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    305 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.0
    80%
    251 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.1

    HubSpot Marketing Hub

    81%

    PathFactory

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    341 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    PathFactory

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    8.0
    80%
    366 Ratings
    N/A
    0 Ratings

    Standard reports

    8.1
    81%
    362 Ratings
    N/A
    0 Ratings

    Custom reports

    7.8
    78%
    325 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.4

    HubSpot Marketing Hub

    74%

    PathFactory

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.8
    78%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Customizability

    7.7
    77%
    303 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.3
    73%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.4
    64%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.7
    67%
    92 Ratings
    N/A
    0 Ratings

    Content Publishing

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.7

    PathFactory

    87%
    PathFactory ranks higher in 6/6 features

    Content hub

    N/A
    0 Ratings
    8.8
    88%
    105 Ratings

    Forms / Gated content

    N/A
    0 Ratings
    8.3
    83%
    103 Ratings

    Embedded CTAs

    N/A
    0 Ratings
    8.4
    84%
    87 Ratings

    Content distribution

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Content promotion

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Content automation

    N/A
    0 Ratings
    8.7
    87%
    80 Ratings

    Content Reporting & Analytics

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.4

    PathFactory

    84%
    PathFactory ranks higher in 4/4 features

    Audience profiling and targeting

    N/A
    0 Ratings
    8.6
    86%
    88 Ratings

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    7.7
    77%
    85 Ratings

    Content performance analytics

    N/A
    0 Ratings
    8.4
    84%
    106 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    8.9
    89%
    8 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 2 areas: In-Person Training, Vendor pre-sale
    • PathFactory is rated higher in 12 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Online Training, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings
    9.1

    PathFactory

    91%
    108 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    9.9

    PathFactory

    99%
    6 Ratings

    Usability

    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings
    9.3

    PathFactory

    93%
    3 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings
    9.2

    PathFactory

    92%
    7 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings
    9.9

    PathFactory

    99%
    7 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    9.6

    PathFactory

    96%
    4 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings
    8.2

    PathFactory

    82%
    1 Rating

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings
    10.0

    PathFactory

    100%
    6 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    9.9

    PathFactory

    99%
    7 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings
    8.9

    PathFactory

    89%
    2 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings
    9.3

    PathFactory

    93%
    2 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings
    8.6

    PathFactory

    86%
    2 Ratings

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings
    9.3

    PathFactory

    93%
    2 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings
    8.9

    PathFactory

    89%
    2 Ratings

    Likelihood to Recommend

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    PathFactory

    It is well suited in multiple B2B buyer engagement scenarios, for demand generation, for content marketing, and in general, it helps you to keep your leads engaged. Both customers, as well as prospect leads, can be engaged using the PathFactory journeys. Integrations is a very useful feature that helps you connect PathFactory with other MarTech/Customer Relationship Management software such as Salesforce and more.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    PathFactory

    • Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team.
    • They have a quick turnaround time and provide exceptional service to address the needs of their clients.
    • They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution.
    • They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way.
    • They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    PathFactory

    • I would like to see more customizable features become available on the target tracks and explore pages without having to involve the PathFactory team or knowing how to code (e.g. adding CTA's in different places, dropping in headers and footers, etc.).
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    PathFactory

    Starting Price

    Editions & Modules

    PathFactory editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Book a Demo

      Likelihood to Renew

      HubSpot

      Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
      Read full review

      PathFactory

      We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
      Read full review

      Usability

      HubSpot

      While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
      Read full review

      PathFactory

      Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
      Read full review

      Reliability and Availability

      HubSpot

      They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
      Read full review

      PathFactory

      I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
      Read full review

      Performance

      HubSpot

      With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
      Read full review

      PathFactory

      The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
      Read full review

      Support Rating

      HubSpot

      During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
      Read full review

      PathFactory

      Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues. Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
      Read full review

      In-Person Training

      HubSpot

      I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
      Read full review

      PathFactory

      I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
      Read full review

      Online Training

      HubSpot

      I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
      Read full review

      PathFactory

      The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
      Read full review

      Implementation Rating

      HubSpot

      My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
      Read full review

      PathFactory

      The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
      Read full review

      Alternatives Considered

      HubSpot

      Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
      Read full review

      PathFactory

      I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
      Read full review

      Scalability

      HubSpot

      HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
      Read full review

      PathFactory

      Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
      Read full review

      Return on Investment

      HubSpot

      • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
      • Higher ROI and lead response time are seconds. The first contact is always made.
      • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
      Read full review

      PathFactory

      • Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too.
      • We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic.
      • We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content.
      Read full review

      Screenshots

      Add comparison