What users are saying about
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Top Rated
1788 Ratings
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Top Rated
138 Ratings

HubSpot Marketing Hub

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Top Rated
1788 Ratings
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Score 8.5 out of 100

PathFactory

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Top Rated
138 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

PathFactory

I think Pathfactory is perfect for a team that is reliant on content marketing, specifically in the B2B space. But unless you are regularly producing content and need it for lead generation, it is quite expensive. Therefore, I'd say it wouldn't be worth it unless you are feeding good content into the platform on a regular basis
Valerie Carboni Castillo | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
PathFactory
WYSIWYG email editor
HubSpot Marketing Hub
8.4
PathFactory
Dynamic content
HubSpot Marketing Hub
8.3
PathFactory
Ability to test dynamic content
HubSpot Marketing Hub
8.1
PathFactory
Landing pages
HubSpot Marketing Hub
8.9
PathFactory
A/B testing
HubSpot Marketing Hub
8.4
PathFactory
Mobile optimization
HubSpot Marketing Hub
8.8
PathFactory
Email deliverability reporting
HubSpot Marketing Hub
8.9
PathFactory
List management
HubSpot Marketing Hub
8.9
PathFactory
Triggered drip sequences
HubSpot Marketing Hub
9.0
PathFactory

Lead Management

HubSpot Marketing Hub
8.6
PathFactory
Lead nurturing
HubSpot Marketing Hub
8.8
PathFactory
Lead scoring and grading
HubSpot Marketing Hub
8.4
PathFactory
Data quality management
HubSpot Marketing Hub
8.6
PathFactory
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
PathFactory

Campaign Management

HubSpot Marketing Hub
8.7
PathFactory
Calendaring
HubSpot Marketing Hub
8.4
PathFactory
Event/webinar marketing
HubSpot Marketing Hub
9.0
PathFactory

Social Media Marketing

HubSpot Marketing Hub
8.7
PathFactory
Social sharing and campaigns
HubSpot Marketing Hub
8.7
PathFactory
Social profile integration
HubSpot Marketing Hub
8.7
PathFactory

Reporting & Analytics

HubSpot Marketing Hub
8.6
PathFactory
Dashboards
HubSpot Marketing Hub
8.7
PathFactory
Standard reports
HubSpot Marketing Hub
8.7
PathFactory
Custom reports
HubSpot Marketing Hub
8.5
PathFactory

Platform & Infrastructure

HubSpot Marketing Hub
8.3
PathFactory
API
HubSpot Marketing Hub
8.4
PathFactory
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
PathFactory
Customizability
HubSpot Marketing Hub
8.6
PathFactory
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
PathFactory
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
PathFactory
Integration with SugarCRM
HubSpot Marketing Hub
7.9
PathFactory

Content Publishing

HubSpot Marketing Hub
PathFactory
8.7
Content hub
HubSpot Marketing Hub
PathFactory
8.8
Forms / Gated content
HubSpot Marketing Hub
PathFactory
8.5
Embedded CTAs
HubSpot Marketing Hub
PathFactory
8.4
Content distribution
HubSpot Marketing Hub
PathFactory
9.0
Content promotion
HubSpot Marketing Hub
PathFactory
9.0
Content automation
HubSpot Marketing Hub
PathFactory
8.3

Content Reporting & Analytics

HubSpot Marketing Hub
PathFactory
8.5
Audience profiling and targeting
HubSpot Marketing Hub
PathFactory
8.6
Closed-loop tracking and reporting
HubSpot Marketing Hub
PathFactory
8.0
Content performance analytics
HubSpot Marketing Hub
PathFactory
8.4
Campaign optimization dashboard
HubSpot Marketing Hub
PathFactory
8.9

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

PathFactory

  • Micro-personalized content recommendations.
  • Perfect for enabling and enhancing sales pipeline.
  • Pretty easy to use and roll out.
  • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
  • Great for Inbound and Outbound Marketing.
Seth Valchev | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

PathFactory

  • Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
  • Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
Laura Pop-Badiu | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

PathFactory

PathFactory 8.8
Based on 5 answers
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Anonymous | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

PathFactory

PathFactory 9.2
Based on 3 answers
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Anish Patel | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

PathFactory

PathFactory 9.6
Based on 5 answers
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
Anonymous | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

PathFactory

PathFactory 9.1
Based on 5 answers
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Anish Patel | TrustRadius Reviewer

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

PathFactory

PathFactory 9.6
Based on 4 answers
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
Loren Robeck | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

PathFactory

PathFactory 8.2
Based on 1 answer
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Anish Patel | TrustRadius Reviewer

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

PathFactory

PathFactory 9.4
Based on 5 answers
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Anonymous | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

PathFactory

PathFactory 8.7
Based on 5 answers
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
Anonymous | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

PathFactory

We also considered Uberflip for our content strategy. PathFactory appeared to be a better user experience both for the business leveraging it and for users viewing content. I have found that the features and ease of use within PathFactory make it a more robust yet simplified platform. I love how simple it is to update content assets, whereas with Uberflip it seemed a bit trickier of a process to do so. The way the content is displayed and organized is also more effective and useful within PathFactory, as things are easy to locate and leverage.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

PathFactory

PathFactory 8.4
Based on 2 answers
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Anish Patel | TrustRadius Reviewer

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

PathFactory

  • Ability to add "contact us" forms to each content track to allow users to contact us directly when viewing a track.
  • Also has a form submission happening behind the scenes that passes all submission data to our marketing automation platform for further analysis/nurturing.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

PathFactory

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PathFactory Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
PathFactory
8.8

Likelihood to Renew

HubSpot Marketing Hub
10.0
PathFactory
8.8

Usability

HubSpot Marketing Hub
8.0
PathFactory
9.2

Reliability and Availability

HubSpot Marketing Hub
9.1
PathFactory
9.6

Performance

HubSpot Marketing Hub
8.9
PathFactory
9.1

Support Rating

HubSpot Marketing Hub
8.7
PathFactory
9.6

In-Person Training

HubSpot Marketing Hub
9.1
PathFactory
8.2

Online Training

HubSpot Marketing Hub
9.1
PathFactory
9.4

Implementation Rating

HubSpot Marketing Hub
7.3
PathFactory
8.7

Scalability

HubSpot Marketing Hub
7.3
PathFactory
8.4

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