Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Oracle Marketing
Score 8.0 out of 10
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Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Associate Director of Sales Analytics & Operations
Chose Adobe Marketo Engage
Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
With Pardot, we had issues with how the rules worked when we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared to Eloqua (now part of Oracle Marketing), Eloqua was seen as a more …
Marketo was already onboarded when I joined the company. While migrating from a platform to another is a challenge, all enterprise marketing automation platforms offer similar functionalities. These are tools, and the team using them will define how successful these are. Marketo …
I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus.
Every platform has its strengths and weaknesses. Marketo is a holistic marketing automation solution that checks the majority of the boxes when it comes to a one-stop shop for managing customer relationships and interactions. When we weighed the pros of the API architecture, …
Pardot is the closest equivalent to Adobe Marketo Engage. However, Eloqua is the industry benchmark. Eloqua does not allow duplicate email address records; Adobe Marketo Engage does - that's fundamentally the biggest difference, the rest is to do with capabilities of …
Marketo outweighs Oracle email marketing platform in the structure and the ease of use. Marketo also provides a serious control over the logic in the smart campaign that Oracle's platform lacked. The list management in Marketo is way easier and the interface is much more …
Aprimo fell behind Marketo for the email marketing and connection to Salesforce. Aprimo tries to be a lot a things in one platform and does an OK job. Marketo is specialized and can go further in the email marketing swim lane.
Oracle CX Marketing is the best all around email …
Marketo is still a good tool and comfort level and good foundation of growing with the product over the years has made it my go-to. I haven't done a proper evaluation of other tools on the market lately and a number of new options have surfaced that I am going to take a look …
I have used Eloqua in past. The most important thing that I get in Marketo is the activity log. As a platform owner, you need to understand how things are working and investigate how certain things are not working as expected. The activity log helps us to see how various flow …
- HubSpot is much more intuitive and easy to learn but not scalable depending on the size of your organization and database. - Marketo is such a key player that developers have created more integrations and they have more partnerships than their competitors. - Pardot and Eloqua …
Marketo features and integration are commendable. Below are the features and integration that show why Marketo is a great competitor with other MA and Ops tools.
Marketo works better than HubSpot for large enterprises and B2B. I don't have direct experience with HubSpot, but those I know that have used it really liked it and found it easy to use and fully-featured, if not very scalable. I don't have direct experience with it, but Eloqua …
Verified User
Manager
Chose Adobe Marketo Engage
Marketo stacks up well against the other vendors in the marketing automation space. It is definitely in the top 3. All the marketing automation vendors have features and functions that will fit what you are looking for. For big enterprise business, I've seen more companies go …
While Marketo has a steeper learning curve than most platforms, it is also more robust in the way it can be configured and used to manage leads and data. The strong integration with Salesforce and other marketing technology is an advantage, especially for larger organizations …
Marketo was selected before my tenure began at FMI, and I inherited the instance.
Coming from HubSpot, the UI adjustment took a bit - HubSpot is a more attractive package at first glance. However, Marketo has a much deeper level of functionality underneath the surface and I was …
None are perfect. They cater to different needs and organizational maturity. In terms of customizability, Adobe Campaign v7 and Eloqua are at the top but give up some ease of use compared to Marketo. So depending on the needs of the organization (breadth of features and future …
Marketo had the ease of use in setting up complex nurture streams and had all of the functionality we were looking for. The other choices were either not robust enough or were really great in some areas but not others. Marketo may not be the best at everything, but it had the …
Oracle Eloqua seems to work well with a lot of what we're trying to do, but it works best in an all-Oracle ecosystem, which we were not at the time of signing on. So far, it appears that Oracle plays well with Oracle and some others, but Marketo plays well with just about …
Marketo isn't all that different from the top tier alternatives. Mainly for me as a visual person, it depends on how you interpret information best. I suspect Eloqua's interface (canvas) works better for me in terms of being able to see the campaign journey. I've just used …
I have used ExactTarget, Pardot and Eloqua but I would prefer Marketo over them any day It could be because now I am really comfortable using this product. But it was really easy for me to move from those MA systems to Marketo. The UI is really good and the DOCs they provide …
Oracle Eloqua is more user-friendly, and the features are more suited for us as the integration points are richer. We also found Marketo too expensive compared with Eloqua. Marketo's training was not as good as Oracle Eloqua training either. Oracle Eloqua also provides the …
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer …
Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.
Oracle Eloqua has the best combination of features, scalability, visibility into campaign and lead activities, and user interface of any of the marketing automation software or email service providers I've used.
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.
Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be …
Eloqua isn't as good for B2B as Marketo: Eloqua requires a bit more technical know-how than Marketo to build and launch new programs. In the B2B world, which is a bit less mature than the B2C world, we are trying to empower marketers to be marketers – and to stop focusing on …
Eloqua, Marketo and HubSpot are the holy-trinity of marketing automation solutions. We all know that Eloqua is the "Cadillac" of the Marketing Automation trio, but also priced higher than others. It really comes down to which of the three would solve our business problems the …
Eloqua and Marketo are competitors for a reason. There are only a few features here and there that push Eloqua over the edge for us, and they're all specific to our implementation and use.
It has a lot more functionality and third party / app integrations compared to the majority of the tools on the market, with probably only Marketo being just as powerful with Pardot being the next close contender. I found Eloqua much easier to use and being a lot more flexible …
Eloqua can scale. It has more flexibility in customizations of workflows, a larger pool of partners in their ecosystem, and can handle large volume sends without breaking a sweat.
I personally did not have a hand in selecting Eloqua. After several demonstrations of Marketo, it is my understanding that Marketo allows for greater flexibility in overall digital marketing.
While HubSpot and Marketo may be somewhat more user-friendly, Eloqua seems a bit more robust than those systems. The lead capture and reporting seem to have more detail, and Eloqua worked well with our website, webinar platform, and Salesforce. For the volume of …
These other platforms lack the robust capabilities or ability to customize your output. These platforms are plug and play, but you can only produce within the limits of what you are allowed to. I regularly push Eloqua to do things that are not natural capabilities. I've not …
I prefer Eloqua over Marketo. It is much easier to use and organization is easier in Eloqua.
Verified User
Director
Chose Oracle Marketing
Offers robustness and scalability, especially with a mature open API. This is required for enterprises, complex technology stacks, and innovative marketing teams that want to challenge the status quo.
Verified User
Manager
Chose Oracle Marketing
I find ELQ to be the most well-rounded MAP on the market (without a lot of exposure to Marketo, which seems to be its one real opponent). In my opinion, Pardot and HubSpot offer similar, but less robust solutions that can be somewhat constricting.
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
Marketo's email editor is basic in comparison to other cheaper alternatives out there.
Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
It was quite complex to generate segments with Adobe analytics and I wasn’t personally satisfied with the overall performance of Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch to something else better than Adobe Analytics and is available in the market at a cheap rate and we ended up doing our research for the most suitable tool at Oracle Infinity and we don’t regret our decision.
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
We are able to use it to help our clients scale through testing
We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
Launch a new brand out of Eloqua and measure awareness