Pardot vs SharpSpring from Constant Contact

What users are saying about

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Score 7.8 out of 10

Based on 795 reviews and ratings

Score 7.8 out of 10

Based on 655 reviews and ratings

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Feature Set Ratings

Pardot ranks higher in 2 feature sets: Email & Online Marketing, Social Media Marketing
SharpSpring from Constant Contact ranks higher in 4 feature sets: Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.5

Pardot

75%

7.4

SharpSpring from Constant Contact

74%

SharpSpring from Constant Contact ranks higher in 6/9 features

WYSIWYG email editor

6.1

61%

88 Ratings

7.6

76%

462 Ratings

Dynamic content

7.0

70%

79 Ratings

7.3

73%

446 Ratings

Ability to test dynamic content

7.5

75%

76 Ratings

7.0

70%

427 Ratings

Landing pages

7.3

73%

87 Ratings

6.4

64%

434 Ratings

A/B testing

7.9

79%

80 Ratings

8.0

80%

389 Ratings

Mobile optimization

6.4

64%

76 Ratings

3.8

38%

420 Ratings

Email deliverability reporting

7.9

79%

178 Ratings

8.5

85%

809 Ratings

List management

8.6

86%

91 Ratings

8.9

89%

493 Ratings

Triggered drip sequences

8.3

83%

62 Ratings

9.0

90%

467 Ratings

Lead Management

7.6

Pardot

76%

8.8

SharpSpring from Constant Contact

88%

SharpSpring from Constant Contact ranks higher in 4/4 features

Lead nurturing

7.7

77%

84 Ratings

9.2

92%

478 Ratings

Lead scoring and grading

7.9

79%

85 Ratings

8.4

84%

485 Ratings

Data quality management

7.1

71%

85 Ratings

8.7

87%

461 Ratings

Automated sales alerts and tasks

7.9

79%

80 Ratings

8.9

89%

457 Ratings

Campaign Management

7.6

Pardot

76%

8.6

SharpSpring from Constant Contact

86%

SharpSpring from Constant Contact ranks higher in 2/2 features

Calendaring

7.6

76%

75 Ratings

8.4

84%

332 Ratings

Event/webinar marketing

7.6

76%

72 Ratings

8.7

87%

314 Ratings

Social Media Marketing

7.0

Pardot

70%

6.8

SharpSpring from Constant Contact

68%

Pardot ranks higher in 1/2 features

Social sharing and campaigns

6.4

64%

63 Ratings

6.6

66%

310 Ratings

Social profile integration

7.5

75%

21 Ratings

6.9

69%

356 Ratings

Reporting & Analytics

7.0

Pardot

70%

8.4

SharpSpring from Constant Contact

84%

SharpSpring from Constant Contact ranks higher in 3/3 features

Dashboards

7.2

72%

86 Ratings

8.1

81%

480 Ratings

Standard reports

6.9

69%

89 Ratings

8.7

87%

481 Ratings

Custom reports

6.9

69%

67 Ratings

8.4

84%

442 Ratings

Platform & Infrastructure

7.4

Pardot

74%

8.1

SharpSpring from Constant Contact

81%

SharpSpring from Constant Contact ranks higher in 4/6 features

API

7.3

73%

64 Ratings

8.2

82%

359 Ratings

Role-based workflow & approvals

7.0

70%

61 Ratings

8.3

83%

397 Ratings

Customizability

7.0

70%

81 Ratings

8.1

81%

435 Ratings

Integration with Salesforce.com

9.4

94%

82 Ratings

8.0

80%

214 Ratings

Integration with Microsoft Dynamics CRM

8.3

83%

3 Ratings

8.0

80%

97 Ratings

Integration with SugarCRM

5.4

54%

4 Ratings

7.7

77%

90 Ratings

Attribute Ratings

Pardot is rated higher in 5 areas: Usability, Availability, Performance, Online Training, Implementation Rating
SharpSpring from Constant Contact is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

Pardot

77%

149 Ratings

9.0

SharpSpring from Constant Contact

90%

517 Ratings

Pardot

14%

86 Ratings

7.7

SharpSpring from Constant Contact

77%

32 Ratings

Pardot

85%

17 Ratings

8.0

SharpSpring from Constant Contact

80%

70 Ratings

Pardot

75%

16 Ratings

7.2

SharpSpring from Constant Contact

72%

3 Ratings

Pardot

83%

10 Ratings

4.0

SharpSpring from Constant Contact

40%

3 Ratings

Pardot

64%

28 Ratings

8.5

SharpSpring from Constant Contact

85%

80 Ratings

Pardot

90%

3 Ratings

SharpSpring from Constant Contact

N/A

0 Ratings

Pardot

81%

7 Ratings

4.5

SharpSpring from Constant Contact

45%

2 Ratings

Pardot

82%

22 Ratings

7.9

SharpSpring from Constant Contact

79%

15 Ratings

Pardot

N/A

0 Ratings

3.0

SharpSpring from Constant Contact

30%

2 Ratings

Pros

Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
Pardot has the ability to have multiple lead scoring models run at the same time.

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Robert Nagelmaker

Marketing Automation Specialist

Wolters KluwerInformation Services, 10,001+ employees

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Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.

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Jurgen Teichert

Customer Success Officer

V5 DigitalMarketing & Advertising, 1-10 employees

View all 517 answers on this topic

Cons

Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

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Verified User

Manager in Product Management

Information Technology & Services Company, 10,001+ employees

View all 149 answers on this topic

The landing page builder is a bit hard to use. Doesn’t have much flexibility.
Sometimes confusing between types of workflows to use. Opportunity versus visual.
If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.

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Kaila Troia

Co-Founder/ CEO

Capital District DigitalMarketing & Advertising, 1-10 employees

View all 517 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition

Growth	$1,250¹
Plus	$2,500¹
Advanced	$4,000¹
Premium	$15,000¹

/month/up to 10,000 contacts billed annually

Additional Pricing Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

$399 per month

SharpSpring from Constant Contact Editions & Modules

Edition

1,000 Contacts	$399¹
2,500 Contacts	$499¹
5,000 Contacts	$699¹
10,000 Contacts	$899¹
20,000 Contacts	$1,299¹

per month

Additional Pricing Details

—

Likelihood to Renew

Pardot 1.4

Based on 86 answers

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

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Karol Clark

Marketing Manager

Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees

View all 86 answers on this topic

SharpSpring from Constant Contact 7.7

Based on 32 answers

We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.

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David Fox

President

Spider Marketing GroupMarketing & Advertising, 1-10 employees

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Usability

Pardot 8.5

Based on 17 answers

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.

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Marshall Darr

Sales Optimization Specialist

Stock & Option Solutions51-200 employees

View all 17 answers on this topic

SharpSpring from Constant Contact 8.0

Based on 70 answers

This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.

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Christine Mullins

Owner

Brand ShoutMarketing & Advertising, 1-10 employees

View all 70 answers on this topic

Reliability and Availability

Pardot 7.5

Based on 16 answers

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.

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Pam Risch

Lumina MarketingComputer Software, 51-200 employees

View all 16 answers on this topic

SharpSpring from Constant Contact 7.2

Based on 3 answers

No answer on this topic is available.

Performance

Pardot 8.3

Based on 10 answers

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

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Verified User

Manager in Marketing

Telecommunications Company, 51-200 employees

View all 10 answers on this topic

SharpSpring from Constant Contact 4.0

Based on 3 answers

No answer on this topic is available.

Support Rating

Pardot 6.4

Based on 28 answers

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

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Verified User

Administrator in Marketing

Financial Services Company, 11-50 employees

View all 28 answers on this topic

SharpSpring from Constant Contact 8.5

Based on 80 answers

The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.

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Darren Winter, MA

Company Director

Duco Digital LTDMarketing & Advertising, 1-10 employees

View all 80 answers on this topic

In-Person Training

Pardot 9.0

Based on 3 answers

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

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Pam Risch

Lumina MarketingComputer Software, 51-200 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

Online Training

Pardot 8.1

Based on 7 answers

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

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Sean Marsh

Digital Business Developer

Quarsh CreativeComputer Software, 11-50 employees

View all 7 answers on this topic

SharpSpring from Constant Contact 4.5

Based on 2 answers

No answer on this topic is available.

Implementation Rating

Pardot 8.2

Based on 22 answers

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.

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Anna Johansson

Web- & Community Manager

IFS in ScandinaviaInformation Technology and Services, 501-1000 employees

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SharpSpring from Constant Contact 7.9

Based on 15 answers

Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.

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Matthew Maginley

Consultant

Managed Media Services and MarketingMarketing & Advertising, 1-10 employees

View all 15 answers on this topic

Alternatives Considered

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.

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Danielle Armour

Development Manager- Corporate Partnerships

Young Survival CoalitionNon-Profit Organization Management, 11-50 employees

View all 149 answers on this topic

We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.

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Kèlene Poyurs

Co-Founder

Conversion QueensMarketing & Advertising, 1-10 employees

View all 517 answers on this topic

Return on Investment

We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

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Verified User

Director in Marketing

Financial Services Company, 11-50 employees

View all 149 answers on this topic

Streamlined Processes - sales and marketing are now all in the same place.
Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.

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Tim Hemingway

Chief Marketing Consultant

Rhino Crash MarketingMarketing & Advertising, 1-10 employees

View all 517 answers on this topic

Screenshots

See All (4) Pardot Screenshots

See All (6) SharpSpring from Constant Contact Screenshots

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Pardot

SharpSpring from Constant Contact

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Pardot

SharpSpring from Constant Contact

Calendaring

Event/webinar marketing

Pardot

SharpSpring from Constant Contact

Social sharing and campaigns

Social profile integration

Pardot

SharpSpring from Constant Contact

Dashboards

Standard reports

Custom reports

Pardot

SharpSpring from Constant Contact

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Pardot

SharpSpring from Constant Contact

Likelihood to Recommend

Pardot

SharpSpring from Constant Contact

Pros

Pardot

SharpSpring from Constant Contact

Cons

Pardot

SharpSpring from Constant Contact

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Pardot Editions & Modules

Edition

Additional Pricing Details

General