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CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
Starting at $50 per month
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What is CallRail?
CallRail offers phone call tracking, recording and analytics.
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Pricing
Call Tracking
$50
Cloud
per month
Call Tracking + Conversation Intelligence®
$100
Cloud
per month
Call Tracking + Form Tracking
$100
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Product Demos
GDS Demo CallRail 08242020
YouTube
Small CallRail Demo
YouTube
Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"
YouTube
CallRail Multi-Touch CPL Demo ☎️
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallRail?
CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail Screenshots
CallRail Videos
What is Call Tracking?
How Can Call Tracking Improve My Marketing?
CallRail Integrations
CallRail Competitors
CallRail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada |
| Supported Languages | English |
Frequently Asked Questions
CallRail offers phone call tracking, recording and analytics.
CallRail starts at $50.
Reviewers rate Usability highest, with a score of 8.8.
The most common users of CallRail are from Small Businesses (1-50 employees).
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Reviews and Ratings
(75)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.
Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.
For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.
CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.
In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.
Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.
Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.
Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.
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Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.
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Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.
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Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.
Attribute Ratings
Reviews
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January 06, 2023
CallRail Review
Score 1 out of 10
Vetted Review
Verified User
We tried using CallRail for marketing purposes on 2 different websites.
- Proving Virtual Numbers
- Phone Tracking
- Call Reports
- Customer service speed of processing request
- Process mistakes faster
December 19, 2022
Highly recommend!
We use CallRail to monitor not only the frequency of phone calls and to which community, but it is also used in training and development, to make sure we are asking the right questions, assessing our clients needs, and getting them in front off the correct people. We use it on a daily basis.
- Record conversations
- Show the number of times a particular person has called
- Show trends with frequency of phone calls and length to a certain number
- I think the workflow set up is difficult to use
- When lines are forwarded sometimes it cuts off
December 19, 2022
A must-have tool for service-based businesses
Score 10 out of 10
Vetted Review
Verified User
When you are a service-based business that depends on a mix of traditional and digital marketing practices, you need a way to track how customers find you. CallRail allows us to discover where and when our customers discover us. Utilizing CallRail's excellent call tracking, we've been able to hone our marketing methods precisely. CallRail allows us to monitor which platforms deliver and modify our marketing methods accordingly. Additionally, by listening to call recordings, we've been able to substantially update our CSR team's knowledge base so that they can answer more questions and convert more leads. CallRail is a must-have tool for us.
- Call Monitoring
- Call Tracking
- Platform monitoring
- That ability to adjust font size
- On start up, I would like CallRail to open to the call log vs the phone number list
July 02, 2022
CallRail review
Score 2 out of 10
Vetted Review
Verified User
We are using it for other clients to track our progress, as well as theirs.
- Not hard to set up.
- Not hard to select numbers.
- Not bad when working.
- [In my experience] their support is terrible, incorrect support answers are not uncommon, and finding someone who cares can be a challenge.
October 09, 2021
Best call tracking software on the market
CallRail does what it promises. It is being used by one of our vendors to track marketing and sales calls being made by their marketing and sales team. It is a very efficient tool for whoever wants to track and monitor the calls being made by their team members. The best feature is call transcripts, which are very helpful when it comes to analyzing the calls.
- Call tracking
- Easy monitoring
- Good reporting
- Integration with third-party softwares
- Ease of use
June 25, 2021
Scalable Call tracking Software
CallRail is our call tracking software solution for our PPC department, we work with 500+ clients and manage their phone leads for them. This tool allows us to set up, optimize and monitor our client's PPC phone leads in a very efficient and intelligent way which is translated into one more added value for our clients.
- Call Transcripts
- Source data
- Integrability
- Pricing
- Customer Service
- Search term reports
- Spam Call detection
We used CallRail to record incoming calls to monitor call quality of the person answering the call, as well as to have recordings in case we needed to access information about the call at a later date for whatever reason. It is only used by sales and marketing. We would use it to provide us with analytics as well, which related to sales KPIS.
- The automated tagging system works well when it works.
- The call analytics are presented in a easy to understand way.
- The call recording playbacks are convenient and simple to use.
- Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
- It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
- Setting up the phone numbers can be difficult for some people.
May 28, 2021
CallRail for call tracking and performance
We currently use CallRail to track the number of calls our clients received at their locations. CallRail is a wonderful tool to use that provides hard trackable data to show an exact number of calls, duration of call and what type of customer service an employee provided during the call. Set up and implementation is super easy and it is a great way to make sure your employees are providing the correct type of customer service to your callers.
- Clear track able amounts of callers
- Clear insight to the customer service provided during a call
- Another way to gain reviews
- We haven’t found a need for improvement yet.
September 15, 2020
Why CallRail is the software you need for your Google Search Ads
We use CallRail with our Google Ads campaigns and for clients that have a call center or their calls are answered by salespeople. We can track the most successful Google Search Ads, Keywords, and listen to the conversation between prospects and sales. This give us tremendous insights not only on the KPIs progress but also help with the sales training.
- Call tracking.
- Keyword tracking.
- Ease of use - The learning curve is really short for new staff.
- Not sure how this can be fixed but sometimes (rarely) some of the tracking numbers get picked up by various web directories and the quality of these leads is poor.
- Some of the UX design (the navigation bar) could be better but this is a minor point.
- Sometimes the feature of exporting .csv file is not working well.
September 10, 2020
The Benefits of CallRail
Currently CallRail is being utilized in one of our departments within our whole organization.
We use CallRail primarily for call tracking for our clients. Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign. We set up the campaign within AdWords and assign a phone number within CallRail for this client to be able to track phone calls coming from our paid campaign. This allows us to specifically take responsibility for these leads + be able to listen to recorded phone calls at any point throughout the campaign.
We use CallRail primarily for call tracking for our clients. Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign. We set up the campaign within AdWords and assign a phone number within CallRail for this client to be able to track phone calls coming from our paid campaign. This allows us to specifically take responsibility for these leads + be able to listen to recorded phone calls at any point throughout the campaign.
- Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
- Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
- The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
- Some client facing reporting would be great! We typically don't give clients logins, as all of our clients are within one business UI. Having something that a client can log into would be very helpful!
- Although the entire purpose of CallRail is the recorded phone calls - it would be nice to have some additional in depth reporting to be able to report back to a client to give us more insights!
- Pricing tiers could be better for agency type businesses.
January 25, 2019
If you fail to plan to you plan to fail, instead, use CallRail!
We use CallRail to track calls, campaigns, and revenue from our pay per click campaigns. It is very useful to see if a certain ad or keyword is producing calls and results. Along with this functionality, they offer call recording which we use to track calls over time, for reporting and a whole host of other useful features.
- Pretty easy to set up
- Customer service is helpful and easy to reach
- Reporting is easy to use and set up
- It would be great if it could somehow track call to revenue directly from their dashboard. We have to export call and cross reference them to our analytics and CRM to see which call resulted in sales which is time consuming.
- Pricing could be a little lower but overall its competitive.
December 01, 2018
CallRail is the Perfect Platform for Local Businesses
CallRail is a lightweight call-tracking platform that allows small-medium sized businesses to jump into call tracking. Generally most call-tracking platforms are built and cater to enterprise-level clients, but CallRail has all the same features, but a fraction of the cost. Since a high-pricetag generally keeps most companies from starting call-tracking, CallRail is a great place to start, giving your clients more access to data than ever before.
- Number Pools that track all incoming traffic, keywords, and source/medium is a huge opportunity for businesses to attribute marketing channels with leads.
- Super-simple self-explanatory platform that makes setup a breeze.
- Mutl-account functionality for agencies to keep their client accounts separate and be able to check in on performance quickly.
- Building customized reporting and integrating with reporting companies, like Google Data Studio or DashThis, isn't really an option.
- Flagging conversions inside the platform isn't really an option, and it could be a good way to manage pushing clients into a CRM.
- CRM capabilities don't appear to be clear-cut.
September 07, 2018
Call Rail is the most effective and best-value call tracking product we've used (and we've used 3)
Score 10 out of 10
Vetted Review
Verified User
We use CallRail across the website to track enquiries to specific teams within our organisation. CallRail calculates call volume, conversion rate and cost per lead for each team, and tracks ROAS back to specific paid search campaigns.
- With a small tweak that CallRail made to our set up, we can now track calls to individual team numbers and track those back to specific ad campaigns, allowing us to see varying CPLs for different ad campaigns/departments, rather than all calls in total. This is vital to our ROAS calculations.
- It was easy for us to configure and deploy after moving over from an alternative call tracking provider. The software has a clean UI and is straightforward to use so it's easy to onboard colleagues in the sales team and teach them how to pull call reports.
- CallRail allows us to define a 'qualifying call' by call duration, and to only include qualifying calls towards our conversion stats which allows for greater accuracy by weeding out wrong-number or irrelevant calls which tend to be quite such.
- Like-for-like to our previous call tracking provider, CallRail is around 75% cheaper! Because of this saving, we've been able to buy more numbers to ensure that at peak visit times, we have enough dynamic numbers to track the channel data from visits much more accurately.
- Ideally, it would be great if the volume of tracking numbers in a pool could be increased/decreased automatically dependent on busy/low visitor times to the site, just so you don't have to always be paying for the maximum numbers you would need when the site is busy.
March 03, 2018
CallRail a good premium tool that's necessary when you are generating a lot of leads through phone calls
We use Callrail for call tracking for our PPC campaigns. The most I used it was for an industrial cleaning company we had as a client. It was SUPER useful. Our PPC would have been basically useless without Callrail or a similar system. Obviously you need to know which ads and keywords are generating calls but surprisingly the record feature was SUPER useful from an agency perspective. Obviously you could easily generate a bunch of irrelevant calls using AdWords. Being able to listen to the calls and rate them was HUGE. It's very difficult to get feedback from clients sometimes so being able to hear the first calls was great. It affected how we targeted our ads and made followup way easier.
- Recordings of calls. By listening to the first call from a lead, you can quickly determine if the lead was good or not. Most useful feature of Callrail.
- Call tracking. CallRail integrates with AdWords and Bing Ads so you know which ads and keywords they used. Google does provide a service with their forwarding numbers now but this is better.
- Tracking all the calls in a cloud making all the calls easy to track. You can label the calls, rate them, and filter your views for easy reporting.
- Pricey if you don't get that many calls, especially now that AdWords offers free call tracking. A lot of smaller Ad Campaigns only generate a few calls a week so CallRail is a bit much to justify for those companies.
- Difficult to switch. If you use their numbers for anything besides your landing pages, you basically have to keep paying CallRail for a while until all potential clients know your new numbers.
April 11, 2017
CallRail's software solves your DNS issues
We currently use CallRail on all of our Adwords campaigns. The platform is easy to use and provides insights into what keywords are most profitable for us. We can also use CallRail to link these conversions into Google Analytics and backtrack them into Adwords to aid in our daily campaign optimizations.
- Easy to use interface.
- Very easy to set up their call tracking on a landing page.
- Low cost dynamic number swapping.
- Some of the best customer service I've experienced.
- Lag time between connection to phone line that the call tracking line is connecting to.
- Integration with Adwords/Analytics isn't seamless and there always seems to be missing conversions somewhere along the pathway.
We use callrail to help track marketing campaigns.
- CallRail was a great tool for tracking conversions on ppc campaigns.
- The call recording helped to qualify the quality of the leads.
- We had a few downtime issues but they were addressed promptly.
We use CallRail to track sales orders and lead generation from our paid search initiatives. It helps us track wholesale orders that are placed from phone calls and the user found us through a paid search ad. It helps us organize our interactions with these customers and manage our phone call tracking. It also helps up track profitability through paid search that isn't from on site conversions.
- Platform for managing calls and creating notes for each call.
- Opportunities to create labels for different calls e.g. dead ends, sales, lead generation, etc.
- Tracking the source of each call: organic vs. paid and which search engine it originated from.
- It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
- It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.