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Drift

Drift

Overview

What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.The platform helps businesses translate conversational data and…

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Recent Reviews

TrustRadius Insights

Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational …
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Not What I Expected

1 out of 10
July 20, 2022
We use Drift as our on-site chat function on our e-commerce furniture website. Buying furniture is a medium-to-high consideration …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://drift.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Qualified?

Qualified is a conversational sales and marketing platform for Salesforce, which, starting with chatbots and live chat, includes advanced routing and omnichannel alerts, so users can prompt sales reps to take immediate action with their named accounts.

What is Oracle Digital Assistant?

The Oracle Autonomous Digital Assistant PaaS supports building and deploying mobile apps, digital assistants, and intelligent chatbots.

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Product Demos

Product Tour - Drift Engage

www.drift.com

Product Tour - Bionic Chatbots

www.drift.com

Product Tour - Site Concierge

www.drift.com

Product Tour - Conversational Marketing

www.drift.com

Product Tour - Conversational AI

www.drift.com
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Product Details

What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.

The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience.

According to the vendor, Drift was built to transform the B2B buying process, so that teams do not burn hours moving between disparate systems in order to deliver the best possible customer experience, but can spend more time building pipeline, closing deals and strengthening customer relationships.

Drift Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of InsightsScreenshot of Bionic ChatbotsScreenshot of Conversational Landing PagesScreenshot of FastlaneScreenshot of ProspectorScreenshot of Site Concierge

Drift Videos

Drift Competitors

Drift Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Intercom, LiveChat, and Qualified are common alternatives for Drift.

Reviewers rate Support Rating highest, with a score of 7.7.

The most common users of Drift are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(162)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational marketing chatbots, users have been able to drive and qualify inbound traffic, addressing the friction and time problem associated with forms. With Drift, users can instantly provide information to their inbound audience and capture potential leads, resulting in improved lead generation and contact information collection from site visitors. Sales reps have actively engaged with visitors on the Drift platform, especially after certain interest indicators have been triggered, making lead generation an easy process. Additionally, Drift's playbooks have been used to engage with potential students and partner companies, creating a consistent experience for every visitor. Users have found Drift effective for lead capture and nurturing, contributing to qualified marketing leads and becoming one of the best converting sources of pipeline and bookings.

Drift has proven to be a valuable tool for improving customer satisfaction and increasing revenue. Users have utilized Drift email to flag customer or prospect email responses to marketing communications, allowing for more timely and personalized interactions. The integration of Drift's AI-based chatbot with websites and CRMs has reduced response time and made it easier to handle chat leads. Users have also found Drift helpful in steering possibilities and generating new leads through location-based tasks using automated bots. Whether it is capturing leads from website visitors, managing customer questions in real-time, or accelerating sales cycles, Drift has been an essential chat function used by both marketing and sales teams. From scheduling demos to answering inquiries, qualifying potential leads, and building conversations that lead to increased conversion rates - Drift has enhanced the overall customer experience while significantly boosting sales productivity.

User-Friendly Chatbot Builder: Users have consistently praised the user-friendliness and intuitiveness of the Drift chatbot builder. Many reviewers mentioned that they found it extremely easy to create multiple playbooks and interact with prospects effectively. The intuitive design and user-friendly interface of the platform have contributed to a seamless user experience, allowing users to navigate and understand the tool effortlessly.

Intelligent Targeting Feature: Reviewers were impressed by Drift's intelligent targeting feature, which helps them capture the right leads and filter out irrelevant ones. Several users appreciated the ability to target specific prospects based on various criteria, as it allowed them to personalize their interactions and increase conversion rates. This feature has proven valuable for users in reaching their target audience effectively.

Detailed Analytics Tool: Users highly value the detailed analytics tool provided by Drift. They appreciate being able to make strategic decisions based on data and closely monitor the performance of each playbook. The ability to track and analyze the effectiveness of their chatbot interactions has contributed significantly to their overall success.

Slow and Limited Customer Support: Some users have expressed dissatisfaction with the slow and limited customer support provided by Drift. They feel that the service has become impersonal compared to previous experiences, and they are frustrated by the delayed response times from actual team members.

Bugs and Errors: Several users have encountered bugs and errors while using Drift's software. These issues often occur without any explanation, requiring assistance from the coding team. This can be frustrating for users who rely on a smooth and error-free experience.

Challenging Pricing: A number of reviewers have mentioned that they find Drift's pricing to be significant, especially for those who may not achieve a sufficient return on investment. Some users believe that the pricing could be more affordable, particularly for small and medium-sized firms looking to utilize Drift's services.

When using Drift for chat service integration into a website, users commonly recommend the following:

Take the time to understand the product and carefully set up the logic for maximum efficiency. Users suggest investing time in learning how to use Drift effectively and setting it up correctly to ensure optimal performance.

Utilize additional tools like Zapier for integration and seek recommendations from a Customer Success Manager. Users recommend exploring integrations with other platforms and seeking guidance from a Drift expert to enhance the functionality of the software.

Consider the main goal for website traffic and use Drift's chatbot service accordingly. Users advise spending time building high-quality bots unique to each page on the website, as this can significantly improve engagement with visitors.

Additionally, users mention that Drift may not fully understand SEO and express concerns about the treatment of cancelling subscribers.

Attribute Ratings

Reviews

(26-50 of 52)
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Jon Walka | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As an overall system, Drift does a great job. I can see it being a valuable tool at multiple levels of our organization, not just from a sales perspective. It helps to improve the initial website visit for any lead, prospect, or existing customer.
Dmitry Kornyukhov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Drift can work across multiple organizations regardless of their size or structure. The folks behind Drift have developed so many (almost too many) features that can fit all kinds of scenarios from simple user engagement to rather complex onboarding with bots and multiple agents working in different departments. It is also a great solution for customer support.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's great for directing users and converting them. I think the integrations are great (Salesforce, Marketo, Outreach, Clickbit) but could be more robust at certain stages. If your Sales and Marketing organization is very complex, a chatbot can be difficult to set up and maintain.
Rachel Green | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Drift does one thing really really well, chatbots. They are the best out there and way ahead of any of their competitors or other tech companies trying to simply "add-on" a chat tool. If you want to save time, reduce friction, and increase inbound traffic then get rid of forms and use Drift's chatbots. Drift is not good for email automation, at least in our company's experience, which is why we have HubSpot and Drift. Drift contact reports are slow to load, and I use Salesforce reports instead to report on Drift engagement and activity.
Kevin Knudsen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Drift is an incredible tool that can help automate communication on a website or blog overnight! We've taken our website contact from a number and email to a live conversation that helps people get the information they want faster and easier without so many rabbit holes to go down to find a simple item. I wouldn't see Drift working well for companies who already have a tool such as live chat bots in place.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Works great for chat. I really like the built-in responses you can use as you chat; so you don’t have to type the same thing every time someone chats in. Very helpful. Dropping someone into an email cadence is also great. [It's] Hard to remove them from that cadence though.
John Rougeux | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Drift has so many features and configuration possibilities that it's hard to envision a scenario where having live chat isn't appropriate. Drift does particularly well if you want to fine-tune the rules for determining what chat messages get sent to whom. It's probably overkill for a small, low-volume site, but even their free plan would work well in that situation.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Drift works well for lead generation and being able to actively engage with prospects. They say only 20% of people engage via chat bots, but I suppose you make it more memorable for the website visitor. It saves sales reps time by automatically getting meetings scheduled.
I do not think this should be used as a chat support system/Help Desk.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Drift is really good for working with referral leads who come to your site - they already know they want to reach out so it speeds up the process. It's also great for companies with a really tech-y audience, because it feels like new fun tech for them to try. However, a bot can be creepy, so if you have a base of luddites, it's probably not going to be well received.
Mike Thompson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Lead gen, connecting with reps and site navigation are all easy to figure out on while using Drift. The price point makes it affordable to make a site visitors first interaction a memorable one. It can be a little clunky with large sites and keyword targeting. I recommend using buttons instead of keywords to forward the talk track.
Matthew Dilworth | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Great for B2B companies with targeted accounts and a deep content resource section to set up a ton of playbooks. If you have high-value pages like pricing, demo, interactive content, video marketing, event landing pages etc., and want to sprinkle in a value-add message it works great for this.
Dan Sherman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Drift is excellent for high volume sales. It's great when you need to reach a lot of customers on your website. It's great if you want something easy to configure with a lot of functionality and features. It's also great compared to many other solutions reviewed. It has Salesforce integration but it's not very useful, at least not yet. I wouldn't buy this product if you sell low volume products or don't have time to answer a lot of stupid questions from bad leads.
Marc Herschberger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
It's a great tool for a relatively mature marketing and sales team that utilizes digital tools already to increase effectiveness. For those still not sold on "digital marketing" then you're not going to "get" this tool or get the most out of it.
Ankurman Shrestha | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Drift is well-suited for a direct questionnaire or lead qualifier system. Where your prospects may be open to going through that series of questions (chatting with bot via Drift playbooks), this is a well-suited solution.

It's not well suited if you're looking for a dedicated support chat system. We use Intercom & Zopim for that and while I'm not a hardcore fan of either, I see Drift would create productivity issues if used as a chat-support system.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Great for small businesses who want live chat and a simple out of the box sales solution without any major roadblocks to getting set up.
  • Awesome support and funding which means they will likely be around for a long time and be able to provide new integrations and features quicker than other products on the market.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Drift is definitely an easy-to-use chat platform, so if you are looking to add that functionality to your website, it is a great choice. Installation and implementation were incredibly simple, and we were using the platform very quickly. I can't really think of any scenarios where it is less appropriate unless your industry/business doesn't lend well to customer chats.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used Drift as a SaaS founder and solo customer support/presale question agent. So I can't speak to how well it works with teams. I will say that it was the best option that I found for my needs, and did a great job of connecting me to my customers and helping me solve their problems.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
At one point we were able to answer twice as many questions via Drift than over the phone. The only caveat is that there recently has been a slight delay with Drift alerts which we are trying to work through with them to improve our overall experience.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Drift is excellent for Inbound lead generation, especially combined with Clearbit, for automated identification of warm leads or possible prospects, especially on B2B websites where every user is important and should be treated differently.
Drift is not well suited to replace a company's CRM as soon as the lead has been deemed SQL, especially for larger companies, as it lacks many of the features that typical CRM platforms have.
Lastly, while Drift is really good for support, since it supports live as well as asynchronous communication with website visitors/users based on their email address, it does not provide the option of creating an automated FAQ database which could serve pre-answered questions to users.
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