Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Believe it has Potential
We use …
Flexible platform for marketing program management and more!
Optimizely Content Marketing Platform Experience
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
Optimize your content with Optimizely
Optimizely Content Marketing Platform Review
Optimizely Content Marketing Platform Review
Streamline Content Development and Delivery
Align multi-disciplinary teams in one single location
Scale
Removes heavy lifting from dev team, easy to be used by marketers.
Optimize the way you work
Empowering content teams in collaborative and crafty ways.
Keeps team’s coordinates
How Optimizely Content Marketing Platform Differs From Its Competitors
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content collaboration (20)9.191%
- Content distribution (18)8.888%
- Approval workflows (21)8.888%
- Content calendar (20)7.575%
Reviewer Pros & Cons
Pricing
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Content Marketing Platform Demo
Features
Content Creation
Features related to the creation of content for marketing purposes.
- 7.9Ideation(17) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 8.8Approval workflows(21) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 9.1Content collaboration(20) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 7.5Content calendar(20) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 7.4Network for content licensing/production(13) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 9Content hub(16) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 3Forms / Gated content(1) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 8.7Embedded CTAs(13) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 8.8Content distribution(18) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 7.7Content promotion(13) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 8.4Content automation(17) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 8.2Audience profiling and targeting(3) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 7Closed-loop tracking and reporting(13) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 7.1Content performance analytics(17) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.3Campaign optimization dashboard(14) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 8.8Competitive analytics(8) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(51)Attribute Ratings
Reviews
(1-25 of 26)Optimizely Content Marketing Platform review
- Step-by-step tasks that are delegated to specific team members
- Layout formatting that allows you to specify how the content should look
- Tag-able comments so that you can quickly address problems vis the most direct source
- It would be useful to have Header sections included in the format (so H1 title, H2 body copy etc)
- Would love to connect Optimizely Content Marketing Platform to the CMS system for ease of uploading
- Image sourcing would be helpful
Believe it has Potential
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
- organizing
- work requests
- sharing ideas
- project management
- needs forms
- monday allows outside request forms which we haven't been able to work into Optimizely Content Marketing Platform
- better notifications
- Flexibility
- Support
- Innovation
- Editing the campaign hierarchy is not available
- Editing work requests is not available
- We have not been able to fully integrate with Microsoft Teams/Office
Optimizely Content Marketing Platform Experience
- It is intuititve for seasoned professionals as well
- Quick to set up on different use cases
- It is able to perform well in case of heavy traffic on website as well
- User interface could have been more detailed, seems boring a bit
- Test reports sometimes becomes cluttered in case of many data points
- Difficult to get started for new users
It is not well suited for end to end analysis of the results in standalone manner as reports could become cluttered, saturated and diffciult to understand in case of heavy user data.
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
- Planning
- Collaboration
- Reporting
- The reporting functionality is robust - I spend a lot of time building / adjusting views and saving them. It would be nice if more reports were available out of the box.
Optimize your content with Optimizely
- Allows people to join and collaborate in different touch points
- Timely notifications allows people to collaborate when needed
- Customizable for your specific needs and wants
- If there's a URL on the email headline and I click it, it will take me to the URL as opposed to the Welcome ticket
- I can access the item from the email and I don't have to login, but if I access the website directly, then it asks me to login
Optimizely Content Marketing Platform Review
- Approvals Workflow
- Social Media Content Scheduling
- Quick communication with Employees
- User interface
- User experience
Optimizely Content Marketing Platform Review
- We're looking toward a headless architecture. We're looking forward to once again being able to be composable, being able to scale our product and our program. Some of the additional features is we're a multi-brand organization, but we all need to fall under one umbrella and that's one of the main components for us that actually allows us to take that next step.
- The current user interface that we have has been a little bit challenging. Coming from one platform to another user interface has been a challenge, but based on the new update and release, that's going to address a lot of our challenges. By being able to have that new user interface, we've also painted ourselves into a corner in some aspects. As we go through and kind of re-architect, we're going to make sure we use the product as it's intended to be used.
Streamline Content Development and Delivery
- Enables cross-functional collaboration in a centralized environment
- Assures standards in processes while providing visibility into content development
- Replaces spreadsheets and file server-based asset management
- Provides incremental value with integrated stock image and AI generation tools
- UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
- In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
- In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
- In my opinion, there's a big gap between a collaborator and a guest.
Align multi-disciplinary teams in one single location
- Content collaboration
- Campaign planning
- Asset versioning
- Mobile experience
- Asset organization
- Notifications — standalone page, customizable email templates…
Scale
- Design Platform
- Segment Creation
- Campaign features
- Reporting is hard to use
- Campaign performance exporting
- Customer support
- Segmentation
- Performance at a glance
- Scheduling
- Reporting
- Speed of customer service
- Training for nondev mindsets
Bad - Report building.
Optimize the way you work
- easy to customize workflows
- consistent improvements and upgrades
- great customer service
- calendar layout is clunky
- reporting can be difficult
- Library storage could be more functional
Empowering content teams in collaborative and crafty ways.
- Easy to edit and adjust workflows if needed.
- Provides reminders in advance and day of deadline.
- Upload images, drafts, or edit directly in the platform.
- The calendar view can be difficult to see everything unless you select specifics.
Keeps team’s coordinates
- Ability to tag team members
- Easy formatting
- Easy to highlight and leave comment s
- I wish we could toggle between versions without replacing
- Can be hard to track changes
- Sometimes the notifications don’t show up
Optimizely Helps Our Marketing Teams Deliver
- Workflow
- Planning
- Organizing
- Less need to bounce around in the tool
Creates unrivaled efficiencies in my day to day work
I typically use it to locate data sheets, sample reports, and customer testimonials that I share internally and externally.
- Very intuitive and ease to navigate UI
- The search bar in excellent and provides relevant material quickly
- Very ease to download documents quickly with the plug-ins
- Trying to de-duplicate documents with older versions, as to avoid clutter in the main Library
- Easier self guided ways to find certain folders
Great platform for cross team collaboration
- content calendar
- collaborating
- publishing schedule
- organizing content
- prioritizing content
- managing content editing process
- customizing content production process to align with internal processes
- setting status
- More intuitive to navigate
For better communication, efficiency and workflow!
- Email Content Planning
- Task Review
- Team Communication
- Groupings - it is easy to miss the step that assigns a task to a larger project
- Visibility of project statuses
- Easy to learn basics
- More advanced workflow options
- Search function not great
For general content orchestration works as well as each user.
- Organizing our content
- Staying up to date with corporate requierments
- User interface is great!
- Works fast
- Reliable platform
- Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
- Provide the option to download an entire folder of docs without entering to the folder itself.
- 'Watch' option for specific docs, not just for folders...
NewsCred delivers content and more!
- User-friendly experience.
- Organized and customizable platform.
- Making edits for content can be done in different places and should be easier to use.
- Allow for custom permission sets.
- The UI is intuitive and easy for users to navigate, and also easy for me to manage.
- NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
- Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
- The rollout of new features can sometimes be confusing due to the pace at which the dashboard visibly changes, but this is a good problem to have as it means they are making changes based on costumer feedback.
- Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
- Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
- CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
- Cutting and pasting into the CMP can bring in some weird html and spacing issues and sometimes even with the auto-embedded social shares. This is an issue with freelancers, more than with in-house writers, but needing how to read/handcode html means only a few people on our team can prep and "fix" weirdness in the content.
- It'd be great if custom modules had the same WYSIWYG functionality. We had NewsCred create an area where we write an intro, to "personalize" each post to our brand voice. But, it requires the person writing the intro to know html, since the WYSIWYG feature is missing.
Great team to work with
- The publishing platform is extremely easy to use and serves all of our blog publishing needs.
- The analytics function is great and provides us with real-time visibility to performance.
- The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
- More sophisticated formatting capability in the publishing tool would be appreciated.
- The analytics functionality seems still to be under development, but it could be more robust.