Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) Reviews

Customer Verified
Top Rated

Do you work for this company? Learn how we help vendors

Ratings and Reviews
(1-25 of 126)

Companies can't remove reviews or game the system. Here's why
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Fabricio Velasco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Indeed the tool scalability is a strong feature. We at Ingersoll Rand had a few opportunities to add new modules/features to overcome some initial obstacles and this has always been an option with Eloqua. From the use of "Wash Machines" on Automation program Logics and filters to Custom objects.
Gerald Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is flexible and can fit each department with the current advancement of technological changes. It has empowered our marketing team with B2B marketing campaigns that enable us to reach many customers and follow their experiences with our products and services. It has enabled us to streamline our customer relationship by serving them according to their wishes and attending [to] them on time.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I feel like organizations large and small can benefit from Oracle because it easily integrates into ERP, CRM, and is an efficient way for sales reps to micro-market. It has a cunning way of using stars and chili peppers to track and score leads based on their engagement. It works really well in a large corporation.
Robert Nagelmaker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The biggest factor for giving this a 5 is the performance configuration of a POD, which is tied to other companies using this application on the same pod. Leading to a limitation on the overall performance on a POD/server when other companies are using too much resources.

It has impacted us in the sense that the tracking script dedicated to one instance was not sold to us as a limiting factor, but it was, as there seems to be a threshold of hits you can have every day.
October 05, 2021

Great product

Score 8 out of 10
Vetted Review
Verified User
Review Source
Very scalable and especially capable at larger marketing size. Has a variety of different features and functionality and it is constantly being improved and updated.
September 22, 2021

Eloqua is a great CRM tool!

Score 9 out of 10
Vetted Review
Verified User
Review Source
In terms of scalability, I would give Oracle Eloqua a 9 out of 10 because the scalability of this tool is great. We use the same email platform throughout the whole organization globally, and the integration is seamless.
Martha Catarine Nielsen Cox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.
Mauricio Belmonte Mireles | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing (formerly Oracle Marketing Cloud) offers implementation services. Its solution architecture and implementation is customized based on the company’s needs. They can help with data model design, setting up specific workflows for content marketing practices, understand data and how data fits your needs, integrating your existing CRM, point of sale, or other marketing data. All this is very helpful when deploying to other channels or regions.
April 02, 2021

Eloqua Rocks!

Sibyl Ma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Oracle Eloqua scales well for us when we use it globally for multiple marketing functions. It delivers email messages properly and reaches customers' inbox as expected. Customers are able to view the emails on their computers, phones, and tablets without any problems. So far we don't have a problem with scalability even though the number of accounts keeps growing.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Eloqua is truly an enterprise-grade cloud marketing platform It is versatile, feature rich and hence complex but at the same time, powerful and scalable. For instance, it has granular security access control at contact level (but it can be a lot of work to use).
Score 10 out of 10
Vetted Review
Verified User
Review Source
Undeniably Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua offers the ability to run multiple campaigns at varying scales by seemingly independent departments within the same organization. The platform offers the ability to customize interactions with customers and stay on top of things in real time. The amount of functionality offers a great level of flexibility and scalability to manage campaigns at a granular or aggregated level.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The platform is powerful and offers the ability to scale marketing efforts if handled correctly. The platform offers features such as dynamic content and progressive profiling that help to provide customer personalization and a better user experience across different channels. The Integration with Salesforce CRM allows us to seamlessly manage our lead flow, which helps sales in effectively nurturing leads.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Although I did have several points on a previous question on what it can do better, you really can't doubt that Oracle Eloqua is extremely scalable and flexible depending on the marketing campaign. I gave it a 9 because even though it is scalable, there is a large learning curve that may prevent organizations from using the product widely across multiple departments that may have less experience with similar platforms.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Scalability overall is decent, and much of the core API integrations are there, too. I would think Oracle Eloqua would be a good choice for those looking to achieve rapid growth while managing a lot of deep data sets. If anything, though, trying to migrate off of a tool like this would be quite challenging if it was used at an enterprise scale.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The platform is powerful and has the potential to scale well, but be forewarned that this is not a simple undertaking. Eloqua is an enterprise-grade marketing automation platform, and with the power and scalability comes the inevitable complexity that's required to manage that scale. We found that we could segment data and user groups well given the native options, and have a roadmap plan to scale its use out to other groups within the organization.
Savana Stella | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
The level of scalability since the arrival of Eloqua is very high, mainly considering the positive results with the marketing activities that we are developing, I consider that it is very scalable and we can develop new strategies thanks to Eloqua. Furthermore, I consider that we have improved significantly and believe that we can continue innovating.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
84%
8.4
WYSIWYG email editor (116)
85%
8.5
Dynamic content (119)
82%
8.2
Ability to test dynamic content (115)
83%
8.3
Landing pages (123)
85%
8.5
A/B testing (117)
84%
8.4
Mobile optimization (112)
83%
8.3
Email deliverability reporting (237)
84%
8.4
List management (125)
85%
8.5
Triggered drip sequences (107)
86%
8.6
Lead Management (4)
83%
8.3
Lead nurturing (109)
86%
8.6
Lead scoring and grading (103)
82%
8.2
Data quality management (108)
79%
7.9
Automated sales alerts and tasks (88)
86%
8.6
Campaign Management (2)
83%
8.3
Calendaring (93)
81%
8.1
Event/webinar marketing (98)
85%
8.5
Social Media Marketing (2)
78%
7.8
Social sharing and campaigns (69)
77%
7.7
Social profile integration (65)
78%
7.8
Reporting & Analytics (3)
79%
7.9
Dashboards (121)
79%
7.9
Standard reports (119)
82%
8.2
Custom reports (112)
77%
7.7
Platform & Infrastructure (6)
82%
8.2
API (104)
78%
7.8
Role-based workflow & approvals (87)
80%
8.0
Customizability (108)
84%
8.4
Integration with Salesforce.com (87)
86%
8.6
Integration with Microsoft Dynamics CRM (46)
84%
8.4
Integration with SugarCRM (36)
84%
8.4

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots

Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Videos

Oracle CX Marketing (formerly Oracle Marketing Cloud) Downloadables

Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations

Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors

Oracle CX Marketing (formerly Oracle Marketing Cloud) Pricing

Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

How much does Oracle CX Marketing (formerly Oracle Marketing Cloud) cost?

Oracle CX Marketing (formerly Oracle Marketing Cloud) starts at $2000.

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)'s best feature?

Reviewers rate Lead nurturing and Automated sales alerts and tasks and Integration with Salesforce.com highest, with a score of 8.6.

Who uses Oracle CX Marketing (formerly Oracle Marketing Cloud)?

The most common users of Oracle CX Marketing (formerly Oracle Marketing Cloud) are from Enterprises and the Computer Software industry.