Pardot Reviews

646 Ratings
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Score 7.6 out of 100

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Reviews (1-17 of 17)

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Karol Clark | TrustRadius Reviewer
February 01, 2016

Pardot was a game changer for us!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
For anyone that is not technology adverse, this software is pretty inventive and easy to use and implement. You really can't "break" it. You just need to dig in and try a it. Make mistakes and figure out how to fix them. If you get really stuck the chat feature is always available and the team seems to be very helpful and knowledgeable.
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Pam Risch | TrustRadius Reviewer
September 02, 2015

Pardot Solid Choice for Small to Mid-Sized Enterprises

Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Overall, the product is very easy to use with a modern, intuitive user interface. There are still a couple of areas where they could improve usability, i.e. email templates/sends (previously mentioned), and the layout templates can be a bit confusing to work with, particularly if you do not code HTML.
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Marshall Darr | TrustRadius Reviewer
October 26, 2013

A quick review of Pardot from an Admin's perspective

Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
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Heather Smith | TrustRadius Reviewer
October 30, 2013

Pardot for SMBs

Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
The functions that I use are easy - emails and drip programs. Granted, I don't use the product to its fullest extent because we have internal processes in place in Salesforce that make more sense to us.
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Anonymous | TrustRadius Reviewer
December 17, 2012

Great at prospect tracking; tough to pull data for reporting.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Usability

9
It's a very usable product. Nothing jumps out to me as being difficult to understand. However, that being said, the amount of steps it takes to do my reporting is much higher than I would like it to be. Again, I have no exposure to other marketing automation tools and Pardot accomplishes the tasks and responsibilities that are required of me.
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Feature Scorecard Summary

WYSIWYG email editor (82)
6.7
Dynamic content (72)
7.0
Ability to test dynamic content (69)
7.3
Landing pages (80)
6.8
A/B testing (73)
8.5
Mobile optimization (69)
7.7
Email deliverability reporting (91)
8.4
List management (84)
8.2
Triggered drip sequences (56)
8.3
Lead nurturing (79)
8.3
Lead scoring and grading (79)
8.6
Data quality management (79)
7.5
Automated sales alerts and tasks (74)
7.8
Calendaring (70)
7.7
Event/webinar marketing (67)
7.8
Social sharing and campaigns (58)
5.9
Social profile integration (21)
7.5
Dashboards (81)
7.4
Standard reports (82)
7.0
Custom reports (61)
6.6
API (61)
7.8
Role-based workflow & approvals (57)
7.2
Customizability (76)
7.3
Integration with Salesforce.com (75)
8.6
Integration with Microsoft Dynamics CRM (3)
8.3
Integration with SugarCRM (4)
5.4

About Pardot

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Categories:  Marketing Automation

Pardot Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureCalendaring
Has featureEvent/webinar marketing

Social Media Marketing Features

Has featureSocial sharing and campaigns

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com

Pardot Screenshots

Pardot Integrations

Pardot Competitors

Marketo, HubSpot, Act-On Software, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Pardot Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Standard$1,000per month (up to 1,000 contacts)
Pro$2,000per month (up to 10,000 contacts)
Ultimate$3,000per month (up to 10,000 contacts)

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Pardot Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: English