Pardot Reviews

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Score 7.4 out of 100

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Reviews (1-25 of 107)

Neal Sweeney profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

We use Pardot for email marketing, and sync with Salesforce. It is used by the entire marketing department across each locality. This included audience segmenting, email design, drip campaigns, custom redirects, etc. Pardot is how we are able to effectively send mass email communication utilizing templates and many automation tools.
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Score 4 out of 10
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Use Cases and Deployment Scope

We use Pardot as part of our Salesforce CRM to handle all of the marketing automation needs we have (like email marketing, social, and web forms) and our pipeline tracking as well as the lead qualification process our business development team needs to ensure the right people are being sent to our sales teams to unearth opportunities and close deals.
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Score 9 out of 10
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Use Cases and Deployment Scope

Bepress uses a Pardot integration with Salesforce CRM to manage email campaigns and measure impact. With marketing campaigns spanning dozens of market segments, and with the task of managing each falling on one coordinator, it's essential to have software that tracks the efficacy of messages to specific segments. It's just not possible for the human memory alone to do this, but with Pardot we could track opens and links within specific campaigns, allowing us to hone our message to specific audiences based on past results.
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Score 7 out of 10
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Use Cases and Deployment Scope

Pardot is currently being used by the marketing team for marketing automation purposes. This includes scheduling emails, creating one-off emails, creating and deploying landing pages, and pushing marketing information back to salesforce to be used by the sales team. It makes it easier for us to find, engage, and connect with both current and prospective clients. Additionally, it helps provide relevant information to the sales/accounts team in SalesForce easily.
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Danielle Armour profile photo
Score 7 out of 10
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Use Cases and Deployment Scope

Pardot is being used by our entire organization as we communicate with our donors, event participants, sponsors, partners and all of our constituents. Pardot is used to promote new campaigns, remind event participants of event details, share our monthly birthday campaign and share news and information with our constituents. Pardot solves the issue of having to have an entire marketing team dedicated to scheduling and creating emails. Each department is able to create their own emails within the system and then have them approved by marketing.
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Richard Massey profile photo
May 09, 2019

Pardot

Score 9 out of 10
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Use Cases and Deployment Scope

Pardot was initially implemented for external marketing purposes - to send company updates to our customers. More recently we have extended the use to include more targeted updates on existing projects as well as all company-wide internal updates. I would estimate that we send out at least 2-3 targeted emails per week and a similar number of internal company announcements.
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Jillian Papa profile photo
May 09, 2019

Pardot: Above Par

Score 8 out of 10
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Use Cases and Deployment Scope

Pardot is predominately used by our marketing and communications team. However, all departments leverage the usefulness of the product. It assists us in reaching our various audiences and segmenting communications to them. It also helps us see and understand what our audiences are doing to engage with us online. Pardot is a great marketing and communications tool.
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Garrett Genest profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

Pardot is a cornerstone of our Sales and Marketing program. We use it for the typical marketing automation functionality like email automation (drip/nurture programs, auto-responders, etc.), and also make use of automation and workflows to handle more complex tasks like CASL management, advanced lead grading (beyond what comes out of the box), and advanced sales enablement workflows. I think of Pardot as the glue that binds together a bunch of different processes and technologies in our Marketing Tech stack. While Pardot is primarily used by Marketing, the insights and notifications that it provides are used daily by our Sales team as well.
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Bailey Witt, MBA profile photo
Score 7 out of 10
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Use Cases and Deployment Scope

As an agency, we assist a SaaS client with using Pardot for marketing automation. It solves the need for email marketing, website forms, landing pages, reporting, list management and segmentation, and more. We are able to trap leads with forms and landing pages, capture their lead source, report on campaigns, send email blasts, and do drip campaigns to our contact base.
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Kyle Moloo profile photo
Score 4 out of 10
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Use Cases and Deployment Scope

Pardot is used as the marketing automation tool for one of our clients. We manage it, create campaigns in it, run reporting, manage the integration with Salesforce, and maintain the integrity of the overall leads/customers/prospects database. Pardot is used to track website activity (form submissions) and trigger workflows for email marketing and contact organization/segmentation. It is also responsible for syncing information about contacts that we learn on our website with the sales team's CRM, Salesforce.
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Nicolas Costa Ossa profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

We use Pardot as our main marketing automation tool. All our online marketing activities are connected to Pardot, that way we funnel all data through the application. Pardot is only used by the Marketing and Sales teams. The main problem is solving for us is that we used to have zero visibility into our Marketing big picture. Since we started using Pardot, we channel everything through there so we have complete date about our marketing campaigns, leads, ad performance, etc.
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Justin Wiebe profile photo
Score 6 out of 10
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Use Cases and Deployment Scope

We are using Pardot as a way of engaging with prospective students. This is being used across the entire college and university system as a way of engaging with prospective students at all levels. This addresses a number of issues but mostly in regards to email and communications with said student body.
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Shannon Johlic profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

Pardot is the central platform for marketing. It serves as our engagement hub to target and engage our prospects and customers across multiple channels (including email, social, website, and more). It was first seen just as a "marketing tool" by much of our org, but I proved it out to be a valuable center of insights for sales and now our CS team. Sales uses it to see history of engagement, quality and lead scoring. they can walk into a call or meeting with the most up to date engagement data so they know what that account is most interested in hearing about. For CS, we now have the full tracking on our platform so that they also have an extra layer of insight into the customer needs and interests. We also use it to message to our customers with newsletters, releases, updates, and best practices. it is truly our engagement hub. and all the data porting into Salesforce is fantastic.
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Jacqueline Fassett profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

Our Marketing and Sales teams rely on Pardot to help them build, track, and report on our sales pipeline. Marketing is able to build content, such as emails or landing pages, and generate then nurture leads. Once they are engaged enough or qualified our Sales team is able to reach out to those leads to understand their needs and build a relationship. We get a full view of our pipeline and lifecycle- helping us market and sell better/deeper.
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Dan Lobring profile photo
Score 7 out of 10
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Use Cases and Deployment Scope

Pardot is used in our agency to monitor leads and opportunities that are generated via our email campaigns, as well as through our website. Pardot is linked through both our business development department, that also works cross-functionally with our internal brand marketing teams. Pardot is used to streamline and monitor our inbound and lead-generating business development and sales efforts.
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Jordan Comstock profile photo
April 29, 2019

Pardot works well

Score 9 out of 10
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Use Cases and Deployment Scope

Pardot has been a great tool for me as a marketer at 2 companies I have worked at. I have used it for lead nurture programs to help interested parties become customers of 'software as a service' programs. It is a must-have tool for email marketing, lead scoring, lead generation, outbound marketing, and measuring success with marketing.
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Jordan Linford profile photo
May 08, 2019

Pardot is King

Score 10 out of 10
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Use Cases and Deployment Scope

It is our Marketing engine. We run every lead through it to be scored, graded, communicated to, measured, routed and analyzed. We also host all of our content and forms there as well.
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No photo available
Score 3 out of 10
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Use Cases and Deployment Scope

I work at a small non-profit with a very specific niche audience and a small marketing team of 2 people. We selected Pardot for marketing automation over Marketing Cloud. Our use case was for building journeys for both new and existing B2B and B2C customers to deliver a consistent customer experience every time and automate some of the manual processes that often times weren't getting done on a timely basis due to capacity issues often experienced by smaller organizations. We also wanted something to help support lead generation and our developing sales team. We needed it to be user-friendly and to integrate well into our Salesforce CRM.
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Score 5 out of 10
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Use Cases and Deployment Scope

We use Pardot across our entire global organization for all of our webforms, outbound email campaigns, marketing automation, lead scoring, landing pages, etc. Using it globally we're able to share our creations throughout our company and reuse them in other countries. Pardot helps us keep in contact with our clients and engage prospects while trying to increase sales.
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Score 8 out of 10
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Use Cases and Deployment Scope

Pardot is being used across the whole organization. We use it for web forms, all email marketing efforts, and as a database. Our company uses Salesforce, and we chose Pardot because it is built into Salesforce and syncs instantly. Also, we really wanted a platform that has a visual email workflow.
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Score 10 out of 10
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Use Cases and Deployment Scope

We decided to use Pardot due to its robust integration with Salesforce, which we use as our database of existing customers. We use Pardot to communicate with our customers regarding service changes, product updates, etc. Previously, we used a marketing automation system that did not integrate with Salesforce, so we were constantly uploading static lists and had zero visibility into customer behavior when it came to our communications. Pardot allows us to be more proactive with our customer communications and experience.
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May 13, 2019

Pardot Review

Score 8 out of 10
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Use Cases and Deployment Scope

Pardot is used across various departments in my organization, specifically in marketing. It's extremely useful for quick data consumption and provides solid interaction history that we use to help target specific users for campaigns as we plan and revise them.
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Score 7 out of 10
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Use Cases and Deployment Scope

Pardot was used in our Sales department to help us streamline the sales process. It has helped us better understand our customers, generate leads and create a more meaningful relationship with them. It is also easy to create email marketing campaigns and measure their success and the insights and the data is also useful to better understand the patterns and modify the campaigns accordingly. It has helped us manage our sales and marketing initiatives.
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Score 7 out of 10
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Use Cases and Deployment Scope

Pardot is used to send a variety of emails to our database, including newsletters, demand generation emails, webinar invitations, customer notifications, partner notifications and training emails. It is also used for drip email campaigns. This enables us to communicate with our database of over 20K using segmented lists to tailor messages to the appropriate audience.
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Score 9 out of 10
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Use Cases and Deployment Scope

We use Pardot for our email marketing lead generation campaigns and to communicate with our users. It is primarily used by the Sales and Marketing teams with limited use by our account managers. Pardot allows us to leverage automation and drip campaigns to make our marketing efforts much more effective and wide reaching.
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Feature Scorecard Summary

WYSIWYG email editor (79)
6.8
Dynamic content (70)
6.8
Ability to test dynamic content (67)
7.1
Landing pages (77)
6.9
A/B testing (71)
8.3
Mobile optimization (66)
7.5
Email deliverability (84)
8.2
List management (81)
8.1
Triggered drip sequences (53)
8.2
Lead nurturing (76)
8.3
Lead scoring and grading (76)
8.6
Data quality management (76)
7.3
Automated sales alerts and tasks (72)
7.5
Calendaring (67)
7.6
Event/webinar marketing (64)
7.6
Social sharing and campaigns (56)
5.6
Social profile integration (21)
7.5
Dashboards (78)
6.9
Standard reports (79)
7.0
Custom reports (60)
6.3
API (60)
7.6
Role-based workflow & approvals (55)
7.3
Customizability (74)
7.0
Integration with Salesforce.com (73)
8.5
Integration with Microsoft Dynamics CRM (3)
8.3
Integration with SugarCRM (4)
5.4

About Pardot

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Categories:  Marketing Automation

Pardot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Pardot Screenshots

Pardot Integrations

Pardot Competitors

Marketo, HubSpot, Act-On Software, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Standard$1,000per month (up to 1,000 contacts)
Pro$2,000per month (up to 10,000 contacts)
Ultimate$3,000per month (up to 10,000 contacts)

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Pardot Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: English