Almost 5 years ago, we implemented a stand-alone license of Pardot for the CenturyLink Hybrid Cloud and IT Solutions product portfolio. I was the primary administrator of the tool and was deeply involved in rolling it out to our site for activity tracking of all visitors, forms management, prospect auditing, list management, email marketing, event promotion, drip campaigns and critical customer notifications. My internal customers have been Product Managers, Lifecycle Management teams, Billing, Operations and Product Engineering. We made the decision not to integrate with Salesforce.com, which simplified the rollout but limited our ability to engage the sales force to drive product adoption. In retrospect, I think it would have been beneficial to invest in Salesforce integration, as we're now moving toward much broader use of the application across the enterprise.