Salesforce Marketing Cloud Interaction Studio

Salesforce Marketing Cloud Interaction Studio
Formerly Evergage + MyBuys

About TrustRadius Scoring
Score 8.4 out of 100
Salesforce Marketing Cloud Interaction Studio

Overview

What is Salesforce Marketing Cloud Interaction Studio?

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.
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Recent Reviews

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Awards

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Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.evergage.com/why…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Product Details

What is Salesforce Marketing Cloud Interaction Studio?

Evergage and MyBuys is now Salesforce Interaction Studio.

The vendor states that their cloud-based platform is designed to empower marketers to increase engagement conversions of website visitors and users through real-time personalization based on deep behavioral analytics...without the need for developers. The Interaction Studio RTIM solution boasts powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action.

Salesforce says companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio Features

  • Supported: Behavioral Tracking
  • Supported: Segmentation
  • Supported: Targeting/Personalization
  • Supported: Recommendations
  • Supported: Testing
  • Supported: Analytics/Attribution

Salesforce Marketing Cloud Interaction Studio Downloadables

Salesforce Marketing Cloud Interaction Studio Integrations

Salesforce Marketing Cloud Interaction Studio Competitors

Salesforce Marketing Cloud Interaction Studio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, 6178772514
Supported CountriesUnited States
Supported LanguagesEnglish

Frequently Asked Questions

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio starts at $199.

Adobe Target, Monetate, and Coveo Qubit are common alternatives for Salesforce Marketing Cloud Interaction Studio.

Reviewers rate Availability highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Interaction Studio are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
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Comparisons

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Reviews

(1-25 of 45)
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Andrey Lokshin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud Interaction Studio to track our customers expertise match to sales as an helicopter view for Unified User profile while been developing software product for them to fit with demand (continuous product improvement). I makes us and our partners available to consider the product focus we need to achieve to get the solution which satisfy clients needs and improve leads convertion rate. The main problem it is used for is management tool for Digital Marketing to i mprove customer retention through use of web analytics and email campaighn management. Salesforce Marketing Cloud Interaction Studio is great visualisation tool which is web campaighn focused but has a huge space to grow once big data experience will be counted. So, it is very helpfull for our digital marketing (web, emails) but not has feed of analytics if you use cold calling practice mostly (separate solution in Marketing Cloud) and has no solid UpWork API integration (no gateway for mass hire, only custom integrations).
Score 8 out of 10
Vetted Review
Verified User
We have been using Salesforce Marketing Cloud Interaction Studio in our organization to promote the product and services of our customers across various channels. Salesforce Marketing Cloud Interaction Studio has helped us harness customer behavior data and gain valuable insights into what resources, products, or offers are driving customers to the website and ultimately leading to conversions.
Score 7 out of 10
Vetted Review
Verified User
Our idea using Marketing Cloud Interaction Studio (Marketing Cloud Personalization) was to identify the user journey in our platform, so the navigation could be customized and dynamic, according with the user interaction (and, as result, could lead to better conversion).
Also, as we already had Salesforce Cloud, it would be nice to use a tracking software that connects smoothly with our CRM.
Score 9 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Interaction Studio helps give insight and real-time data into customers. I currently use it to drive customer interaction and create a better buyer experience. This program is great for visual learners because there are many graphs and charts that give a complete view of your customers and their journey.
Score 8 out of 10
Vetted Review
Verified User
Marketing Cloud by Salesforce is the best email marketing platform to send customized emails. The triggers, notifications, and real-time personalizations work very well. It helps you analyze the prospect and the touchpoints. The machine learning capabilities from Interaction Studio are amazing. It helps in analyzing the customer journey and outbound orchestration. The visualization and reporting with the Marketing Cloud are really simple and cool. With this platform, we have created a lot of leads and positive responses. This is an extremely useful platform for all size businesses.
Dérick St-Hilaire | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Interaction Studio is mostly being used by our marketing department to increase our nurturing, sales respond, trials knowledge and to monitor users actions. We are only starting with the solution and are planning many more applications towards mutliple channels and department in the organization. This tool has a lot to offer for multiple department across the organization.
Score 8 out of 10
Vetted Review
Verified User
We use Evergage across our multiple retail websites to deliver personalized recommendations. Evergage provides customer product recommendations on various pages of our sites -- from product detail pages to search and checkout.
We also use it to populate personalized recommendations in emails. Showing the customer products they are interested in, or that have some relevance to their previous purchasing or browsing behavior, delivers a much higher ROI than showing static items to all.
Sarah Fisher | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our marketing and product departments used Evergage and I managed it from the Marketing side. On the product side, it allowed them to track user engagement and serve up targeted messaging to users. On the marketing side, we used it for personalization of our website. They were just getting their Marketo integration ironed out, so we struggled with that in the beginning. Once you get Evergage rolling, it's awesome. But be prepared, you really need some dedicated resources to manage it- it requires building a lot of content and campaigns to be effective. But like any software, you have to put the work in and fully utilize it to see real results.
Ben Alvord | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage on our corporate website. Management of the platform is centralized on my team, but multiple members of the marketing team generate personalization ideas for us to execute on the site. With Evergage, the key business problems that we address are marketing directly to the key industries that we target as well as the key geographic regions that we target.
Chris Martin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage across nearly all of our websites, including those we build and control for major financial institutions' cardholder loyalty rewards programs. Evergage empowers our Marketing Department. In lieu of a ridiculously complicated CMS system, Evergage puts control that should be in the hands of the Marketing Department actually into the hands of the Marketing Department -- control over the ability to deliver a personalized UX, A/B/n testing, user segmentation, and more. We just could not do a great many things without it, in some cases because a particular use case might simply be technically impossible for our web developers to implement within the existing code base without having to rewrite chunks of code and make significant back-end database changes, etc., -- all very time consuming and always an important resource-related ROI consideration.
Josh Thompson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Litmus uses Evergage to pull in data about how our customers are using our application.
We use this data to get predictive information about churn (or churn possibility) and to see how tweaks we've made to our application are being received by our customers.
It's used primarily within the customer success team, though we report to the rest of the company with data provided by Evergage.
The business problem addressed is "what do our users do inside our application?"
March 11, 2016

Evergage Review

Score 9 out of 10
Vetted Review
Verified User
We use Evergage for a few different important things, we run our NPS system for our SaaS platform, we use it to gather user analytics and behavior, we use it to test out different layouts to the platform, and also as a tracking tool on our web page
Score 9 out of 10
Vetted Review
Verified User
Evergage lets us try out different messaging to see which ones are most effective with our audience and visitors. We can run various combinations of campaigns, with different options and target them to audiences with different attributes. All of this helps us find the optimal messaging and so increases our conversions.
Melinda Cormier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage within the marketing department to create dynamic and personalized web experiences for our website visitors. Our goals vary for each campaign, but we aim to increase engagement across our site using targeted messages that are displayed in a variety of places. We're using the Evergage tool for in-line messages that appear within the page content itself, infobars on both the top and bottom of the site, as well as some non-intrusive pop-up style messages. Each campaign can use different message types and messaging so we often use A/B testing within the campaign setup to track performance and engagement. We design each campaign with the user in mind, to provide helpful relevant content, that also promotes additional engagement whether through an online trial, software download, or other content such as white papers, videos and blogs.
Score 10 out of 10
Vetted Review
Verified User
It's being used for feature testing on our website and for personalization. It's being used only for our eCom dept. Evergage allows us to ensure that the customer experience on our websites is as optimized as it can be. Making changes without testing first can put us in a compromised position regarding forward progress on revenue generation.
Score 10 out of 10
Vetted Review
Verified User
SoccerPro.com uses Evergage to improve our customer's experience with our company. Many of the tasks assigned to Evergage include customer service, product promotion and conversion. Because of the ease that we can modify our site content we use Evergage to overcome some obstacles with with our current e-commerce software provider. Our e-commerce platform is templated and can be restrictive.
Score 9 out of 10
Vetted Review
Verified User
We, the marketing department, use it for real time personalization of our company website and sub domains. We have been able to show targeted messages and CTAs to our audience and have seen promising results. For example, we are able to promote blog/resources recommendations, product download/trials on specific webpages to specific segments of visitors based on their activity history on our website.
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