Overview
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…
Great for messaging validation!
Full-Featured Testing Platform for a Reasonable Price
VWO at use!
VWO is the way to go
Great testing platform with lots of features
Very happy we chose to work with VWO
VWO - the best decisions for your site.
Recommended for websites with high volume traffic
VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!
VWO: The tool you never knew you needed.
A great suite of UX tools to understand your users and test ideas
Multivariate and A/B Testing Done Right
VWO: An All-in-one CRO platform
The perfect tool for marketers wanting to take control of testing
VWO is an easy to use platform for CRO
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Multivariate testing (8)8.888%
Pricing
Subscription
$99.00
TESTING
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CONVERSION OPTIMIZATION
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Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Technasium Meesterproef vwo 2017 - 7 Infitite runner demo
Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo
PWS Arne en Ruben 6 VWO - demo RED-cel
Demo freerunning BSM vwo 6 jan 2014
Examentraining Engels VWO LES 2 DEMO
Demo Kijk- en luistertoetsen Engels
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.2a/b experiment testing(1) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 9.1Split URL testing(1) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.8Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 6.4Multi-page/funnel testing(1) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 8.2Cross-browser testing(1) Ratings
Preview your experiments across multiple browsers at once.
- 7.3Test significance(1) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 7.3Visual / WYSIWYG editor(1) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 9.1Advanced code editor(1) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 6.4Visitor recordings(1) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 6.4Preview mode(1) Ratings
Preview your experiment before running it live on your site or app.
- 6.4Test duration calculator(1) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 9.1Standard visitor segmentation(1) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.3Behavioral visitor segmentation(1) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.1Traffic allocation control(1) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.3Website personalization(1) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 6.4Heatmap tool(1) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 6.4Click analytics(1) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 6.4Scroll maps(1) Ratings
Scroll maps display how far down the page users scroll.
- 8.2Conversion tracking(1) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.2Goal tracking(1) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 7.3Test reporting(1) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 5.5Results segmentation(1) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 8.2Experiments results dashboard(1) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
VWO Features
Testing and Experimentation Features
- Supported: Multivariate testing
Additional Features
- Supported: A/B Testing
- Supported: Split Testing
- Supported: Code Editor
- Supported: Multi-Page Tests
- Supported: Geo Behavioral Targeting
- Supported: On-Page Survey
- Supported: Self Hosting
- Supported: Comprehensive Reporting
- Supported: Revenue Tracking
- Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
- Supported: DIY Visual Editor (WYSIWYG)
- Supported: Advanced jQuery based API
- Supported: Enterprise Level Security
- Supported: Log Observations
- Supported: Testing for Mobile and Tablet Websites
- Supported: Advanced Segmentation
- Supported: Cross-Browser Previews
- Supported: Mobile App A/B
VWO Screenshots
VWO Video
VWO Integrations
- WordPress
- Drupal
- BigCommerce
- Mixpanel
- Shopify
- Google Analytics
- Magento Commerce Cloud (formerly Magento)
- Joomla
VWO Competitors
- Adobe Target
- Optimizely Web Experimentation
- AB Tasty
- Omniconvert Explore
- Frosmo
- Google Analytics
- Convert.com
- Adobe Test & Target
VWO Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(195)Community Insights
- Business Problems Solved
VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.
Attribute Ratings
- 8.7Likelihood to Renew20 ratings
- 9.1Availability3 ratings
- 8.2Performance1 rating
- 8.2Usability2 ratings
- 9.1Support Rating4 ratings
- 6.4Online Training1 rating
- 9.1Implementation Rating3 ratings
- 8.2Configurability1 rating
- 8.2Product Scalability1 rating
- 3.6Ease of integration1 rating
- 8.2Vendor pre-sale1 rating
- 9.1Vendor post-sale1 rating
Reviews
(1-13 of 13)- VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
- The VWO interface is pretty intuitive and let's non-technical users make variants for testing
- The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
- VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
- VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
- The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
- Good reporting tools.
- Easy to use UI, you don't have to be a developer.
- Reasonable pricing.
- Any advancements on the split testing are also welcome.
- Integration with Formissimo would be beneficial!
Great pick for getting up to speed quickly with AB testing
- Intuitive interface. Relatively easy entry level for creating experiments
- Excellent support. Fast response times and explained in a clear way
- Comes with a one-month trial version. Easy 'plug and play' - like implementation
- Improve documentation and troubleshooting for Google Analytics integration
- Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI
VWO is the Bees Knees!
- Very easy to use
- Great customer support
- Effective tool in launching, monitoring, and analyzing UX tests
- No cons
- No cons
- No cons
Great tools and affordable
- An inexpensive product allows small teams with limited budgets support the business with A/B testing, which is considered by some as a nice to have.
- Very easy to deploy and use.
- Visitor analysis tools give us more options for qualitative analysis.
- I think some of the automated reporting could be more intuitive.
A cost effective tool with strong potential for increasing incremental revenue and learning about your customers.
- The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
- VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
- The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.
- We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
- Adding more personalisation features to the tool would be very beneficial.
- Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.
Our all-in-one insight and testing platform of choice - could not live, or work, without it.
With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.
- Integrated features and benefits between insight based tools and variate testing
- Great UI for what is a pretty complex system
- Really good support team, quick to answer and always find a solution
- Auto report on activity, unless I'm not aware of this feature my reports are created manually
- Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
- Usage reports, a weekly or monthly report emailed from the platform on our usage stats
• Pages that need to increase their CR
• Newly launched pages and products where we can monitor activity and engagement
• Proving or disproving hypothesis with variate testing
• General problem pages/content on which observations and hypothesis can be based
• Validating design decisions
• Solving arguments or disputes on a particular pattern or feature.
Less Appropriate:
• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.
A tool to checkout the user
- Screen recording (if you want based on specific actions)
- Personalisation (show this version only at location XY at this time range)
- Set up A/B testings easily
- Implementation not that easy (depending of technology)
- Setting up an A/B Test that is affecting one element that occurs to be on several items (e.g. price comparison cards)
- Adding VWO to 3rd party analytics tools
VWO - Easy to use capable tool with some (fixable) lackings
We also use user recordings in order to locate potential problems in our flows.
We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings
- Intuitive UI
- Easy to set up A/B tests
- Integration with different tools for more detailed insights
- Testing preview functionality is weak
- Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps
- Support could be faster and take more of a personal approach
- VWO is suited for most websites - The tool works with classical websites as well as SPAs.
- Tests are easy to implement and success metrics are defined for each test individually - which gives accurate insights.
A competent tool to get you AB testing
- VWO makes it easy to get up and running with AB/MVT testing - without loads of code knowledge or a large budget.
- VWO makes it easy to visualise complex statistics using graphs and visualisations.
- VWO has an evolving toolset that is becoming more and more mature every week.
- VWO has a good set of segmentation tools to identify how tests perform with different customers.
- VWO reliability can leave me scratching my head. Code verification sometimes fails during a running test and previews will sometimes inform me that "test is not running on this page", even when it's set to run sitewide.
- Code generated by the visual editor can be slightly buggy. CTA buttons were duplicated or missing, but this wasn't visible in the preview - only on site when the test was live. This is okay if you have good QA testing and the javascript skills to tweak the generated jQuery code.
- Conversion tracking can sometimes be flaky. Tracking using css selectors isn't as robust as I would expect, especially when tracking clicks on modified objects (like buttons). This can be frustrating when it requires me to reset tests after a couple of days due to lost tracking. It would be nice to have a build-in verification tool so I can quickly see if these won't work correctly.
- It would be nice to see full access to the segmentation options on all plans if pricing model is primarily charged by number of visitors.
- Very easy to implement
- Very simple and intuitive to use
- Very inexpensive compared to other tools.
- VWO fails in allowing complex functionality, such as customer segmentation. It does allow you to target specific segments based on cookies, but these filters must be added to individual tests and can not be stored as universal variables. You must create cookies that contain individual customer attributes, or use the generic, predefined attributes such as geolocation, browser type, time of day, day of week, etc....
- Reporting is not as thorough as it seems to be in some other tools.
Cost Effective, Feature Rich, Website a/b/n/MVT Testing Leads to Increased Performance and User Experiences
- Easy to use
- Great support, fast and accurate
- Easy to implement
- Performance
- New features - though they tend to release updates frequently
- User workflow - to provide approval process with limited permissions for various users
Is Visual Website Optimizer Right for You?
- Visual Website Optimizer allows you to create several types of tests easily.
- The menus are very easy to navigate and it walks you though the process of creating tests.
- It is very easy to see your currently running tests and see how each one of your tests are performing.
- During test setup some of the goals don't always work properly.
- The difference between an A/B test and a Split URL test are not well defined.
- The online documentation is hit or miss. Sometimes it is very helpful and other times it is extremely difficult to find out what you are trying to do.