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What is Welcome Marketing Operations Platform (NewsCred)?
The Welcome Marketing Operations Platform, from Welcome Software (a NewsCred brand) is a marketing work management software designed to elevate team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred brings marketing teams together to easily plan, collaborate, and manage work across your entire marketing organization for seamless execution.
Purpose-built for marketers, NewsCred brings together end-to-end campaign planning, content production, and measurement into one platform. With depth & breadth of analytics across efficiency, production, and performance (including full-funnel and closed-loop ROI measurement), the platform enables teams to take a performance-focused approach to marketing planning and execution.
Welcome Marketing Operations Platform (NewsCred) Features
Content Creation Features
Supported: Approval workflows
Supported: Content collaboration
Supported: Content calendar
Supported: Network for content licensing/production
The UI is intuitive and easy for users to navigate, and also easy for me to manage.
NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
The rollout of new features can sometimes be confusing due to the pace at which the dashboard visibly changes, but this is a good problem to have as it means they are making changes based on costumer feedback.
Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
Cutting and pasting into the CMP can bring in some weird html and spacing issues and sometimes even with the auto-embedded social shares. This is an issue with freelancers, more than with in-house writers, but needing how to read/handcode html means only a few people on our team can prep and "fix" weirdness in the content.
It'd be great if custom modules had the same WYSIWYG functionality. We had NewsCred create an area where we write an intro, to "personalize" each post to our brand voice. But, it requires the person writing the intro to know html, since the WYSIWYG feature is missing.
The publishing platform is extremely easy to use and serves all of our blog publishing needs.
The analytics function is great and provides us with real-time visibility to performance.
The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
More sophisticated formatting capability in the publishing tool would be appreciated.
The analytics functionality seems still to be under development, but it could be more robust.