Welcome Marketing Operations Platform (NewsCred)

Welcome Marketing Operations Platform (NewsCred)

About TrustRadius ScoringScore 7.7 out of 100
Welcome Marketing Operations Platform (NewsCred)

Overview

Recent Reviews

Great team to work with

9 out of 10
September 12, 2016
We use Newscred as a provider of licensed content from a few different sources, and we also use the publishing platform to publish both …
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Verified User
Manager

NewsCred Overview

2 out of 10
January 26, 2016
NewsCred is being used in one department at my agency to my knowledge. This software is one of our client's content management system, and …
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Verified User
Analyst

Popular Features

View all 16 features

Content performance analytics (5)

6.0
60%

Network for content licensing/production (5)

5.0
50%

Video Reviews

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Pricing

View all pricing

Welcome Create

$49

Cloud
per month per user

Welcome Manage

$99

Cloud
per month per user

Welcome Orchestrate

Custom

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://welcomesoftware.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $49 per month per user

Features Scorecard

Content Creation

6.8
68%

Content Publishing

6.5
65%

Content Reporting & Analytics

5.5
55%

Product Details

What is Welcome Marketing Operations Platform (NewsCred)?

The Welcome Marketing Operations Platform, from Welcome Software (a NewsCred brand) is a marketing work management software designed to elevate team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred brings marketing teams together to easily plan, collaborate, and manage work across your entire marketing organization for seamless execution.

Purpose-built for marketers, NewsCred brings together end-to-end campaign planning, content production, and measurement into one platform. With depth & breadth of analytics across efficiency, production, and performance (including full-funnel and closed-loop ROI measurement), the platform enables teams to take a performance-focused approach to marketing planning and execution.

Welcome Marketing Operations Platform (NewsCred) Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Welcome Marketing Operations Platform (NewsCred) Screenshots

Deploy a branded, shareable URL to all internal stakeholders, enabling them to quickly and easily submit a request for creative and marketing services.Visualize long-term marketing activity with updates in real-time, and facilitate more strategic planning with a single, unified view across all planned and in-flight marketing campaigns.Collaboratively develop multi-channel campaign strategies and align every team member on the objective, target audience, key messaging, content plan, and marketing mix.Provide visibility into how budget is allocated for marketing activities, and easily track the actual amount spent on campaigns, tasks, or other customized metadata.Map content initiatives directly to revenue and prove value on every stage of the customer journey — from leads generated to influence on sales pipeline and closed-won deals.Create, collaborate on, and approve the wide variety of multi-format content needed to fuel your integrated, multi-channel campaigns — all from a single platform.Combine a modern, centralized solution for digital asset management with actionable workflows and empower your team to govern, locate, and repurpose content – at scale.

Welcome Marketing Operations Platform (NewsCred) Integrations

Welcome Marketing Operations Platform (NewsCred) Competitors

Welcome Marketing Operations Platform (NewsCred) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

How much does Welcome Marketing Operations Platform (NewsCred) cost?

Welcome Marketing Operations Platform (NewsCred) starts at $49.

What are Welcome Marketing Operations Platform (NewsCred)'s top competitors?

Percolate, Adobe Workfront, and Upland Kapost are common alternatives for Welcome Marketing Operations Platform (NewsCred).

What is Welcome Marketing Operations Platform (NewsCred)'s best feature?

Reviewers rate Content collaboration and Content distribution highest, with a score of 10.

Who uses Welcome Marketing Operations Platform (NewsCred)?

The most common users of Welcome Marketing Operations Platform (NewsCred) are from Enterprises (1,001+ employees) and the Airlines/Aviation industry.

Reviews and Ratings

 (10)

Ratings

Support Rating (2)

8.0
80%

Reviews

(1-5 of 5)
Popular Filters
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May 21, 2018

NewsCred rocks for collaborative content creation

Tommy Stubblefield | TrustRadius Reviewer
Tommy Stubblefield
Manager, Content & Creative
Atlanta Convention & Visitors Bureau (Hospitality, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The UI is intuitive and easy for users to navigate, and also easy for me to manage.
  • NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
  • Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
  • The rollout of new features can sometimes be confusing due to the pace at which the dashboard visibly changes, but this is a good problem to have as it means they are making changes based on costumer feedback.
May 18, 2018

NewsCred's Content Marketing Solutions You Didn't Know You Need

Mai Le | TrustRadius Reviewer
Mai Le
Content Marketing Specialist
Meltwater (Public Relations and Communications, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
  • Cutting and pasting into the CMP can bring in some weird html and spacing issues and sometimes even with the auto-embedded social shares. This is an issue with freelancers, more than with in-house writers, but needing how to read/handcode html means only a few people on our team can prep and "fix" weirdness in the content.
  • It'd be great if custom modules had the same WYSIWYG functionality. We had NewsCred create an area where we write an intro, to "personalize" each post to our brand voice. But, it requires the person writing the intro to know html, since the WYSIWYG feature is missing.
September 12, 2016

Great team to work with

Verified User
Manager in Marketing
Telecommunications Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The publishing platform is extremely easy to use and serves all of our blog publishing needs.
  • The analytics function is great and provides us with real-time visibility to performance.
  • The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
  • More sophisticated formatting capability in the publishing tool would be appreciated.
  • The analytics functionality seems still to be under development, but it could be more robust.