Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
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Adobe Marketo Engage
Score 8.2 out of 10
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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write …
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.
We had evaluated Marketo at the time, but had chosen Silverpop instead. Some people compare Hubspot, but we consider that a different flavor of marketing automation--not apples to apples.
Eloqua and Marketo are both superior in pretty much every way. Constant Contact does not have near the feature set of any of these, but is very good at the small number things it does.
We selected Siverpop over Marketo based on price and the demonstration of SalesForce integration. Marketo were unable to demonstrate the degree of integration we were looking for, although I'm sure it does have the capability.
I wasn't involved in the tool selection process but inherited the system. I think that Pardot and Marketo are the leaders in the marketplace, followed closely by Eloqua. Hubspot is a nice option with good usability but I was concerned it would not scale for the global campaign …
[Adobe] Marketo Engage, frankly, blows every other comparable product out of the water, from my perspective due to its' extensive customization and integration capabilities.
Marketo is robust and effective - it can be daunting to learn but once you learn something you get ahold of things in the system quickly over time. Marketo has a cleaner interface, it is nice to be able to have everything rolled into one spot and not have to figure out how to …
Marketo is much more complex than these others. That's a double-edge sword because there seem to be a lot more intricate campaigns and workflows that can be developed, but it is not turnkey at all. So working with an expert to get set up with Marketo will likely be necessary to …
Marketo has the best community support, best in class, with comprehensive yet very easy to follow product guide and documentation. Active community members and expert advice from fellow Marketo users, available through the Marketo community 24/7, is a huge advantage that …
Marketo had the best balance of customizability and usability. It matched our need for advanced data capabilities, marketing automation, and a native Salesforce integration.
It's been several years since I've used another marketing automation platform. However, I remember literally crying at my desk when I called support and asked a question about lead scoring only to find out that it was not scalable. I have had to head-to-desk moments with Marketo!
Verified User
Project Manager
Chose Adobe Marketo Engage
Marketo is super sophisticated in tracking digital marketing efforts in the marketing automation space. Even just using the website and email tracking, Marketo helps you analyze and prioritize automated (or not) campaigns. Its price point is relatively average for size and …
HubSpot is the most "easy" as far as getting going and fits its niche of low-complexity business use-cases (and their UI for design is great, with good version control). HubSpot is like an "easier" and less sophisticated Marketo.
Marketo has the best user interface which makes it very simple and powerful. The documentation is very well explained and any new person can read it and use Marketo. Marketo has very rich functionality.
Marketo is very user friendly, yet it still holds all the functionality a marketeer would need. The product focuses less on inbound then HubSpot but certainly makes up for that in grating the user more options to automate. With regards to Silverpop the building of campaigns in …
Marketo is better suited to bigger companies and more complex flows than HubSpot but is similar in how easy it is to use. Marketo is much more intuitive than Silverpop but isn't any better with complex flows. Marketo seems to be the sweet spot between the two from my …
I have used Marketo at two companies, and am starting implementation at a third. The first, an IT systems integration and consulting firm, the second a B2B publishing company, and the third a management consulting firm.
At the IT systems integration firm, I formally evaluated …
I have worked with Vtrenz, Silverpop, Pardot, Eloqua and HubSpot. All decent products, but Marketo is hands down the most flexible and powerful platform.
Verified User
Employee
Chose Adobe Marketo Engage
Marketo's front-end is much quicker and more reliable then Exact Target. At my past company we had many user interface issues and browser compatibility issues with each new Exact Target release. With Marketo, I don't have to worry about these interface issues and in the event …
I briefly used Silverpop in the past to create unique landing pages, run a scoring model and analyze results. It was much more labor intensive and offered much less on the reporting side.
HubSpot, SilverPop, Emma, ExactTarget, and Pardot. Marketo is the best software due to its capabilities and focus on leads. Marketo has many more functions and items that are extremely helpful without having to download extensions.
Marketo is a leader when it comes to enterprise capability and overall usability. The power under the hood puts it way ahead of systems like Pardot and Act-On, and the user-friendly UI/UX puts it further than Eloqua. While all the platforms are similar, Marketo takes the cake …
Marketo's UI is one of the cleanest and by far the easiest to use. The drag and drop features as well as the WYSIWYG editors makes creating assets fairly simple. The smart lists and smart campaigns are the best in the business when it comes to building campaigns. However when …
There's no comparison between the other "marketing automation platforms" I've used and Marketo. The Programs and Smart Campaigns (flows) are what make Marketo the amazing tool that it is and Silverpop and Manticore just did not have this type of functionality. After having …
Marketo can do way more than Silverpop ever could in terms of automation, events, webcasts, etc. Silverpop was extremely archaic in its UI and was very unpredictable. Marketo is always WYSIWYG and we have no issues with our templates coming back wrong in sample emails, etc. …