What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

Oracle Responsys

62 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Oracle Responsys

In my opinion, Oracle Responsys is well suited to companies that send large amounts of email, push, or SMS messages. I personally don't have a ton of experience with other ESPs, but I find this tool to be pretty easy to use and overall efficient. We send a lot of emails so it works for us - at a smaller company or someplace with lower volume, it may not be as helpful.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Oracle Responsys
WYSIWYG email editor
Act-On
7.3
Oracle Responsys
Dynamic content
Act-On
6.9
Oracle Responsys
Ability to test dynamic content
Act-On
6.6
Oracle Responsys
Landing pages
Act-On
7.8
Oracle Responsys
A/B testing
Act-On
8.0
Oracle Responsys
Mobile optimization
Act-On
7.7
Oracle Responsys
Email deliverability
Act-On
8.8
Oracle Responsys
List management
Act-On
6.0
Oracle Responsys
Triggered drip sequences
Act-On
8.3
Oracle Responsys

Lead Management

Act-On
6.7
Oracle Responsys
Lead nurturing
Act-On
6.3
Oracle Responsys
Lead scoring and grading
Act-On
6.9
Oracle Responsys
Data quality management
Act-On
7.1
Oracle Responsys
Automated sales alerts and tasks
Act-On
6.4
Oracle Responsys

Campaign Management

Act-On
7.5
Oracle Responsys
Calendaring
Act-On
6.8
Oracle Responsys
Event/webinar marketing
Act-On
8.3
Oracle Responsys

Social Media Marketing

Act-On
6.7
Oracle Responsys
Social sharing and campaigns
Act-On
6.4
Oracle Responsys
Social profile integration
Act-On
7.0
Oracle Responsys

Reporting & Analytics

Act-On
5.3
Oracle Responsys
Dashboards
Act-On
4.7
Oracle Responsys
Standard reports
Act-On
5.7
Oracle Responsys
Custom reports
Act-On
5.6
Oracle Responsys

Platform & Infrastructure

Act-On
6.5
Oracle Responsys
API
Act-On
8.0
Oracle Responsys
Role-based workflow & approvals
Act-On
6.4
Oracle Responsys
Customizability
Act-On
5.1
Oracle Responsys
Integration with Salesforce.com
Act-On
8.0
Oracle Responsys
Integration with Microsoft Dynamics CRM
Act-On
4.1
Oracle Responsys
Integration with SugarCRM
Act-On
7.1
Oracle Responsys

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Extremely good reporting for our campaigns. We can identify the problem areas and work to address them for future campaigns all because Responsys tracks many varying techniques which can help boost our performance.
  • Ability to create all our campaigns with plug and play tools, which benefits us as the marketing team doesn't have to rely on other teams.
  • Marketing automation is of utmost importance and Responsys helps us do that quite easily.
No photo available

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • More direct integrations with CRM rather than having to use SFTP for data imports
  • Enhanced UI to match other applications in the Oracle Marketing Cloud suite
  • It could be easier to use. It's really great for advanced users but steep learning curve for newbies
Mike Bernard profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The support staff at Act=On are really the smartest folks in the room. As long as I can type up my question in something the world can read (versus my 'inside voice' gibberish) all is good. From why am I not getting a response email after a form is filled out or why is my SFDC connector broken, they got my back!
Glenn Munlawin profile photo
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
Before transitioning to Oracle Responsys we were on the Yesmail Platform. Out of the box, Oracle Responsys gave us more functionality and flexibility.
Shenea Edison profile photo

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Oracle Responsys Editions & Modules
Oracle Responsys
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.