What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
66 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Act-On

Make sure that you are prepared to use all of the functions provided within your marketing team. For some organizations, cost is an issue. If you are not willing to invest in your leads then this is NOT the right tool for you. Make sure that you are invested into the proper set up of Act-On, otherwise you will not get the results you are looking for.
Richard Longo profile photo

Oracle Responsys

We used Responsys in our previous company - one of the big 4 media companies in US. I think Responsys is a comprehensive tool for email marketing and can be integrated with other systems by using programming to build CRMs.
Gaurav Gautam profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Oracle Responsys
WYSIWYG email editor
Act-On
7.9
Oracle Responsys
Dynamic content
Act-On
7.1
Oracle Responsys
Ability to test dynamic content
Act-On
6.7
Oracle Responsys
Landing pages
Act-On
7.0
Oracle Responsys
A/B testing
Act-On
6.9
Oracle Responsys
Mobile optimization
Act-On
6.8
Oracle Responsys
Email deliverability
Act-On
7.8
Oracle Responsys
List management
Act-On
6.4
Oracle Responsys
Triggered drip sequences
Act-On
9.2
Oracle Responsys

Lead Management

Act-On
7.3
Oracle Responsys
Lead nurturing
Act-On
7.0
Oracle Responsys
Lead scoring and grading
Act-On
7.4
Oracle Responsys
Data quality management
Act-On
7.9
Oracle Responsys
Automated sales alerts and tasks
Act-On
6.7
Oracle Responsys

Campaign Management

Act-On
7.6
Oracle Responsys
Calendaring
Act-On
6.8
Oracle Responsys
Event/webinar marketing
Act-On
8.5
Oracle Responsys

Social Media Marketing

Act-On
7.9
Oracle Responsys
Social sharing and campaigns
Act-On
7.9
Oracle Responsys
Social profile integration
Act-On
7.9
Oracle Responsys

Reporting & Analytics

Act-On
5.7
Oracle Responsys
Dashboards
Act-On
5.5
Oracle Responsys
Standard reports
Act-On
6.0
Oracle Responsys
Custom reports
Act-On
5.7
Oracle Responsys

Platform & Infrastructure

Act-On
7.3
Oracle Responsys
API
Act-On
9.2
Oracle Responsys
Role-based workflow & approvals
Act-On
6.8
Oracle Responsys
Customizability
Act-On
6.7
Oracle Responsys
Integration with Salesforce.com
Act-On
8.0
Oracle Responsys
Integration with Microsoft Dynamics CRM
Act-On
6.1
Oracle Responsys
Integration with SugarCRM
Act-On
7.0
Oracle Responsys

Pros

  • It not only allows you to see who visited your website, but also what pages they were clicking on. This comes in really handy when you need to separate webinar leads from people who really want to purchase your product and are looking at something like the product tour.
  • We use Dynamics CRM and it has the connector with that system. This allows us to send emails to our prospects directly from our CRM system. As a business development specialist, we constantly work with people who go dark after awhile. With this feature we are able to see whether or not they are opening our emails that we sent. This helps us focus on which prospects we should continue to go after, and which one's we should let go.
  • I LOVE being able to set up alerts for my territories. I can say all the state that I work with, and it sends me an updated list of new people visiting our site in those areas. This means that you don't have to filter through long lists just to find which prospects might be yours. Once again, making your team more productive and efficient.
Melodie Pierson profile photo
  • Allows you to define and target key audience segments - you must be sure to be collecting this data from your contacts however.
  • Presents results data well - can function like a pivot table in order to organize the data however is best for your needs.
  • Scheduling tool allows easy visibility of all activity across account for all of our ecommerce outlets
  • Simple to launch and evaluate a/b campaigns
Deirdre Daily profile photo

Cons

  • I'd like to see Act-On have some better social integration tools. For example, as of right now, it's difficult to incorporate social posting to our LinkedIn or Facebook Company Page through Act-On since the page was created in a way where we can't connect the profile to Act-On for automatic posting.
  • I'd love it if Act-On included an interactive calendar feature within the platform for planning purposes!
Kate Puetz profile photo
  • The platform is more difficult to operate than other tools I've used
  • Seemingly tiny html "errors" can result in emails not test launching - know code well if managing this tool
  • Tool couldn't be integrated fully with our existing website platform, so some of the cart abandonment/custom imagery features are not able to function
Deirdre Daily profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
Responsys is without a doubt focuses on the "premium" business customers and is a tool that offers more than other programs on the market. Once you are able to commit the resources to learn the ins and outs, as well as making your website platforms combatible, there isn't much that this tool can't help you achieve.
Deirdre Daily profile photo

Return on Investment

  • Better customer service
  • Increased leads from customers wanting products right away
  • Keeping track of massive amounts of leads
Kristen Aucoin profile photo
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Oracle Responsys Editions & Modules
Oracle Responsys
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.