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Airship

Airship
Formerly Urban Airship

Overview

What is Airship?

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

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Pricing

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What is Airship?

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

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  • Setup fee optional

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Airship?

Mobile app customers are 3x more valuable than non-app customers on average. Airship, the mobile app experience company, enables brands to capture that value.



Airship App Experience Platform

The Airship platform provides an end-to-end solution for capturing value across the entire customer app lifecycle — from acquisition and activation to engagement and loyalty. It starts with Airship's app store optimization (ASO) solutions promoting app discovery and downloads. Then Airship's unified cross-channel journey orchestration, intelligent content creation, and experimentation solutions allow app teams to bridge inside-the-app experiences with outside-the-app messaging to capture customer value everywhere. Marketers and product managers get work done in minutes instead of months with Airship's no-code native app experience editor — bypassing developer support and app updates.


Airship Customers

From world-leading brands to up-and-coming innovators, Airship customers like Chipotle, The Home Depot, Air France, NBCUniversal, Allstate, and Vodafone understand two important things: the huge value potential of mobile apps and what it takes to capture that value.


Airship Features

  • Supported: Push Notifications
  • Supported: In-App Messaging
  • Supported: In-App Messaging: Scenes
  • Supported: In-App Messaging: Surveys
  • Supported: In-App Messaging: Stories
  • Supported: Message Center
  • Supported: Preference Center
  • Supported: iOS Live Activities & Android Live Updates
  • Supported: App Store Optimization (ASO)
  • Supported: Enterprise-grade Email
  • Supported: Two-way SMS
  • Supported: Web Notifications
  • Supported: Mobile Wallet
  • Supported: Open Channel
  • Supported: App Experience Editor
  • Supported: Cross-Channel Journeys
  • Supported: Segmentation
  • Supported: Unified Channel Coordination
  • Supported: Contact Management
  • Supported: Personalization
  • Supported: A/B and Multivariate Testing for Messaging, Journeys, App Store Optimization and Feature Flags
  • Supported: Dynamic Experimentation
  • Supported: Generative & Predictive AI
  • Supported: Performance Analytics
  • Supported: Real-Time Data Streaming
  • Supported: Open & Flexible APIs
  • Supported: Partner Integration Recipes

Airship Screenshots

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Airship Video

Airship Mobile App Solutions

Airship Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal - AMER, EMEA & APAC
Supported LanguagesEnglish

Frequently Asked Questions

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

Braze, MoEngage, and CleverTap are common alternatives for Airship.

The most common users of Airship are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(31)

Attribute Ratings

Reviews

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Firman Syamsudin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Targeting customers for our marketing communications is essential and becoming more important when you have quite a big amount of things to share with them. you can not just do a mass blast of all your communications to each and every one of your users. selecting the right customers to receive the suitable communications such as promotions, new partnerships, fresh information need to be communicated with customers who are likely to be interested in receiving them, and in the end act upon those messages. Airship helps me a lot in selecting who to send the messages to, when to send it, and even how to better communicate with variety groups of customers. because no matter how we wanted them to be uniform, they are each a different human being with their own perceptions and way of thinking. using Airship as a tool to help us communicate our messages to our customers has been quite easy and enables us to have a better focus on how to adapt and improve the way we communicate things.
  • Segmenting customers based on their response and activities
  • Having a connector to our other existing platforms
  • Easy-to-use user interface to compile messages
  • Ability to trigger messages via custom events and real time performance measuring
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
If you do have many things to communicate to your customers and needs an extra personalization in it. airship is the way to go. if you simply want to send your message in general and blast them to all your customers regardless, there are many other alternatives to go for. But if you do care about how you communicate with your customers and how they will take action upon your messages you would probably need to start thinking ahead about prevent mass sending the same message to everyone.
  • Ability to send multiple personalized messages to different segments automatically has been extremely helpful in composing the dynamic content that needs to be delivered fast
  • Ease of use of the message composer does not require high skilled personnel to use it
  • Many automations enabled by airship has reduced the development time compared to not using the tool
  • Journeys is a nice feature although I would recommend doing a thorough test before applying them.
  • The reports and analytics in near real time are very helpful to make improvements in the way we communicate to our customers
We can easily communicate our messages and directly measure the effectiveness on whether it requires a tweak or are they impactful enough to make our customers engage and in the end become our loyal customers. And the ability to create detailed reports and analytics on the platform is quite superb, despite the efforts to utilize them efficiently and on point since there are so many possibilities to analyze.
We can do selected A/B tests quite fast and see the result almost instantly and act upon it to improve our messaging strategy. The ability to tag and identify customer engagement is also a very helpful feature and can be turned into reports which we can then further analyze.
Airship is superb in customer support against all others. Even though I feel CleverTap may be a better choice but probably will not be as easy as Airship when setting them up and operating it. As for MoEngage, the last experience I had was simply not good enough, but that was more than two years ago in my region.
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