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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Learn from top reviewers

Simple Equals Powerful with this Social Media Management Tool

Rating: 10 out of 10
April 2, 2025
IncentivizedVetted ReviewVerified User
A great way to schedule social media posts. I'm ghost writing for a client, this way I get access to his social media accounts without actually getting access to it. For the p...
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Verified user
Consultant
Buffer12 years of experience

End Social Media Stress

Rating: 8 out of 10
April 1, 2025
IncentivizedVetted ReviewVerified User
I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s ...
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Penelope (Crescibene) Hamilton
Director - Marketing
Director of Client Relations
AV Social Strategies
Buffer6 years of experience

Affordable and easy to use.

Rating: 7 out of 10
March 27, 2025
IncentivizedVetted ReviewVerified User
Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Buffer4 years of experience

A great tool to for high output

Rating: 8 out of 10
March 24, 2025
IncentivizedVetted ReviewVerified User
We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker a...
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James Crook
General Manager - Marketing
Business Coach at The Health Leader Co
The Health Leader Co.
Buffer2 years of experience

Great solution at a great price.

Rating: 9 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
Buffer allows me to manage my company's multiple social media accounts at scale. It takes the guess work out of scheduling, and automatically posts content that you add to the...
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Joe Brown
C-Level Executive - Marketing
CMO (Chief Marketing Officer)
Frank Leta Auto Group
Buffer3 years of experience
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Pricing

View all pricing

Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.4
Avg 8.1

Reporting/analytics

8.5
Avg 7.7

Account management

Users can manage access to multiple social media accounts.

9.1
Avg 8.0
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Role-based user permissions & privileges highest, with a score of 9.2.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 27)

Buffer is a solid social management tool.

Rating: 8 out of 10
Incentivized
December 11, 2018
NS
Nichole Smith
Digital Marketing Supervisor
CTE (Carolina Tractor and Equipment Company) (Construction, 1001-5000 employees)
Vetted Review
Verified User
Buffer
1 year of experience
View profile
Use Cases and Deployment Scope
The agency that manages our social accounts uses Buffer to manage the social calendar and scheduling of posts. We use it to review and approve content and will add posts to the calendar as well. This is being used by our marketing department and allows us to schedule posts months in advance.
Pros
  • Scheduling
  • Provides great previews of what the posts will look like once posted.
  • Easily allows you to see whats in the queue for each channel.
Cons
  • Don't have any recommendations for improvement.
Likelihood to Recommend
It's comparable to most social management platforms. It's not over complicated and easy to use. It doesn't do anything particularly better than other platforms either.

Good tool for basic social scheduling

Rating: 6 out of 10
Incentivized
October 22, 2019
KR
Kelsi Robertson
Social Strategist
Firehouse (Utilities, 11-50 employees)
Vetted Review
Verified User
Buffer
3 years of experience
Use Cases and Deployment Scope
I use Buffer as a scheduling tool on a few clients for Facebook and Instagram only. I do not use their reporting features.
Pros
  • Ease of scheduling
  • Easy to use
  • List view is helpful in some cases
Cons
  • Sometimes I prefer a calendar view
  • Sometimes glitchy when uploading photos
  • No ability to preview a post
Likelihood to Recommend
Buffer is a great basic social media scheduling tool. It has a few bells and whistles without over-complicating the user interface. I do notice some glitches with posts not being published correctly. I also wish there was the ability to preview posts within the platform, as well as the ability to tagg other brands.

Buffer: Top Social Scheduling Software

Rating: 10 out of 10
Incentivized
November 20, 2019
RM
Rachel Moenning
Freelance Social Media Manager
Self-Employed (Media Production, 1-10 employees)
Vetted Review
Verified User
Buffer
4 years of experience
View profile
Use Cases and Deployment Scope
I am a freelance social media manager who uses Buffer to schedule posts for my clients. It helps us strategically plan our social content and not have to worry about manually posting multiple times per week.
Pros
  • The layout of Buffer is super user-friendly! I especially love the calendar view. It does everything I need it too without cluttering my windows.
  • Buffer's app integration is exceptional and sends push notifications if connections to social accounts ever break, or if my queue is empty.
  • Their plan options are great and it's easy to upgrade when the need arises.
Cons
  • I'd like to see the calendar view option for the free version. I understand having premium-only options like analytics, replying, etc., but the queue should have multiple views.
  • There are a few bugs that I've noticed recently in composing a post where the cursor will jump around, making it hard sometimes to write a post quickly.
  • You used to be able to tag Instagram profiles, but now that functionality is no longer available. It definitely adds more time having to manually go to Instagram to find the profile rather than just having it in Buffer. I wish that option returned.
Likelihood to Recommend
It's scheduling capabilities and ease of use is superior to most other scheduling apps! Its prices are also very comparable. I can't think of a situation where it isn't appropriate.

Great functionality for small teams

Rating: 8 out of 10
Incentivized
June 26, 2024
Verified User
Former Employee in Marketing
Non-profit Organization Management Company, 11-50 employees
Vetted Review
Verified User
Buffer
2 years of experience
Use Cases and Deployment Scope
Buffer helped us craft and schedule social media posts for our different accounts, view our scheduled and published posts on a calendar, and keep track of engagement on posts. Our use was limited to three social media accounts and the free version was still very good, even with just that scope.
Pros
  • Scheduling posts
  • Drafting posts
  • Social calendar
Cons
  • Drafting features (e.g. links)
  • Limited content features
  • Some calendar issues
Likelihood to Recommend
Very well suited for the big social platforms: Facebook, IG, LinkedIn, X. The software isn't as suited for content creation outside of social media, but it is mainly a social media app so I wouldn't use it first for other things (blogging, newsletter, website copy) anyway.

Buffer is for everyone who ones an easy to use social media planning tool.

Rating: 8 out of 10
Incentivized
May 21, 2021
SM
Shorombo Mooij
Life Coach en Health Coach
Shorombo Mooij - Lifestyle Transformation Specialist (Health, Wellness and Fitness, 1-10 employees)
Vetted Review
Verified User
Buffer
3 years of experience
View profile
Use Cases and Deployment Scope
I use Buffer to schedule all my content over 5 different channels.
Pros
  • Simplicity in scheduling content.
  • Has great Chrome plugin to share directly from any website.
  • Has a great app which makes sharing from your phone super convenient.
Cons
  • I really miss a feature that allows to queue content so that I can schedule them later.
  • I would love a calendar view.
  • Copy post to other channels queues.
Likelihood to Recommend
If you are looking for an easy-to-use social media planner, Buffer is perfect. I found tools like Hootsuite had too many bells and whistles. I love the simplicity of Buffer and it just does the job well. I am not using it to monitor engagement so I can't say much about that.
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