I only really use a couple features in GMP
We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, …
Overview
What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
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- Ad campaign creation (32)8.484%
- Ad deployment (32)8.484%
- Ad conversion tracking (31)7.373%
- Ad performance reports (32)7.373%
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
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Google Marketing Platform Essentials: Search Ads 360 demo
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Google Marketing Platform Essentials: Campaign Manager 360 demo
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Google Marketing Platform Essentials: Display & Video 360 demo
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Google Marketing Platform Essentials: Tag Manager demo
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Google Marketing Platform Essentials: Google Marketing Platform demo
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What is Google Marketing Platform?
Google Marketing Platform Integrations
- Frosmo
- Dynamic Yield
- Oracle DMP (Bluekai)
Google Marketing Platform Competitors
Google Marketing Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Reviewers rate Data Transfer highest, with a score of 10.
The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(175)Attribute Ratings
Reviews
(1-25 of 31)Companies can't remove reviews or game the system. Here's why
December 23, 2021
I only really use a couple features in GMP
I have not used any competitor products to Google Marketing Platform.
December 20, 2021
DoubleClick does the Trick
Those platforms are actually all in the Google Marketing Suite and work together excellently with the Google Marketing Platform
December 09, 2021
Great Platform And Would Recommend
Skae is better at multiple platforms because it isn't owned by Google and has more flexibility and resources to bring in other publishers and channels.
September 03, 2021
DoubleClick
DoubleClick is slightly better to manage, especially in the sense of its user interface, which isn't super easy to navigate, but compared to Marin, is a lot easier. It also has a much easier process in terms of uploading ads to engines such as AdWords and Bing. I also find it easier to investigate the attribution tools in DoubleClick compared to Marin.
Google Marketing Platform had greater reach, was easily added to our other Google platforms and had a great support system. Our staff was more familiar with the platform as it has similarities to other Google products, hence it was easier to use. Whilst the other platforms had some merits GMP gave us the most cost-effective inventory and was the most popular with our Ad Ops Team.
January 16, 2020
Easiest to Use
Adform has the worst support service I have ever encountered. I had to wait days for an answer, and would usually just be given a link to their support documentation which didn't provide the answer I needed. The interface is extremely confusing, and requires far too many steps to carry out a task. Sizmek is still Flash based, and I was continually not seeing features in the UI because Flash was blocked. This made it incredibly confusing. GMP is easy to use, support is easily contactable - either through email or live chat, and intuitive.
October 23, 2019
One of the best platforms for attribution tracking
We opted for DoubleClick because we use other Google products, so we wanted a platform that was relatively seamless to integrate with our current advertising.
October 08, 2019
Fantastic ad manager for advertisers
October 04, 2019
WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!
We use all Google solutions, but we've tried to use other solutions to display ads, manage, and optimize our services. Google offers a complete suite of solutions and great and smooth integration.
October 02, 2019
Google Marketing Platform makes life easy!
JWPlayer is great to upload videos and pulling video-metrics. We can easily copy a link to connect JWPlayer videos into Google Marketing Platform but you cannot solely use JW to run ads—just our videos and separate video reporting.
December 19, 2018
Google Marketing Platform still leading the way
It's the main tool that is used and no competitor can even come close.
March 28, 2018
Used Doubleclick basically my whole career!
Having gone through a trial of Kenshoo in a previous role. The interface seemed less responsive, there was less coordination with releases by Google/Microsoft and there wasn't a financial benefit to swapping. We decided to stay with DoubleClick.
March 07, 2018
DoubleClick
- Flashtalking and Atlas by Facebook
I believe that DoubeClick is the best third-party ad server that I've used in the trafficking space. Although I did have a few years of experience using Flashtalking and Atlas, I'd prefer DCM. In my opinion the custom conversion and attribution models in DCM allow you to provide more granular media metrics in reporting.
February 20, 2018
Double Click - manage multiple accounts across all channels
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
February 05, 2018
DoubleClick - the best data management platform
DoubleClick is the best tool to use for data management since it is fast, easy to use and provides everything needed for optimizing towards better performance.
October 26, 2017
DoubleClick Does It Right
- Turn
DoubleClick has been a great alternative to other DSPs because of the easy integration between the adserver and the DSP. It really cuts the work in half.
February 29, 2016
DoubleClick forced me to Double take on my media buying preferences
- MediaMath and The Trade Desk
I feel that both MediaMath and TradeDesk, while not as pretty or user intuitive as DoubleClick just out perform Bid Manager in terms of performance, driving low CPA's and overall better support.
February 29, 2016
What I Really Think of DoubleClick
- Kenshoo and Marin Software
DoubleClick is definitely more efficient than Kenshoo, particularly when it comes to reporting. It's great to be able to pull YoY data quickly, whereas Kenshoo only allows three month increments on most levels and monthly increments at the keyword level.
February 26, 2016
DoubleClick Functionality is Great for small businesses!
I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.
February 12, 2016
Ad serving and buying
- Turn
Better data privacy
February 12, 2016
DoubleClick for Search for Lead Generation
- Adobe AdLens and Marin
In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords as possible with the same target into one portfolio. However, with that strategy we saw a lot of cannibalization within campaigns. While some campaigns were growing, others saw a large drop in volume and it's is important for us to maximize volume for all of our campaigns. Overall we saw larger revenue volume, but a significant decrease in profit and therefore determined that both were not a good fit for us.
DoubleClick is the industry leader and most commonly accepted platform across the media partners that our agency works with.
November 02, 2015