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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform
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Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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Recent Reviews

Easy to use

6 out of 10
April 29, 2024
Incentivized
I used the platform to get access to logo's of my company to share it with a customer on their website. All went rather smoothly. The only …
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How Optimizely Content Marketing Platform Differs From Its Competitors

Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, it is easier to reuse content or find older content that may be reuseable. I find that it's helpful to understand deadlines and processing stages, though I'd like to have better visibility about metrics and an improved search function to make it easier …
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Content Marketing Campaign Performance

The Optimizely Content Marketing Platform has really helped us to increase our ability to create and produce content in a day-to-day basis in a much fast and efficient way. While also, leyting us have a better view of the things we need to prioritize and plan better ahead of time.
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Content Marketing Campaign Performance

It has been a great storing space where we are able to refer back to our work assignments done a few months ago and see the progress of it and understand what all was required from different stake holders to complete the project. Like I mentioned earlier it helps us to be on track with all the …
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Content Marketing Campaign Performance

Optimizely Content Marketing Platform has an ability for a developer team (or your professional services team) to go into the visual editor code and apply "extensions." These extensions are representative of common templatized tests that you may anticipate to run frequently. These further cut down …
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Content Marketing Campaign Performance

This all works reasonably well as I have said in my previous answers. We are able to organize our ideas, images, and collaborate as a team on different campaigns. Actually launching the campaign we have not been able to do through Optimizely Content Marketing Platform. I was not aware that was a …
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Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, managing and reusing marketing assets has become significantly easier. The platform allows me to upload, store and organize all my assets in one place, which ensures secure and easy access to all team members. This has not only improved the efficiency, …
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Content Marketing Campaign Performance

Optimizely Content Marketing Platform allows our teams to view the macro and micro of ongoing marketing campaigns and other marketing efforts. It allows you easy access to see where you are needed for a certain step of work and allows our global team to work in different time zones more efficiently.
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Content Marketing Campaign Performance

We are foundational in the use of repurposing content across different delivery channels. Much of our content is not pure marketing but encompasses high-value content delivered to our organization's membership. Speed to market and review processes are greatly improved via the platform but our …
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Content Marketing Campaign Performance

The campaign planning and execution is crucial to something like a product launch that requires multiple different teams creating different content types to all align on direction, product information, timeline and execution. Typically, the assets that come from one task get used in multiple …
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Content Marketing Campaign Performance

One thing I'd love to see is how different people are assigned across departments. If i have 6 writers (for instance) how many projects do they have? How much time is needed for each? Spread across what timing? In order to get some of the clarity i need, I have to create a "view" and download to …
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Content Marketing Campaign Performance

I haven't used the platform for any campaigns. We have used them for large batches of information and visuals though. For example, editorial articles, state and destination pages, or graphics. Each type of article gets its own brief and workflow so you can easily manage them and nothing gets lost …
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Content Marketing Campaign Performance

Optimizely helped incorporate more teams in the content production process. As an SEO lead, I was able to easily upload content briefs as well as analyze and review the content and provide edits. Optimizely allows you to customize the dashboard to align with internal workflows to efficiently …
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Content Marketing Campaign Performance

This platform has significantly improved our ability to manage and re-use assets. Instead of having to ping multiple people to find one datasheet, etc, I can easily search within our "Finished Content" folder for the asset that I need. It also keeps the entire team on time for tasks, allows us to …
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Content Marketing Campaign Performance

Visibility our where things stand is huge for us. If it isn't in the platform it isn't real so we can start chasing the parties responsible to hit our milestones. Having this concretely shows when and who started a project, what the requirements so if something is put into the queue late or vague …
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Content Marketing Campaign Performance

I think the easiest and most accurate way to describe the impact of Optimizely Content Marketing Platform tools on my ability to manage and reuse assets would be by saying that there's no room for errors when all are leveraging the platform. It's also great that once a change is made to an asset, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Content collaboration (25)
    9.1
    91%
  • Approval workflows (26)
    8.8
    88%
  • Ideation (21)
    7.9
    79%
  • Content calendar (22)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform

N/A
Unavailable

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Content Marketing Platform Demo

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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.1
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

7.6
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

7.9
Avg 7.8
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Product Details

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.

Optimizely Content Marketing Platform Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.

Optimizely Content Marketing Platform Video

Optimizely Content Marketing Platform Integrations

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.1.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(60)

Attribute Ratings

Reviews

(1-25 of 31)
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May 09, 2024

Optimizely Content Marketing Platform: a valuable tool for content development and approval processing

Verified User
Manager in Marketing
Food & Beverages Company, 5001-10,000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely Content Marketing Platform is helpful when cross-department approvals are needed. It can help streamline efforts and provide better transparency about where approvals and content generation efforts stand. The content library could be improved for better functionality and useability of material, and it would be interesting to explore additional capabilities. For instance, could the system be used to share more materials with colleagues that don't necessarily need to use the approvals process, but only need access to the finished material?
May 08, 2024

Review for Optimizely Content Marketing Platform

Verified User
Administrator in Human Resources
Information Technology & Services Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited: Excellent for posts (social media or internal) as it allows a thorough review of each department head, such as marketing and design.

Less Aproppiate: The email functionality is not optimal and requires improvement to better suit our needs. It currently displays information inaccurately and lacks automation for necessary updates.
May 07, 2024

Get started with Optimizely Content Marketing Platform

Verified User
Employee in Other
Accounting Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Its a great tool to track work requests and keeps you on the top with the deadline notifications, however it is not suitable when you have multiple deliverables in one project. If I need to get one deliverable it works efficiently, but if I have different aspects to a work request it might not work efficiently.
May 01, 2024

Optimizely Content Marketing Platform is foundational for larger businesses

Audrey Ortiz | TrustRadius Reviewer
Audrey Ortiz
CRO Marketing Manager
ServiceTitan (Computer Software, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing.

That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
April 29, 2024

Easy to use

Verified User
Account Manager in Sales
Oil & Energy Company, 10,001+ employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This is a rather difficult question. I'd say very good to reach the people who need to give access to some content. In a big company as Shell, it is easy to have access to the right people via a platform and search for, them and bothering lots of people to get to the right department.
April 24, 2024

Optimizely Content Marketing Platform review

AR
Anna Richards
Staff Writer
Dentsu (Banking, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely Content Marketing Platform provides seamless visibility across multiple departments and teams, including for separate teams (such as agencies and clients). This allows us to be on the same page at all times, and nudge each other easily with comments and questions. The assigned tasks make delegating between teams really easy as well, especially when actually face time is limited.
April 17, 2024

Believe it has Potential

Verified User
Manager in Marketing
Retail Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Optimizely Content Marketing Platform is best for design, marketing, and other visually oriented teams. It has a good library for images and provides stock images as well. The request form works well internally. It doesn't work well for us if you need outside requests. Monday works better for that in our use case.
April 01, 2024

Optimizely Content Marketing Platform Experience

Verified User
Analyst in Product Management
Management Consulting Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely Content Marketing Platform is well suited for use cases where professionals wants to run multiple scenario based A/B test results to identify major segments/cohorts for improvement from which the business can benefit from.
It is not well suited for end to end analysis of the results in standalone manner as reports could become cluttered, saturated and diffciult to understand in case of heavy user data.
December 04, 2023

Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration

Verified User
Director in Marketing
Computer Software Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The Content Marketing Platform has streamlined the creation and publication of our teams content. We use it specifically for managing the development, creation, and approvals of our written customer success stories. We were able to build custom development stages mapped to our process/stages, and we can now easily provide executive summaries (forecast and summary) and detailed status reports.
November 10, 2023

Optimize your content with Optimizely

Verified User
Employee in Marketing
Pharmaceuticals Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for writers - from editing to reviewing to publishing, for content managers, and for comms teams that work on separate campaigns together. It allows everyone to be in the know and make better informed decisions on a content strategy.
November 03, 2023

Optimizely Content Marketing Platform Review

Verified User
Employee in Marketing
Oil & Energy Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's great for us to set up approvals workflows and communicate with our global employees in a central location that is easier to follow than email chains. It also allows for quick approval processes with clear direction compared to doing so over email.
October 20, 2023

Optimizely Content Marketing Platform Review

Verified User
Director in Marketing
Retail Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We believe it's a solid product for us and for our business need. For us to be able to take the next step, I mean it's a product I'd recommend. I definitely recommend to others and if anyone's in the retail industry, this is a product that can definitely be used and meet your business needs.
October 12, 2023

Streamline Content Development and Delivery

Verified User
Director in Information Technology
Non-profit Organization Management Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Companies with distributed workflows and/or approval processes will benefit through a centralized creation and management platform. This system solves the problem of random processes and approvals with increased transparency and speed to market. Even without exploiting all the distribution opportunities (e.g.: Social, blog, CMS), the platform will increase productivity and collaboration.
October 12, 2023

Align multi-disciplinary teams in one single location

Dan Beckemeyer | TrustRadius Reviewer
Dan Beckemeyer
Marketing Design Manager
Hunter Engineering Company (Automotive, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost.
October 10, 2023

Optimize the way you work

Verified User
Director in Marketing
Food & Beverages Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely Content Marketing Platform is a great content tool, but love to see it with more of a project management focus. Something integrated would be super. It can be difficult to give a very specific deadline for a particular piece of the overall campaign. For instance, if a task has a deadline of x, a designer might see that and think that have until x to deliver. When in fact...they do not! We had to be very careful in training so the team looks inside a task to understand when their piece is actually due.
September 21, 2023

Empowering content teams in collaborative and crafty ways.

Merritt Whitley | TrustRadius Reviewer
Merritt Whitley
Creative Copywriter
A Place for Mom (Hospitality, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think if you have a decent-sized team (15 or more people) with multiple projects needed daily/weekly, you will enjoy using this platform. It really does streamline each workflow and holds everyone accountable for their part in a friendly way. You can be interactive, take notes, leave notes, etc. There are many interactive features, which adds to its collaborative nature.
September 12, 2023

Keeps team’s coordinates

Verified User
Account Manager in Marketing
Banking Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I work with an agency partner and various clients to create content . We can keep all our communication in one platform and it makes it easy for people to share feedback, eidts and comments. I mostly do relatively short prices—500 to 1000 words. Longer projects would be harder to track
September 08, 2023

Optimizely Helps Our Marketing Teams Deliver

Amy Clark | TrustRadius Reviewer
Amy Clark
Digital Delivery Analyst
J.R. Simplot Company (Food Production, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Our Marketing teams get Digital Content requests daily from the field for Product Sell sheets, table tents, Livestock Store flyers, etc. Using Optimizely we have streamlined our processes and can plan and deliver on time.
September 05, 2023

Creates unrivaled efficiencies in my day to day work

Verified User
Account Manager in Sales
Computer Software Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's well suited for large organizations that have many products and services, as it's a one stop dashboard to find every type of documentation that is needed. It would be less appropriate for smaller organizations that don't have as many products, but still useful nonetheless. Ultimately it helps my efficiency in finding everything I need quickly.
July 28, 2023

Great platform for cross team collaboration

Verified User
Team Lead in Product Management
Telecommunications Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely Content Marketing Platform is well suited for collaborating between teams on content creation and publishing. Optimizely visually organizes content into customized sections. Optimizely allows you to customize the categorization to effectively project manage that aligns with specific internal workflows.
July 25, 2023

For better communication, efficiency and workflow!

Verified User
Program Manager in Marketing
Computer Software Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think it is most appropriate in large companies, where there are many different people touching different aspects of the same project. It makes less sense in smaller companies, when only one or two people are seeing the project the entire way through.
July 24, 2023

Content but not Crazy about Optimizely Content Marketing Platform

Verified User
Director in Marketing
Computer Software Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Acknowledge that the way we're using it isn't necessarily the intended purpose. While we are using it to manage workflows for created content like ebooks, reports, or similar we're also trying to use it as a bit of a project management solution on how those assets get deployed. Trying to make that work over purchasing a separate tool. At times it works better than others. Trying to map the content calendar schedule to other schedules isn't really possible with our other activities so we are often left pulling data from here and migrating else where to provide full visibility of project status.

For general content orchestration works as well as each user.
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