Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Review for Optimizely Content Marketing Platform
From the MKT side, there are social media posts, email …
Get started with Optimizely Content Marketing Platform
Optimizely Content Marketing Platform is foundational for larger businesses
Easy to use
Optimizely Content Marketing Platform review
Believe it has Potential
We use …
Flexible platform for marketing program management and more!
Optimizely Content Marketing Platform Experience
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
Optimize your content with Optimizely
Optimizely Content Marketing Platform Review
Optimizely Content Marketing Platform Review
Streamline Content Development and Delivery
Align multi-disciplinary teams in one single location
How Optimizely Content Marketing Platform Differs From Its Competitors
Content Marketing Campaign Performance
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Content Marketing Campaign Performance
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Content Marketing Campaign Performance
Content Marketing Campaign Performance
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content collaboration (25)9.191%
- Approval workflows (26)8.888%
- Ideation (21)7.979%
- Content calendar (22)7.575%
Reviewer Pros & Cons
Pricing
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Content Marketing Platform Demo
Features
Content Creation
Features related to the creation of content for marketing purposes.
- 7.9Ideation(21) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 8.8Approval workflows(26) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 9.1Content collaboration(25) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 7.5Content calendar(22) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 7.4Network for content licensing/production(13) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 9Content hub(19) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 3Forms / Gated content(1) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 8.7Embedded CTAs(14) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 8.8Content distribution(21) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 7.7Content promotion(16) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 8.4Content automation(18) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 8.2Audience profiling and targeting(3) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 7Closed-loop tracking and reporting(16) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 7.1Content performance analytics(19) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.3Campaign optimization dashboard(16) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 8.8Competitive analytics(9) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(60)Attribute Ratings
Reviews
(1-25 of 30)Optimizely Content Marketing Platform: a valuable tool for content development and approval processing
- Content visibility- provides better transparency about approvals processes
- Paper trail- reduces need for additional emails and updates about approvals
- Metrics- it would be great to have enhanced metrics for better reporting and understanding outcomes
Review for Optimizely Content Marketing Platform
- Content production increased (no numbers to offer) and also time to post has decresead (we are more efficent now)
- Consistent messaging and branding (our Social Media looks now brand aligned and smooth)
- Improved work efficiency
- No need to check back emails to keep a track
- Fast responses from project owners
- If it can be linked to the outlook/ Gmail calendar it can be a great feature for people to keep track
- Increased Conversion Rate
- Increased Closed Won
- Reduction in Business Waste
Easy to use
- customer satisfaction
- reduced SLA marketing
- quick service
Optimizely Content Marketing Platform review
- Campaign scalability is great as we've been able to increase output
- Greater communication with clients
- Responsibility increase = better output
Believe it has Potential
- we haven't gotten any ROI yet
- Increase in productivity
- Ease of onboarding team members with processes used in the platform
- Creative team can manage their time more effectively
Optimizely Content Marketing Platform Experience
- Time to market has significantly reduced as many iterations can be carried out in parallel
- Content management gets streamlined to a great extent
- It is now easy to scale solutions to different parameters based on consistency and product features
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
- Reduced time spent on manual reports
- Increased collaboration by 100%
Optimize your content with Optimizely
- Improved workflow
- Improved approval process
Optimizely Content Marketing Platform Review
- Cut down on time spent in approvals process
- View data and analytics to make informed decisions & optimizations with future content
- Clear understanding of open projects and their status
Optimizely Content Marketing Platform Review
- I'm still relatively new to the system and so I don't have a whole lot of insight on ROI necessarily yet, but as we continue to move forward, it's going to be a big part of our business.
Streamline Content Development and Delivery
- Speed to market improved by 2x on content intensive products
- Increased participation in content development and approval
- Reduction of duplication and asset clutter
Align multi-disciplinary teams in one single location
- Content accuracy
- Time to market
- Cross-team support
- Timely approvals
Scale
- Campaign scalability
- Content creation
- Brand experience
- Showing ROI for co-branded campaigns
- Segmentation
- No dev help needed
Optimize the way you work
- Cut time to market for projects
- Allowed careful collaboration between SMEs
- Able to create and implement SLAs
Empowering content teams in collaborative and crafty ways.
- The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
- It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
Keeps team’s coordinates
- This isn’t my area
- Again I don’t do thisb
- Your survey shouldn’t make us answer questions we don’t lniwn
Optimizely Helps Our Marketing Teams Deliver
- Marketing Teams can show the volume of work they produce
- Input forms mean we are getting all the details we need up front (saves hours per month)
- Users can prioritize and plan to make sure they are working on the right content at the right time
Creates unrivaled efficiencies in my day to day work
- Time to market
- Internal efficiency and time saved day to day
- Consistent messaging and sharing of documents
Great platform for cross team collaboration
- reduced SLA for marketing work and content requests
- content and campaign scalability
- project management
- cross team collaboration
For better communication, efficiency and workflow!
- time to market has improved
- content planning has become more concise and effiecient
- Clear SLAs between groups
- Content visibility