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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform
Formerly Welcome

Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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Recent Reviews

Easy to use

6 out of 10
April 29, 2024
Incentivized
I used the platform to get access to logo's of my company to share it with a customer on their website. All went rather smoothly. The only …
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Scale

7 out of 10
October 11, 2023
Incentivized
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like …
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How Optimizely Content Marketing Platform Differs From Its Competitors

Content Marketing Campaign Performance

This all works reasonably well as I have said in my previous answers. We are able to organize our ideas, images, and collaborate as a team on different campaigns. Actually launching the campaign we have not been able to do through Optimizely Content Marketing Platform. I was not aware that was a …
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Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, managing and reusing marketing assets has become significantly easier. The platform allows me to upload, store and organize all my assets in one place, which ensures secure and easy access to all team members. This has not only improved the efficiency, …
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Content Marketing Campaign Performance

Optimizely Content Marketing Platform allows our teams to view the macro and micro of ongoing marketing campaigns and other marketing efforts. It allows you easy access to see where you are needed for a certain step of work and allows our global team to work in different time zones more efficiently.
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Content Marketing Campaign Performance

We are foundational in the use of repurposing content across different delivery channels. Much of our content is not pure marketing but encompasses high-value content delivered to our organization's membership. Speed to market and review processes are greatly improved via the platform but our …
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Content Marketing Campaign Performance

The campaign planning and execution is crucial to something like a product launch that requires multiple different teams creating different content types to all align on direction, product information, timeline and execution. Typically, the assets that come from one task get used in multiple …
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Content Marketing Campaign Performance

One thing I'd love to see is how different people are assigned across departments. If i have 6 writers (for instance) how many projects do they have? How much time is needed for each? Spread across what timing? In order to get some of the clarity i need, I have to create a "view" and download to …
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Content Marketing Campaign Performance

I haven't used the platform for any campaigns. We have used them for large batches of information and visuals though. For example, editorial articles, state and destination pages, or graphics. Each type of article gets its own brief and workflow so you can easily manage them and nothing gets lost …
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Content Marketing Campaign Performance

Optimizely helped incorporate more teams in the content production process. As an SEO lead, I was able to easily upload content briefs as well as analyze and review the content and provide edits. Optimizely allows you to customize the dashboard to align with internal workflows to efficiently …
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Content Marketing Campaign Performance

This platform has significantly improved our ability to manage and re-use assets. Instead of having to ping multiple people to find one datasheet, etc, I can easily search within our "Finished Content" folder for the asset that I need. It also keeps the entire team on time for tasks, allows us to …
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Content Marketing Campaign Performance

Visibility our where things stand is huge for us. If it isn't in the platform it isn't real so we can start chasing the parties responsible to hit our milestones. Having this concretely shows when and who started a project, what the requirements so if something is put into the queue late or vague …
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Content Marketing Campaign Performance

I think the easiest and most accurate way to describe the impact of Optimizely Content Marketing Platform tools on my ability to manage and reuse assets would be by saying that there's no room for errors when all are leveraging the platform. It's also great that once a change is made to an asset, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Content collaboration (21)
    9.1
    91%
  • Content distribution (19)
    8.8
    88%
  • Approval workflows (22)
    8.8
    88%
  • Content calendar (20)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform

N/A
Unavailable

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

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Product Demos

Content Marketing Platform Demo

Navattic
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.1
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

7.6
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

7.9
Avg 7.8
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Product Details

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.

Optimizely Content Marketing Platform Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.

Optimizely Content Marketing Platform Video

Optimizely Content Marketing Platform Integrations

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.1.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(55)

Attribute Ratings

Reviews

(1-25 of 27)
Companies can't remove reviews or game the system. Here's why
April 29, 2024

Easy to use

Verified User
Account Manager in Sales
Oil & Energy Company, 10,001+ employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
44%
4.4
Ideation
70%
7.0
Approval workflows
70%
7.0
Content collaboration
80%
8.0
Content calendar
N/A
N/A
Network for content licensing/production
N/A
N/A
Content Publishing (5)
46%
4.6
Content hub
70%
7.0
Embedded CTAs
N/A
N/A
Content distribution
90%
9.0
Content promotion
70%
7.0
Content automation
N/A
N/A
Content Reporting & Analytics (4)
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
April 24, 2024

Optimizely Content Marketing Platform review

AR
Anna Richards
Staff Writer
Dentsu (Banking, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (4)
85%
8.5
Ideation
90%
9.0
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
50%
5.0
Content Publishing (5)
76%
7.6
Content hub
100%
10.0
Embedded CTAs
100%
10.0
Content distribution
100%
10.0
Content promotion
40%
4.0
Content automation
40%
4.0
Content Reporting & Analytics
N/A
N/A
April 17, 2024

Believe it has Potential

Verified User
Manager in Marketing
Retail Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
84%
8.4
Ideation
80%
8.0
Approval workflows
90%
9.0
Content collaboration
90%
9.0
Content calendar
80%
8.0
Network for content licensing/production
80%
8.0
Content Publishing (4)
65%
6.5
Content hub
80%
8.0
Content distribution
60%
6.0
Content promotion
60%
6.0
Content automation
60%
6.0
Content Reporting & Analytics (3)
70%
7.0
Closed-loop tracking and reporting
60%
6.0
Content performance analytics
70%
7.0
Campaign optimization dashboard
80%
8.0
April 15, 2024

Flexible platform for marketing program management and more!

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
32%
3.2
Ideation
N/A
N/A
Approval workflows
80%
8.0
Content collaboration
N/A
N/A
Content calendar
80%
8.0
Network for content licensing/production
N/A
N/A
Content Publishing (5)
N/A
N/A
Content hub
N/A
N/A
Embedded CTAs
N/A
N/A
Content distribution
N/A
N/A
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (4)
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
April 01, 2024

Optimizely Content Marketing Platform Experience

Verified User
Analyst in Product Management
Management Consulting Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (4)
55%
5.5
Approval workflows
60%
6.0
Content collaboration
50%
5.0
Content calendar
70%
7.0
Network for content licensing/production
40%
4.0
Content Publishing (5)
76%
7.6
Content hub
80%
8.0
Embedded CTAs
60%
6.0
Content distribution
80%
8.0
Content promotion
70%
7.0
Content automation
90%
9.0
Content Reporting & Analytics (4)
70%
7.0
Closed-loop tracking and reporting
60%
6.0
Content performance analytics
70%
7.0
Campaign optimization dashboard
60%
6.0
Competitive analytics
90%
9.0
December 04, 2023

Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration

Verified User
Director in Marketing
Computer Software Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
76%
7.6
Ideation
80%
8.0
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
100%
10.0
Network for content licensing/production
N/A
N/A
Content Publishing (5)
72%
7.2
Content hub
60%
6.0
Embedded CTAs
N/A
N/A
Content distribution
100%
10.0
Content promotion
100%
10.0
Content automation
100%
10.0
Content Reporting & Analytics (4)
52.5%
5.3
Closed-loop tracking and reporting
70%
7.0
Content performance analytics
70%
7.0
Campaign optimization dashboard
70%
7.0
Competitive analytics
N/A
N/A
November 10, 2023

Optimize your content with Optimizely

Verified User
Employee in Marketing
Pharmaceuticals Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
78%
7.8
Ideation
90%
9.0
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
100%
10.0
Network for content licensing/production
N/A
N/A
Content Publishing (5)
20%
2.0
Content hub
100%
10.0
Embedded CTAs
N/A
N/A
Content distribution
N/A
N/A
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (4)
22.5%
2.3
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
90%
9.0
Competitive analytics
N/A
N/A
November 03, 2023

Optimizely Content Marketing Platform Review

Verified User
Employee in Marketing
Oil & Energy Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
78%
7.8
Ideation
50%
5.0
Approval workflows
100%
10.0
Content collaboration
80%
8.0
Content calendar
90%
9.0
Network for content licensing/production
70%
7.0
Content Publishing (5)
32%
3.2
Content hub
N/A
N/A
Embedded CTAs
N/A
N/A
Content distribution
80%
8.0
Content promotion
N/A
N/A
Content automation
80%
8.0
Content Reporting & Analytics (4)
45%
4.5
Closed-loop tracking and reporting
90%
9.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
October 20, 2023

Optimizely Content Marketing Platform Review

Verified User
Director in Marketing
Retail Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
N/A
N/A
Ideation
N/A
N/A
Approval workflows
N/A
N/A
Content collaboration
N/A
N/A
Content calendar
N/A
N/A
Network for content licensing/production
N/A
N/A
Content Publishing (5)
N/A
N/A
Content hub
N/A
N/A
Embedded CTAs
N/A
N/A
Content distribution
N/A
N/A
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (4)
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
October 12, 2023

Streamline Content Development and Delivery

Verified User
Director in Information Technology
Non-profit Organization Management Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
60%
6.0
Ideation
70%
7.0
Approval workflows
80%
8.0
Content collaboration
90%
9.0
Content calendar
60%
6.0
Network for content licensing/production
N/A
N/A
Content Publishing (1)
60%
6.0
Content automation
60%
6.0
Content Reporting & Analytics (3)
43.33333333333333%
4.3
Closed-loop tracking and reporting
30%
3.0
Content performance analytics
30%
3.0
Campaign optimization dashboard
70%
7.0
October 12, 2023

Align multi-disciplinary teams in one single location

Dan Beckemeyer | TrustRadius Reviewer
Dan Beckemeyer
Marketing Design Manager
Hunter Engineering Company (Automotive, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
90%
9.0
Ideation
90%
9.0
Approval workflows
90%
9.0
Content collaboration
100%
10.0
Content calendar
80%
8.0
Network for content licensing/production
90%
9.0
Content Publishing (2)
95%
9.5
Content hub
100%
10.0
Content distribution
90%
9.0
Content Reporting & Analytics
N/A
N/A
October 11, 2023

Scale

Verified User
Contributor in Marketing
Electrical & Electronic Manufacturing Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
16%
1.6
Ideation
80%
8.0
Approval workflows
N/A
N/A
Content collaboration
N/A
N/A
Content calendar
N/A
N/A
Network for content licensing/production
N/A
N/A
Content Publishing (5)
38%
3.8
Content hub
N/A
N/A
Embedded CTAs
N/A
N/A
Content distribution
90%
9.0
Content promotion
N/A
N/A
Content automation
100%
10.0
Content Reporting & Analytics (4)
25%
2.5
Closed-loop tracking and reporting
50%
5.0
Content performance analytics
50%
5.0
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
October 11, 2023

Removes heavy lifting from dev team, easy to be used by marketers.

Verified User
Director in Marketing
Electrical & Electronic Manufacturing Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
N/A
N/A
Ideation
N/A
N/A
Approval workflows
N/A
N/A
Content collaboration
N/A
N/A
Content calendar
N/A
N/A
Network for content licensing/production
N/A
N/A
Content Publishing (5)
64%
6.4
Content hub
N/A
N/A
Embedded CTAs
80%
8.0
Content distribution
80%
8.0
Content promotion
80%
8.0
Content automation
80%
8.0
Content Reporting & Analytics (4)
42.5%
4.3
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
October 10, 2023

Optimize the way you work

Verified User
Director in Marketing
Food & Beverages Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
40%
4.0
Ideation
N/A
N/A
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
N/A
N/A
Network for content licensing/production
N/A
N/A
Content Publishing (5)
N/A
N/A
Content hub
N/A
N/A
Embedded CTAs
N/A
N/A
Content distribution
N/A
N/A
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (4)
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
September 21, 2023

Empowering content teams in collaborative and crafty ways.

Merritt Whitley | TrustRadius Reviewer
Merritt Whitley
Creative Copywriter
A Place for Mom (Hospitality, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
86%
8.6
Ideation
80%
8.0
Approval workflows
90%
9.0
Content collaboration
90%
9.0
Content calendar
90%
9.0
Network for content licensing/production
80%
8.0
Content Publishing (5)
74%
7.4
Content hub
90%
9.0
Embedded CTAs
90%
9.0
Content distribution
90%
9.0
Content promotion
N/A
N/A
Content automation
100%
10.0
Content Reporting & Analytics (4)
45%
4.5
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
90%
9.0
Competitive analytics
90%
9.0
September 12, 2023

Keeps team’s coordinates

Verified User
Account Manager in Marketing
Banking Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
40%
4.0
Ideation
N/A
N/A
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
N/A
N/A
Network for content licensing/production
N/A
N/A
Content Publishing (3)
33.333333333333336%
3.3
Content hub
N/A
N/A
Embedded CTAs
100%
10.0
Content promotion
N/A
N/A
Content Reporting & Analytics (4)
2.5%
0.3
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
10%
1.0
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
September 08, 2023

Optimizely Helps Our Marketing Teams Deliver

Amy Clark | TrustRadius Reviewer
Amy Clark
Digital Delivery Analyst
J.R. Simplot Company (Food Production, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
88%
8.8
Ideation
70%
7.0
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
90%
9.0
Network for content licensing/production
80%
8.0
Content Publishing (5)
70%
7.0
Content hub
N/A
N/A
Embedded CTAs
80%
8.0
Content distribution
90%
9.0
Content promotion
90%
9.0
Content automation
90%
9.0
Content Reporting & Analytics (4)
47.5%
4.8
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
90%
9.0
Campaign optimization dashboard
100%
10.0
Competitive analytics
N/A
N/A
September 05, 2023

Creates unrivaled efficiencies in my day to day work

Verified User
Account Manager in Sales
Computer Software Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
72%
7.2
Ideation
80%
8.0
Approval workflows
50%
5.0
Content collaboration
90%
9.0
Content calendar
80%
8.0
Network for content licensing/production
60%
6.0
Content Publishing (5)
96%
9.6
Content hub
90%
9.0
Embedded CTAs
90%
9.0
Content distribution
100%
10.0
Content promotion
100%
10.0
Content automation
100%
10.0
Content Reporting & Analytics (4)
80%
8.0
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
80%
8.0
Competitive analytics
70%
7.0
July 28, 2023

Great platform for cross team collaboration

Verified User
Team Lead in Product Management
Telecommunications Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
100%
10.0
Ideation
100%
10.0
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
100%
10.0
Network for content licensing/production
100%
10.0
Content Publishing (5)
100%
10.0
Content hub
100%
10.0
Embedded CTAs
100%
10.0
Content distribution
100%
10.0
Content promotion
100%
10.0
Content automation
100%
10.0
Content Reporting & Analytics (4)
100%
10.0
Closed-loop tracking and reporting
100%
10.0
Content performance analytics
100%
10.0
Campaign optimization dashboard
100%
10.0
Competitive analytics
100%
10.0
July 25, 2023

For better communication, efficiency and workflow!

Verified User
Program Manager in Marketing
Computer Software Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
68%
6.8
Ideation
80%
8.0
Approval workflows
100%
10.0
Content collaboration
90%
9.0
Content calendar
70%
7.0
Network for content licensing/production
N/A
N/A
Content Publishing (5)
48%
4.8
Content hub
80%
8.0
Embedded CTAs
80%
8.0
Content distribution
80%
8.0
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (4)
42.5%
4.3
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
90%
9.0
Campaign optimization dashboard
80%
8.0
Competitive analytics
N/A
N/A
July 24, 2023

Content but not Crazy about Optimizely Content Marketing Platform

Verified User
Director in Marketing
Computer Software Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
24%
2.4
Ideation
N/A
N/A
Approval workflows
70%
7.0
Content collaboration
N/A
N/A
Content calendar
50%
5.0
Network for content licensing/production
N/A
N/A
Content Publishing (5)
14%
1.4
Content hub
70%
7.0
Embedded CTAs
N/A
N/A
Content distribution
N/A
N/A
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (4)
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
July 21, 2023

Great platform, happy that our purchasing team decided to go for it!

Zvi Levitas | TrustRadius Reviewer
Zvi Levitas
Sales Manager
Synopsys (Computer Software, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
34%
3.4
Ideation
N/A
N/A
Approval workflows
N/A
N/A
Content collaboration
100%
10.0
Content calendar
70%
7.0
Network for content licensing/production
N/A
N/A
Content Publishing (5)
66%
6.6
Content hub
100%
10.0
Embedded CTAs
N/A
N/A
Content distribution
80%
8.0
Content promotion
60%
6.0
Content automation
90%
9.0
Content Reporting & Analytics (4)
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
January 15, 2020

NewsCred delivers content and more!

Verified User
Employee in Other
Information Technology & Services Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
68%
6.8
Ideation
50%
5.0
Approval workflows
60%
6.0
Content collaboration
100%
10.0
Content calendar
80%
8.0
Network for content licensing/production
50%
5.0
Content Publishing (5)
72%
7.2
Content hub
60%
6.0
Embedded CTAs
80%
8.0
Content distribution
100%
10.0
Content promotion
70%
7.0
Content automation
50%
5.0
Content Reporting & Analytics (4)
47.5%
4.8
Closed-loop tracking and reporting
50%
5.0
Content performance analytics
60%
6.0
Campaign optimization dashboard
40%
4.0
Competitive analytics
40%
4.0
May 21, 2018

NewsCred rocks for collaborative content creation

Tommy Stubblefield | TrustRadius Reviewer
Tommy Stubblefield
Manager, Content & Creative
Atlanta Convention & Visitors Bureau (Hospitality, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
86%
8.6
Ideation
70%
7.0
Approval workflows
90%
9.0
Content collaboration
100%
10.0
Content calendar
100%
10.0
Network for content licensing/production
70%
7.0
Content Publishing (6)
35%
3.5
Content hub
N/A
N/A
Forms / Gated content
N/A
N/A
Embedded CTAs
N/A
N/A
Content distribution
90%
9.0
Content promotion
80%
8.0
Content automation
40%
4.0
Content Reporting & Analytics (5)
80%
8.0
Audience profiling and targeting
80%
8.0
Closed-loop tracking and reporting
70%
7.0
Content performance analytics
80%
8.0
Campaign optimization dashboard
90%
9.0
Competitive analytics
80%
8.0
May 18, 2018

NewsCred's Content Marketing Solutions You Didn't Know You Need

Mai Le | TrustRadius Reviewer
Mai Le
Content Marketing Specialist
Meltwater (Public Relations and Communications, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform Feature Ratings
Content Creation (5)
82%
8.2
Ideation
70%
7.0
Approval workflows
90%
9.0
Content collaboration
90%
9.0
Content calendar
60%
6.0
Network for content licensing/production
100%
10.0
Content Publishing (6)
76.66666666666667%
7.7
Content hub
80%
8.0
Forms / Gated content
N/A
N/A
Embedded CTAs
80%
8.0
Content distribution
100%
10.0
Content promotion
100%
10.0
Content automation
100%
10.0
Content Reporting & Analytics (5)
90%
9.0
Audience profiling and targeting
90%
9.0
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
100%
10.0
Campaign optimization dashboard
80%
8.0
Competitive analytics
100%
10.0
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