TrustRadius Insights
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
Starting at $449 per month
View PricingOverview
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (498)9.292%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.383%
Reviewer Pros & Cons
- Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications ...
- I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a sur...
Video Reviews
2 videos
User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
Pricing
Lead Gen & CRM
Starting at $449
Cloud
per month
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Countries | Available Internationally |
| Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM starts at $449.
HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.
Reviewers rate Lead nurturing automation highest, with a score of 9.5.
The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).
Constant Contact Lead Gen & CRM Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 56% |
| Mid-Size Companies (51-500 employees) | 43% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(670)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
Reviews
(101-125 of 521)Companies can't remove reviews or game the system. Here's why
February 17, 2021
Every agency should use SharpSpring
Score 10 out of 10
Vetted Review
Verified User
We are a digital marketing agency and we use SharpSpring to generate qualified leads for our customers. It is used by us at the agency as well as our customers, using the CRM part of SharpSpring. We put together marketing automation workflows that help our marketing efforts take leads through the sales funnel.
February 16, 2021
The Perfect Marketing Automation Platform for Agencies!
When choosing a marketing automation platform for my agency, I knew I wanted something robust and customizable. I'm very hands on, and I don't like being constrained by the limitations of drag-and-drop editors or limited interfaces. I want to be able to tailor my tools exactly to each client I work with, without compromising on functionality or efficiency. That's why SharpSpring has been a perfect fit for me! Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require. The most complete and functional marketing automation platform out there!
Sharpspring has been incredibly helpful in allowing our agency's small team to connect with leads, follow up on project prospects, organize our communications, and so much more. It allows us to accomplish a lot more for our clients, and to land more profitable projects, because we are able to take the day-to-day of marketing communication off the table, and let SharpSpring handle it! It's also been a game-changer for our B2C clients, who are able to personalize and target their marketing efforts to specific clients, and have seen great growth in engagement and revenue!
SharpSpring is being used at my agency as a CRM to our sells team and we use as a marketing automation software as well with email trails and landing pages to engage and conquer new leads.
We offer SharpSpring to our clients too and we manage for them when we do marketing projects.
We offer SharpSpring to our clients too and we manage for them when we do marketing projects.
February 12, 2021
SharpSpring will definitely stay the service of choice as we grow our digital shop services.
Sharpspring has been a very useful tool in helping the team manage and optimize our CRM and new business endeavors. Our sales team is the one that uses it the most, while managers and partners often help in feeding leads information and in meetings to review department goals. We find the service very helpful in visualizing pipeline sales information, and in marketing automation services.
February 11, 2021
SharpSpring is a life-saver
SharpSpring is being used by the entire company. All departments are benefiting and connecting with the system's functionality. In SharpSpring, all information and data is organized, with easy and fast access for all employees. Controlling and measuring information is easier to view, estimate, and analyze when we put it on SharpSpring.
February 10, 2021
Inexpensive for all of the features you get.
We use SharpSpring for our own automated marketing and CRM as well as several of our clients. It's being used by the President, VP, and VP of Technology. The system addresses the need for a CRM program, automated marketing and also provides some analytics for our clients. Our client uses it for visitor tracking and event triggers. We use it as a good way to send personalized emails to prospects.
February 08, 2021
SharpSpring is the best solution for marketing automation according to the price-performance ratio
SharpSpring has been used by marketing and salespeople in our organization. We mainly use it for e-mail marketing, lead nurturing and lead capturing. Quite often we use also content functions, e.g. landing pages, e-mail templates.
Tracking functions and lead scoring help us to understand in which stage can our prospective customers be.
Tracking functions and lead scoring help us to understand in which stage can our prospective customers be.
February 08, 2021
Snazzy and Spectacular SharpSpring
We use SharpSpring for all our internal agency lead management and email marketing programs. Our new business team and digital teams use it almost daily to automate MQL processes and contact/lead management. We also send six newsletters a month to highly-targeted lists in SharpSpring.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is used across the whole organisation with a main focus on the interaction process with potential interests on our webpage and trigger based emails for customers.
February 06, 2021
SharpSpring Above All Others!
Score 10 out of 10
Vetted Review
Verified User
At our agency, we use SharpSpring exclusively as our CRM as well as an Automated Marketing Platform. MLO Media uses SharpSpring across our entire organization and helps keep everyone organized and on the same page. We also use SharpSpring as the main hub for all of our contacts, creative, emails, campaigns, notes, etc.
February 05, 2021
Sharpspring Value
Sharpspring is being used by each channel of our business across the whole organization. The sales people use it to track business and set reminders to follow up and touch base once it is in the pipeline. Our marketing team uses it for automated emails and outreach, as well as tracking different campaigns that we run.
February 03, 2021
An affordable tool with everything you need in one place
As a marketing agency, we use it as a CRM for most of our clients and also a few features for the agency itself. We use it as a contact manager, a lead generator. To keep track of our lead's behavior throughout our client's platforms and clickstream. Helps us with testing and experimentation through the email marketing automation and to get enough insights with their reporting tools for the decision-making process.
January 31, 2021
SharpSprings Exceeds Expectations
Score 10 out of 10
Vetted Review
Verified User
We use SharpSpring as our lead generator and website analysis. In lead generation, we utilize the forms from SharpSpring as well as the email generator. The workflow aspect is fantastic and has met every one of our needs. One of our favorite items on the software is the Life of the Lead. It really helps get a feel at what your leads are viewing on your website.
January 25, 2021
Most comprehensive CRM
Score 10 out of 10
Vetted Review
Verified User
The way SharpSpring allows us to track the active investor leads is quite commendable. The opportunities feature has been pretty helpful to the team to understand the overall revenue generated and also track the subscription levels on different fundraisers that the team is handling at any point in time. With SharpSpring, we have been able to send hundreds of emails to our network of investors without any hassle and understand the engagement levels.
January 25, 2021
Not perfect, but a solid Jack of all Trades
Our marketing department depends on SharpSpring every day to ensure we are tracking our marketing investments, attributing leads correctly, and engaging users over an extended period of time. Before SharpSpring our email template design was very limited and the automation behind it was even worse. SharpSpring allows us to use one single tool to schedule email sends, drip campaigns, and social posts, but most importantly it gives our team the information we need to support our sales department.
January 08, 2021
Why I picked SharpSpring for my marketing automation platform
SharpSpring is being used by sales and marketing to identify and service individuals/companies that are interested in lead generation. I found that the tools within the SharpSpring environment are robust and generally easy to use (once you understand the nomenclature). It is a high-value asset to our organization in that it acts as a force multiplier. We are a small agency, but with the marketing automation of SharpSpring, we are responding to requests 24/7. It helps us get a clear picture of buyer behavior and allows us to allocate resources when the time is right to do so. The support we received during onboarding was great and the continued help has made using it as painless as possible. Our clients are in love with it as well.
January 07, 2021
There are better options out there.
I manage CRM and marketing tool deployments for a boutique agency. SharpSpring is one of the tools that we use/have used in the past.
In this role, I have used SharpSpring for internal marketing/sales, launched several SharpSpring sandboxes, set up several accounts, trained people, and supported with email campaign and automation builds.
In this role, I have used SharpSpring for internal marketing/sales, launched several SharpSpring sandboxes, set up several accounts, trained people, and supported with email campaign and automation builds.
January 05, 2021
Ideal for campaign management and lead nurturing
Score 10 out of 10
Vetted Review
Verified User
We use SharpSpring across our entire organization as a CRM, lead generation platform, sales pipeline manager, and customer experience tool. It has an incredibly rich feature set and allowed us to get rid of other independent platforms we were using. It simplified our marketing tech stack and will save us money in the long run.
January 01, 2021
SharpSpring, for every day marketing automation
We migrated to SharpSpring from SugarCRM. We needed a marketing automation and CRM application for our organization.
SharpSpring is used by our marketing team to generate leads and follow those leads through the "warming up" process. We use all of SharpSpring's functionality (email, social, landing pages, blogs, email and landing page dynamic contents, etc) for the lead generation process.
Our sales team then picks up all those leads thats have the required lead score to carry the sales process forward.
With Sugar we found we could not measure a lead's potential (lead score) in any significant way. With SharpSpring, our lead generation has greatly improved and our teams are better focusing on leads they can actually convert. We have also shortened lead conversion times.
SharpSpring is used by our marketing team to generate leads and follow those leads through the "warming up" process. We use all of SharpSpring's functionality (email, social, landing pages, blogs, email and landing page dynamic contents, etc) for the lead generation process.
Our sales team then picks up all those leads thats have the required lead score to carry the sales process forward.
With Sugar we found we could not measure a lead's potential (lead score) in any significant way. With SharpSpring, our lead generation has greatly improved and our teams are better focusing on leads they can actually convert. We have also shortened lead conversion times.
December 31, 2020
Amazing Automation
We use SharpSpring for a variety of things, including an effective CRM to allow our sales team to conduct their work more efficiently, allowing us to focus their time on things that continue to generate more revenue. We also use the marketing automation linked with lead generation advertising and our website to push potential clients further along our sales process, increasing our conversion rate. We use the sales sections of SharpSpring to allow us to track our best performing avenues and to track our performances to dictate strategy moving forward. We also use the email database and email marketing to keep our clients up to date with products and services. As a platform, it increases our conversion rate and gives our organization more time to focus on clients.
December 30, 2020
The best platform for the best price
SharpSpring is being used as our own internal lead generation, CRM, and customer nurturing platform as well as for several clients we manage. SharpSpring takes a multitude of different services and packages them into one easy to use platform.
Our entire team uses SharpSpring as the main hub of our inbound business.
Our entire team uses SharpSpring as the main hub of our inbound business.
December 30, 2020
SharpSpring - The best sales and marketing automation tool.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is very useful for our whole business, we integrated sales and marketing with incredible results. Digital Marketing of Success is to communicate with scale as a personal speech, and for this SharpSpring is more efficient than other tools. CRM is a great feature from SharpSpring and necessary to efficiently marketing results.
December 17, 2020
Happy New User!
Score 9 out of 10
Vetted Review
Verified User
SharpSpring is currently being used by all of my sales and marketing colleagues. The platform is helping us with marketing, generating more leads and automating processes that we normally did manually.
December 14, 2020
SharpSpring: A lower cost higher value marketing automation solution
We use SharpSpring internally as our marketing automation platform. It is used to track campaigns, generate landing pages, automate workflow, chatbot services, and scheduling, for example. It is used in the entire company. The first problem it solved was with the scheduling of client meetings. Their built-in scheduling feature allowed us to add "book a meeting with..." links in our emails and on our website making it much easier for clients to book meetings.
December 04, 2020
All-in-one winner
Score 8 out of 10
Vetted Review
Verified User
We use SharpSpring as an agency. Our company uses the platform and also implements our clients onto the platform. It solves many business problems in one complete platform. SharpSpring offers all the features competitors offer but in one platform for one price. Other software are priced per features, users or contacts. The system is easy to use and easy on the eyes making the navigation simple and adaptable to all levels of expertise. Features range from sales and marketing tools, to automation and connecting tools.