Visual Website Optimizer Information & Details

(23)4.2 out of 5

Visual Website Optimizer Description

Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor, with no HTML knowledge required. Users can then see which version produces maximum conversion rate or sales. Integrating our split testing software is striaghtforward: copy-paste a code snippet in your website once.

Visual Website Optimizer is also a multivariate testing software (full factorial methodology) and has a number of additional tools like behavioral targeting, heatmaps, usability testing, etc. 

Data below provided by the vendor
Visual Website Optimizer (VWO) is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage with their digital properties. VWO offers marketers an easy-to-implement and use, but highly effective A/B testing, Multivariate testing, behavioral targeting, usability and heat map testing solution that requires no coding knowledge. For more information, please visit:

Deployment Type

  • SaaS
  1. A/B Testing
  2. Multivariate Testing
  3. Geo Behavioral Targeting
  4. Comprehensive Reporting
  5. Revenue Tracking
  6. Integrated Heatmaps and Clickmaps
  7. Visual Editor (WYSIWYG)
  8. Advanced jQuery based API
  9. Enterprise Level Security
  10. Testing for Mobile and Tablet Websites
  11. Multiple targeting and segmentation conditions
  12. Cross Browser Previews
  13. iOS App Testing  
  • WordPress
  • Joomla
  • Drupal
  • Bigcommerce
  • Mixpanel
Premium Consulting/Integration Services Available?
  • No
Support Options
  • Phone
  • Email
  • FAQ/Knowledgebase

Pricing Information
  • Small Business: $49 - 10,000 visitors tested, unlimited tests can be created on unlimited domains
  • Small Agency: $129 - 30,000 visitors tested, unlimited tests can be created on unlimited domains
  • Large Agency: $249 - 100,000 visitors tested, unlimited tests can be created on unlimited domains
  • Enterprise: $500 - 200,000 visitors tested, unlimited tests can be created on unlimited domains

Visual Website Optimizer Features

Has featureA/B Testing
Has featureMultivariate Testing
Has featureGeo Behavioral Targeting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps and Clickmaps
Has featureVisual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureTesting for Mobile and Tablet Websites
Has featureMultiple Targeting and Segmentation Conditions
Has featureCross-Browser Previews
Has featureiOS App Testing

Visual Website Optimizer Screenshots

Visual Website Optimizer Integrations

WordPress, Joomla, Drupal, Bigcommerce, Mixpanel

Visual Website Optimizer Competitors

Adobe Target, Optimizely, AB Tasty, Marketizator, Frosmo,, Optimizely, Adobe Test & Target


Free Trial Available? Yes
Free or Freemium Version Available? No
Premium Consulting/Integration Services Available?  No
Entry-level set up fee? No
EditionPricing DetailsTerms
Small Business (10,000 monthly visitors, unlimited tests)$49per Month (billed annually)
Small Agency (30,000 monthly visitors, unlimited tests)$129per Month (billed annually)
Large Agency (100,000 monthly visitors, unlimited tests)$249per Month (billed annually)
Enterprise (200,000 monthly visitors, unlimited tests)$500per Month (billed annually)
Enterprise (300,000 monthly visitors, unlimited tests)$729per Month (billed annually)

Visual Website Optimizer Support Options

 Free VersionPaid Version

Visual Website Optimizer Technical Details

Deployment Types:SaaS
Mobile Application:No

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